국내·외 패션교육에 있어서 3D 어패럴 CAD 시스템 활용 사례연구

Background: The global fashion industry is a key sector in the creative economy contributing to job creation and economic development. Increasingly, fashion design is identified as an important growth area for the African continent but remains an under-researched area.Objectives: Firstly, this article seeks to position the South African fashion design industry within the global and African fashion industry. Secondly, a mapping of the spatial distribution of the industry is conducted to determine the potential of the industry to contribute to regional development. A case study analysis of South African fashion designers is also conducted.Method: A mixed methods approach included constructing a database of 450 fashion designers and related institutions, which was analysed using geographic information system (GIS) mapping. Case studies of selected South African fashion designers were compiled. The study also included document and policy analysis.Results: Analysis revealed that South African fashion designers are not only concentrated in large cities but also have a presence in smaller locations. While some designers are concerned about environmental sustainability, consumers are often more focused on low-cost, fast fashion items. Issues of intellectual property protection remain a concern for designers.Conclusion: The designer fashion sector is a formidable sector of the South African fashion industry, but it faces several challenges that need to be addressed.Contribution: This article brings to light the potential of the South African fashion design industry to contribute to growth and development in the post-pandemic era.

Innovation means a new product, a new process, a new business practice, or a new form of organization. It is key to the creation of competitive advantages in any organizations and increasingly at the center of the strategy. Innovation can be largely classified into three: product innovation, process innovation and business model innovation. Among these three, this volume focuses on product innovation and discusses the comprehensive picture of product innovation happening in the global fashion industry at three levels- materials, style and product development- with ample examples and references to global fashion brands. Emphasizing that innovations in materials driven largely by technological standard may not tell the whole story occurring in the industry, authors alert readers to pay attention to the innovation in style, which may serve core competitive advantages for fashion brands and other mature industries where functions or technologies matter less critical. This chapter concludes that the global fashion industry is truly the sector where diverse technologies emerged in many different sectors are merged and synthesized and utilized to solve the needs and concerns of ultimate end users-consumers.

The fashion industry is the fourth biggest industry globally, with a value of $3 trillion and a workforce of 3384 million. However, the rapid development of the fashion industry negatively impacts the environment. With industrial practice, blockchain technology is found to be efficient and effective in helping fashion supply chain members cope with sustainability issues with accessibility, security, traceability, and transparency. This paper makes a systematic literature review and in‐depth exploration of adopting blockchain technology to facilitate sustainable supply chain practices with a particular case study on the fashion industry in coastal areas and a discussion of the application of blockchain technology in the global fashion industry. Based on the combination of the literature review, the case study, and the discussion, managerial insights are generated concerning blockchain adoption for boosting sustainability in the fashion industry in various domains. Future research opportunities are also discussed.

This paper uses a cultural event in the global fashion ecosystem that has been largely ignored, the fashion week, as an entry point to elaborate on the explicit cultural characteristics of Shanghai Fashion Week (SHFW) alongside the significant rise and construction of the Chinese design and fashion cultural system in the past five years. Under the structural interconnectedness between art and capitalism in the global fashion industry, together with the drive of the socialist ideology of the public ownership of the means of production in China, SHFW is now showing discrete cultural characteristics, absorbing as much knowledge as it can from the legitimate fashion week system and incorporating this in the domestic industry context. This paper also argues that SHFW has built up an interactive and dynamic infrastructure or ecosystem within the domestic fashion culture, enhancing its socialist characteristics with the intertwining of a core professional fashion week and a mass carnival event. Its deep engagement with both the general public and professional insiders is a unique cultural characteristic that distinguishes it from Paris Fashion Week and London Fashion Week.

Process innovation is an improved way of doing things across the entire supply chain including management, to expand efficiency in terms of cost, quality, and service. While being internal and invisible to customers in nature, process innovations are intermediate outcomes that serve as a means for achieving higher-level performance, rather than as a goal. Yet, by reducing the time and cost to produce a product or perform a service, and increasing productivity and turnover growth, process innovations add value to fashion firms and serve to highlight their products. In this chapter, process innovations occurring in the global fashion industry are examined using actual examples from global fashion brands in five areas—product development, production, order fulfillment, store operations, and at the service level. Notably, information systems, digital technologies, robotics, and artificial intelligence (AI) are important tools for process innovation, especially in enhancing supply chain efficiency, obtaining real-time data, optimizing deliveries, and reducing the time needed for production and service. However, process innovation should not be understood only from the perspective of information systems and technologies because it is possible to achieve without them, especially in terms of management. It is critically important for firms to clearly identify challenge areas and execute process innovation either incrementally or radically, with or without technologies, aligning with their existing systems. This chapter concludes by emphasizing the critical importance of constant process innovation for fashion firms to achieve success.

The global fashion industry is incredibly sensitive to changes in currency values, which can really shake up import and export activities in emerging markets like India. This study examines the influence of exchange rate volatility on the trade performance of global fashion brands H&M and Zara in the Indian market. Using data from 2015 to 2024, it applies empirical techniques including correlation analysis, cointegration tests, and regression models. Findings reveal that the depreciation of the Indian Rupee against the US Dollar and Euro had a significant effect on the trade volumes of both brands, particularly affecting imports more than exports. Furthermore, the study sheds light on how India's GDP, global economic trends, and fashion trade are interconnected. The results suggest a strong interdependence between import and export flows, emphasizing the need for strategic currency risk management and adaptive supply chain operations.

Fashion and racism are complex issues with pressure for the industry to be more inclusive of racial differences. The Black Lives Matter movement has drawn attention to the issue of racism in the fashion industry and inspired social efforts to address it. Increased support for this cause has resulted in more entities contributing to eliminating racism in the industry through actions such as black model matter campaigns and the founding of The Kelly Initiative, which advocates for the diversity and inclusivity of the fashion industry. This research aims to examine the impact of social movements in combating racism and promoting equality in the global fashion industry. Qualitative methods are used with several theoretical frameworks, including racism, to show neglect, which results in discrimination, as well as global social movements, which are used to show forms of collective action in the form of protests that seek inclusive change in fashion. The results show that social movements can transform the fashion industry through rapid advances in diversity and inclusion through collective action. The implication is that it allows all parties to contribute to fashion without facing racial discrimination, thereby achieving diversity and inclusion.

Purpose- In the last two decades neuromarketing is considered to be an evolutionary concept within marketing that makes use of neuroscientific tools in order to measure human related factors such as attributes, emotions, memory and perceptions which influence the consumer decision making. The application of neuromarketing to various industries brings up new opportunities as well as new challenges. This purpose of this exploratory study is to shed light upon neuromarketing literature and to investigate the perception of neuromarketing and fashion executives towards applied neuromarketing in global and Turkish fashion industry. Methodology- Following the up to date literature review about theoretical and applied neuromarketing, in-depth interviews with Turkish neuromarketing executives and fashion leaders are executed. Findings- The findings show that there are discrepancies and similarities between the usage of applied neuromarketing in the globe and Turkey. In-depth interview findings show that the perceptions of Turkish fashion executives about neuromarketing differ from previous literature and different priorities exist to apply neuromarketing in fashion. Conclusion- The findings are expected to help developing the collaboration of applied neuromarketing in fashion industry and support managerial decisions in marketing related resource allocations.

The global fast fashion industry has witnessed tremendous growth in recent years, driven by consumer demand for affordable, trendy, and widely available clothing. This study investigates how key operational factors—Operating Profit, Store Expansion, and Inventory Turnover—affect Uniqlo’s financial performance and global market competitiveness. Using a quantitative explanatory approach, we analyzed secondary data from Fast Retailing’s quarterly financial reports spanning 2014 to 2023. Statistical analysis was conducted through multiple linear regression to identify the strength and direction of relationships among variables. The results reveal that Operating Profit has a significant positive impact on both Revenue Growth and Profitability, suggesting that operational efficiency is a major driver of sustainable growth. Store Expansion shows a direct and strong effect on Market Share, reinforcing the importance of global physical presence in the retail industry. Additionally, Inventory Turnover plays a vital role in enhancing both financial outcomes and operational responsiveness, positively influencing Revenue Growth, Market Share, and Profit Margins. This research contributes to a deeper understanding of how the SPA (Specialty Store Retailer of Private Label Apparel) business model supports Uniqlo’s competitive positioning. The findings offer practical insights for fashion industry stakeholders seeking to improve business performance through strategic operational decisions.

Fashion education relying on traditional textbooks faces growing challenges as the fashion industry becomes increasingly fast-moving, digital-based, and interconnected. Conventional fashion textbooks can quickly become outdated, whereas instructors often have neither the financial nor intellectual resources to expose students to the latest fashion market information. Further, cultural and language barriers also make it challenging for fashion educators to introduce the global fashion markets to their students without filtering through their own cultural lens. In response to the challenges, this concept paper proposes an open educational resource (OER)-based learning engagement framework for global fashion education. The new framework creates a pathway for a global community of fashion scholars to collaborate on sharing and co-developing regional-specific knowledge. <br><br>

Since the late twentieth century, the global fashion industry has been increasingly embracing the business model known as fast fashion. Characterised by rapid production cycles, fleeting trends, low-cost garments and large-scale production, fast fashion seems to meet consumer demand for affordable and trendy clothing. However, its environmental impact as a major polluter poses significant challenges to sustainability and circularity initiatives. This article presents the results of a systematic literature review, exploring the unsustainable consequences of fast fashion, focusing on both demand and supply side, from a geographical perspective. Using a Global North–Global South framework, it explores differences in socio-economic structures, consumption and production patterns, access to resources and environmental impacts. The analysis suggests that a fair and equitable transition towards a sustainable and circular fashion industry will require the links between business, society and nature to be reconsidered, to avoid perpetuating the inequalities associated with the global linear capitalist economy. The findings highlight the importance of both markets and institutions in sustainable growth. In the Global North, the most frequently discussed topics relate to investment and research and development with respect to new technologies or system innovations often with the support of well-structured political guidance. Conversely, in the Global sustainable initiatives tend to be scattered, country-specific and intricately tied to particular socio-economic and cultural contexts.

On sustainable design and manufacturing for the footwear industry – Towards circular manufacturing

This article will draw upon ongoing research into design and business education for traditional artisans in India. It will focus specifically on the use of traditional crafts in the luxury Indian fashion industry, which has grown significantly in the last three decades, alongside one of the Ph.D. case studies – The Handloom School (THS) in Maheshwar, a small sari-weaving town in Madhya Pradesh state. The charitable organization WomenWeave was founded by Sally Holkar in 2003 to generate sustainable employment for women in Maheshwar and the surrounding region. While Maheshwar is known for its silk, cotton and zari (metallic yarn) fabrics and saris, WomenWeave started producing khadi (hand-spun, hand-woven yarn), which has been popular in high-end Indian and global fashion markets. THS is a recent initiative of WomenWeave, and teaches weavers from different parts of India business, design, IT and communication skills with a view to enabling them to start their own businesses and generate more sustainable livelihoods in their respective regions. Students also learn new weaving skills and multi-treddle techniques, and are encouraged to weave fabrics with more complex textures, patterns and colours than what they are used to, based on WomenWeave’s success with such fabrics. The school is in its early stages and the curriculum is continuously being revised and adapted. My recent ethnographic fieldwork in Maheshwar and other weaving regions in India has involved learning about the experiences of some of the students and graduates of THS, as well as the faculty, directors and administrative staff, over the past three years. This article will draw upon these experiences, while presenting some of the challenges the school is facing amidst a broad and lively debate on craft in India within the development, anthropological, design history and material culture discourses. I will address a number of questions such as: how can traditional craft meet the needs of the high-end fashion industry? How is education impacting ‘artisan’ and ‘designer’ collaborations and challenging the definition of these roles? Who owns traditional and other designs, and whose identity is expressed in the final product? It also explores how weavers are combining their traditional weaving skills gained in the home, along with institutionalized learning of business and design concepts; and to what extent education enables weavers to create products attuned to a contemporary market.

&lt;p&gt;&lt;span&gt;Ethical Marketing and Cultural Controversies in the Luxury Sector:&lt;/span&gt;&lt;i&gt; A Strategic Analysis of Dior’s Market Perception in China&lt;/i&gt;&lt;/p&gt;

Consuming Canada: How fashion firms leverage the landscape to create and communicate brand identities, distinction and values