• Home
  • Search
  • 傳統製造類中小企業轉型進入文化創意產業關鍵成功因素之研究 – 以『林三益筆墨專家』為例
  • https://doi.org/10.6843/nthu.2013.00657Copy DOI Icon

傳統製造類中小企業轉型進入文化創意產業關鍵成功因素之研究 – 以『林三益筆墨專家』為例

  • Jan 1, 2013
  • 陳韋儒
Show More
  • Abstract
  • Literature Map
  • Similar Papers
Abstract

With the change of the global economic situation and under the trend of globalization and internationalization, the traditional Small & Medium Enterprises (SMEs) have faced great challenges. Due to the above reasons, the entrepreneurs of SMEs are aggressively seeking opportunities in transformation to make their business sustainability. In the meantime, recent years, in order to improve national competitiveness, the government has aimed to develop cultural and creative industry was founded on the rich cultural heritage in Taiwan. Under the impact of the “transformation” and the great boom of the “cultural and creative industry”, the Lam Sam Yick Writing Brush & Ink Expert, manufacturer of traditional writing brush express motivation to use its core competency heritage for centuries to change the declining brand into a new life. This study aim to find out the key success factors required for traditional SMEs shifting into Cultural & Creative Industry based on Lam Sam Yick Writing Brush & Ink Expert as a case study for subsequent academic research and industrial operation reference. The study is analyzed by adopting the secondary data analysis research method, factors examined include the following: 1. Quality 2. Core Technology 3. Entrepreneur’s Motivation 4. Product Attributes 5. Advertising Effectiveness

Similar Papers
  • Supplementary Content

The Antecedents of internationalisation of manufacturing SMEs: The case of Indonesia

  • Feb 03, 2017
  • Diana Puspita Sari
  • Research Article
  • Citations6

Board interlocks in SMEs and the formation of international joint ventures.

  • Jul 06, 2020
  • ARCA (Università Ca' Foscari Venezia)
  • Francesco Debellis +1

PENGARUH KECERDASAN SPIRITUAL, KECERDASAN EMOSIONAL TERHADAP KETRAMPILAN MANEJERIAL DAN KINERJA UKM

  • Feb 15, 2018
  • Dessy Balik +2
  • Research Article
  • Citations6

Examining the Effect of Corruption and Bureaucracy on SMEs Growth in the Kumasi Metropolis of Ghana

  • Nov 28, 2017
  • RePEc: Research Papers in Economics
  • Kwamena Minta Nyarku +1
  • Single Report
  • Citations1

Innovation Strategies in Traditional Cultural Expressions MSMEs in the Philippines: A Case Study

  • Jan 06, 2025
  • June Ann Casimiro +2
  • Research Article
  • Citations2

EXPLORE THE IMPORTANCE OF CREATIVITY AND INNOVATION IN MICRO, SMALL AND MEDIUM ENTERPRISES (MSMEs)

  • Dec 25, 2023
  • Jurnal Visionida
  • Awa Awa +1
  • Research Article
  • Citations3

When and why is kinship important? Reducing turnover intention with kinship employee engagement

  • Dec 03, 2024
  • Industrial and Commercial Training
  • Eka Pariyanti +2
  • Research Article

DIGITAL ACCOUNTING AND E-COMMERCE EMPOWERMENT: ENHANCING MILLENNIAL AND GEN Z MSME COMPETITIVENESS IN CULINARY SECTOR

  • Jul 29, 2025
  • International Journal of Contemporary Accounting
  • Farah Faradesila +2
  • Research Article
  • Citations1

The Role of Internationalization and Innovation in Enhancing Organizational Performance: Evidence from SMEs in Wuhan, China

  • Jan 16, 2025
  • Communications on Applied Nonlinear Analysis
  • Guo Chen
  • Research Article

The Effectiveness of Digital Technology Implementation in Enhancing the Competitiveness of MSMEs in the Creative Industry of Tangerang City

  • Jul 08, 2025
  • SKETSA BISNIS
  • Dwi Prasetyo
  • Research Article
  • Citations5

A study on Gen-AI technology development trends to enhance small-medium sized enterprise digital competence and management quality

  • Apr 03, 2025
  • Journal of Entrepreneurship in Emerging Economies
  • Youngju Cho +4
  • Research Article
  • Citations1

New Product Launch Proficiency to Improve New Product Performance MSMEs: The Mediation Role of Collaborative Capabilities

  • Feb 27, 2026
  • TEM Journal
  • Lusi Suwandari +4
  • Research Article
  • Citations5

Design of sustainable production performance systems for MSMEs creative industry sub sector

  • Apr 01, 2020
  • Journal of Physics: Conference Series
  • M R Radyanto +1
  • Research Article

Analyzing the Key Drivers of E-Commerce Adoption in MSMEs: an Empirical Research in Indonesia

  • Jun 28, 2025
  • Apollo: Journal of Tourism and Business
  • Meirani Harsasi +5
  • Research Article
  • Citations3

The Impact of Inflation, Exchange Rate toward Unemployment and Poverty in Indonesia. Case Study of Small and Medium Enterprises at the Tourists’ Area of Lombok

  • Oct 12, 2017
  • Journal of Environmental Management and Tourism
  • Edy Supriyadi +1
Cactus Communications logo

Copyright 2026 Cactus Communications. All rights reserved.