台灣網購市場消費行為之研究-整合 TAM 與 TRA Model 之觀點

Based on a Technology Acceptance Model, this study investigates and increases the understanding of how perceived technological attributes (perceived technological implicitness and compatibility) and internal beliefs (perceived usefulness and perceived ease of use) will influence the behavioral intention of accepting licensing in new technology. This study adopts the Structural Equation Modeling approach. Based on the 244 correspondents from Taiwan's four high technology industries, 63% of the variance of licensees' behavioral intention can be accounted for by perceived usefulness, perceived technological implicitness, and compatibility in one theoretical mediate model. However, the evidence from Taiwan's 95 biotechnology companies indicates that 64% of the variance of behavioral intention can be explained by an alternative theoretical mediate and moderate model that consists of perceived technological compatibility, perceived usefulness and perceived ease of use.

With the growth of the internet, electronic (online) business has become an important trend in the economy. This study investigates how retailers could enhance their shopping processes and hence help sustain their e-business development. Therefore, we propose a unified information system-consumer behavior (IS-CB) model for online shopping to analyze factors that impact online shopping. We used an online survey to gather data from 633 online customers to test the theoretical model, matching differences using structural equation modeling. Highly influencing factors for the IS-CB online shopping model included perceived value (PV), perceived risk (PR), social factors (SF), perceived ease of use (PEOU), perceived usefulness (PU), online shopping intention, trust, online shopping experience, actual online shopping purchases, entertainment gratification (EG), website irritation (WI), information design (ID), visual design (VD), and navigation design (ND). This study provides important theoretical and practical implications. PV and trust in online shopping can nurture positive attitudes and shopping intentions among online customers. Well-designed websites produce higher levels of trust and reduced WI. Similarly, online shopping sites with better ID, ND, and VD also reduce WI and increase trust. This study fills gaps in previous studies relating to IS and CB and provides explanations for IS and CB constituent impacts on acceptance and use of online shopping. The proposed unified IS-CB explains consumer online shopping patterns for a sustainable e-business.

This research aims was to measure and analyze user acceptance of Sistem Informasi Koperasi (Siskop) in Koperasi Karyawan Budi Setia Jakarta, using Technology Acceptance Model (TAM). This research is quantitative research. Meanwhile, according to the the characteristics of the problem, this research included in exploratory research, descriptive research, and explanatory research. The data used in this research are primary data and secondary data, collected using several data collection techniques, such as observation, questionnaires, document review, and literature review. The variables in this research are independent variables; perceived ease of use - PEOU, intervening variables; perceived of usefullness - PU, attitude toward using - ATU, and behavioral intention to use - BIU, and the dependent variable; actual use - AU. Processing and analysis of data in this research was using descriptive statistics analysis and simple linear regression analysis, which done by the support of the Application SPSS version 21 for Windows. The results of this research are as follows 1) perceived ease of use have given positive and significant influence to perceived usefulness and attitude toward using Siskop; 2) perceived usefulness Siskop given positive and significant influence to attitude toward using Siskop, behavioral intention to use, and actual Siskop use; 3) attitude towards using Siskop positive and significant influence to behavioral intention to use Siskop. However 4) behavioral intention to use Siskop did not has a signicant influences to actual Siskop use.

Traditional brick-and-mortar stores have had to endure competition the past years from various shopping channels, particularly online shopping, which is driven by mobile technologies and more recently, the COVID-19 pandemic. Consumers, restricted by COVID-19 lockdown regulations, had to increasingly make use of online shopping. The aim of this exploratory study was to determine how the COVID-19 pandemic influenced the online shopping behaviour of South African consumers and if the behaviour would continue in the post COVID-19 period. Factors were identified from literature that influence consumer’s online shopping behaviour. A national survey was conducted, using mixed methods research and the data from 673 respondents were statistically analysed.The findings indicate that only 12% of the respondents shopped online for the first time, due to the COVID-19 pandemic and 87% indicated they shop online monthly. Sixty-eight percent indicated they will continue shopping online and 65% think online shopping is a safer option. The products purchased most during the pandemic period were fast foods and clothing and the preferred delivery method was receiving the goods at home. The factors that affected online shopping during the COVID-19 period most were Personal Experience of Online Shopping, Interaction with products and the Current impact of Covid-19 on shopping. The findings suggest that customers in South Africa will continue to make use of online technologies to purchase goods and services.KeywordsOnline shoppingShopping behaviourCOVID-19South Africa

The application of IT has changed the form of strategic business management, manufacturing, financial situation, the ways and processes to work and become an important condition for the operation of companies and organizations, especially with the state organizations. In recent years, the application of BMS in the budget management in the financial agencies has been interested in and developed by the Ministry of Finance. However it also has a lot of difficulties and obstacles. Some of those dificulties are: the attitude and the intensional behaviour of users with BMS. So that, the main purpose of this study was to examine the impact of the premises to attitudes and intentions of the user with BMS. Specifically, studies on the relationship between Encouragement by others and system quality with perceived usefulness, perceived ease of use with Attitude toward using, and then the behavior intention to use. In this study, in order to examine proposed model, I conducted a survey by delivering and sending directly, sending email questionnaires to 220 finance managers and staff in some provinces, namely Nam Dinh, Ha Nam and Ninh Binh. After eliminating poor quality responses, I selected out 162 effective samples. The results indicated that encouragement by others and BMS quality can significantly affect perceived ease of use BMS. Encouragement by others and perceived ease of use BMS can significantly affect perceived usefulness. Perceived ease of use BMS and perceived usefulness are significant antecedents of attitude toward use BMS. Then perceived usefulness and attitude toward use BMS can significantly affect behavior intention to use BMS. Finally, this study found no support for the hypothesized effect of BMS system quality to perceived usefulness to use BMS.

Online shopping has become new sort of retail searching. It’s currently been adopted everywhere the planet together with India. For international retailers, India has been attaining significance as a potential moneymaking market place. Indian shoppers have started to understand the advantages of having internet for purchasing goods online, since the latest economic reforms. However, net sales don’t reflect the growing range of web users. Thus, in order to understand the way to stimulate the way of on-line shopping behaviour of Indian customers, it’s necessary to identify the factors that affect their on-line shopping behaviour. This paper examines the key factors that have an effect on shopping for motives of customers for on-line shopping for or E-searching. The study’s objective is to find out the factors that affect Indian consumers’ behaviour toward online shopping which can be used as a basis to factually find out the factors affecting the online consumer buying process. Also, it will be good to comprehend the models suggested by the different interested researchers in the relevant area of research.

Numerous Vietnamese banks have launched online banking services to offer improved service to existing customers and attract new ones. Apart from the traditional type of banking services, customers today require more personalized products and services, and access to such services at any time, and at any place. Although there is no panacea for banks to stay competitive, Internet banking (IB) is one of the advanced information technologies they can employ to achieve a high level of customer services. IB is an emerging technology that permits conduct of banking transactions through the Internet. IB provides real time information, enabling timely fund management decisions. Simultaneously, banks can more easily retain existing customers as well as providing services to customers without constraints of time and place. IB provides a very convenient and effective method of managing personal finances since it is easily accessible 24 hour a day and seven days a week. This study investigates customer’s intention of using IB system between 4 different banking. A research framework based on the extension of Technology Acceptance Model (TAM). Theory was developed to identify factors that would influence customer’s intention of use IB system. The framework includes trust, computer self-efficacy, perceived ease of use, perceived usefulness and intention of using IB system. This study was conducted a survey by giving the questionnaire to customer who have bank account in 4 banks: Agribank, Vietinbank, HSBC and Vietcombank. The data obtain through conducting a survey will be analyzed by various techniques such as descriptive analysis to provide the information regarding the respondent’s gender, age, education degree, occupation…, then using Cronbach’s α, regression analysis, t-test to examine the correlation between each variable and observe the different point of view related to the respondent’s demographic profile. The data obtained through the research’s instrument shows that most of the hypotheses proposed in this study are supported, except the hypothesis about the impact of Computer self-efficacy on Perceived Usefulness and Perceived Ease of Use. The results of this study provided strong, substantial evidence that Trust play significant roles in influencing the intention of using IB directly and indirectly. Perceived Usefulness has significant positive effect on intention of using IB system, this result supports the extension of the Technology Acceptance Model. Perceived ease of use has significant indirect effect on intention of using IB system in the future through perceived usefulness, while its direct effect on intention of using IB system in the present. Theoretical contributions and practical implications of the findings are discussed and suggestions for future research are presented.

With this study, it is aimed to examine the metaphorical perceptions of the teachers participating in the research regarding the concept of "online shopping" during the pandemic period. In the literature review we conducted, no metaphorical research was found to determine the perceptions of teachers about the concept of online shopping of any person or institution. A total of 138 teachers, who are the teachers of our school as a participant group, constitute the research. The teachers participating in the research were asked to complete the statement "Online shopping is like/similar to………… because……" in order to reach the findings regarding the teachers' use of online shopping during the pandemic period and the metaphors they have regarding the concept of online shopping, through an online form. Of the 138 teachers participating in our research, 131 of the questionnaire forms were evaluated; The metaphors produced by the teachers for the concept of online shopping were first categorized under 2 main headings as positive metaphors about online shopping and negative metaphors about online shopping, and after this categorization, positive metaphors about online shopping were divided into 6 different categories; Negative metaphors were grouped into 3 different categories. According to the results of the research, 70.2 of the metaphors used by teachers for online shopping were in the positive category and 29.8 in the negative category. In the positive metaphor category, food, poetry, friend, need; In the negative category, it was seen that the themes such as swamp, closed box, poison, laziness were emphasized. Qualitative and quantitative research methods were used in the analysis and interpretation of the data obtained at the end of the study. The process of analyzing and interpreting data; It was carried out in five stages: (1) coding and elimination stage, (2) metaphor identification stage, (3) category development and classification stage, (4) validity and reliability stage, and (5) transferring the data to the SPSS package program for quantitative data analysis. After the findings obtained from the research were categorized, they were also evaluated in terms of gender, age and professional experience variables; It has been observed that a total of 9 metaphorical categories, positive and negative, created by teachers regarding the concept of "online shopping" during the pandemic period differ in terms of these variables.

The rapid development of Information and Communication Technology (ICT) opened up new possibilities for teaching and assessment practices in higher education. This has encouraged educational institutions worldwide to change assessment format from paper-based to computer-based assessments. In the higher education context, teachers’ behavioural intention to adopt e-assessments is affected by a number of factors. The literature in the field of e-assessment adoption suggests that there is a need to better understand and conceptualise e-assessment adoption and the range of behavioural factors influencing e-assessment adoption decision-making in higher education. This study aims to address that need. The study employed an exploratory sequential approach with mixed methods. It utilised both qualitative and quantitative research methodologies to meet the research aim: to investigate the e-assessment adoption process and related experiences and evaluations as reported by Computer and Information Science (CIS) teachers at a higher education institution in the UAE. The investigation was performed via proposing, designing, testing and developing a conceptual model for e-assessment adoption, building on the chosen most relevant ICT innovation adoption models (TRA1, TPB2, TAM3, and UTAUT4), commonly known in the field of CIS. The study found that the CIS teachers’ behavioural intention to adopt e-assessments depends primarily on the technology-assessment fit, the perceived usefulness, and the social influence. It was also discovered that the perceived self-efficacy has a negative impact on computer anxiety, and at the same time, it has a positive impact on perceived ease-of-use. Furthermore, it was found that the perceived ease-of-use and the facilitating conditions have a positive impact on behavioural intention. However, the impact of those two factors is not as significant as the other factors (technology-assessment fit, perceived usefulness, and social influence). _______________________________________________________________ 1 Theory of Reasoned Action Model (Fishbein & Ajzen, 1975) 2 Theory of Planned Behaviour Model (Ajzen, 2002) 3 Technology Acceptance Model I and II (Davis, 1989) 4 Unified Theory of Acceptance and Use of Technology Model (Venkatesh, Morris, Davis, and Davis (2003)

In the digital era, e-learning have become a trend in the universities. However, it is still important to understand how to improve the usage of e-learning of university students. The aim of the research is to construct a theoretical model about the antecedent variables of intention to use e-campus of university students. The model combines perceived usefulness, perceived ease of usefulness, perceived playfulness, and intention to use e-learning. Samples were selected from the students of Chung-Hua university. 205 effective questionnaires were collected. Structural equation model's technique is used to test the model and three hypotheses. The findings showed that: (1) perceived ease of use has significantly positive influence on intention to use e-learning. (2) perceived usefulness has significantly positive influence on intention to use e-learning.(3) perceived playfulness has significantly positive influence on perceived usefulness. The findings of the study will offer references to the teachers and e-learning system designers and propose some future research directions.

Consumption has become increasingly important to China's economic growth amid the impact of the epidemic and the turmoil in the world economy. With the rapid development of Internet technology in China, online shopping has gradually become the main form of residents' consumption, which plays an important role in the consumption structure. Based on Chinese household tracking survey data, this paper quantitatively analyzes the impact of online shopping on household consumption structure. The measurement results show that the total household consumption of households that use online shopping is 41% higher than that of households that do not use online shopping, and the use of online shopping has a greater effect on rural household consumption than urban household consumption. The use of online shopping has a significant positive effect on six types of consumption: food consumption, cultural, educational and entertainment consumption, clothing, shoes and hats consumption, household equipment and daily necessities consumption, residential consumption, and transportation and communication consumption. The impact on healthcare consumption is negative and minimal.

The purpose of this study is to determine the impact of information quality (IQ) and computer self-efficacy (CSE) on perceived ease of use (PEOU) and perceived usefulness (PU), which were hypothesized to impact behavioral intention (BI) to use E-learning. Based on the Technology Acceptance Model, this study was conducted among undergraduate students of the College of Administrative and Financial Sciences, Cihan University-Erbil. The students participated in E-learning that supported the traditional teaching method via Moodle platform during COVID-19 pandemic. 209 valid questionnaires were collected and analyzed using Structural Equation Modelling to examine seven proposed hypotheses. This study found that CSE had a positive and significant impact on PEOU but an insignificant impact on PU. Moreover, IQ positively and significantly impacted PU and PEOU. PEOU and PU significantly impacted BI to use E-learning among undergraduate students. PEOU had a significant impact on PU in the context of the education system. The implication of this study is universities and administrators of E-learning programs must focus on CSE, IQ, PEOU and PU that play a significant role in increasing E-learning adoption by students, and consequently influence the success of the educational process and productivity in the time of COVID-19 outbreak.KeywordsE-LearningComputer self-efficacyBehavioral intentionInformation qualityTAM

The use of on-line auction has been turned into the most popular virtual shopping model due to the popularized information technology and increase of Internet users. On the other hand, low threshold and maturity of IT development both make the business of on-line auction more and more competitive. The on-line shopping has some advantages which are without time and space constraints and with personalized services. Those result in great impact on traditional retail, and the ratio of vocational high school students using the Internet to buy things is gradually increasing. Furthermore, some students engage in sellers of the on-line auction. Because of the successful e-commerce must depend on information systems, so the DeLone and McLean information Systems model can explain the intention to use of e-commerce. The research data have been obtained from the students of vocational high school in Southern Taiwan. Moreover, 174 effective responses were retained for analysis. Research method is used questionnaire survey method. Main discussion of this paper will focus on acceptance and satisfaction of on-line shopping for vocational high students to use on-line store. The analysis results can understand the influence of consumer purchasing decisions.

User Interface between user and information systems has a great role in system adoption. Based on technology acceptance model, acceptance of a system is explained as a function of perceived usefulness and perceived ease of use. Since there are several external variables that have an impact on perceived usefulness and perceived ease of use, the content and interface design of every single application should be addressed accordingly to enhance users' intention to use the system. We propose that adding adaptive features into systems may be one of the approaches to address this phenomenon. This paper identifies external variables including adaptive behavior impacting acceptance of mobile reservation system through two prototypes.

In recent times, online shopping has emerged as a complex activity globally. However, trust has always been a critical issue in online shopping. Although online shopping has become progressively common, research into the factors affecting consumer behavior has attracted less attention, particularly in Nigeria. Therefore, this research examines the effects of advertising, online risk, perceived usefulness, and reliability on online shopping behavior among subscribers of online stores in the Nigerian context. This research adopted a quantitative approach in which a structured questionnaire was used to collect data. The respondents consist of 375 subscribers of online stores who had prior online shopping experiences from an online store based in Nigeria. The study used Smart-PLS for data analysis. The findings revealed that advertising and perceived usefulness have a significant positive effect on online shopping behavior. On the other hand, online risk has a negative effect on online shopping behavior. Additionally, there is a positive relationship between reliability and online shopping behavior. This research could be a valuable guideline for online firms to make informed decisions on how to increase online sales. Additionally, this research could advance online shoppers’ knowledge, particularly Nigerians, regarding online shopping. DOI : https://doi.org/10.54663/2182-9306.2022.v10.n18.206-228