2012國際萬人泳渡日月潭參與動機、吸引力、滿意度與忠誠度之研究

The purpose of this study applied confirmatory factor analysis to test hypothesis of various competing model's strategies in to order find the best model for the sports tourism attraction scale. In an attempt to have a further understanding of the sports tourism attraction, a valid sports-tourism-attraction measurement scale was proposed as the reference for holding relative activities in the future. The study used the attractiveness scale of sports tourism by Chang (2005). A total of 427 sport tourism from the 2005 New Balance Penghu International Marathon. According to the confirmatory factor analysis conducted by, the findings show that a first-order four-factor oblique model could be considered the best model for the 2005 New Balance Penghu International Marathon.

Abstract. Ghaemshahr city has a great potential to attract tourists in view of its sports and tourism attractions. But due to lack of planning and city management it cannot be in the realm of sports tourist attraction. Of course with a functional and accurate planning, correct methods for attraction of sport tourists can be applied in this city. This eventually leads to the development of sports tourism and increase employment and improves the competition and training venues etc. this is a descriptive – analytical study, in the field of applied researches. The study sample was all natives of the city, according to Morgan table 384 of them are randomly selected for direct inquiry. The results show that Ghaemshahr’s requirements are not suitable to attract sports tourists to the city. Among these requirements, 8 items were selected and the highest rank was for “having national and international athletes in the city” with average rate of 5.89 and the lowest one was for “unsuitable recreational spaces in the city as well as inadequate information for the tourists through various ways of advertising” with an average rate of 3.84.

Penelitian ini bertujuan untuk mengkaji peran sport tourism sebagai strategi dalam mempromosikan dan meningkatkan pendapatan Bumkal Candi Arta, Kabupaten Bantul. Sungai Canden adalah destinasi wisata alam yang menawarkan berbagai aktivitas rekreasi dan olahraga air, yang potensial untuk dikembangkan melalui pendekatan sport tourism. Metode penelitian yang digunakan adalah deskriptif kualitatif, dengan teknik pengumpulan data melalui observasi, wawancara, dan studi dokumentasi. Partisipan penelitian terdiri dari pengelola Bumkal Candi Arta, wisatawan, serta pemangku kepentingan lokal. Data yang diperoleh dianalisis untuk mengidentifikasi bagaimana sport tourism dapat dimanfaatkan sebagai alat promosi dan untuk meningkatkan pendapatan. Hasil penelitian menunjukkan bahwa sport tourism memiliki potensi besar dalam menarik wisatawan domestik dan internasional ke wisata Bumkal Candi Arta. Event olahraga seperti kegiatan packrafting dan kegiatan outbound berbasis olahraga air mampu meningkatkan visibilitas obyek wisata ini. Selain itu, sport tourism juga terbukti efektif dalam mendongkrak pendapatan baik langsung maupun tidak langsung, melalui peningkatan jumlah kunjungan wisatawan dan pengeluaran mereka selama berkunjung. Dengan demikian, sport tourism tidak hanya meningkatkan promosi dan pendapatan tetapi juga berperan penting dalam pemberdayaan ekonomi lokal dan peningkatan kesejahteraan masyarakat sekitar obyek wisata. SPORT TOURISM AS A PROMOTION AND REVENUE STRATEGY FOR THE VILLAGE-OWNED ENTERPRISE (BUMKAL) CANDI ARTA BANTUL DISTRICTAbstractsThis research aims to examine the role of sport tourism as a strategy in promoting and increasing the income of Bumkal Candi Arta, Bantul Regency. The Canden River is a natural tourist destination that offers various recreational activities and water sports, which have the potential to be developed through a sports tourism approach. The research method used is descriptive qualitative, with data collection techniques through observation, interviews and documentation studies. Research participants consisted of Bumkal Candi Arta managers, tourists and local stakeholders. The data obtained was analyzed to identify how sport tourism can be used as a promotional tool and to increase income. The research results show that sport tourism has great potential in attracting domestic and international tourists to the Bumkal Candi Arta tourist attraction. Sports events such as packrafting activities and outbound activities based on water sports can increase the visibility of this tourist attraction. Apart from that, sport tourism has also proven to be effective in increasing income, both directly and indirectly, through increasing the number of tourist visits and their expenditure during their visits. Thus, sport tourism not only increases promotion and income but also plays an important role in empowering the local economy and improving the welfare of the community around tourist attractions.

The Theory of Planned Behavior (TPB) research is not specified into traditional mode and median mode. Therefore the objective of the presented research is to compare the theoretical models separately and analysis the difference. The presented research focuses on a sample size of 656 tourists who are involved in the water sports activities in the Green island area. The research focuses on their attitude, active conscious and action control conscious, and analysis the effects these factors have on the traditional model and the median model. The result shows that both models presented a high degree of goodness of fit. However, if we look at the results we can see that the traditional model is better in the aspect of NET SEM model. The presented research is aimed to provide people in the field of sports tourism to use as application and reference.

The present study aims to explore the relationship between process quality and outcom quality with tourist satisfaction and loyalty in the Malaysian hotel industry. In this study, the population comprised international tourists who stayed in one of the 4 and 5-star hotels in Kuala Lumpur. From 537 self-administered questionnaires were distributed, 417 usable responses were obtained. The relationships between 4 constructs (process quality, outcome quality, tourist satisfaction and tourist loyalty) and 39 indicators were measured using structural equation modeling. The results showed that process quality (with six dimensions) and outcome quality (with three dimensions) affect tourist loyalty through mediating role of tourist satisfaction. The results also demonstrated that process quality and outcome quality affect tourist loyalty indirectly through the mediating role of tourist satisfaction. The results of this study will benefit hoteliers in understanding the factors affecting tourist loyalty. DOI: 10.5901/mjss.2015.v6n6s4p86

In the tourism industry consumer loyalty is vital and interesting. Consumer loyalty information may be used to identify different parts of a visitor's loyalty to an area. The formal consumers shape marketing strategies and direct larger resources toward real consumer potential. However, this study aimed to analyze factors affecting the destination loyalty of sports tourists in Tehran, Iran. This was a descriptive-analytical field study. The simple random sampling method was used for selecting the sample. The library and survey method and a researcher-made questionnaire (closed-ended questions) were used for collecting the data; after confirming its validity (by experts) and reliability, it was distributed among sports tourists. The questionnaires were distributed among the spectators (15-50 years old) who participated in several important football events and stayed in Tehran for one or more nights to watch sports events. The collected data were analyzed using descriptive (frequency, mean, standard deviation) statistics and the structural equation modeling (SEM) was conducted in Amos/18 Software for designing and developing model. The inferential statistics results showed that there was a significant relationship between satisfaction and destination loyalty of tourists.

The basic problem of contemporary sport is the question if some boundary of growth exists. If growth of records is possible ad infinitum, or if we have to crash on any boundaries. New terms as ”transhumanism” or ”posthumanism” denotative situation where the human personality try ”to make better” his/her being through the techniques by overcrossing a horizon of (natural) humanity. When the human being stays at boundary of his/her possibilities at maximum achievement, he/she looks other ways leading to victory: doping and technique. However, both lead to dishonor of human naturalness, both squander the potential of authentic existence in sport framework and both to try escalate effort (to give victory) at cost of mounting of technical artificiality to human-they lead to the cyborgization of sport. Contrary, the pilgrimage by its spiritual aspect Leads to deepening of human being’s naturalness. There are many words on a continuum from tourism to pilgrimage for this activity: hiking, wandering, sauntering, journeying.... Some of them are closer to profane activities from the point of view of the way of human being (with the cognitional or enjoyable and pleasant aspects of traveling dominating), while some of them are more closely related to the sacred path (and in this case, spiritual interest is more important for the itinerant). This paper wants to show that pilgrimage is not only a topic of religion or history and even that religious passion is not necessary for such a journey. The pilgrimage should be viewed as some specific way how to use the ideals of sport in personal level. Palmer is a person who is open for landscapes, for the spiritual level of genius loci, for the agency of a scene. An opportunity for us in sport studies (kinanthropology), leisure studies (recreology) or tourism is in the stressing of the possible deeper levels of traveling rather than just taking pictures at visited places or shopping for souvenirs. Sensitivity toward nature is just the kind of spirituality without religious attitude which is often connected with human movement. Walking as such could be a good way to explore physical and movement spirituality.

While the importance of tourist loyalty has been recognized by academic researchers for at least four decades, adequate tourist loyalty models have not been developed or validated. This study presents a tourist loyalty model of tourism mobile commerce and explores the relationship of service quality, tourist satisfaction, tourist trust and tourist loyalty. The structural model was tested on a sample of 291 tourists at Guilin in China. The empirical validation of the conceptual model supports the research hypotheses. Technology quality and function quality affect the tourist satisfaction, which positively relates to tourists' attitude loyalty as well as tourists' behavior loyalty. The link between tourist satisfaction and tourist trust was also confirmed. These research findings contribute to a better understanding of how tourist satisfaction affect tourist loyalty, and this study offered an approach to help improve service quality toward tourist loyalty.

Small-Scale Active Sport Tourism is International Business

This study aims to identify the effect of service quality variables and destination image on tourist loyalty through tourist satisfaction. the research approach used is quantitative causality, with the research population being all visitors to labuhan madura mangrove tourism, the sample size is 112 respondents and the sampling technique used is purposive sampling. this research was collected by distributing questionnaires and the results will be analyzed using the Partial Least Square (PLS) method. The results stated that service quality has a positive and significant effect on tourist loyalty, service quality has a positive but insignificant effect on tourist satisfaction, destination image has a positive and significant effect on tourist loyalty, destination image has a positive and significant effect on tourist satisfaction, and tourist satisfaction has a positive and significant effect on tourist loyalty.

This study aims to examine the influence of awareness of green products and ecotourism on tourist loyalty in Nglanggeran Tourism Village, with tourist satisfaction as an intervention variable. This study uses a quantitative approach using variance-based Partial Least Square Structural Equation Model (PLS-SEM) analysis, with SmartPLS 4.0 software. The data was collected through a structured questionnaire that was distributed to 115 tourists who had visited Nglanggeran Tourism Village at least twice. The sampling technique used is purposive sampling based on special criteria. Green products and ecotourism awareness have a positive and significant effect on tourist satisfaction and loyalty. Tourist satisfaction has also been shown to have a positive and significant effect on loyalty, the mediating factor of tourist satisfaction can be a mediator of the influence of green products and ecotourism awareness on tourist loyalty. The findings of this study provide benefits in the fields of sustainable tourism management, ecotourism development, and green marketing strategies. It can be applied to the study of tourism, environmental economics, and hospitality management, especially in the context of community-based tourism. This study also presents a comprehensive model that integrates green products, ecotourism awareness, and tourist satisfaction in explaining tourist loyalty. These findings provide new insights into the role of satisfaction as a mediator in building tourism loyalty in rural ecotourism destinations.

This study aims to examine the Tourist Loyalty in one tourism destination which is related to some variables such as Destination Image, Push Motivation, Pull Motivation And Tourist Satisfaction. The model used in this research is developed based on the existing literature. This research examines ten hypothesis of factors influencing the Tourist Loyalty in a tourism destination by the structures questionnaire which involve visitors of Dieng Plateau, Wonosobo regency. The result of the double regression analysis showed that (1) Destination Image, Push Motivation, and Pull Motivation directly influence Tourist Satisfaction; (2) Destination Image, Push Motivation, and Tourist Satisfaction directly influences the Tourist Loyalty (3) Pull Motivation does not influence directly toward Tourist Loyalty; (4) Destination Image, Push Motivation, and Pull Motivation influences the Tourist Loyalty by being mediated by Tourist Satisfaction. This research is expected to provide theoretical insights for next researchers and provide guidance for tourism management as an indicator in planing some efforts related to the development of the right tourism objects influencing the Tourist Loyalty.

The purpose of this study is to examine the structural relationship between destination image, event quality, tourist satisfaction, and tourist loyalty in the context of Madurese cultural arts performances in Sampang Regency, especially those held at Lon-Malang Beach, Toroan Beach and Camplong Beach. The proposed structural model relationship between variables was tested using structural equation modeling with data from 190 respondents utilizing the bootstrapping method. The study findings show a direct correlation between event quality and destination image with the level of tourist satisfaction during their visit to tourist loyalty. There is evidence that tourist satisfaction fully mediates the relationship between destination image and tourist loyalty. This study emphasizes the importance of including event quality in the tourism destination model, and shows that events such as Madurese cultural arts performances are an integral part of a marketing plan aimed at improving destination image, tourist satisfaction, and tourist loyalty.

This study aims to examine the effect of perceived value and tourist satisfaction in mediating the relationship between the image of a tourist destination on the loyalty of tourists to visit Weh Island, Indonesia. This study was conducted on all tourists visiting Weh Island including its Sabang city. The number of samples is determined by multiplying the number of indicators by 10 to produce a sample of 170 people. The method used to analyze the data was Structural Equation Modeling (SEM). The results reveal that Destination Image affects Perceived Value, Destination Image affects Tourist Satisfaction, Perceived Value affects Tourist Satisfaction, Destination Image affects Tourist Loyalty, Perceived Value affects Tourist Loyalty, Tourist Satisfaction affects Tourist Loyalty, Perceived Value partially mediates the influence of Destination Image on Tourist Loyalty, and Tourist Satisfaction partially mediates the influence of Destination Image and Perceived Value on Tourist Loyalty. These findings explain that the model of increasing tourist loyalty to visit Weh Island is a function of strengthening the image of the destination, increasing perceived value, and increasing tourist satisfaction.


 
 
 This study aims to determine the effect of tourist satisfaction on tourist loyalty. Then, the impact of tourist loyalty on the intention of tourists to recommend others visit the tourist attractions. A total of 221 respondents filled out the questionnaire given by the researcher when they visited a tourist attraction, Puncak Becici Yogyakarta. This place is a new destination in Yogyakarta, so research is needed to make this place better. The hypotheses were tested by regression analyses. The results showed that tourist satisfaction has a positive effect on tourist loyalty. Then, tourist loyalty has a positive effect on the intention of tourist recommendations. The implication is that people managing tourist attractions need to maintain the level of tourist satisfaction so that tourists become loyal, and then they will have the intention to recommend others visit.
 Keyword: Puncak Becici, tourist satisfaction, tourist loyalty, and intention to recommend