ЗМІЦНЕННЯ ФІНАНСОВОЇ СТІЙКОСТІ ТЕРИТОРІЙ ШЛЯХОМ РОЗВИТКУ ЕКО-ТУРИЗМУ

The Volgograd Region is a promising region for the development of many types and forms of active tourism. The combination of unique natural conditions creates all the necessary prerequisites for the recreational development of the region, especially in the field of active tourism. The large size of the territory (112.9 thousand sq. km.) determines the development of the existing recreational zones and the creation of new ones, promising for the organization of tourism. In this article, one of the most promising areas for the development of active tourism in the Volgograd region is the Bolshaya Golubaya river basin, which is used as a model site for applied research work of the Department of Geography and Cartography of the Volgograd State University. When studying the recreational potential of the researched site, the method of expert assessments was used. The experts were tour operators for domestic tourism. According to the analysis of expert assessments, it is revealed that the development of recreational tourism in the study area is a promising area. Based on the analysis of natural conditions, recreational potential and expert evaluation data, the team of authors outlines the types of sports tourism and their features for development on the territory of the Bolshaya Golubaya river basin. Within the framework of the research, a model of sports and health tourism is created in the area under study, which includes weekend tours of various types of sports tourism. With the help of the ArcGIS10.0 software, this model of development of active tourism in the Bolshaya Golubaya river basin is presented in the form of a cartographic scheme that clearly demonstrates the location of routes of promising types of active tourism.

It traces the development of the latest trends for the Study of the development of sustainable tourism inUkraine, as well as the conditions and means of effective inclusion ofUkrainein the international tourism market on the basis of the concept of sustainable tourism. Analysis of research areas and approaches to the study of sustainable tourism development inUkraine. The basic perspective of Ukrainian scientific community for the development and importance of tourism inUkraine. InUkraine, the issue of sustainable development is discussed since1992. Asignificant scientific achievements that laid the basis for the new benchmark of the country on the basis of a post-industrial economy. The issue of the nature and principles of the main factors of melting of the tourism industry dedicated to the research of V. G Gerasimenko, O. Dobrovolsky, G. A Zayachkovskoyi, G. V. Kazachkovska, A. Litvinova, N. D. Sviridova, D. I. Ostap'yuk, T. I. Tkachenko et al. Scientific basis of the national strategy forUkraine's transition to sustainable development principles are based on the peculiar state of geopolitical, geographical, demographic, socioeconomic, and environmental features. For the development of tourism industry ofUkraineon the basis of sustainable tourism as there is a need to develop new and innovative approaches.One of the main research areas among Ukrainian scientists was to develop the concept of sustainable tourism development. Under the concept of sustainable tourism development means a system of ideas that defines a common plan of development policy area. A. V. Litvinova main elements of the concept of sustainable tourism development in Ukraine considers the methods and tools of government regulation that need to be harmonized with indicators of sustainable tourism. Platform for developing a sustainable production is a tourism product , sustainable lifestyle of local communities and sustainable consumption. And according N. D. Sviridova , this concept must take into account all the strategic priorities and objectives of tourism development are important areas and facilities set goals. The concept should be fully reflective of the position of the region on the strategy of tourism development in the long term and include specific measures for its implementation. GV Kazachkovska in turn believes that the sustainable development of tourism and resort areas is possible when there is a balance between the preservation of natural, historical and cultural resources, economic interests, social needs and development of tourism, and provided favorable conditions for the formation of high-quality national tourist product. Among the fundamental work on the development of sustainable tourism inUkraineshould provide monograph T.I. Tkachenko. The book on a wide source base covers theoretical, methodological and applied problems of tourism development on the basis of dialectical, system and functional approaches. The necessity of consideration of tourism as a complex system in the unity of the social, economic and environmental components, the genesis of which is further based on the concept of sustainability. Committed to sustainable development of the country and its regions imposes a set of requirements to the existing quality of the environment and address the problem of interaction between nature and society. The concept of sustainable development, including the region determines the relevance of such a system that would ensure a balanced model of relations between environment, different types of economic activities and socio- economic interests of different groups. Therefore, a number of studies approaches to strategy development recreational region considering the environmental component . This study G.M. Aleinikova, N .M. Wetrovoj, O. Hulych et al. Of great importance for the development of sustainable tourism has an active policy. This includes support and development of tourism industry, the development of tourism infrastructure , creating conditions for increasing the attractiveness of regions for foreign and domestic tourists , improving the quality of tourism services , ensuring their complexity. Investigation of the role of government in regulating the tourism industry is the subject of research by many local scientists. Key aspects of the formation and functioning of state regulation of the tourism industry, the development and improvement of its study areas reflected in the scientific works of local scientists such as A. V. Vinogradov, L. Donchenko, K.V. Zhadko, S. G. Zakharov, A. H. Ilyashenko, Y. Kozlovsky, O. Melnichenko, N. I. Ostap'yuk and others. Thus we can note that recently in Ukrainian society considered all possible implementation strategies for sustainable tourism development. In particular, reveals strategic goals of sustainable development businesses in the tourism sector. The economic and social feasibility of ecotourism technologies for sustainable development of the tourism industry, geographic grounded approach to recreation and tourism of nature, the conceptual foundations of a market mechanism for managing recreational potential. Almost all scientists agree that the sustainable development of tourism inUkrainemust improve the use of resources, training of personnel in the tourism industry, transport infrastructure, reduce seasonality and spatial disparity in the distribution of tourists increase the financial performance of the tourism industry, to give a significant attention to the relationship between environmental management and sustainable tourism, etc.

At the present stage of tourism development in the world, the ecological tourism is one of the priority directions of sustainable development of the territories. Ecological tourism in Ukraine is at an initial stage of its expansion, but due to the existing natural and recreational resources of the country, this type of tourism has all the chances to become one of the main types of travel and create all conditions for improving the socio-economic situation of the population. The subject of the research is the prospects for the development of ecological tourism in Ukraine on the basis of the existing resource base. The goal of the paper is to substantiate the state and the prospects of the development of ecological tourism in Ukraine. The objective: to define the essence of the concept of "ecological tourism", to analyze the current state of the development of ecological tourism in Ukraine, to consider the features of regulatory and legal regulation of ecological tourism, to determine the prospects for the development of ecological tourism.In the article general scientific methods are used such as the analysis - for the research of separate components of ecological tourism; synthesis – to combine individual facts; statistical method – for the processing of statistical information and for qualitative evaluation of data; method of induction and deduction – helps to draw conclusions based on existing facts; systematic approach – for a holistic study of the prospects of ecological tourism relative to external factors of influence. The following results were obtained: on the basis of the analysis, the theoretical aspects of the concept “ecological tourism”are investigated, the necessary resources for the development of ecological tourism in the country are identified and the main prospects for the development of ecological tourism of Ukraine are determined. Conclusions: the prospects for the development of ecological tourism reflect the positive effect of ecotourism in Ukraine, which indicates the importance of its organization and development in the domestic tourist market of the country.

Entry. In modern conditions of development of globalization processes, tourism and recreational activities is one of the directions of economic development not only of regions but also the world. The tourism industry on the modern stage the most rapidly evolving and affects the social, cultural, ecological environment and the environment acts as a catalyst for socio-economic development. At the same time, despite the significant amount of scientific research, the specifics of the tour-ist-recreational potential of the regions is not well understood. The aim of the publication is the definition of the functioning of tourist-recreational potential of Odessa region. Results. Determined that the tourism industries are in the top five industries generating the largest revenues in the world. The article examines the features of functioning of tourist-recreational activities. It is determined that the resource potential in each region is different. Refined conceptual and categorical framework in the context of defining "potential" and «tourist potential», «recreational potential», «recreational potential». The approaches to defining the tourism potential: natural, resource. Conducted a comprehensive assessment of tourism and recreational potential of the Odessa region. The tendencies of its composition, present state and usage. It focuses on the problematic aspects of the use of tourist and recrea-tional potential. Conclusions. The analysis of current trends indicates considerable prospects for growth and further development of tourist and recreational potential is the basis for the planning sector at the national and regional levels. Indicates the need for its comprehensive evaluation system, these shortcomings towards the realization of the tourism potential in the sectors of the economy. Key words: tourism, recreation, tourist and recreational resources, environment, the potential tourist and recreation-al potential.

Tourism through the formation of destinations opens up great opportunities for socio-economic development of territories (countries, regions, cities, etc.) with different amounts of tourist resources. Inbound tourism helps to increase the country’s balance of payments, domestic – its preservation. Tourism allows you to make a profit in many industries, industries and fields of activity that are involved in the formation of tourism or tourism-related products. Tourism should be developed in any country, region, the main thing – to have a correct idea of its specifics and information support when planning relevant activities related to it. The regions of Ukraine have a significant and diverse tourist and recreational potential, due to the favorable geopolitical position and natural and climatic conditions, which may be in demand in both domestic and international tourism markets. However, recent crises related to the quarantine crisis, which has caused negative socio-economic processes around the world, are significant challenges to the development and realization of regional potential of tourism business in Ukraine – the need for effective regional mechanisms to stimulate development of all components of tourism which should be a prerequisite for realizing the potential of the region’s tourism industry. The regional approach to research and development of tourism allows analyze in detail sociocultural and socio-economic aspects of tourism business development, to promote effective use of tourist and recreational potential of regions, formation of post-industrial stage of economic system and regions.

Currently, the development of domestic tourism in Ukraine has now been officially recognized as a strategic priority. Statistics show that in many foreign countries, revenues from domestic tourism make up to 80% out of the total tourism type. Local tourism enhances domestic consumption and, as a result, it creates demand for local goods and services. Domestic tourism contributes to the development of related industries, even those considered unprofitable. The development of domestic tourism can become a source of financial income for the country’s economic system and stabilize the labour market. Therefore, the state and prospects of the development of the domestic tourism, the weekend tour, in particular, as a direction that will contribute to the development of rural areas in different regions of Ukraine, require detailed research. Khmelnytskyi region has prerequisites for the development of a weekend tour, namely: beautiful landscapes, unique flora and fauna, the presence of rivers, lakes and forests, protected areas, rich architectural heritage, low price for tourist services. In addition, there is a large number of tour operators in the region, developed infrastructure and repaired roads even in remote villages. The purpose of our article is to analyze the development of weekend tours as the prospective trend of domestic tourism development in the Khmelnytskyi region. The regional features of the development of weekend tours in Ukraine, in the Khmelnytskyi region, in particular, are revealed. An analysis of the level of implementation of weekend tours in the region is carried out. Recommendations for improving the organization of weekend tours in the Khmelnytskyi region have been developed. The authors of the article are convinced that the study and adopting the best practices of European countries in the context of a weekend tour will contribute to an increase in income from domestic tourism.

In order to study modern trends and research practices in the development of the recreational potential of the regions of Ukraine, a review of the literature and the experience of many countries of the world on this issue was conducted, which shows that tourism is not only a source of public health, but also a source of income and makes a significant contribution to ensure the stable development of the country's regions. The work provides an analysis of the existing recreational potential of the tourism industry of Ukraine, the territory of Ukraine has a favorable economic and geographic location, has favorable climatic conditions, has access to the Black and Azov seas, where navigation is carried out almost all year round, neighbors are developed countries, which contributes to the development of the recreational potential of the tourist industry. The Western Black Sea region of Ukraine (Odesa region, Mykolaiv region), the Carpathian region, the Dnipro region (Dnipropetrovsk and Zaporizhia regions) were analyzed; Podilsky tourist district (Vinnytsia, Ternopil, Khmelnytskyi regions); North-East tourist region (Kharkiv, Poltava and Sumy regions), Capital region (Kyiv, Zhytomyr and Chernihiv regions) and Central region (Cherkasy and Kirovohrad regions). The study provided a description of the recreational potential of the tourism industry of Ukraine. The article examines the consequences of attacks by the Russian invaders, which significantly damaged the recreational facilities of Ukraine, namely: history, culture, nature, which becomes a threat to the development of the balanced potential of the country's recreational potential. The damage caused by the destruction or destruction of the Ukrainian cultural heritage by the Russian invaders, the number of cultural heritage objects destroyed by the Russian invaders in the regions of Ukraine was analyzed. The recreational potential of the tourist industry of the temporarily occupied territories of Ukraine was studied. Revenues to the state budget from the tourism industry of Ukraine for the first three months of 2021–2023, revenue to the state budget for KVED in the tourism industry, and tax revenues from representatives of the tourism industry by regions of Ukraine for 10 months of 2021–2023 were analyzed.

Introduction. Ukraine has all preconditions for innovation-driven development of domestic and overseas tourism. Increasingly growing needsand demands of tourists have causeda constant search of new types of tourism products and the best positions in the tourism market.Problem Statement. The economic factors are the most significant ones for ensuring innovation-driven development of tourism and for building a capacity for tourism industry growth, but, at the same time, they are a problem (because of low personal income and standards of living, as well as a low demand of foreigners for tourism services in Ukraine).Purpose. To study the main problems and to identify prospects for innovation-driven development of tourism industry as one of major trends in Ukraine’s economic development.Materials and Methods. The following methods have been used: the abstract-logical method to define the main aspects and to make conclusions of the research; the dialectic method to analyze the research and publications reflecting different views on innovation-led development of tourism industry; the comparative method to analyze the indexes affecting the development of Ukraine’s tourism industry,the number of tourists served by tourism operators and tourism agencies by the types of tourism; the correlation method to determine the relationship between the indexes of tourism development and the indexes of Ukraine’s economic development.Results. The authors have discussed the problemsof innovation-driven development of Ukraine’s tourism industry in terms of economic, political, ecological, institutional, and technological factors of growth. They have evaluated the impact of these factors on tourism industry. The study has characterized the cost structure of the tourism entities in terms of services of third-party organizations involved in the creation of tourism products. The correlation between the standards of living (GDP per capita) and tourism flows has been established. The authors have identified promising trends in innovation-driven development of tourism in Ukraine. The use of correlation matrix has allowed determining the fact that the level of domestic tourism development and the capacity for involving foreign citizens in the context of the country’s tourism attractiveness depend on economic factors, in particular, onGDP per capita.Conclusions. The number of Internet users showing digital skills and the ability to use online-services of this industry is an important factor of the impact on innovation-driven development of the tourism sector. Global stress related to the Covid-19 pandemic has become a stimulus for the development of new technologies based on computerization, automation, and robotization.

In somatically healthy men from different regions of Ukraine frequency of complete fillings on the lower jaw molars have higher values than on the upper jaw (slightly higher values are set according to the dental examination) and the frequency of the absence fillings and secondary caries, however, on the upper jaw has a higher value than on the lower. Between representatives of different regions of Ukraine in the upper jaw set expressed differences mainly by comparing the frequency of secondary caries (more often according to the dental examination) and frequency cleavage of fillings for the 17th tooth according to computer tomography; and on the lower jaw – mainly for the frequency of complete dental fillings according to the survey. The most common differences in the maxilla established between the central and other regions, and on the lower jaw - between the west and other regions. According to the CT set larger than with dental examination frequency value of secondary caries, cleavage of fillings and absence of fillings, and according to the dental examination – greater frequency values of complete fillings.

The paper deals with justifying the importance of the tourism industry as an effective component of the development of social, cultural, economic, political spheres of a region and a country. The purpose of the paper is to investigate the current state of the tourism sector in Ukraine; identify major problems of the tourism sector; suggest effective ways of its further development. It is proved that the development of tourism services, both domestically and internationally, requires high quality of such services and search for ways of its effective functioning. The paper touches upon the role of tourism in the economy, current state of tourism operations, distinguishes factors influencing the development of this industry. The object of research is the tourism industry in Ukraine. The subject of the study is the current state of the tourism industry in Ukraine: problems of development and ways of improvement. The methodology of the study is based on using such methods as scientific abstraction, analogies and theoretical generalization – to study theories regarding tourism sector in Ukraine, determination of its role in the economy; system analysis – to study current state of domestic tourism sector; graphic method – to represent visually the theoretical and practical results of the research; structural-logical – to construct the study logically; theoretical generalization – tohighlight the specific features of tourism industry improvement process on both regional and state levels. The study covers main indicators of tourist industry development in Ukraine as well as analysis of tourist tax revenue and tax payments to the state budget of Ukraine. The paper also explores the main problems that hinder the effective development of tourism in Ukraine, particularly in environmental, social, economic, political spheres which need to be addressed. The factors that reduce the volume of foreign tourist inflow to Ukraine and negatively affect the active promotion of the tourism product are identified. The paper proposes ways of improving the socio-economic development of both the tourism sector as well as the region and the state as a whole. The article emphasizes the creation of a positive image of Ukraine as a tourist state and this process should be based on the infrastructure modernization of tourism, resort, and recreational spheres. Among the effective ways to improve the tourism business efficiency in Ukraine, the article proposes stimulation of travel companies to promote inbound tourism, which will help to generate high profits and replenish the state budget regularly. Based on the results of the study, the main ways of solving tourism sphere issues in Ukraine and active promotion of tourism services should be: improvement of regulatory-legal framework for development of tourist and recreational services in Ukraine; close cooperation of authorities with scientific organizations; stimulation of domestic tourism development; state support of social tourism through the development and improvement of appropriate national programs which will guarantee e benefits for setting up of tourism businesses; investments in tourism industry development; facilitation of competitive advantages development; improvement of tourism safety; participation in international tourism industry development programs. Furt her research will revitalization of tourism in Ukraine is one of the high priority directions of domestic economy development. Solving problems that currently hinder tourism development will increase economic income to the state budget. Taking into account the fact that Ukraine has a strong tourism and recreation potential, active promotion of the tourism product will increase employment levels and create conditions for rapid economic development. Stimulation of travel entitiesfor inbound tourism development will generate high profits not only for tourism industry but also other sectors of the economy and the country. That is why development of effective strategic plans and improvement of regulatory framework can enhance Ukraine's tourism image, accelerate the tourism industry, and increase budget income.

Ehe article is devoted to the ecological tourism development in especially protected natural territories of Krasnodarskiy region. It was noted that this type of tourism belongs to the synthetic category integrating many different types of tourism, based primarily on the preservation of the environment. The ecotourism sites include a variety of natural and cultural components of the state property, which require special treatment and management. The authors review environmental types of tourism, which include such areas as ecological tourism, scientific expeditions and tours, ecological tours on specially protected natural areas, active and educational trips, excursions on ecological trails with different goals, summer camps and recreation, tourism associated with business meetings. Regional protected areas in Krasnodar region have great development prospects for ecotourism activities because of its location in the natural environment that have significant natural attractiveness. The authors discuss the categories of especially protected natural territories of federal, regional and local significance. The article studies the provisions of the practice of ecological tourism at the international level, its principles and main tasks. The authors analyze the ecotourism activities in national natural and regional landscape parks, biosphere reserves of Krasnodar region, and reveale the prospects for tourism development in these areas. The article studies the natural recreational resources of the regional system of specially protected natural territories in the region, as well as analyzes the factors restraining the active development of ecological tourism.

Within the economy of different regions of Ukraine under modern conditions, tourism plays an increasingly important role. However, not all regions are able to provide long-term sustainable development of tourism on its territory. One of the main causes of problems in the development of regional tourism is the imperfection of the regional system of tourism management. This article discusses key issues concerning the impact of tourism on the regional economy and proposes a number of measures to reform the management of tourism activities at the regional level.

Explanation of the Culture-Oriented Tourism Strategy in Fashaphouieh-Kolain Dehestan

In this scientific article were considered one of the most promising sectors of the economy Republic of Kazakhstan — tourism industry, including the importance and development opportunities of ecological tourism. Accordingly, the history, types and directions of the development of the industry were given definitions and explanations and analysis of the principles and peculiarities of development. Opportunities for the development of ecological tourism are characterized by a radical description of the country's resource potential for this sector. Today, our country pays great attention to the development of tourism as a source of income. The President pointed out that the eco-tourism system, based on its structure and peculiarities, has a great potential for development in the country. But it is well-known that the development of traditional tourism is long-term and expensive. And ecological tourism, in this case, does not require a large amount of money, it not only differs with its complicated infrastructure (hotels, restaurants, roads, communications, etc.), but also now provides priority employment for rural populations. Inthe process of ecological tourism development, villagers can be mixed with their services such as hotel, kyiz yu, national dishes, horses. To do this, it is necessary to provide basic knowledge of hotel business and prepare road guides for trips to the native land, explaining the benefits to the local population.

The ongoing humanitarian crisis in Ukraine, intensified by the conflict that began in February 2022, has resulted in 14.7 million individuals requiring humanitarian aid by 2024. This crisis has led to significant socioeconomic challenges, with households adopting various coping strategies to manage economic stress. Understanding these strategies and their regional variations is crucial for effective crisis response and resource allocation. The purpose of the article. To analyze and present findings on the coping strategies adopted by Ukrainian households in response to the ongoing humanitarian crisis and conflict, with a particular focus on regional differences and the most severely affected areas. The object of the research. Household coping strategies across different regions of Ukraine, including selling assets, spending savings, purchasing food on credit, seeking additional employment, reducing health and education expenditures, and using degrading income sources. The methods of the research. The study employed a quantitative data collection methodology developed by REACH, utilizing both face-to-face household surveys and computer-assisted telephone interviews. The dataset encompassed 10,434 interviews conducted at the household level across 23 oblasts, targeting a 95% confidence level and an 8% margin of error. The hypothesis of the research. The research appears to hypothesize that there are significant regional variations in the adoption of coping strategies, with areas closer to the conflict zone experiencing more severe economic stress and resorting to more extreme coping measures. The statement of basic materials. The research identified ten distinct coping strategies and analyzed their adoption rates across different regions of Ukraine. Eastern and southern regions, particularly Donetska, Kharkivska, Zaporizka, Khersonska, and Sumska oblasts, consistently demonstrated higher adoption rates of various coping strategies. Donetska oblast emerged as the epicenter of economic stress, with 50% of households reporting the sale of assets or spending of savings. Zaporizka oblast led in purchasing food on credit (18.63%) and reducing health expenditures (55.28%). Significant regional disparities were observed, with some oblasts showing coping strategy adoption rates far exceeding national averages. The originality and practical significance of the research. This study provides a comprehensive, region-specific analysis of household coping strategies in Ukraine during an ongoing crisis, offering valuable insights for targeted interventions. The research's practical significance lies in its potential applications for socio-economic management, including informing the design of targeted social safety nets and economic support programs, guiding efficient resource allocation based on region-specific needs, and supporting the development of tailored healthcare and education policies. Conclusions and prospects for further research. It provides a baseline for monitoring and evaluating the effectiveness of future interventions and informs long-term regional development strategies and crisis response planning. By offering a nuanced understanding of how different regions are coping with the crisis, this research enables policymakers to develop more effective, localized approaches to addressing Ukraine's complex humanitarian challenges.