МЕДІА В УМОВАХ ТУРБУЛЕНТНОСТІ ГЛОБАЛЬНИХ КОМУНІКАЦІЙ: ВИКЛИКИ ДИДЖИТАЛ ПРОСТОРУ

The urgency of studying the problems of rights and freedoms in the information and communication activities of modern humans is determined by the fact that they exist due to the spread of all new knowledge through the growing functionality of digital information and communication technologies and information processing systems. It begins to rethink the role and significance of the country's information resource. At the same time, the very concept of "information" from the category, which for centuries characterized the system of knowledge, is transforming. The purpose of the study is the conceptualization of rights and freedoms in the information and communication activities of a modern person, which is conditioned by the dissemination of new knowledge through the use of functional capabilities of digital information and communication technologies and information processing systems. Tasks of the research: analysis of technological, ideological and legal problems of the global information and communication space; definition of the conceptual-categorical apparatus of the research - "information", "knowledge", "information security", "jurisdiction of states in the conditions of globalization", "monopolization of legal force" and their influence on the development of information and communication activities of society; formation of the directions of increase of the state information and communication activity of Ukraine for realization of constitutional rights of citizens; consider information law as a science, which allows a new way to consider communication processes that have infocommunication technological horizontals and based on the understanding of the resource of knowledge. The analysis of the latest research and publications that initiated the solution of this problem: the use of articles by O. Dzhoban, O. Sosnin "Information security: new dimensions of threats associated with the intensification of international activities in the field of information and communication"; O. Dovhan "Information resources: national and state, content, concept"; Y.Mastyanitsya, O. Sosnin, L.Shymansky "Information Resources of Ukraine: Problems of Public Administration; M. Ozhevan "National Competitive Exploration in a Globalized World: New Challenges and Threats Against the Background of the" Snowden Case ". The methodology of the research is systematic, structural, structural and functional methods, which allowed to structure the problems and to identify functional relationships between them. Scientific novelty - in the formulation of the very problem - rights and freedoms in the information and communication activities of the modern person. Results of the research: the issue of training specialists for the legislative definition of the problems of information and communication, analytical, informational and advocacy and management work in the information sphere; The main information and communication threats to the safety of innovation processes in Ukraine were identified. The conclusion is to create conditions for addressing the security problems of information and communication activities in the implementation of the latest ICT

Целью статьи является формирование типологии контекстов на основе сравнительного анализа понятия контекста и классификации видов контекстов в различных областях теоретических и прикладных знаний, отражающих специфику контекстного подхода и его вариаций, применяемых в междисциплинарных научных исследованиях. Для интерпретации контекстного знания необходимо учитывать специфику предметных/междисциплинарных областей извлечения контекстов. С этой целью в статье осуществляется систематизация видов контекстов текстовой и нетекстовой модальности. Представленная типология контекстного знания, автоматически извлекаемого из распределенной информационной среды, может быть дополнена (в зависимости от задач исследования) видами контекстов, не извлекаемых автоматически, но выполняющих важные функции в развитии предметной области. В обосновании типологии контекстов и анализе контекстного знания используются синтетический метод, методы контент-анализа, принципы системного и онтологического подходов. Определены принципы классификации и функции контекстов в Computer Science, других областях научного знания и в сфере коммуникации. Разработанная типология контекстов, включающая различные уровни интерпретации контекстного знания, апробирована в экспериментальном исследовании анализа развития терминологической базы междисциплинарного направления ‘Цифровая экономика: государственное электронное управление и умные технологии’. Кластеры контекстного знания цифровой экономики, соотнесенные с термин-концептами, позволяют на основе выделения тематических трендов построить концептуальную модель данного междисциплинарного направления, определить тенденции его развития. Дальнейшая работа предполагает создание тезауруса и формирование онтологии предметной области ‘Цифровая экономика’. Результаты исследования могут быть использованы для анализа развития терминологических баз перспективных междисциплинарных научных направлений, что имеет важное теоретическое значение для когнитивной лингвистики, семантики, науковедения. Применение принципов контекстного подхода может быть использовано в педагогической практике для самоактуализации студентов, а также в области социальных коммуникаций. The purpose of the article is the creation of a typology of contexts based on the comparative analysis of the concept of contexts and classification of context types in various areas of theoretical and applied knowledge that reflect the specificity of the contextual approach trends in interdisciplinary research. The specificity of the subject/interdisciplinary areas of contexts extraction should be taken into account to interpret the context knowledge. For this objective, contexts systematization of text and non-textual modality has been done. The represented typology of context knowledge, automatically extracted from distributed information environment, (depending on research objectives) may be supplemented by the types of contexts, not being extracted automatically, but which perform important functions in the development of the subject area. In substantiating the typology of contexts and contextual knowledge, the synthetic method and method of content-analysis, the principles of systemic approach and ontological approach are used. The principles of classification and functions of contexts in Computer Science, various subject areas of scientific knowledge, and in the field of communication are represented. A typology of contexts, which includes different levels of contextual knowledge interpretation on the base of multi-level structural analysis, is formed. The devised typology of contexts including different levels of contextual knowledge interpretation is tested in the pilot study analysis of the terminological base development of interdisciplinary direction ‘Digital economy: the State e-Governance and Smart Technologies’. Contextual knowledge clusters of this subject area identified with the term-concepts, allow you distinguishing thematic trends to form the conceptual model of this interdisciplinary direction, and determine the tendencies of its development. Further work involves creating a thesaurus and subject domain ontology of ‘Digital Economy’. The results of the research can be used to analyze the development of terminological databases of promising interdisciplinary research directions that has important theoretical significance for Cognitive Linguistics, Semantics, Humanitarian Informatics. The principles of the contextual approach can be used in teaching practice to achieve self-actualization by students and in the field of social communications.

The article reveals the essence and content of public relations in the current conditions of society development. Through the prism of the concept of the creative economy, which has been formed in the scientific discourse, the author presents the opinion of the relevance of public relations to its effective functioning. The author analyzes the opinions of researchers in the field of social communications and related areas relevant to this study. In addition, the modern conceptual and categorical apparatus of public relations in the creative economy system is taken into account and described. Public relations, as a function of effective social communications, is an important component of the work and improvement of the creative economy within the country and around the world. It means the active functioning of this process, which includes a number of important factors, among which the key one is the direct connection between communicators and the audience. If these components communicate in a coordinated manner, the process of information transfer should take place, which ultimately leads to new solutions and the satisfaction of public expectations. Recently, the issue of the effectiveness of the creative economy in modern conditions has been raised quite often in the media space, which requires more thorough scientific research into its connection with the field of social communications. Public relations becomes especially important when communicators need to implement a high-quality explanation of their actions and steps, as many challenges arise in the context of social and economic instability. In particular, we are talking about artificial intelligence tools that can somehow complement the work of organizations or neutralize it by violating both legal and ethical norms. The paper implements the theoretical approach to scientific research, which scholars carried out by personally analyzing existing works.

The purpose of the study is to reveal the objective transformations that have occurred in information technology. Conceptualization of these transformations is also important. System, information, network and cognitive approaches allow to reveal the main aspects of the development of information technologies - technical and technological, software and hardware, network, communication, cognitive. The article considers the evolution of information technology. The relationship of information technology with its increasing role and importance of information in the life of man and society is analyzed. Information technologies are disclosed as technologies to create, store, record and process information. Technical and technological direction of information technology development is analyzed. The connection of the information technology concept transformation and development of the information society theory, in particular, the theory of post-industrial society, information society, network society, knowledge society and the digital world is revealed. The connection of the information technology concept transformation and the emergence of the media civilization and global information space is also revealed. The article shows that the development of information technology is an important factor in the development of the information society. Technology transition (the electronic computer as a machine) to the modern stage of development of digital technologies is characterized by the formation of a single technical and technological basis for the formation of the information society. The classification of information technology according to its application scope is proposed. Information and communication technologies characterize subject-to-subject interactions, among which pedagogical and political technologies are primarily distinguished. Information space is separate area of information technology application. Information processing technologies in the information space are the basis of modern democratic discourse. An important area of information technology is the information sphere. Information sphere is the sphere of information activity, information exchange and information relations, the regulator of which is the information law. Information security technologies ensure the protection of human rights, society and the state in obtaining objective information. Cybersecurity technologies protect critical infrastructure. The technologies of reality – virtual, cognitive, and augmented – provide the ability of a person’s consciousness and thinking to process and create new information. Identifying the social significance of the technical and technological development of information technologies becomes the basis of recommendations for the implementation of a strategies for the formation of the information society in Ukraine.

Introduction. New information and communication technologies determine changes in social being which are expected to be investigated. The aim and the tasks of the article are to discuss the influence of Information age media on the social consciousness. Research methods. The theoretical understanding of the media culture phenomenon is carried out on the basis of systemic, cultural, historical and sociocultural approaches. Research results: Particular attention is paid to the impact of the information revolution on media culture, which is reflected in informatization, formation of the global information and communication space, virtualization of different spheres of society, segmentation of the audience of mass media according to their interests and hobbies, creation of social networks as a new form of social interactions based on interactivity of communication. The study shows that mass media demassification strengthens the trends of cultural pluralism, cultural standards, multiculturalization and formation of multicultural identities. Discussion.The author of the study draws attention to the fact of growing manipulating possibilities supported by the modern mass media during social and political crises, in the periods of absence of clear and convincing arguments for the social course held, disintegration of society and social disorientation associated with it. Conclusion. Taking into account that the latest information technologies in the field of mass media lead to diverse changes in the socio-cultural environment as a non-linear system with a multilevel structure, it is important to investigate further the integration function of the media being a mediator of the symbolic exchange of cultural values by members of different civilizations and autonomous elements of the social system of the society

Specialists working in the global information space, as organizers and participants in information processes, become witnesses to the problems that arise in this space. The user has difficulty making the right decisions, especially in the event of a conflict of interest in the information space. In some cases, a “conflict of interest” leaves the consumer with a choice. Such cases are more common on social networks. The consumer of information sometimes participates in this information space as a distributor of information. In some cases, the user becomes a disseminator of disinformation because the reliability of the information is “in doubt”. In some cases, disinformation is more interesting because of its attractiveness. We also see an increase in the number of “products of disinformation” in the global information space. The article discusses a project aimed at resolving conflicts of interest in the global information space. Conflict of interest is a widespread problem in the global information space. Between “information monopolists” and the state, between sellers and consumers, between sources of information and consumers of information, etc. As a result of systematic discussions, it can be assumed that new approaches to the problem of conflicts of interest may appear that can contribute to “accelerating progress.” In this regard, the idea that libraries are a reliable source of information, especially on global networks, is supported and encouraged. The purpose of the article is to analyze the features of a project aimed at solving the problem of conflict of interest, based on modeling within an integrated system and finding optimal solutions in the context of various corporate interests. This will exclude the manipulation of conflicts in the global network. The abundance and dynamics of information growth, the problem of the reliability of information products and attempts to manipulate the growing information products show that the problem of information reliability will remain relevant in the next 10–20 years. We believe that at present the project's orientation towards “library and information” sources in the field of information reliability may be the best choice in this direction, and this may partially solve the problem of data reliability.

An unheard-of triumph of mankind in the last century was that in the process of the development of science and technology, information and communication technologies (ICT) exploded most vulnerablely, and we, at a new ideological level, comprehended the importance of information and professional awareness of citizens as a resource for the modernization and development of countries. Under the influence of ICT in the twentieth century, communication began to develop rapidly in science, education, industry, economics, medical and military affairs, etc. The arrays and quality of meaningful information that have been accumulated over the centuries, and in different countries it was done in different ways, in the twentieth century for the first time began to intensively integrate into the system of world knowledge, laying the foundation for the formation of a global system of information exchange and human communication. The coordinates of the capabilities of modern technical means that form information and communication networks and systems, over the past thirty years have significantly expanded the world, radically changed the concept of information and communication activities, and its digitalization in general, increasing the requirements for it, internationalized and unified standards, translating the development of society to a new level. The requirements for education and professional training of people who work in the information and communication sphere have also radically changed. We see all this in the examples of the integration of the latest ICTs into the totality of all information and communication, political and legal, scientific, educational and financial and economic processes, which, in turn, are rapidly changing human society in the harmonious unity of all their elements, integrating the potential of humanity and increasing the power of influence on our consciousness of the global information and communication space (ICP). The world community poses before each state extremely difficult issues of conducting an appropriate information and communication policy in order to adapt its citizens to living conditions in a new information and communication reality, requiring legislatively to form a new vision of human rights and responsibilities to meet information and communication needs in society and, thus Thus, to prepare their citizens for life in the new realities of the world, the life of which is based on the use of information as the main resource for development. Key words: information, informatization, communication, information and communication technologies, information and communication security, information and communication activities, information and communication space, information and communication legislation.

The paper considers media literacy as a key skill that a person of the XXI century should possess for quality education and further professional activity. Consideration of ways to develop media literacy in a crisis situation, the evolution of media literacy culture in society is one of the most relevant areas of research in the modern humanitarian paradigm. Introducing the principles of media literacy in a state of crisis requires careful planning, the proper attitude to the audience, and the motivation of all participants in the educational process. Practical developments and projects that can contribute to raising the level of media literacy and the culture of media education are relevant in modern education in Ukraine. The purpose of the research is to establish an algorithm for introducing media literacy, its effectiveness and influence on learning outcomes and education quality, implemented in crisis conditions. Furthermore, participants in the educational process evaluate media education as a civilizational skill and technology. The methodology of the present research is characterized by a comprehensive approach. First and foremost, it is a method of pedagogical experimentation, interviewing and observation. The possible benefits of the descriptive technique, synthesis, and analysis were used for the theoretical study. The hypothesis lies in the fact that a high level of media education culture is positively assessed in a society in a crisis situation; media literacy is a convenient and effective skill that is a necessary component of the modern world. For students of pedagogical specialties in the field of social communications, the result of the educational experiment should be the formation of the culture’s fundamentals of introducing media literacy in crisis conditions. In the long-term, it is worth working on practical projects aimed at increasing the culture of media literacy development and the impact of this skill on the quality of education and professional growth.

The digital era, marked by a revolution in information and communication technology, has brought significant changes in various aspects of human life, including in the field of social communication. Studies on digital literacy; Solutions to Social Communication Challenges and Opportunities in the Digital Era aims identify opportunities and challenges in social communication, as well as provide strategies related to challenges in social communication in the digital era. This study was processed using the literature study method. Literature study is one of the research methods by collecting, reading, and recording literature studies related to the research, then processing it as a basis to build a title framework with a complete unity.The resultsofthe study show that social communication opportunities are fast and wide accesso information, further communication, learning and self-development, and online communities. The challenges are informationoverload, the spread off akenews, data privacy and security, the digital divide, ethicsand behavior in cyberspace. Therefore, digital literacy is present as a strategy to overcome existing challenges.

The article analyzes the main approaches to defining the concept of literary criticism. Actual tasks, forms, and functions of literary criticism in the media space are studied. The author concludes that regulatory and educational functions of literary criticism become less important than functions of marketing, communication, information, and filtering. The analysis allowed us to find out which transformational processes modern literary criticism undergoes. And how the author and the form of literary-critical materials change. The characteristic features that literary criticism acquires as a subsystem of social communications are highlights.

In the field of social communication, the media actors themselves have been implementing deontological tools applicable to professional practice that go beyond the minimums stipulated by the legal system. In this way, companies, professionals, associations, non-governmental organizations, civil society itself, and to a lesser extent the Academy, are actively involved in the interest of quality communication, in the case that concerns us regarding the environment. Among the existing deontological instruments framed in the concept of self-regulation, in the present investigation we will focus on the normative analysis of the 2nd generation ethical codes to inform about nature and the environment through their content analysis.

Actions on sexual and reproductive health care have required a constant dialogue between schools and health services. The increase in the number of actions of this nature requires improvement of interdisciplinary approaches and the development of appropriate methodologies for education aimed at youngsters involving sexuality, whether in the school environment or through health services. This ethnographic study is guided by anthropological and sociological perspectives that aggregate theoretical contributions of Reception Studies in the field of Social Communication. Through the combination of these perspectives, an analysis of the concepts of body and sexuality has been carried out, stemming from the critical perceptions attributed to two young women’s magazines, “Capricho” and “Atrevida”, among schoolchildren from 12 to 16 years old in a public school at Baixada Fluminense-RJ. Acknowledging magazines as cultural mediations in the communication / education process, gender relations involved in conceptions about preventive and sexual practices have also been considered. A greater understanding of the guiding logic of conceptions among youngsters has shown to be relevant to the formulation of public policies concerning health and education. The results indicate the relevance of these reflections produced in the critical and reflective activities involving cultural products and their application methodologies in educational practices within the field of health and biosciences, regarding formal and non-formal teaching. The contextualized use of such magazines with youngsters has indicated its potential in the analysis of cultural mediations and in expanded discussions on sexual and reproductive health among youngsters upon their initial experimentation on sexuality. DOI: 10.12957/demetra.2016.22194

The aim of this study is to determine the problems and expectations of vis-ually impaired adult school students in the field of social communication. Within the scope of this general purpose, it was carried out with 30 visually impaired adults in the fall term of 2021-2022. It was carried out with school students studying at the school and working at the same time. The research was designed in accordance with the qualitative research design for tailless analysis of data. In the December research sample, there are 30 school students determined from the universe by the purposeful sampling method. Data were collected with social communication interview ques-tions prepared by the researcher. Decontamination analysis was performed for detailed analysis of the redial data. The result of this research is that visually impaired adults see disability as a limitation. It is defined as re-striction in social relationships, restriction from doing things, restriction from individual activities. It has been concluded that disabled individuals stay away from communication in their professional lives, are excluded because they prevent the distribution of work, and this situation has negative consequences. Keywords: visually impaired, adult, school students, social area, cultural values, problems

CHANGE AND NEGOTIATION AT THE SOURCE OF THE CONCEPT OF POWER OF THE SILESIAN PIASTS (12TH-13TH CENTURIES) The article analyzes the concept of power as a structure determining the shape of social relations in the Middle Ages. The study used findings in the field of social communication as determining the research perspective. In this context, an attempt was made to show the communication relations between the rulers and the ruled. The author also refers to the methodological reflection presented by Michael Werner and Bénédicte Zimmerman in the discussion on the histoire croisée. The main subject of the analysis is the moment of change in the communication of the image of power, as exemplified by the presentation of members of the Piast Dynasty in the 12th-13th centuries. This period saw the introduction of new ideological solutions. Three main points are discussed: first, the issue of the conditions enabling changes in the way power was described (political crisis?, cultural change?); second, the question of the permanence of the proposed changes; and third, determining the depth of the changes. The interpretation of the divine and social origins of power outlined in the first Polish chronical texts has been traced. The evolution of the idea of power was shown on the example of the Piasts in the 12th and 13th centuries, incl. describing the title they used. The end of the 13th century was considered a breakthrough moment in which the belief in the special role of Silesia as rooted in the past and legitimizing its place in the present-day space of power was established among the Silesian Piasts. The author’s reflections extend to Henryk the Bearded and Henryk Pious, given by titles to the system of power in Silesia.

The article examines the dynamics of creativity perception in successive attempts to study its interpretations in the social sciences and proposes a social and communicative approach to understanding the categories of creativity and the creative subject. The authors analyze the approaches to defining creativity in various research paradigms, which shows the applicability of the socio-communicative approach with a critical view on socio-psychological and sociological definitions of creativity. The text represents the discussion of the criteria and features of creativity and consider the main parameters and criteria of creativity as a communicative phenomenon. The authors propose a new understanding of the concept of creativity and explain it through three related concepts: (1) creative process, (2) creative subject and (3) creative product. At the end, the authors substantiate the typology of creative products and discuss the essence of the consumer value of creative products, highlighting its rational and emotional dimensions.