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  • https://doi.org/10.54660/.ijmrge.2022.3.1.1087-1092Copy DOI Icon

A Conceptual Framework for Survey-Based Student Experience Optimization Using Bi Tools in Higher Education

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Abstract

This study explores the integration of survey-based student feedback with Business Intelligence (BI) tools to optimize the student experience in higher education. As institutions increasingly aim to improve student satisfaction and engagement, leveraging survey data in combination with BI tools provides a data-driven approach to identifying key areas for enhancement. The research proposes a conceptual framework that facilitates the collection, analysis, and application of student feedback using BI technologies, enabling higher education institutions to make informed, real-time decisions. The study reveals that while students report high satisfaction with academic quality, there are notable gaps in support services, indicating a need for improvement. Furthermore, the use of BI tools uncovered trends and correlations in student feedback that traditional analysis methods overlooked, allowing for more proactive and personalized interventions. The findings suggest that the integration of BI tools not only improves institutional responsiveness but also leads to higher student satisfaction and retention rates. This paper concludes with recommendations for future research, emphasizing the importance of ethical data use and exploring the long-term impact of BI-driven interventions. Educational institutions are encouraged to invest in BI infrastructure and adopt data-driven decision-making to enhance student experiences and outcomes.

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