The Stroop interference effect—slower responses to the color of an incongruent color-word stimulus (e.g., GREEN in red ink) compared to a neutral stimulus (e.g., XXXX in red ink)—is one of the most robust findings in cognitive psychology. This thesis investigated why the effect is so robust, focusing on the unique perceptual architecture of the Stroop stimulus. Specifically, in a Stroop stimulus, the visual word form and color are integrated into a visual object, and hence attending to the color inevitably results in the word receiving attention as well. Across four empirical chapters, I demonstrated that presenting the distractor word in advance of a Stroop stimulus (a manipulation termed <i>distractor priming</i>—e.g., presenting the word GREEN in white ink followed by the same word GREEN in red ink) significantly reduced—and in some cases eliminated—the Stroop interference effect. I argued that this occurred because the distractor prime broke the integration of the visual word form and color in the Stroop stimulus, allowing rapid disengagement of attention from the word. Crucially, I examined response time (RT) distributions. In standard Stroop stimuli, the interference effect increased with slower responses, yielding a positively sloped delta plot. When the integration was disrupted by distractor priming, the delta slope flattened—that is, the interference effect remained constant across the RT distribution. Chapter 2 introduced the distractor priming paradigm. Consistent with prior studies of distractor priming that used oral color-naming responses, distractor priming in a manual Stroop task sped up responses to the color. Importantly, it eliminated the Stroop interference effect across the entire RT distribution (i.e., it removed the positively sloped delta). Chapter 3 demonstrated that this reduction in Stroop interference and removal of the positively sloped delta occurred only with a prime visually identical to the distractor. Stroop interference remained large, and the positively sloped delta persisted when the prime was conceptually related but not visually identical to the distractor word (e.g., LEAF - GREENred) or an auditory word (e.g., hearing “green”). Chapter 4 explored the relative “automaticity” of the distractor priming benefit and demonstrated that even when the word precue was only 50% predictive of the upcoming distractor word (unlike 100% as in the previous studies), Stroop interference was reduced and the positively sloped delta removed. Additionally, this experiment showed that the delta slope pattern of the Stroop interference effect found in the distractor-primed (identity precue) condition differed from that in the response-precue condition (e.g., the word RED followed by the word GREEN in red ink). Chapter 5 tested the assumption underlying the distractor priming benefit—that the positively sloped delta was removed when the integration between the word and color was disrupted—using the primed Stroop task. This paradigm differed from the standard Stroop task in that the word and color were not integrated into a single visual object; instead, the distractor word was presented ahead of a row of colored Xs. Across two experiments, RT distributions in the primed Stroop task mirrored those in distractor priming, in that Stroop interference was small and the positively sloped delta was eliminated. Together, these findings indicate that the robustness of the Stroop interference effect stems from the perceptual integration of the distractor word and color into a single visual object. Chapter 6 provides a discussion of the implication of our interpretation of Stroop interference on how the Stroop task is used as a tool to study selective attention.
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