Android Smartphone Among Young People

This research was conducted with the aim of examining the influence of price perceptions, service quality, store atmosphere, and word of mouth on purchasing decisions. The sample used in this research was consumers of the Kopi Kecil coffee shop in Cempaka Putih who had made a purchase and dine-in at least once at the Kopi Kecil coffee shop, totaling 100 people. The data collection method uses a questionnaire. Data analysis uses multiple linear regression analysis. The study results show that partially, price perception has an insignificant influence on purchasing decisions, service quality has an insignificant influence on purchasing decisions, partially, store atmosphere has a positive and significant influence on purchasing decisions, and partially, word of mouth has a positive influence and is significant to purchasing decisions. Managerial implications in this research Managers must understand how price influences customer perceptions, offer product packages at cheaper prices than buying them separately to increase the value perceived by customers, and Collect and analyze feedback from customers to find out areas that need to be improved in service.

This study aims to examine how product quality, price perception, and word of mouth (WoM) communication influence Pertamax (RON 92) purchasing decisions at a Pertamina gas station in Pati Regency. The approach used is quantitative with data collection through a questionnaire involving 100 respondents. The sampling technique used is non-probability sampling with a purposive sampling method, where respondents are selected based on certain criteria relevant to the study. The collected data were then analyzed using SPSS 25 to test the relationship between variables. The results of the study indicate that product quality and price perception have a significant positive influence on Pertamax purchasing decisions by consumers. In addition, the Word of Mouth (WoM) communication factor is also proven to have a significant positive impact in encouraging purchasing decisions. These findings indicate that product quality, good price perception, and word of mouth recommendations are important factors in influencing consumers in choosing Pertamax at Pertamina gas stations.

This study aims to determine the effect of Experiential Marketing (X1) and Brand Image (X2) variables on Purchase Decision (Y) through Word Of Mouth (Z) as Intervening Variables. This research was conducted at LKP Modes Aniq Sidoarjo. This study uses a survey method where the primary data is obtained from a questionnaire. The sample is a resident of Modes Aniq who is taken randomly as many as 100 respondents. Data analysis method using PLS (Partial Least Square) using smart PLS software version 3.0. The results showed that Experiential Marketing had a positive and significant effect on Purchase Decision. Experiential Marketing has a positive and significant effect on Word Of Mouth. Brand Image has a positive and significant effect on Purchase Decision. Brand Image has a positive and significant effect on Word Of Mouth. Word of Mouth has a positive and significant effect on Purchase Decision. Experiential Marketing indirectly has a positive and significant effect on Purchase Decision through Word Of Mouth as an Intervening variable. Brand Image indirectly has a positive and significant effect on Purchase Decision through Word Of Mouth as an Intervening variable. Keywords: Experiential Marketing, Brand Image, Word Of Mouth and Purchase Decision.

Based on data from GAIKINDO (Indonesian Association of Automotive Industries) it shows a decline in sales at the Toyota Rush in 2020 and specifically at the Auto 2000 Kenjeran Branch in Surabaya. This indicates a decrease in purchasing decisions. The purpose of this study was to analyze and determine the effect of price perceptions and product quality perceptions on purchasing decisions for the Toyota Rush Car at Auto 2000 Kenjeran Surabaya Branch. This research method uses quantitative methods. The population in this study were Toyota Rush Car Buyers at the Auto 2000 Kenjeran Surabaya Branch. The sample in this study used purposive sampling and a population of 90 respondents and used the (Partial Least Square)PLS analysis tool. The results of this study are 1. Based on the results of calculations and data analysis it is known that Price Perception has a significant positive effect on Toyota Rush purchasing decisions, which means if Price Perception is in line with consumer purchasing decisions. 2. Based on the results of calculations and data analysis it is known that the Perceived Product Quality has a significant positive effect on the Toyota Rush purchasing decision, which means that if the Perceived Product Quality of the Toyota Rush increases, it will be in line with the consumer purchasing decision.

This study aims to determine the effect of E-WOM on Mixue Products in Surabaya and the influence of Price perceptions on Purchase Decisions of Mixue Products in Surabaya. The population in this study are consumers of Mixue products in Surabaya. The sample in this study used the slovin formula and found the results of 100 respondents. The method used in this study uses the GForm form. The analysis technique in this study uses PLS (Partial Least Square). The results of this study indicate that the E-WOM indicator variable that has the highest percentage is I often collect review information from consumers online before I buy Mixue products (X1). From the results of the study, it can be concluded that E-WOM contributes to Mixue Purchase Decisions in the City of Surabaya. The more intensity and reviews that mention Mixue products can encourage purchasing decisions about what Mixue Surabaya has provided.

Word of Mouth (WOM) is the most influential and credible information source for consumers. The development of the Internet has enabled consumers to share information easier and easier. Information can be watched by consumers around the world. Companies are increasingly interested in using WOM as a new marketing tool. They are encouraging consumers to spread the word about their products. This intentional influencing of consumer-to-consumer communications via professional marketing techniques is called WOM Marketing (WOMM). Companies are currently in the process of learning how to develop WOMM campaigns. In addition, although more and more studies are analyzing WOMM, the topic is still very recent. Thus, the aim of this chapter is twofold. First, it tries to provide a clearer picture of and existing doubts regarding conceptualization of this new communication tool. Second, the chapter compiles and presents the main gaps found in the literature that future research should investigate for establishing guidelines that could be useful for companies when developing WOMM activities.

This study aimed to examine the effect of Instagram Advertisement and Word of Mouth on Purchase Decision, involving Brand Awareness as a mediating variable. Data were analyzed using Structural Equation Modeling with the help of AMOS 26 software. Data were collected from 250 Indonesian respondents who were chosen using a purposive sampling technique. The primary finding in this study was that Word of Mouth and the use of Instagram Advertisement as a social media marketing platform had an effect on Purchase Decision. The relationship between Instagram Advertisement and Word of Mouth also increased Brand Awareness. This research implied that Purchase Decision improved due to the increased use of Instagram Advertisement and Word of Mouth, strengthening Indonesian people's Purchase Decision for Erigo products. In addition, Brand Awareness had no effect on Purchase Decision, indicating that perceptions of international products did not affect consumer trust in local brands.

The This research aims to analyze the influence of Brand Image, Word Of Mouth and Celebrity Endorsers on Purchasing Decisions for facetology products. In an era of increasingly fierce business competition, understanding the factors that influence consumer decisions is the key to effective marketing strategies. This research uses quantitative methods with a survey approach to collect data from consumers of Facetology products. The sample used consisted of 200 respondents who were chosen randomly and analyzed using multiple regression. The research results show that Brand Image has a positive and significant influence on purchasing decisions for Facetology products, indicating that a strong brand image can increase consumers' desire to buy the product. Word of Mouth has also been proven to have a positive influence on purchasing decisions, indicating that Word Of Mouth recommendations have a significant impact in influencing consumer decisions. Apart from that, Celebrity Endorsers also provide a significant positive influence, showing that celebrity endorsers can increase product attractiveness and influence consumer Purchasing Decisions. Overall, Brand Image, Word Of Mouth, and Celebrity Endorser together make a significant contribution to Purchasing Decisions for Facetology products. These findings have important implications for the marketing strategies of Facetology and other brands looking to increase their competitiveness in the market. This research suggests that companies should focus more on managing Brand Image, utilizing Word of Mouth, and selecting the right Celebrity Endorser to maximize influence on consumer purchasing decisions.

Viva Pet Shop Sukoharjo through social media to promote a product and form a community or a group online with consumers who like the brand-brand food products of animals that are used to develop a community or a group online that allows the occurrence of a social interaction electronically that encourage the occurrence of electronic word of mouth. Electronic word of mouth is positive or negative statements made by potential customers, customers ' actual and former customers about a product or company through the internet. The purpose of this study is to determine whether there is a simultaneous influence of brand image, Word of Mouth (e-WOM), and the perception of price on consumer purchase decisions in a Pet Shop Sukoharjo. This research is quantitative descriptive using multiple linear regression analysis and hypothesis test. Data collection using a questionnaire. The results of this study stated that there is the influence of the interaction between store image, Word of Mouth, and the perception of price on consumer purchase decisions in a Pet Shop.

The fashion business has a dynamic that adapts to the trends that are lighthearted and favored. A store can survive by providing clothes that fit the trend and adapt to the wishes of consumers. Word of mouth has not been investigated much in providing information to consumers that a store is following the trend. The study aims to examine the role of word of mouth in mediating the effects of store atmosphere and brand loyalty toward purchase decisions. The research employs a quantitative approach, with 118 respondents appropriate as the research sample. The results indicate that brand loyalty, brand image, and word of mouth directly affect purchase decisions; however, store atmosphere does not affect consumer purchase. The result also indicates that word of mouth mediates brand loyalty, brand image, and store atmosphere towards consumer purchase decisions. Based on the result, word of mouth is a prominent aspect of determining purchase decisions. Consumers decide to purchase based on information suitable to the fashion trend. Positive information leads consumers to purchase; hence, the store should emphasize and utilize word of mouth to create consumer purchase decisions.

This study aims to analyze the effect of green marketing and word of mouth on purchase decisions, with consumer trust as a mediating variable, in the context of electric car consumers in West Sumatra Province. This study used a quantitative approach with primary data obtained through questionnaires from 134 respondents selected using cluster random sampling. Data analysis used Structural Equation Modelling (SEM) using Smart-PLS version 4. The results showed that green marketing and word of mouth did not have a significant influence on purchase decisions. However, green marketing and word of mouth had a positive and significant influence on consumer trust. Furthermore, consumer trust had a positive and significant influence on purchase decisions. In addition, the results of the study indicate that consumer trust mediates the relationship between green marketing and word of mouth on purchase decisions.

This research aims to determine the influence of brand trust and price perception on purchasing decisions at the Rotte Bakery Pasir Putih branch. This research is quantitative research with brand trust and price perception variables on purchasing decisions. This research uses data collection techniques by distributing questionnaires. The total sample for this research was 97 respondents taken using the lameshow technique. The data analysis techniques used are descriptive statistical analysis techniques and inferential statistics. The research results show that brand trust partially influences purchasing decisions and price perception partially influences purchasing decisions. Meanwhile, brand trust and price perception have a simultaneous influence on purchasing decisions. Then it was also discovered that the contribution to the presentation of influence provided by brand trust and price perception was 73.8% and the remaining 26.2% came from other variables not included in this research. It can be concluded that brand trust and price perception influence purchasing decisions at Rotte Bakery Pasir Putih Branch.

This study entitled "The Influence of Product Quality, Brand Image, and Price Perception on Purchasing Decisions (Study at Starbucks Coffee Surabaya)" with the aim of knowing how much influence product quality, brand image, and price perceptions have on purchasing decisions at Starbucks Coffee in Surabaya. The method used in this study is a type of quantitative method with purposive sampling technique. The research sample was 98 people. This study collected data through questionnaires that were distributed to consumers with the criteria of being over 17 years old and having made a purchase at Starbucks Coffee in Surabaya. The analytical tool used in this study is the Partial Least Square (PLS) model. The results of this study indicate that product quality has a positive and significant effect on purchasing decisions, brand image has a positive and significant effect on purchasing decisions, and Price Perception has a positive and significant effect on purchasing decisions.

Alco is a small and medium businesses producing knit sweaters. Alco admitted about an increase in sales after endorsement to celebrity endorser. But there is a decline in sales in the mid 2016 even Alco been using celebrity endorser. From the initial survey results that the researcher conducted to prove recognition of Alco, these survey results showed that respondents knew Alco online shop and make a purchase decision from celebrity endorser, word of mouth, and explore Instagram. Inside Instagram, in addition to celebrity endorser that can affect a person's buying decision contained in a photo caption in the social media Instagram. And from the caption can be said as a word of mouth expressed by consumers an online shop on Instagram. explore Instagram is a feature from Instagram Thus, this study uses independent variable celebrity endorser and word of mouth. This study was conducted to know the influence of celebrity endorser and word of mouth partially and simultaneously on the purchase decision of sweater in an online shop Alco in social media Instagram. The type of research used is descriptive and causal research with the method used is quantitative. This study was involving 100 respondents of Alco consumers in social media Instagram. The sampling technique was using a non-probability sampling type of incidental sampling. This study uses multiple regression analysis technique. The results showed that simultaneously celebrity endorser and word of mouth are significantly influencing purchase decisions. Partially celebrity endorser and word of mouth are significantly influencing purchase decisions.

Social networks are structures consisting of individuals or organizations that enable powerful means of communicating and information sharing. Social networks make viral marketing and word-of mouth (WOM) marketing more effective than before. WOM particularly has received extensive attention in the literature. In this chapter, we discuss the value of social networks in business, especially focusing on the WOM marketing which relies on social ties and preexisting connections to spread marketing messages through a community. We discuss viral marketing using a WOM unit framework. Five qualities of a WOM unit are explained with examples. We illustrate new products and services like the iPhone and relate them with the WOM unit framework. It is recognized that WOM helps businesses spread their marketing message in a cost effective way. We found that WOM marketing plays a vital role in the IDM marketplace and conclude that businesses should actively promote and manage WOM communications using viral marketing methods to achieve desired behavioral response.