A multi-study examination of gamers’ switching intention and behavior from pirated to authentic video games: Moral cleansing and push-pull-mooring

From traditional gaming to mobile gaming: Video game players' switching behaviour

Background China's tiered healthcare delivery system encourages patients to choose primary care institutions (PCIs) as their first point of contact, but no mandatory gatekeeping role has been imposed. Despite this policy encouragement, patients often prefer higher-level institutions. Existing research has largely focused on factors influencing patient preferences for higher-level care, but there is a gap in understanding the factors that drive patients to switch to primary care provided by general practitioners (GPs). Methods This study applied the push-pull-mooring (PPM) framework to analyze patients' switching intentions from higher-level healthcare institutions to a GP in PCIs for primary care, focusing on dissatisfaction with hospital services (push factors), attractiveness of the GP system (pull factors), and entrenched hospital habits and distrust in GPs (mooring factors). Data from 612 respondents in China were collected to test the proposed hypotheses using partial least squares-structural equation modeling. Results Our results suggest that both push factors, such as dissatisfaction with hospital services, and pull factors, such as the attractiveness of the GP system, positively influence switching intentions. Conversely, mooring factors, including entrenched hospital care habits and distrust in GPs, exert a negative influence on switching behavior. Furthermore, mooring factors moderate the relationship between push-pull factors and switching intentions. Conclusions The findings highlight the importance of addressing push and pull factors while mitigating the impact of mooring factors to promote efficient healthcare utilization. Policy interventions should focus on improving GP system attractiveness and reducing patient distrust in primary care.

This study investigates the influence of greenwashing on switching intention by examining the roles of green perceived risk, green consumer confusion, and perceived consumer skepticism. A quantitative approach was employed, using surveys distributed to Indonesian consumers who had purchased PlantBottle Coca-Cola products in eight different countries. A total of 120 valid responses were collected and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) via SmartPLS software. The results indicate that greenwashing does not have a direct effect on switching intention. Furthermore, green consumer confusion does not mediate this relationship. However, perceived consumer skepticism significantly mediates the relationship between greenwashing and switching intention. Additionally, green perceived risk does not moderate the effect of greenwashing on switching intention. These findings underscore the importance for companies to communicate environmental claims transparently and credibly. Misleading sustainability messages may foster consumer skepticism, which can ultimately undermine brand loyalty and increase switching behavior. In the context of eco-friendly branding, this study contributes to a deeper understanding of the psychological mechanisms that drive negative consumer reactions to greenwashing.

Travelers' switching behavior in the airline industry from the perspective of the push-pull-mooring framework

This study aims to provide influence on the customer‟s switching behavior in islamic banking in the special region of Yogyakarta Province, Indonesia. Design/Methodology/Approach Multiple Regression were used to examine the influence of attitude towards switching, subjective norm, financial bonding, social bonding, structural bonding toward switching customers‟ behavior. Findings The result responses the variable of the attitude towards and subjective norm and financial bonding, social bonding, structural bonding significant to the switching intention to a conventional bank. Findings indicated it interaction between switching intention and customer satisfaction for customers‟ switching behavior. Research implication and recommendations Perhaps the most important finding of this research is those banking players particularly improvement customer satisfaction and identifying most factors driving intention to customers‟ switching.

This paper reviews the researches of online users switching behavior and emphases the importance of online users’ switching behavior. By reviewing the literature, we find that satisfaction, alternatives attractiveness and switching costs are the main factors affecting the user switching intention, and we also analyze different theoretical models. Finally, this study summarizes the facilitation factors and inhibition factors, which are able to influence online users’ switching intention. Practical implications and theoretical contributions are given.

This paper analyses how economic, behavioural, and service attributes influence households’ decisions to switch among three energy options: LP gas, electricity, and renewable energy. While previous studies in switching behaviour have assessed economic, behavioural, and services-related attributes separately, this paper proposes an integrative model that includes these three factors together. Mexico has shale gas reserves in monopolistic hands which may face the entrance of new participants. This paper proposes a conceptual framework for switching behaviour in energy. Based on 161 surveys from Mexican households, the impact of 17 variables on switching decisions is measured with regression techniques. Findings suggest positive effects of high switching costs and low satisfaction level on switching intentions while consumption habits and social norms were found to produce mixed results on consumers’ switching decisions. Some effects of inertial and locked-in behaviours explain the intriguing findings. Implications ranging from energy marketing for new entrants, to energy policy making, to further research are discussed.

Purpose The study aims to investigate the push, pull and mooring effects toward switching intention to halal tourism. Design/methodology/approach This study is a quantitative study by accommodating a convenience sampling approach and google form media as a medium for distributing questionnaires. The object of this study is 420 Muslim tourists who have visited at least once in halal tourist attractions in Indonesia. The data were processed using a partial least squares structural equation modeling approach using the SmartPLS 4.0. Findings The results of the study indicate that the push factors (low service, low satisfaction and low trust), pull factors (future expectation, alternative attractiveness and Sharia compliance) and religiosity have a positive and significant influence on the switching intention in tourism. In contrast, social influence has an insignificant effect on the switching intention toward halal tourism. Research limitations/implications This study only accommodates Muslim and domiciled respondents in Java Island, Indonesia. Practical implications Improving service quality and information, particularly related to the needs of Muslim travelers (such as the availability of halal food, prayer facilities, and so on), is highly recommended as a differentiating strategy that can enhance brand equity for halal tourism providers. The government and halal tourism stakeholders can collaborate with various parties, such as universities or associations, to organize seminars, public lectures and training programs. Originality/value This study expands the understanding of the key determinants of switching behavior to halal tourism destinations. To the best of the author’s knowledge, this study is the first study to examine switching behavior to halal tourism and the first study to use push-pull-mooring theory in the context of halal tourism.

This article explores the applicability of a model of migration from the human geography literature as a unifying, theoretical framework for understanding consumers’ service provider switching behaviors. Survey data from approximately 700 consumers are used to examine the usefulness of the push, pull, and moorings (PPM) migration model. The PPM migration model performs better than an alternative model; all three categories of antecedents to switching (migration)—push, pull, and mooring variables—have significant direct, and some moderating, effects on switching intentions.

This study focuses on the contact-free shopping switching behavior exhibited by consumers of fashion during the Covid-19 pandemic. It verifies the social and environmental factors affecting the switching behavior of consumers based on the push-pull-mooring theory. A statistical analysis was conducted with data from Korean consumers who have experience purchasing fashion products through contact-free shopping during the Covid-19 period. The results show that the pull effect, which has a positive effect in the direction of contact-free shopping, had a greater impact than the push effect, which has a negative effect, or causes consumers to move away from existing contact shopping. The experiential value offered by fashion merchandisers particularly impacted the relationship between factors and switching intention. This phenomenon provides an important clue for the fashion industry in determining the direction to take in a post-Covid society, in presenting new marketing campaigns, and in finding the best way to revitalize in-person fashion shopping.

Hedonic adaptation and satiation: Understanding switching behavior in the restaurant industry

How information and communication overload affect consumers’ platform switching behavior in social commerce

Purpose: This study aims to analyze the drivers of brand switching behavior toward pro-Israel fast-moving consumer goods (FMCG) among Generation Z in Indonesia, employing the Push-Pull-Mooring (PPM) framework to examine the roles of cognitive, social, and emotional factors.Method: A quantitative research design was employed, utilizing an online questionnaire to collect data from 200 independent-living Generation Z respondents in the Solo Raya region, who had switched from affiliated to non-affiliated brands. The data were analyzed using multiple linear regression in SPSS version 26.Result: The findings indicate that Product Knowledge (push) and electronic Word-of-Mouth (e-WOM) (pull) are the primary drivers of consumer brand switching. Conversely, Brand Commitment (mooring) emerged as the primary inhibiting factor that significantly prevents consumers from switching to another brand.Practical Implications for Economic Growth and Development: The findings suggest a consumer-driven market realignment with direct implications for economic development. This shift offers substantial opportunities for local and non-boycotted brands to capture market share, thereby stimulating domestic industrial growth, enhancing product diversification, and fostering a more self-reliant national economy. Concurrently, it pressures multinational corporations to adopt more socially responsible and transparent business practices to maintain competitiveness.Originality/Value: This study provides novel insights by being among the first to apply the PPM framework within a politically and ethically charged boycott context in the FMCG sector, bridging the critical gap between switching intention and actual behavior while uniquely integrating the psychological mooring of brand commitment, the cognitive push of product knowledge, and the digital pull of e-WOM.

Loyalty membership programs are widely used as a strategical tool in banking. In the paper a unique loyalty membership program in Turkey in which consumers are offered cash in order to convince them to switch their financial service provider, bank, is studied. Literature supports evidence for relationships between switching barriers and intention to switch, however literature lacks studies testing the assumptions of theories on consumer loyalty in specific industries. Exploratory in nature, the study tests the literature supported relationships based on a real life case. The paper aims to enligthen whether the consumers’ loyalty can be bougth with cash and other provided benefits to make customers switch their current service provider into new account after a special loyalty membership program offered for an organization’s employees. The purpose of the paper is to research effects of switching barriers on intention to switch in order to understand whether consumer base can be purchased, or consumers are earned. Structural Equation Modeling is performed with the data collected from a survey of 212 employees of an organization. The results suggest that, in banking sector, imitable switching barriers are not useful against switching intentions.

Service rendering, including banking services, in the world over is becoming competitive, because customers expect higher service delivery, tailored towards meeting their individual needs. Thus, Deposit Money Banks are developing strategies to keep customer from defecting to other competitors so as to remain in the business. This precarious situation of banks led to re-thinking of corporates management to developing long lasting relationship with customers that will enhance sustainability. This was when relationship marketing, (RM) came into prominence in the banking industry, thereby attracting attention from researchers and marketing practitioners. The purpose of this study, therefore, is to investigate the influence of relationship marketing dimensions (communication, commitment, trust and conflict handling) on customers’ switching behavioural intention amongst selected Deposit Money Banks in Warri, Nigeria. A sample of 324 banks’ customers were selected using judgement sampling technique from a total of 61branches of 16 different Deposit Money Banks in Warri and its environs, and their responses were processed using the descriptive and inferential statistics of Ordinary Least Square regression technique. The study found out that there exists significant relationship between the dimensions of RM (commitment, communication, conflict handling and trust) and switching intentions of Deposit Money Banks’ customers in Warri and its environs in developing a good relationship. Based on the findings, we recommended that management of Deposit Money Banks should increase their commitment strategies (like ensuring flexibility in serving customers and personalising service to suit customers’ needs), communication strategies (like credit or debit alert messages, service failure and recovery messages), and intensify effort to improve conflict handling (like refraining from improper comments and never too-busy attitude of employees). All these strategies if adopted may lead to reduction of customer defection to other competitors’. Keywords : Relationship Marketing, Commitment, Communication, Trust, Conflict Handling Behavioural Switching Intention , Deposit Money Banks, Nigeria. DOI: 10.7176/JMCR/72-03 Publication date: October 31 st 2020