프랜차이즈 카페 브랜드의 ESG경영활동에 대한 고객인지가 브랜드 동일시를 매개로 하여 브랜드 충성도에 미치는 영향

Author's Introduction Our article outlines the need to bring together the literatures on personal and cultural identity – which have thus far been disconnected from one another. As one develops a sense of personal identity (e.g., goals, values, and beliefs), does one also develop a sense of cultural identity (e.g., how the individual and the group are prioritized, as well as attachment to and affiliation with one's ethnic, cultural, and national group)? This question is becoming increasingly important as Western countries become more and more diverse and multicultural, and as the world becomes more and more international and global. Individuals of European descent in the United States, Canada, Western Europe, Australia, and New Zealand, for example, are no longer insulated from other cultural streams. A generation ago, White Americans, for example, held dominion over the United States and over what ‘American culture’ was. With the advent of mass immigration of ethnic and cultural minorities, as well as globalizing technologies such as email, video conferencing, instant messaging, and virtual chatrooms, we are no longer insulated by our borders. Each of us is a citizen of the world, and this is becoming truer and truer over time. Thus, cultural identity and personal identity are increasingly likely to be related – and the ways in which they influence one another needs to be studied. How does my cultural position in my society (and in the world) influence who I am as a person? How do my cultural beliefs and worldviews influence my personal goals, values, and beliefs? Author Recommends Côté, James E., and Levine, Charles G. (2002). Identity formation, agency and culture: A social psychological synthesis . Mahwah, NJ: Lawrence Erlbaum Associates. This book discusses personal identity within the context of culture, and it clearly sets the stage for a discussion of how personal identity is affected by cultural processes. Arnett, Jeffrey Jensen. (2002). The psychology of globalization. American Psychologist , 57 , 774–783. This article discusses the ways in which globalization affects the personal and cultural identities of people around the world. In particular, the article stresses that individuals will be exposed to various cultural streams even if they never leave their countries of origin and do not come into direct contact with people from other parts of the world. The mass exportation of Western television programs, music, dress styles, fashion, and beliefs is leading people to ‘acculturate’ to Western values and behaviors. Bosma, Harke A., and Kunnen, E. Saskia. (2001). Determinants and mechanisms in ego identity development: A review and synthesis. Developmental Review , 21 , 39–66. This article reviews the ways in which personal identity is developed in ‘individualist’ and ‘collectivist’ contexts. In more individualistic contexts, personal identity is developed through active exploration of different alternatives, commitment to one or more of these, and an in‐depth evaluation of the commitment that has been made. In more collectivistic contexts, personal identity is developed through identification with the goals, values, and beliefs of significant others. This article was one of the first to address personal identity more broadly than through a Western lens. Matsumoto, David. (2003). The discrepancy between consensual‐level culture and individual‐level culture. Culture and Psychology , 9 , 89–95. This article argues that individualism and collectivism (and related constructs such as independence and interdependence) operate differently at the between‐individual level than at the between‐culture level. When studying the interface between personal identity and cultural identity, only individual‐level conceptions of cultural identity should be used. National‐level differences in cultural identity constructs tend to be fairly small – suggesting that most of the differences are between individual people. Schwartz, Seth J., Luyckx, Koen, and Vignoles, Vivian L. (editors, forthcoming). Handbook of identity theory and research . New York, NY: Springer. This forthcoming handbook will consist of state‐of‐the‐art summaries and reviews from some of the leading identity scholars in the world. Chapters will focus on many different domains of identity, including personal and cultural identity but also including national, religious/spiritual, sexual, gender, social, and vocational identity. The book will be an important resource both for students and for professors interested in the field of identity. Sample Syllabus Please add all or a portion of a syllabus that might adopt your article and present it in a broader context to the classroom. Eg. Topics for Lecture & Discussion Week 1 – Overview (What is Identity) Cote, James E. 1996. Sociological perspectives on identity formation: The culture‐identity link and identity capital. Journal of Adolescence . 19: 417–428. A framework for understanding identity formation in an interdisciplinary fashion by addressing the relationship between culture and identity. Grotevant, Harold D. 1987. Toward a process model of identity formation. Journal of Adolescent Research . 2: 203–222. Proposes a model for conceptualizing identity formation that is developmental, contextual and life‐span in scope. Four major components are as follows: individual characteristics, contexts of development, identity process in specific domains, and interdependencies among the identity domains. Weeks 2–4 Neo‐Eriksonian Identity Perspectives (Identity Status, Identity Style, Et Cetera) Berzonsky, Michael D. 1989. Identity style: Conceptualization and measurement. Journal of Adolescent Research . 4: 268–282. A conceptualization of three styles of personal problem solving and decision making – and information orientation that actively seeks and evaluates information, a normative orientation that focuses on internalized conventions, and a diffuse orientation that avoids action until affective cues dictate behavioral reactions. This study measures a validity of a self‐report measure of these styles. Meeus, Wim. 1996. Toward a psychosocial analysis of adolescent identity: An evaluation of the epigenetic theory (Erikson) and the identity status model (Marcia). Hurrelmann, Klaus (Ed.); Hamilton, Stephen F (Ed). (1996). Social problems and social contexts in adolescence: Perspectives across boundaries . (pp. 83–104). xiv, 299 pp. Hawthorne, NY: Aldine de Gruyter. This chapter discusses Erikson's identity theory and Marcia's identity status model, with application to adolescent identity. The author evaluates their empirical validity. Weeks 5–7 Social Identity Perspectives Worchel, Stephen; Morales, J. Francisco; Paez, Dario; Deschamps, Jean‐Claude (Eds.). 1998. Social identity: International perspectives. Social identity: International perspectives. xix, 263 pp. Thousand Oaks, CA: Sage Publications, Inc. This books brings together the latest empirical and theoretical findings in the field of

Jailer of Freedom and Enemy of Growth? The Role of Personal and Social Identities in Educational Choices

Reactions to social vs self-evaluation: Moderating effects of personal and social identity orientations

Personal and social identity are critical for entrepreneurs. However, tensions arise in entrepreneurial experiences due to the independence underlying personal identity and embeddedness underlying social identity. In this qualitative study, we explore how novice and experienced entrepreneurs navigate these tensions. We find that novice entrepreneurs are focused on discovering their personal identity via broad interactions within social groups. Experienced entrepreneurs devote more time to their ventures and less time in social groups but they value the targeted collaborations within these social groups. We discuss the mechanisms that underlie the paradox between centrality and salience of personal and social identity.

Although identity research has predominantly focused on college-bound adolescents, it has largely neglected vocational high school students who enter the job market immediately after graduation. Furthermore, most studies have concentrated on personal identity and have overlooked the concurrent development of social identity. This study examined the relationship between adolescents’ personal and social identities over three years of vocational high school. The participants were 4,264 vocational high school students in Japan (Time 1: 46.44% girls; Mage = 15.78). Using a random intercept cross-lagged panel model, the results indicated that within-person increases in social identity predicted increases in personal identity one year later. These findings highlight the importance of social identity as a valuable resource for personal identity development among vocational high school students, a group underrepresented in identity research.

The Providing Enhanced Access to Child Health Services (PEACH) initiative at the Sydney Children’s Hospitals Network (SCHN) aims to reduce inequity in healthcare access and outcomes for priority population children and young people (including Aboriginal and/or Torres Strait Islander, culturally and linguistically diverse, from refugee or asylum seeker backgrounds, living in out-of-home care or recipients of the National Disability Insurance Scheme). Central to PEACH is active children and caregivers engagement through co-design, recognising the importance of understanding their experiences to facilitate enhanced healthcare provision. This qualitative study explored the experiences of priority population children and caregivers at SCHN before the implementation of PEACH initiatives, with the aim of identifying strengths, limitations, and recommendations for enhancing healthcare services tailored to priority population needs. Guided by an experience-based co-design methodology, 28 qualitative semi-structured interviews were carried out with a total of 38 participants from priority population group(s) who had accessed care at SCHN. The data were analysed via inductive thematic analysis. The findings are presented through the lens of the concept of identity, delineated into personal and social identity. Personal identity is related to person before problem and demography, while social identity is linked to cultural responsiveness. Participants emphasised both the significance of social identities in health service design, and the importance of an individualised approach that recognises and respects their unique personal identities within the broader social context. This research advocates for a person-centred approach to healthcare delivery that recognises and responds to the dynamic interconnected relationship between personal and social identities.

This research aims to determine the effect of brand characteristic variables, including brand reputation, brand predictability, and brand competence, on brand loyalty among MSME consumers of the Kak Fiet brand. The research sample was drawn using a non-probability sampling method called purposive sampling. One hundred twenty-seven respondents participated in this research. The data used in this research were primary data collected through questionnaires. Data analysis included validity and reliability tests, classical assumption tests, path coefficient tests, the goodness of fit tests, and hypothesis testing using the SmartPLS program. The results show that 1) brand reputation has a significant effect on brand loyalty; 2) brand predictability has no significant effect on brand loyalty; and 3) brand competence has a significant effect on brand loyalty. It demonstrates that the hypotheses that brand reputation has a significant effect on brand loyalty and that brand competence has a significant effect on brand loyalty are confirmed. In contrast, the hypothesis that brand predictability has a significant effect on brand loyalty is not proven. This means that not all brand characteristic elements have a significant effect on brand loyalty on Kak Fiet MSME products.

Stratification economics represents an important new approach devoted to explaining economic inequality in terms of how social groups are separated or stratified according to relative group status. This paper combines stratification economics with identity economics to address complications that the phenomenon of intersectionality—people having multiple social group identities—creates for stratification economics. It distinguishes two types of social identities recognised by social psychologists, categorical and relational social identities, and uses this distinction to explain how individuals’ personal identities, understood as ordered sets of social identities, can be seen to be both socially and self-constructed. Individuals order and rank their categorical social identities according to weights they assign to them in interactive social settings in which their role-based relational social identities combine different categorical social identities. Research in social psychology in the stigma identity-threat literature is then reviewed to distinguish two opposed ways in which individuals respond to others’ stigmatisation of their social groups in interactive settings. The paper argues that the ways in which individuals respond to stigma reflect social group power relationships and the scarcity logic of individualist social ontologies and tend to reinforce social stratification.

The Relationship between Early Maladaptive Schemas and Aspects of Identity in Obesity

The focus of the research is on the application of brand co-creation and online brand community (OBC) engagement as increasingly popular concepts in the areas of branding, brand management, and advertising. A theoretical orientation is developed upon reviewing the literature, definitions of key concepts are provided, and hypotheses are formulated to address the context of U.S. consumers who engage with OBCs on social networking sites (SNSs). Specifically, the research extends understanding of brand co-creation and OBC engagement by empirically examining the influence of perceived brand co-creation and OBC engagement on OBC membership, OBC commitment, and brand loyalty. The present study was motivated by disagreements in the literature over definitions, overlap, and lack of delineation between engagement and co-creation. Additionally, the study observes whether race plays a role in the relationships between brand co-creation, OBC engagement, OBC membership, OBC commitment, and brand loyalty. This was motivated by a general lack of advertising research on African American consumers, who offer a unique cultural perspective that, if investigated, will enhance understanding. Using Qualtrics, 420 responses were collected from a panel of African American and White American SNS users. To the researcher's knowledge, this is the first study to evaluate both brand co-creation and OBC engagement within the context of SNSs. The study contributes to branding and advertising research and practice by examining what an OBC is from the perspective of U.S. consumers, how U.S. consumers co-create brand meaning, the relationship between brand cocreation and OBC engagement, and the impact these psychological processes have on consumers' social identities (i.e. OBC membership), OBC commitment, and brand loyalty. The researcher anticipates that results provide theoretical and practical insights about the adoption and usage of OBCs as part of a larger marketing and communication strategy.

The Use of Technology Acceptance Model to Explain Brand Attitude and Loyalty Intention in E-Commerce: The Gamification Case

This study aims to analyze and find out Brand Identification, Self-Concept Connection, Brand Love and Brand Loyalty for iPhone brand Smartphone users in Samarinda. The background of this research refers to the relationship between Brand Identification and Self-Concept Connection that is woven by the iPhone Brand with its users. Besides seeing how the Brand Identification and Self-Concept Connection formed the Brand Love and Brand Loyalty iPhone smartphone users in Samarinda. Brand Identification and Self-Concept Connection may not necessarily create optimal love for iPhone smartphone users in Samarinda, so it needs to be reevaluated along with how much influence it has on brand loyalty. This research is a quantitative descriptive study and uses SEM-AMOS v.22, analysis tool with the SAMPLE formula = Σ Indicator x (5-10), which then selected samples of 102 respondents. Data collection techniques using the proportional accidental sampling method. The results showed that five proposed hypotheses were accepted namely Brand Identification had a significant effect on Brand Love, Self-Concept Connection had a significant effect on Brand Love, Brand Identification had a significant effect on Brand Loyalty, Self-Concept Connection had a significant effect on Brand Loyalty and Brand Love had a significant effect towards Brand Loyalty. These findings support the theory and previous research that became the reference of researchers.

It is difficult to find the ideal term to refer to the complex process of establishing and asserting one's identity-as an individual or as part of a group. This process, referred to by some as constructing a social reality is, indeed, personal and self-initiated but, at the same time, it is dynamic, interactive, and in part, reactive. The mirror in which an immigrant sees his or her identity is, in part defined by the community in which he or she lives and, within that community, his or her social networks. Farmworker's ambivalence as to whether their identity can really be reduced to life as braceros, working machines, or, whether there is more to life than that is inevitable. Mexican immigrants' ambivalence expressed by as to whether they should be left out of the decennial census and remain statistically invisible because they don't belong, is equally predictable. However, effective engagement implies an identity-a perspective, hopes, dreams, ideals, and a personal style. One's personal identity, or one's social identity as a member of an informal or formal group is the fulcrum for social interaction and, thus, for participation.The process of defining and asserting one's identity is a lifelong one and it is fairly obvious that for most of us it is something of a struggle, a never-ending work in progress, punctuated with fitful starts, experiments, adjustments, and modulations. As Verba, Schlozman, and Brady point out, the process of developing skills is affected both by personal experience in informal settings and by learning experiences in formal educational settings. However, the Civic Voluntarism model tacitly assumes that the social context in which all of these learning experiences take place are the same one. This is not the case when it comes to immigrants. Because immigrants find themselves transitioning from one environment to another, the basic assumptions which govern our overall model of skills development do not hold true. Past experience, knowledge of processes, styles of communication,, and understanding of how civic systems work must be adjusted to a new reality and the inferences which govern this translation involve much more than just acquiring a new skills set; they involve creating a new personal identity, a new social identity (i.e. persona), and developing a new voice, that includes personal style and modes of communication.At the level of community life, this dynamic process of re-invention is not simply a personal one but, also, one which may engage an entire family, an entire social network, or, an entire ethnic group (since ethnicity, by definition, refers to self-identification and network relationships). We focus on two particular cases, each of which exemplifies a more general challenge relating of immigrants' adaptation to California society and development of activism.My analysis highlights the experiences and reflections of two quite different immigrant activists. One is Jorge San Juan, a young Mixteco construction worker who is also the volunteer coordinator of a Mixtec cultural group Se'e'Saavi, and a member of the Board of Directors of a community-based organization, the Centra Binacional para el Desarollo Indigena Oaxaqueno (CBDIO). Jorge's story is relevant not simply to his individual development but to the more general challenge of Mixteco immigrants' re-assertion of their cultural, social, and political identity in a transnational space now referred to by some researchers as Oaxacalifornia. The second of these community activists is Raquel Velasco, a middle-aged mother of two teenager daughters and a grown son, who was, for several years, the informal but charismatic unpaid leader of a group of immigrant activists seeking to secure affordable housing in Winters. Her story, too, transcends her personal struggle, to reflect on the challenges faced by Mexican women in negotiating new gender roles in the course of their life in California Through these two activists' accounts of their experiences and perspectives, we explore both the process through which individual immigrants' re-invent their identity in the brave new world of California life and the process through which groups of immigrants engage in the process of creating or strengthening bonding social capital and deploying it within the arena of local life. …

A key challenge to brand managers is how to gain a better understanding of the relationship between brand and customer loyalty constructs. Researchers have recognized that brand identity plays a key role in brand management. The purpose of this paper is to investigate the effect of brand identity and brand identification on brand loyalty through perceived value, customer satisfaction, and trust. To test the study hypotheses, a questionnaire was distributed among cellular-phone customers in Iran’s northeastern city of Mashhad. The collected data were subject to correlational analysis and path analysis modeling. The results revealed that both brand identity and brand identification have indirect effect on brand loyalty through perceived value, trust, and satisfaction. Thus, it is concluded that social identity perspective, when used in conjunction with other existing perspectives, may be useful in predicting the brand loyalty mechanisms.

The research was conducted at the NMAX Motorcycle Community in Bengkulu, with the formulation of the problem: Do Products and Brand Communty have an effect on brand loyalty at the NMAX Motorcycle Community in Bengkulu, Questionnaire data collection tools, Documentation and interviews as well as research analysis tools using SPSS 2.60. Based on the results of the research The effect of product and brand community on brand loyalty in the NMAX motorbike community in Bengkulu can be concluded as follows: Product has a significant effect on brand loyalty in the NMAX motorbike community in Bengkulu Brand community has a significant effect on brand loyalty in the NMAX motorbike community in Bengkulu. Product (X_1) and Brand Community (X_2) together have a significant effect on Brand Loyalty (Y) in the NMAX Motor Community in Bengkulu. (X_1) and Brand Community (X_2) contributed an influence of 0.732 or 74% to Brand Loyalty (Y) in the NMAX Motorcycle Community in Bengkulu while the remaining 0.268 or 26% was influenced by other variables not included in this study.
 Keywords: Product, Brand Community and Brand Loyalty