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A framework for developing competitive strategy ideas

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Abstract

This article: Considers competitive business strategy from a managerial rather than purely theoretical perspective; Focuses on the practical task of generating ‘good ideas’ for business development; Concentrates on products and markets as the building blocks of strategy; and Proposes a framework which managers can employ to stimulate idea generation and the identification of the key resource implications. Copyright © 2000 John Wiley & Sons, Ltd.

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