Analyzing Knowledge Graph Innovations and Emerging AI technologies for Cultural Heritage Data Management

Extended-Reality Technologies: An Overview of Emerging Applications in Medical Education and Clinical Care.

This paper explores contemporary approaches to preserving and promoting cultural heritage by integrating game elements and advanced technologies, such as Virtual Reality (VR) and Augmented Reality (AR). In an era increasingly shaped by digital innovation, preserving cultural heritage demands new strategies to sustain engagement with historical narratives and artifacts. Emerging technologies like VR and AR offer immersive, interactive experiences that appeal to modern audiences, especially younger generations accustomed to digital environments (Bekele and Champion). Gamification—the use of game design principles in non-game contexts—has gained significant traction in education and cultural heritage, providing new methods for increasing user engagement and retention (Werbach and Hunter). By incorporating gamified features, heritage can be made more accessible, fostering emotional connections and deeper understanding (Huotari and Hamari; Zichermann and Cunningham). This aligns with the shift toward interactive digital storytelling as a tool to transform static heritage presentations into dynamic, participatory experiences (Champion and Rahaman). Central to this research is the conceptualization and development of a mobile application leveraging VR and AR to enhance user engagement and education around cultural heritage. Drawing on the principles of self-determination theory (Deci and Ryan) and empirical findings on gamified learning (Landers and Landers), the application combines educational content with interactive elements, creating an immersive learning environment. By addressing both content accessibility and interactive immersion, this application bridges the gap between traditional heritage preservation and the expectations of a digitally native audience. The recent literature underscores the potential of VR and AR in cultural preservation, emphasizing their ability to transcend physical boundaries, simulate historical environments, and promote active participation (Milgram and Kishino, Addison; Azuma). As virtual environments evolve, platforms like the metaverse expand possibilities for experiencing cultural heritage in spaces free of geographical limitations (Cipresso et al.; Radianti et al.). Such advancements have already demonstrated significant educational and experiential benefits (Wu et al.; Akçayır and Akçayır). This study employs both quantitative and qualitative methods to examine the target group’s attitudes toward gamified technologies for cultural heritage preservation. The initial results indicate substantial interest and willingness among users to engage with applications employing VR and AR. This aligns with findings in the literature that suggest immersive experiences can enhance learning outcomes and foster long-term engagement (Merchant et al.; Speicher et al.). The project has garnered significant recognition, receiving the Rector’s Award for the best scientific paper in the technical field at the University of Zagreb and earning bronze medals at the ARCA Innovation Fair and the INOVA Fair. These accolades underscore the project’s innovative approach and its potential for real-world application. By presenting a robust framework for integrating gamification and immersive technologies into cultural heritage preservation, this paper contributes to the growing discourse on utilizing advanced digital tools to ensure the sustainability and relevance of cultural heritage for future generations.

The perceptual behavior of consumers on a product displayed in the market has a vital role in analyzing the importance given to that product. Therefore, various strategies have been developed to understand this consumer behavior in the selection of products. Immersive technologies like virtual, augmented, and mixed reality are among them. With the foremost feature of immersion in the virtual world and interaction of users with virtual objects, virtual reality, and augmented reality have unlocked their potential in research and a user-friendly tool for analyzing consumer behavior. In addition to these technologies, mixed reality also has a significant role in investigating consumer behavior. Studies on immersive technologies in food applications are vast, hence this review focuses on the applications of virtual, augmented, and mixed reality in the food selection behavior of consumers. The behavioral studies are elicited to develop new products based on consumer needs, to understand the shopping behavior in supermarkets for real-time usage, and to know the influence of emotions in a selection of products. The findings suggest that virtual, augmented, and mixed reality induce immersion of the users in food selection behavioral studies. Information on the technological advancements in the tools used for bringing immersion and interaction are discussed for its futuristic applications in food. Though immersive technology gives users a realistic virtual environment experience, its application in food systems is in the budding stage. More research on human response studies would contribute to its innovative and inevitable application in the future.

Purpose: This study investigates the transformative role of augmented reality (AR) and virtual reality (VR) technologies in e-commerce and digital marketing. It aims to understand how these immersive technologies enhance consumer experiences by addressing challenges such as product visualization, consumer trust, and engagement while fostering higher purchase intent and customer satisfaction. Design/Method/Approach: A systematic literature review synthesizes findings from empirical and theoretical studies published between 2011 and 2024. The methodologies analyzed include experimental designs, market analyses, and conceptual frameworks assessing the integration of AR and VR technologies in online retail. Findings: The findings indicate that AR enhances online shopping through features such as virtual try-ons and spatial placement visualization, reducing return rates and increasing purchase confidence. VR, on the other hand, provides immersive environments that simulate physical shopping experiences, strengthening consumer-brand connections. While AR demonstrates broader applicability in fostering interactive and personalized experiences, VR remains limited by accessibility and cost constraints. Both technologies exhibit immediate costs but offer long-term benefits, positively influencing conversion rates and customer loyalty. Theoretical Implications: This study contributes to consumer behavior research by applying value perception models, immersive technology frameworks, and engagement metrics to the e-commerce landscape. It refines existing theoretical perspectives on technological adoption by highlighting the interplay between sensory engagement, emotional connection, and consumer decision-making. Practical Implications: The research underscores the strategic importance of integrating AR and VR into digital marketing and e-commerce platforms. It suggests leveraging AR for product categories requiring spatial interaction and using VR for high-detail product exploration. The study provides actionable insights for businesses looking to enhance online shopping experiences through immersive technologies. Originality/Value: This study offers a comprehensive synthesis of AR and VR applications in e-commerce, highlighting their potential to reshape online shopping. By bridging the gap between physical and digital retail experiences, it provides a fresh perspective on how immersive technologies can drive engagement, accessibility, and personalized consumer interactions. Research Limitations/Future Research: While this study synthesizes existing literature, empirical validation through longitudinal studies and cross-industry applications is necessary. Future research should explore the long-term effects of AR and VR adoption on consumer trust, loyalty, and behavioral changes. Additionally, further exploration is encouraged into gamification, artificial intelligence (AI) integration, and demographic-specific implementations to drive sustainable engagement.

Linked open data in authoring virtual exhibitions

Computational thinking (CT) skills are increasingly important in education to prepare students for the challenges of the digital age. Augmented Reality (AR) and Virtual Reality (VR) have been introduced as immersive technologies that have the potential to enhance CT skills through more interactive learning experiences. However, there is still a gap in understanding the effectiveness of these technologies in supporting the development of CT, particularly in different levels of education and disciplines. Although several studies have highlighted the benefits of AR and VR in education, no systematic review integrates these findings to identify advantages, challenges, and opportunities for further implementation. Therefore, this study conducted a systematic review based on the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) guidelines by analyzing 25 empirical studies (AR=17, VR=8) obtained from the Scopus database (2008-2024). The analysis addresses four key research questions: (1) the current state of AR/VR in CT development, (2) their advantages, (3) implementation challenges, and (4) future research directions. The results show that AR is more widespread than VR at various levels of education, with dominance in higher education followed by secondary and primary schools. Computer science is the main field of application of AR and VR, while AR is also widely applied in mathematics to increase interest and problem-solving. A total of 11 studies reported significant impacts of these technologies on CT, with AR being superior in increasing student motivation and engagement, as well as aiding in problem-solving and debugging. In contrast, VR provides a more immersive learning experience by strengthening concept understanding, especially in programming and recursion. However, several obstacles in the application of AR and VR, such as hardware limitations, costs, and user skills, affect the effectiveness of these technologies in the learning environment. This study also identified potential future research, including the exploration of VR in primary and kindergarten education, the application of VR in non-computer science fields, and the efficient use of these technologies in supporting the CT process. This study provides more precise insights into the optimal ways of utilizing AR and VR in developing CT skills. It is a reference for educators, policymakers, and researchers in supporting CT learning.

Last years witnessed a shift from the potential utility in digitisation to a crucial need to enjoy activities virtually. In fact, before 2019, data curators recognised the utility of performing data digitisation, while during the lockdown caused by the COVID-19, investing in virtual and remote activities to make culture survive became crucial as no one could enjoy Cultural Heritage in person. The Cultural Heritage community heavily invested in digitisation campaigns, mainly modelling data as Knowledge Graphs by becoming one of the most successful Semantic Web technologies application domains. Despite the vast investment in Cultural Heritage Knowledge Graphs, the syntactic complexity of RDF query languages, e.g., SPARQL, negatively affects and threatens data exploitation, risking leaving this enormous potential untapped. Thus, we aim to support the Cultural Heritage community (and everyone interested in Cultural Heritage) in querying Knowledge Graphs without requiring technical competencies in Semantic Web technologies. We propose an engaging exploitation tool accessible to all without losing sight of developers’ technological challenges. Engagement is achieved by letting the Cultural Heritage community leave the passive position of the visitor and actively create their Virtual Assistant extensions to exploit proprietary or public Knowledge Graphs in question-answering. By accessible to all, we mean that the proposed software framework is freely available on GitHub and Zenodo with an open-source license. We do not lose sight of developers’ technical challenges, which are carefully considered in the design and evaluation phases. This article first analyses the effort invested in publishing Cultural Heritage Knowledge Graphs to quantify data developers can rely on in designing and implementing data exploitation tools in this domain. Moreover, we point out challenges developers may face in exploiting them in automatic approaches. Second, it presents a domain-agnostic Knowledge Graph exploitation approach based on virtual assistants as they naturally enable question-answering features where users formulate questions in natural language directly by their smartphones. Then, we discuss the design and implementation of this approach within an automatic community-shared software framework (a.k.a. generator) of virtual assistant extensions and its evaluation in terms of performance and perceived utility according to end-users. Finally, according to a taxonomy of the Cultural Heritage field, we present a use case for each category to show the applicability of the proposed approach in the Cultural Heritage domain. In overviewing our analysis and the proposed approach, we point out challenges that a developer may face in designing virtual assistant extensions to query Knowledge Graphs, and we show the effect of these challenges in practice.

Natural language processing (NLP) is an important and challenging field of computer science. With the advent of computers and related technologies, NLP has grown out of the field of linguistics and is getting more attention in the computer field to support a wide variety of intelligent applications. NLP basically refers to automatic processing of natural languages by computers or machines in order to understand human language in written or spoken form. Ontologies are semantic models that provide general description of the types and structures of objects in a particular subject area or domain. Core components of ontology include concepts, relationships, instances, and axioms. Ontology is used to depict the hierarchical organization of concepts and their relationships. Knowledge graphs represent a set of interconnected descriptions of objects or concepts, and are sometimes referred to as semantic networks. In short, an ontology can be treated as a meta-model for data and knowledge graphs as a representation of the actual data or facts. An ontology (a formal description of relationships) plays a vital role in building a knowledge graph. Ontology and knowledge graphs have proven to be powerful tools to manage enterprise or big data. Today, a number of applications rely on ontology and knowledge graphs, such as knowledge management, information discovery, text extraction, semantic search, content-based recommendation, and intelligent chatbots. This chapter focuses on the importance of ontology and knowledge graphs for Developing NLP-based applications is difficult because computers require structured data, and human speech is highly complex, extremely diverse, unstructured in nature, and often ambiguous. In general, manual creation of knowledge graphs is expensive, therefore any automation of the process is highly desirable. Here, ontologies and knowledge graphs play a crucial role by providing a well-structured knowledge base, allowing semi-automatic creation of a lexicon to be used effectively in language translations, spellcheckers, keyword extraction and similar NLP applications.

Immersive technologies offer an alternative means of presenting and communicating data derived from BIM modeling. Augmented, virtual, and mixed reality technologies allow architects to visualize and interact with digital data, providing a simulation of their physical presence in an architectural structure, and thus a more realistic and interactive approach to various stages of project activities. In fact, immersive technologies can be used throughout the entire life cycle of an architectural project: planning, design, construction, and operation. The aim of research is to identify and systematize data on computer tools using immersive technologies and the prospects for its development in architectural activities. The scientific paper describes three groups of software products based on immersive technologies with BIM modeling support. Each of the groups is based on a particular immersive technology: augmented reality (AR), virtual reality (VR), or mixed reality (MR). The main difference between these technologies is the level of immersion in the virtual environment: AR overlays computer-generated content on the real world; VR content is 100% digital; MR is a digital overlay that allows virtual 3D elements to interact with the real environment. Each group contains different software products: the first group is mostly characterized by mobile applications, since the physical world is supplemented with digital content through the screens of smartphones, tablets, and other compact equipment; the second group includes various plug-ins that integrate into professional tools and improve them in terms of visualization in a virtual environment and the possibility of its research; The third group with mixed reality support is smaller in number of programs, but it is the most promising for the future development of the architectural profession, as it provides an integrated approach to architectural activity by expanding the professional tools.

The integration of immersive technology into educational settings has garnered substantial interest as a potential means to improve teaching and learning (TnL)experiences. The dynamic landscape of education demands innovative approaches to engage, motivate, and empower both educators and learners. Immersive technology, including Virtual Reality (VR), Augmented Reality (AR), as well as Mixed Reality (MR), provides uncommon probabilities to transcend traditional classroom boundaries and provide interactive and immersive learning experiences. However, to harness the full potential of immersive technology, a clear understanding of the conceptual frameworks guiding its implementation is essential. This study utilizes the PRISMA approach. Furthermore, the systematic search of academic databases using the Web of Science (WoS) as well as the Scopus database resulted in an extensive selection of studies, reviews and articles related to immersive learning. Following the implementation of an advanced search approach utilizing keywords (1. Immersive learning, 2. AR, as well as 3. Technology Impact on TnL), the systematic review process yielded a diverse array of articles. These articles were identified and included in the review due to their exploration of the conceptual frameworks that underlie the integration of immersive technology in the field of education. Additionally, the review reveals common themes and emerging trends within the field, shedding light on the diverse approaches to leveraging immersive technology for TnL. The final finding data is (n: 29), which reviews identified key themes. Expect validation to be divided into three themes, which are (1) Immersive learning, (2) AR, and (3) Technology Impact on TnL. Meanwhile, the findings emphasize the importance of well-defined theoretical foundations and best practices when implementing immersive technology for educational purposes. The review underscores the importance of ongoing research as well as innovation in the domain of immersive technology to fully exploit its potential for enhancing TnL experiences. In essence, this systematic review adds to the continued conversation about the efficient utilization of immersive technology in education and paves the way for further exploration and advancement in this field.

Cultural heritage is a valuable wealth of human civilization, which needs to be effectively protected and inherited. Knowledge graph is a technology capable of representing and reasoning about complex knowledge, which can provide powerful support for the digitization, intelligence and revitalization of cultural heritage. This paper discusses the methods and effects of the development and analysis of the cultural heritage protection and inheritance platform based on knowledge graph, which mainly includes the following aspects: (1) Introducing the concepts, characteristics, and application fields of knowledge graph, and analyzing the roles and values of knowledge graph in the protection and inheritance of cultural heritage; (2) designing the architecture and functions of a cultural heritage protection and inheritance platform based on knowledge graph, which include four modules of knowledge graph construction, query, application, and update, introduced the technical principle and realization method of each module, respectively, and demonstrated the interface and operation flow of the platform; (3) evaluated the effect and performance of the platform, and carried out experimental design and result analysis from four aspects of the construction, query, application, and update of the knowledge graph, which proved the feasibility and validity of the platform; and (4) discussed the platform’s innovation points and advantages of the platform, analyzed the theoretical and practical significance of the platform, pointed out the shortcomings and room for improvement of the platform, and looked forward to the development prospects and application scenarios of the platform. The method and effect of the development and analysis of the platform for the protection and inheritance of cultural heritage based on knowledge graph proposed in this paper provide a new idea and way for the digital protection and inheritance of cultural heritage, as well as a new paradigm and case for the research and application of knowledge graph, which has certain academic value and social significance.

Technologies that immerse users in virtual and augmented realities are becoming more common in physical activity and sport settings. Immersive technologies may be an effective tool for developing fitness-related outcomes in children and youth. Purpose: To compile peer-reviewed empirical articles and report on the effectiveness of immersive technologies in developing fitness-related outcomes in children and youth. Methods: Education resources information centre (ERIC), SPORTDiscus, and Child Development & Adolescent Studies databases were searched using keywords for immersive technologies (i.e., augmented reality, virtual reality) and the outcomes of interest (i.e., skill- and health-related components of fitness, physical activity, exercise). Pertinent information from the relevant articles (e.g., study design, findings) was charted and emerging themes were summarized. Results: The database search yielded 19 relevant articles. 15 reported positive effects of immersive technologies on fitness-related outcomes and four articles reported no effect. Charting of these articles revealed considerable variability in the technologies considered to be immersive. Many of the articles used low- or non-immersive technologies such as Xbox Kinect and Nintendo Wii as interventions. Charting also revealed frequent use of immersive technologies in developing skill-related components of fitness in children and youth with motor and cognitive impairments. Articles that studied non-impaired children and youth most often evaluated the effectiveness of immersive technologies in improving daily physical activity behaviours. Charting further revealed a paucity of, and considerable need for research on whether immersive technologies are effective in developing skill-related components of fitness in non-impaired children. Conclusions: Immersive technologies can be effective in developing fitness-related outcomes in children and youth; however, more research is required to evaluate the effectiveness of high and full immersion technologies in developing skill-related components of fitness in non-impaired children and youth.

Medical simulations bridge theory and practice in immersive settings. During this unique form of education, learners experience challenging medical scenarios without risking patient harm. The effectiveness of simulations stem from their ability to induce autonomic stress responses, which potentiate memory formation. Educators have adopted virtual reality (VR) and augmented reality (AR) to supplement traditional, mannequin-based simulations. In this Pro-Con commentary article, we discuss the competitive advantages and limitations of VR and AR simulation for medical training. VR uses computer-generated images (CGI) within head-mounted displays (HMDs) to enhance learning. Gamification of medical procedures in VR improves acquisition of complex skills, positioning VR simulation as a pivotal training tool. Participant embodiment while in VR develops non-technical skills such as improved communication and enhanced empathy. The placement of participants within CGI worlds that would otherwise be difficult or impossible to recreate situate VR as the ideal next step in simulation evolution. VR is superior to AR given its lower hardware costs, expansive software libraries, and complete immersion in CGI compared to limited holographic fields of view within AR. By displaying holograms within the participant's natural world, AR is primed to replace screen and VR technologies as the premier learning adjunct. The integration of real-world instruments with AR holograms provides innumerable methods for teaching procedural skills. In addition, AR enhances pre- and intra-operative planning by overlaying holographic, radiographic patient images over their own bodies. Because AR has the unique feature of maintaining direct eye contact between participants, scenarios that improve communication skills are easily created with holograms in the real world, eliminating the need for an entirely CGI VR environment. Immersive simulation efforts should skip the costs of creating VR scenarios and redirect efforts to developing AR simulation software. Although both VR and AR have limitations related to cost and ergonomics, immersive technologies are relatively more affordable and versatile than traditional mannequins and physical simulation centers. As adjuncts to enhance traditional simulation curricula, we advocate for continued research to demonstrate the validity and utility of these immersive technologies.

This study investigates the influence of technological literacy in artificial intelligence (AI), augmented/virtual reality (AR/VR), and mobile applications on English as a Foreign Language (EFL) students' engagement and motivation in technology‐enhanced classrooms. A total of 357 Chinese EFL students participated in a survey‐based quantitative study aimed at examining how immersive learning tools support personalised, interactive, and cognitively engaging experiences. Structural Equation Modelling (SEM) was employed to analyse the relationships among students' literacy in emerging technologies, their academic engagement, and motivational levels. The results revealed that AI and AR/VR literacy significantly predicted both engagement and motivation, with higher levels of technological literacy associated with increased interaction, deeper immersion, and more meaningful learning experiences. Additionally, SEM findings showed that literacy in these tools contributed substantially to the development of students' cognitive and critical thinking skills. These insights underscore the importance of integrating AI, AR/VR, and mobile tools into EFL instruction and position technological literacy as a key driver of pedagogical innovation and learner success in digital language learning environments.

The amount of digital cultural heritage data produced by cultural heritage institutions is growing rapidly. Digital cultural heritage repositories have therefore become an efficient and effective way to disseminate and exploit digital cultural heritage data. However, many digital cultural heritage repositories worldwide share technical challenges such as data integration and interoperability among national and regional digital cultural heritage repositories. The result is dispersed and poorly-linked cultured heritage data, backed by non-standardized search interfaces, which thwart users’ attempts to contextualize information from distributed repositories. A recently introduced geospatial semantic web is being adopted by a great many new and existing digital cultural heritage repositories to overcome these challenges. However, no one has yet conducted a conceptual survey of the geospatial semantic web concepts for a cultural heritage audience. A conceptual survey of these concepts pertinent to the cultural heritage field is, therefore, needed. Such a survey equips cultural heritage professionals and practitioners with an overview of all the necessary tools, and free and open source semantic web and geospatial semantic web platforms that can be used to implement geospatial semantic web-based cultural heritage repositories. Hence, this article surveys the state-of-the-art geospatial semantic web concepts, which are pertinent to the cultural heritage field. It then proposes a framework to turn geospatial cultural heritage data into machine-readable and processable resource description framework (RDF) data to use in the geospatial semantic web, with a case study to demonstrate its applicability. Furthermore, it outlines key free and open source semantic web and geospatial semantic platforms for cultural heritage institutions. In addition, it examines leading cultural heritage projects employing the geospatial semantic web. Finally, the article discusses attributes of the geospatial semantic web that require more attention, that can result in generating new ideas and research questions for both the geospatial semantic web and cultural heritage fields.