ПРИРОДНО-РЕСУРСНЫЙ ПОТЕНЦИАЛ РАЗВИТИЯ КОНКУРЕНТОСПОСОБНОСТИ САНАТОРНО-КУРОРТНОГО КОМПЛЕКСА ПЕРМСКОГО КРАЯ

Health tourism is a form of tourism that has a growing importance in the overall tourism business. The Republic of Serbia follows world trends and is becoming increasingly competitive in health tourism. However, although there is potential for greater development, this potential is still not fully utilized, which indicates that more adequate management of the development of health tourism is needed. Accordingly, the subject of this paper is the improvement of the management of health tourism in Serbia in terms of analysing the possibilities for its development and the expected effects of that development. The aim of this paper is to establish: the characteristics of the desired workplace in health care/health tourism, motives for working in institutions dealing with health tourism, familiarity with terms from the domain of health tourism, evaluation of management and language competencies, the attractiveness of certain elements of the health system for the development of health tourism in Serbia, the current state of development of health tourism in certain elements of the health system, financial and non-financial effects of the inclusion of health institutions in health tourism and the state of facilities, equipment and materials in institutions that deal with health tourism compared to institutions that deal with some of the classic forms of health care. A survey was conducted in order to achieve the stated aims. The obtained results represent guidelines for the further improvement of the management strategy for the development of Serbia as a health tourism destination.

This paper is focused on the research of formation of the retreats concept for young people in the conditions of health tourism development in Ukraine and Moldova. The article analyzes the basic concepts and types of classifications of retreats, examines the experience of European countries in the field of organizing retreats. The state and prospects of non-traditional forms of health tourism on the example of Ukraine are analyzed, as well as scientific research on the formation of the concept of retreats. As a result of the work was formed the concept of retreats on the basis of research conducted by survey method, it was found that the most popular type of retreat for young people is adventure retreat. For the purpose of research and analysis of new directions of tourism in Europe and in the world the Report of Global Wellness from Institute Grand View Research was examined, confirming the relevance and demand for new forms and types of health tourism. This research will contribute to the development of health tourism in Ukraine and the Republic of Moldova and the solution of the main problems identified in the official document of the Cabinet of Ministers of Ukraine "Strategy for the development of tourism and resorts in Ukraine until 2026" and also in Moldova in the National Tourism Development Program "Tourism 2026" for the years 2022-2026. Based on a comprehensive analysis, the concept of retreats for youth in the development of health tourism in Ukraine and Moldova was formed, which involves the organization of events aimed at stimulating adventure and active lifestyle, as well as promoting personal development and teamwork.

Modern digital services and artificial intelligence are promising tools for the sustainable development of the sanatorium and resort complex, accompanying tourists and recreationists from planning a vacation to sharing impressions after its completion. Sanatorium-resort organizations can be one of the main consumers of the products of the National Technology Initiative (NTI) markets and become part of the Healthnet personalized medicine market, which will allow them to improve their innovative activities by providing high-quality medical services. The monograph presents a feature of the management of a sanatorium complex in the context of digitalization and the implementation of a National Technological Initiative. The proposed recommendations will serve not only to achieve the top-level indicators of the Strategy for the development of the sanatorium-resort complex of the Russian Federation and the Strategy for the Development of Tourism in the Russian Federation for the period up to 2035, but will also lead to a qualitative improvement in the health of citizens, the development of health tourism and make domestic sanatorium-resort services competitive on a global level. For government representatives, investors, the scientific community, and entrepreneurs.

The article highlights approaches to the development of health-improving tourism. The purpose of the article is to investigate medical and health tourism in Ukraine and to identify the preconditions for forming measures for further development. The subject-matter of the study is the theoretical and practical aspects of the development of health and wellness tourism in the country. In the course of the study, the following methods are used: dialectical, logical, and system approaches – to identify patterns and factors of development of health-improving tourism, graphical analysis – for the schematic representation of the generalized theoretical and practical results of the study, logical generalization of the results – to substantiate the main approaches to the development of health-improving tourism in the country. A healthy nation is a key to a successful country, therefore, studying the conceptual issues of ensuring and implementing methods of medical and recreational activities among the population is very relevant. Among the main methods of health-improving activities of people is tourism. An analysis is made among the main development indicators of health-improving tourism, where: during the study period, there was an increase in the number of subjects of tourist activities, including travel agents and subjects carrying out excursions, but negative is the reduction of tour operators; increase in the number of employed; increase in the number of tourists served by tourist enterprises; the average annual increase in the number of tourists, tourists traveling abroad, tourists within Ukraine. The number of places in the health-improving tourism establishments has decreased, while the servicing of visitors, on the contrary, has increased. Positive is the increase in the arrival of foreigners. There is justified the establishment of the central fund for the promotion of health-improving tourism development in order to increase the efficiency of state regulation, stimulate innovation-investment processes in health-improving tourism, which in turn will ensure an increase in the quality and standard of living of the population, which will lead to the sustainability of the socio-economic development of the state. The main goals and tasks of the central fund for the development of health-improving tourism are defined; directions of its activity and sources of financing are outlined. The work of the fund will enable intensifying tourist and sports activities in the country and increasing the efficiency of medicalrecreational processes of the population in the current conditions of integration.

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Background: Medical tourism, a byproduct of globalization, involves patients traveling beyond their national borders for healthcare. While this trend is prominent in developed countries, developing nations like Iran can capitalize on it for economic gains. Objectives: This study explores the potential and prerequisites for the advancement of medical tourism in Iran, a developing country with significant potential in health services and a need for the development of health tourism to foster further economic growth. Methods: The target group for this study includes Iranian hospitals. The methods used are "Data Collection and Analysis". First, data were gathered from official health and tourism sources through interviews. Second, relevant factors were identified and analyzed qualitatively through a systematic review of related literature. Results: The study found that beyond the quality of medical services, cultural attributes, legal frameworks, and the tourism appeal of historical sites significantly impact the growth of medical tourism. Key opportunities for Iran's medical tourism include a high number of advanced medical centers, cost-effective and high-quality healthcare, and the allure of historical and natural tourist attractions. However, challenges such as the absence of a centralized coordinating body, limited private sector involvement, and inadequate oversight pose constraints. This study aimed to answer questions about the requirements for medical tourism development and the limitations of its achievement in developing countries. Conclusions: To enhance medical tourism in Iran, it is essential to adopt a "multifaceted approach" that integrates economic, legal, cultural, and service quality considerations. This approach should improve infrastructure, such as healthcare accommodations, and encourage the participation of private healthcare providers. Furthermore, strategic development in these areas will not only contribute to Iran's economic growth but also enhance its global reputation as a hub for high-quality healthcare services.

Health resort treatment is an important element of the Polish health care system. An aging population, an increase in the amount of free time and income, as well as a healthy lifestyle trend are the main factors for the development of health tourism. West Pomeranian voivodeship ranks 3rd in the country in terms of the number of health resorts, as well as is the undisputed leader in terms of the number of people visiting Polish resorts. In 2017, over 25% of patients underwent medical treatment in health resorts in West Pomeranian voivodeship. The aim of the study was to analyze the potential of health resorts in West Pomeranian voivodeship and to assess the development of tourist traffic in health resorts in recent years. West Pomeranian voivodeship observes a steady increase in the number of health resort visitors using the services offered by health establishments and a changing structure of patients in regard to the financing method – there is a growing number of people who finance their stay in the health resort on their own. In order to maintain the leading position on the market of health tourism services, it is necessary to raise the standard of health services, carry out further investments in modern health resort infrastructure that is open to innovative and unconventional solutions combining traditional and modern methods of treatment as well as preventive healthcare and leisure. There is a need to constantly adapt the health tourism product to the changing needs of patients and to create new brand of products as well as acquire new groups of recipients who finance their stay in health establishments.

Aim: The aim of this article is to present the completed research and development work on the use of cannabis in health resort dedicated to reducing the perception of pain in degenerative diseases of the spine and peripheral joints. The study serves as a case study and an example of best practice in setting new directions for treatment and the development of health tourism in Busko-Zdrój. Materials and Methods: The research was conducted as part of project no. RPSW.01.02.00-26-0025/18 titled "Improving quality of life by reducing pain perception in degenerative diseases of the spine and peripheral joints", implemented at TERMA Słowacki Resort Medical Thermal in Busko-Zdrój. The project was co-financed by the European Union under the European Regional Development Fund within the Regional Operational Programme of the Świętokrzyskie Voivodeship for 2014-2020. The research utilized a comparative study method to assess traditional therapies against cannabis-based treatments. In the initial phase, new therapeutic procedures were developed, followed by a clinical study involving 200 patients. The research was conducted under the supervision of the Medical Bioethics Committee in Kielce. Results: The findings indicate a positive impact of cannabis-based products used in thermal treatments. Outcomes were evaluated both objectively – through blood and urine analysis – and subjectively – by assessing patients' perceived pain levels. As a result of the study, an innovative commercial pain therapy for degenerative diseases was developed and implemented. Conclusions: In conclusion, the study confirmed that treatments involving cannabis products had a positive effect on reducing pain symptoms in the research group, as well as on the final laboratory test results.

This article describes how to standardize loads based on the age and other characteristics of students in backpacking tourism. Information is provided on the relevance of backpacking as a means of health and innovative factors in the development of health tourism in Uzbekistan.

This paper studies the integrated development of forest health tourism under the background of Rural Revitalization Strategy. Based on the tourism destination life cycle theory, tourism destination competitiveness theory and experience economy theory, this paper uses the linear function weighting method to establish a measurable evaluation standard of forest health development potential. This paper constructs the evaluation index system of forest health tourism development potential through Delphi method, determines the index weight combined with analytic hierarchy process, and establishes a practical comprehensive scoring model and evaluation grade. This paper uses the fuzzy comprehensive evaluation method to evaluate the development potential of forest health tourism in three forest health bases: DWS National Forest Park, FJS National Nature Reserve and LYS National Forest Park.

This paper's purpose is to give an overview of current research regarding the concept of "health tourism" with a focus on Switzerland, and to determine whether a consensus on this concept and its embedding in existing/future markets can be found. The paper is an explorative study combining literature review, questionnaires and qualitative interviews. Grounded theory was employed. A service from the field of health care must have been provided prior to health tourism, allowing it to be classified under the health care system. Thus, health tourism is classified under the market for the sick and not under tourism which targets the healthy. Furthermore a new market for the healthy is emerging, which needs to be defined. As an example health(i)ness could help to clarify the terminology, to be seen as a gatekeeper of health and as a cultural paradigm change from cure to prevention. Further research is needed, regarding the positioning and development of health tourism and its synergies, as the cost pressures in health care increase and will continue to have a sustainable impact on health tourism. The paper provides better knowledge of the term health tourism, its general classification, and particular reference to Switzerland, and information about upcoming changes in health care. The findings add to the knowledge of how health tourism is embedded into health care and tourism, and show potential within the market for the healthy. It provides information to members of the tourism and health care market.

Wellness tourism is defined as a type of tourism that aims to improve the quality of health and fitness through physical, psychological, spiritual, and mental activities. Bermi Village, Probolinggo have great potential to support the development of wellness tourism. The problems that occur are: (1) The people are not aware of the potential of wellness tourism in their area; (2) The Horticulture of agricultural products are not processed into products that have more value; (3) and the role of Badan Usaha Milik Desa (BUMDES) in supporting the tourism sector has not been optimized. As a first step to reduce these problems, the community service team conducted socialization on wellness tourism management and training on processing local agricultural products into healthy products which were attended by 30 participants. The activity results showed that the community was enthusiastic about participating in the program and knowledge about wellness tourism increased.

Naufal Hanif, 2022,Development of Wellness Tourism Based on Tradition Case Study of Suraktea Tea House.Thesis. Advisor: Dr. Prasetyo Adi Wisnu Wibowo, S.S., M.Hum. Second advisor: Dr. Marimin, M.Sc. Masters Program in Cultural Studies, Postgraduate School, Sebelas Maret University Surakarta. Development Wellness Tourism Tradition-based case studies of the Surakartea tea house are contained. First: Development Wellness Tourism based on the tradition of drinking tea at the Surakarta Tea House, and Potential Wellness Tourism based on tea drinking at the Surakarta Tea House should be developed in Surakarta City. The second point refers to the regulations of the Minister of Tourism and Creative Economy regarding business activity standards in the implementation of risk-based business licensing in the tourism sector. This study discusses the development of tradition-based tourism, the principles of entertainment travel are transformed into tourist trips that are fitness for tourists, such as self-health and self-mentality, so that when tourists return to their respective activities they have better personality and health. Good. Perceptions about travel that have become a tradition of the Indonesian people will be changed and adapted to the needs of the community in a more attractive and enjoyable form so as to make tourists attractive in selecting tourist destinations to be visited and in accordance with what is needed. Discussion of the regulations of the Minister of Tourism and Creative Economy regarding the standardization of business activities that must have a permit is also a discussion in this research. What is the reference in the legal framework that regulates and controls tourism activities in a country or region. The conclusion of this research: developmentwellness tourism based on the tradition of drinking tea at the Surakarta Tea House in the form of tour packages called "tour packages".wellness based on Surakarta tradition. The tour package consists of drinking tea activities accompanied bylive music gamelan and dance, followed bywalking tour in the village area of ??the Kasunanan Palace. Surakarta City has the potential to developwellness tourism based on the tradition of drinking tea at the Surakartea Tea House as a city of culture. Regulatory references to the regulations of the Minister of Tourism and Creative Economy for the Surakarta Tea House which are appropriate in meeting tourism standards.

ABSTRAK Studi ini menyajikan analisis bibliometrik Wellness Tourism, segmen yang berkembang pesat dalam industri perjalanan global yang menekankan kesehatan dan kesejahteraan, khususnya setelah pandemi COVID-19. Dengan menganalisis 648 dokumen dari 313 sumber yang diterbitkan antara tahun 2014 dan 2024, penelitian ini berupaya mengidentifikasi tren, pola, dan kesenjangan dalam literatur yang ada, memberikan wawasan bagi para pemangku kepentingan industri dan memandu kebijakan serta praktik di masa mendatang. Dalam penelitian ini, metodologi R Square digunakan untuk mengevaluasi hubungan antara berbagai faktor yang memengaruhi pertumbuhan dan perkembangan pariwisata kesehatan, termasuk permintaan konsumen dan karakteristik destinasi. Temuan mengungkapkan prioritas kesehatan oleh konsumen selama perjalanan dan menyoroti destinasi utama, terutama India, yang terkenal dengan tradisi kesehatannya yang kaya. Meskipun terdapat penurunan tingkat pertumbuhan tahunan sebesar -9,24%, rata-rata kutipan per dokumen menunjukkan dampak signifikan pada wacana ilmiah. Analisis mengidentifikasi tema-tema utama, seperti “Wellness Tourism,” “Wellness,” “Health Tourism,” “Medical Tourism,” dan “Covid-19,” yang menunjukkan keterkaitan kuat dengan isu kesehatan. Berdasarkan temuan ini, disarankan agar kebijakan pengembangan pariwisata kesehatan mengedepankan integrasi layanan kesehatan dan medis serta kolaborasi antara pemerintah dan penyedia jasa. Tinjauan ini bertujuan menciptakan dasar ilmiah yang kuat bagi perumusan kebijakan yang efektif dalam Wellness Tourism yang terus berkembang, berkontribusi pada pertumbuhan berkelanjutan sektor ini. Kata kunci: Pariwisata Kesehatan, Analisis Bibliometrik, Pariwisata ABSTRACT This study presents a bibliometric analysis of Wellness Tourism, a rapidly growing segment of the global travel industry that emphasizes health and well-being, especially in the wake of the COVID-19 pandemic. Analyzing 648 documents from 313 sources published between 2014 and 2024, the study seeks to identify trends, patterns, and gaps in the existing literature, providing insights for industry stakeholders and guiding future policies and practices. The study uses the R Square methodology to evaluate the relationship between various factors influencing the growth and development of wellness tourism, including consumer demand and destination characteristics. The findings reveal consumers’ prioritization of wellness during travel and highlight key destinations, especially India, known for its rich wellness traditions. Despite a -9.24% decline in the annual growth rate, the average citations per document showed a significant impact on the scientific discourse. The analysis identifies key themes, such as “Wellness Tourism,” “Wellness,” “Health Tourism,” “Medical Tourism,” and “Covid-19,” which show a strong association with health issues. Based on these findings, it is recommended that health tourism development policies prioritize the integration of health and medical services and collaboration between government and service providers. This review aims to create a strong scientific basis for effective policy formulation in the ever-evolving Wellness Tourism, contributing to the sustainable growth of the sector.. Keywords : Wellness Tourism, Bibliometrics Analysis,, Tourism

As individuals continue to re-prioritise health and wellness in a post-pandemic world, demand for wellness tourism continues to grow. Accordingly, destinations are increasingly embracing wellness-focused tourism strategies to foster economic growth. An inherent challenge in this approach is managing the development of wellness tourism in a manner that also maintains or enhances resident well-being in destination communities. Understanding what well-being means to key tourism stakeholders is a critical first step in moving towards regenerative models of wellness tourism in which resident well-being has equal priority to visitor wellness. This study explored how: (1) community well-being is conceptualised within a regenerative tourism paradigm; and (2) wellness tourism might complement and/or support a regenerative tourism approach to community well-being. The findings from in-depth interviews with regenerative destination planners (n = 18) identified that community well-being is holistically defined, encompasses diverse elements (e.g. mental well-being, individual flourishing, economic security), and incorporates both human and non-human components. Community empowerment in destination planning was also identified as a critical well-being component. Findings suggest that a regenerative approach to wellness tourism should involve shared goals of holism and enhanced local environment, which is operationalised through collaboration across destination planners, wellness providers and communities.