- Front Matter
3
- 10.1177/1087057112467737
Analytical and Preparative Instrumentation
- Jan 01, 2013
- SLAS Discovery
- Paul Taylor
Analytical and Preparative Instrumentation
AI-Generated Product Texts: A Quantitative Analysis of Product Description Perceptions
Analytical and Preparative Instrumentation
Analytical and Preparative Instrumentation
If you build it will they come?—An empirical investigation of consumer perceptions and strategy in virtual worlds
There is increased interest in, and accelerating technological development of, internet-based persistent three-dimensional (3D) virtual environments. The applications of these `virtual worlds' are growing in the fields of entertainment and information assimilation such as virtual real estate, brand building, and marketing. Such applications could, in time, lead to serious economic and business transformation. However, there is a lack of empirical work examining differences between virtual worlds and traditional virtual channels such as websites, and suggesting effective entry strategies for organizations that seek to leverage their presence in virtual worlds. This paper attempts to provide a starting point for such a discussion. Results from our qualitative and quantitative analysis indicate that there is a significant difference in perceptions of trust, product diagnosticity, informativeness, and product descriptions between websites and virtual worlds. Results also suggest that organizations need to employ a synergy strategy when marketing experience goods in virtual worlds.
Read moreQuantitative mineralogical analysis of European Kupferschiefer ore
Quantitative mineralogical analysis of European Kupferschiefer ore
Valeska Bopp-Filimonov and Martin Jung, eds. Kaleidoskop Rumänien. Einblicke in die aktuelle Vielfalt des interdisziplinären Faches Rumänistik
Valeska Bopp-Filimonov and Martin Jung, eds. <i>Kaleidoskop Rumänien. Einblicke in die aktuelle Vielfalt des interdisziplinären Faches Rumänistik</i>
Read moreFood of the Siberian Tatars in the ethno-cultural processes of the 17th–18th centuries (by the materials of the culture of the Tomsk group of Tatars)
In the paper, the food of the Tomsk group of the Siberian Tatars of the 17th–18th centuries, settled in the Tomsk Ob River basin (Western Siberia), is analysed. The aim of the research is to determine and characterise ethno-cultural processes in the food of the Siberian Tatars of the 17th–18th centuries and to identify the role of these processes in the increase of the proportion of common phenomena in the material culture of the Tomsk Tatars as a result of their interaction, first of all, with the Russians. The research sources are represented by the materials and information about food complexes and composition of food dishes of the Tomsk Tatars from the works of travellers and scientists of the 17th–18th centuries, as well as by the results of archaeological and ethno-graphic studies on the economy and material culture of the Siberian Tatars, and materials on ethnography of the Russians of Siberia in the 17th–18th centuries. The method of socio-historical analysis, historical-comparative method, and, in some cases, the method of quantitative analysis have been employed in the paper. The work contains descriptions of the food products consumed by the Tomsk Tatars in the 17th–18th centuries: fish, meat, vegetables, and imported products (salt, spices, cereals and others), as well as the methods of stockpiling and processing of foodstuff, preparing food dishes and consuming them, and also a description of household utensils intended for the food preparation and consumption. In addition to the results of the comprehensive characterisa-tion of the food culture of the Tomsk group of the Siberian Tatars, conclusions have been drawn on the changes in this area of the material culture and on the ethno-cultural processes in the food of the Tomsk Tatars.
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