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  • https://doi.org/10.1109/carpathiancc.2015.7145116Copy DOI Icon

Analysis of syntactic elements and structure of web pages using eye-tracking technology

  • May 1, 2015
  • Michal Radecky +2 more
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Abstract

As web pages are becoming increasingly complex, with images and different page layouts, understanding how users examine the page is important. We used eye-tracking analysis of user behavior and performance in the use of web. Using GP3 Eye Tracker we created tracking system, which take into account syntactic elements and content structure of the tested web pages.

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