Barriers to Value Specification when Carrying out Digitalization Projects

Education often struggles to keep up with the pace of changes in the global economy- and technology-driven world. This issue can be seen especially in the education of innovation management. Even if the current pace with which education in general is adapting to these changes remains the same, the intensifying change dynamics imposed by accelerating technological development, labor market changes, population aging, and environmental challenges will simply outpace the education system's adaptability. This chapter aims to identify and describe emerging trends that will most likely put additional pressures on innovation management education in the short- and mid-term. Based on the presented change-driving trends, a concept of a future-oriented innovation management course will be presented. Additionally, the hypothetical implementation of the innovation management course concept will be presented. In the conclusion, the challenges that innovation management education should address will be outlined and discussed.

Education often struggles to keep up with the pace of changes in the global economy- and technology-driven world. This issue can be seen especially in the education of innovation management. Even if the current pace with which education in general is adapting to these changes remains the same, the intensifying change dynamics imposed by accelerating technological development, labor market changes, population aging, and environmental challenges will simply outpace the education system's adaptability. This chapter aims to identify and describe emerging trends that will most likely put additional pressures on innovation management education in the short- and mid-term. Based on the presented change-driving trends, a concept of a future-oriented innovation management course will be presented. Additionally, the hypothetical implementation of the innovation management course concept will be presented. In the conclusion, the challenges that innovation management education should address will be outlined and discussed.

The article is substantiated the necessity to develop and implement industrial enterprise production strategies and proved that the development of a correct and clear business entity activity strategy is extremely relevant in modern conditions, since taking into account industry specificity, new production methods, use of innovative technologies would improve the production management system activities. Approaches to strategic management and stages of its implementation are investigated. The concept of industrial production management strategy has been improved, which should take into account the possibility of modification in accordance with the change of external and internal environment. In doing so, an entity may use several strategies in its operations that may be closely interrelated and rapidly adapt to any anticipated or unpredictable market changes. Particular attention is paid to flexibility is an important property which creates an opportunity to quickly adjust and change production facilities in order to expand the line of goods, at the sametime taking into consideration the impact of internal and external factors, each of which has a specific effect on the ability of an enterprise to adapt. It is stated that the formation of the strategy of production activity of the enterprise should take into account the flexibility of production activity and the likelihood of its further development. When developing a production strategy, the scope of activities, available resources, demand for their products, capacity and market segment, consumers, etc. should be taken into account. The implementation of the strategy should lead to the economic, social, environmental and social challenges of the industry. A set of basic production strategies is presented and characterized, in particular, such as: reorientation of production; stabilization of production; full specialization; uniqueness of production; diversification; limited specialization of the production process; modification of production; intensification; innovative transformations of production (production technologies). Conditional and specific types of strategies that can be selected by enterprises to develop and achieve their maximum level of profitability, optimization of production and resources are systematized.

The article explores the role of communication management in the context of developing and implementing digital strategies, focusing on innovations in digital communication. The intensive development of digital technologies and the transformation of consumer habits have changed the way brands communicate with their target audience. Digital platforms have become key tools for building effective communication with consumers, creating unique branding, and strengthening competitive position. Their proper use allows businesses to stand out among competitors, increase awareness, consumer trust and, consequently, sales. In the context of rapid digitalization of the business environment, companies are increasingly focused on integrating the latest technologies to improve interaction with customers, partners and other stakeholders. The article analyzes scientific approaches to defining the concept of communication in the digital space. The advantages of using digital channels to build communication are outlined. Based on the analysis of the main features of digital communications, a comparative analysis of traditional communication channels and digital platforms is carried out. The article presents a list of the most popular digital channels for brand promotion, which provide additional opportunities to expand the impact on the target audience while ensuring targeting and personalization of such impact. Given the rapid development of digital platforms and technologies, the authors of the article highlight the issue of adapting communication management to modern conditions to ensure the effective functioning of business and maintain its competitiveness in the market. Modern digital platforms are becoming an integral part of modern business, offering many advantages over traditional communication channels, as they allow businesses to enter the global market as efficiently and quickly as possible, providing access to customers around the world, allowing businesses to reduce costs for traditional sales channels, and obtain information about the target audience, its behavior, needs, and values. Digital platforms are easily scalable, which allows businesses to adapt to market changes: in the event of an increase in demand, businesses can quickly expand their services or add new capabilities without the need for significant infrastructure investments. In times of crisis or market changes, digital platforms provide businesses with greater flexibility to respond quickly to changes. Online sales channels, support for remote work, and access to analytics help businesses make more informed decisions and quickly adapt to new conditions. These advantages make digital platforms essential tools for businesses seeking to succeed in today's economy, where digitalization plays a key role in achieving competitive advantage.

This chapter discusses non-renewable resource issues: the raw materials boom of the first decade of the third millennium, availability of a resource (geoscientific characteristics), society’s dependence on the resource (economic, social and environmental challenges), the gradual dematerialization of advanced economies and the possibility of finding alternatives (whether the resource can be substituted or recycled). Assessing important resources against these issues determine their “criticality” and the risk for supply interruptions of e.g. rare-earths and other raw materials needed for industrial products. ‘Peaks’ in the production of natural resources can be driven by demand or supply. However, fundamental and important differences between a peak in the production of oil and peaks in the production of minerals have been exemplified. Concerning the future availability of natural resources the fixed stock paradigm is contrasted with the opportunity cost paradigm that takes into account the inherent dynamics of market forces and changing technology. Regardless of paradigm increasing resource efficiency through human ingenuity and creativity both in the upstream and downstream sector is shown to be vital if mankind is to successfully advance on the road to a sustainable economy based upon transparency and “good governance” that has to be mirrored on the companies’ side by corporate social responsibility. The societal aspect is however, only one side of the natural resources coin, the other side being the geological and technical availability.

Beginning with a brief analysis of the open digital library environment, the author describes the Digital Resource Life Cycle model and the phased strategies of the Chinese Digital Library Standards project, explains the CDLS open metadata approach to accommodate multiple metadata and dynamic fields, and explores the CDLS extended metadata mechanism within an open standards framework to meet the challenge of an open service environment.

The article explores the strategic development of enterprise potential under conditions of global instability caused by rising geopolitical conflicts, economic fluctuations, environmental challenges, and rapid technological advancement. The relevance of the topic is defined by the need for enterprises to adapt to external threats and risks that significantly complicate their effective functioning. Geopolitical conflicts, global economic fluctuations, environmental challenges, and the rapid development of digital technologies, including artificial intelligence, necessitate a review of strategic approaches to developing entrepreneurial potential. The aim of the study is to develop theoretical and methodological foundations for strategic management of enterprise potential in an unstable environment. The research analyzes external destabilizing factors, characterizes current threats to strategic development, and identifies the role of digital technologies, particularly artificial intelligence, in shaping adaptive strategies. Special attention is given to the development of a crisis management strategy that encompasses five key elements: financial flexibility, activity diversification, human capital development, partnerships and cooperation, and digital transformation. A model of their interaction is proposed, which ensures synergy among these components and creates an adaptive, innovative, and resilient business model. The results of the study are of both scientific and practical significance: they can be used by enterprises for strategic planning, crisis management, and enhancing competitiveness in the face of external instability. The scientific novelty of the article lies in determining the impact of an unstable external environment on the strategic management of an enterprise, taking into account modern technological challenges, and a model of enterprise adaptation to crisis conditions is proposed. The difference of the obtained results lies in the combination of anti-crisis measures with long-term strategic planning, which ensures sustainable development.

Purpose. To study and rationalize the main aspects of interregional transfer of breeding/plant innovations with export potential, of synergistic interaction between science, education and commodity production for more rapid innovative development of the country's regions.
 Material and methods. The study methods were dialectical, abstract-logical, monographic, computational/constructional, economic-statistical, graphic modeling and others. The study was based on the Laws of Ukraine, regulations and guidelines on market relations in the agrarian sector and seed production; statistical data and reports of basic farms of the institute.
 Results and discussion. For timely transfer of more adapted varieties, hybrids and parental components to production, we analyzed the numbers of accessions bred at the PPI nd.a. V.Ya. Yuriev NAAS in the State Register of Plant Varieties Suitable for Dissemination in Ukraine in 2021. As a result, we found that in 2021 the number of the major crop accessions bred at the Institute decreased by 15 compared to 2017, while during these years most breeding innovations were in demand from grain producers.
 That is, there is no urgent need to create as many new varieties as possible, and the implementation of breeding innovations into production is gradual, with due account for producers’ wishes and the market changes. In particular, the most competitive winter wheat varieties were Rozkishna, Shulyndinka, Harmonika, Zapashna, Doskonala, and Zdobna; variety Stoir and hybrids Saturn and Yupiter were the most competitive rye accessions; Ad 256, Amos, Nikanor and Buket were the most competitive winter triticale varieties.
 Analysis of the average sales of winter crop seeds of first generations in 2017–2021 indicated their gradual overproduction, as only 60–85% of these seeds were sold.
 Regarding the production and sales of spring cereals, legumes and groats crops, we learnt that pea, millet and spring barley varieties were in the greatest demand from users of grain products (the sale percentage was 74%, 69%, and 60%, respectively). The most competitive pea varieties were Oplot and Haiduk; Modern, Avhur, and Ahrarii were the most competitive spring barley varieties; Spadshchyna and Uliublena were the most competitive spring wheat varieties; Konstantynivske, Vitrylo, and Kozatske were the most competitive millet varieties.
 Conclusions. Thus, the results of the study for the period of 2017–2021 proved the feasibility of timely transfer of breeding/plant innovations with export potential (varieties, hybrids and parental components), which is important for scientific justification of seed production volumes for each generation and is a reference point for creating more profitable varieties and hybrids.

Background – The progress in the economic sector so far has brought many rapid developments in the trading business sector and brought about major changes in the Indonesian retail market. Objective – This study aims to test the effect of store atmosphere, service quality and brand image on customer satisfaction at Matahari Department Store Plaza, Gresik Regency. Design / Methodology / Approach – The research method used is quantitative research methods, the types and sources of data used are primary data, and data collection techniques are carried out by distributing questionnaires. Findings – Research data were collected by distributing questionnaires to 100 respondents who visited Matahari Department Store Plaza, Gresik Regency. Research Implication – The data analysis technique used is multiple linear regression analysis. Store Atmosphere (X1) obtained t count of (4.306), while t table was (1.984) at a significant level of 5%, thus the results of statistical calculations show that partially the Store Atmophere (X1) variable is proven to have a significant effect on Matahari Department Store Customer Satisfaction. Gresik Regency Plaza. Service Quality (X2) obtained t count of (1.878), while t table was (1.984) at a significant level of 5%. Thus the results of statistical calculations show that service quality has no effect on Customer Satisfaction at Matahari Department Store Plaza Gresik Regency. Brand Image (X3) obtained t count of (1.997), while t table of (1.984) at a significant level of 5%. Thus the results of statistical calculations show that the Brand Image affects the Customer Satisfaction of Matahari Department Store Plaza, Gresik Regency. Limitations – cannot make direct observation because it is hampered by covid 19

<p>In times of rapid technological development and environmental challenges, it is important to find sustainable solutions that combine advanced technologies with the principle of environmental protection. The research motives are created by the need to reduce negative environmental phenomena through the integration of smart telecommunication and sensor networks with energy-efficient devices and sustainable biochemical processes. The goal is to develop a system that enables monitoring of energy consumption, gas emission control and waste treatment process in real time. The results show a significant reduction in energy consumption and harmful gas emissions together with increased efficiency. The significance of<br />the results is reflected in the contribution to the development of smart and sustainable functions that connect technology and ecology, which creates the basis for a green transition.</p>

Reviewed by: Will China Save the Planet? by Barbara Finamore Cong Cao (bio) Barbara Finamore. Will China Save the Planet? Cambridge, UK and Medford, OR: Polity Press, 2018. x, 145 pp. Paperback $12.95, isbn 978-15-09-53264-3. In the early 2010s, I taught a course, "Environment and Development in China." In one of the lectures, I said to my students that China's level of environmental degradation was so dire that its environment might reach a "point of no return," which simply means that China's environment might be irreparable or it is too costly to fix the problem as there were social and health damages as well. But the situation seems to be changing toward a different direction. In the last decade or so, having realized the unsteady, unbalanced, uncoordinated, and unsustainable nature of the economic development model, China's political leadership has mobilized its citizens to pursue an ecological civilization. In fact, rapid economic development has not only transformed China's, and the global, economic landscape tremendously but also afforded China opportunities to make efforts to clean its environment. China's experience proves the inverse U-shaped relationship between economic development and the environment—as the environmental Kuznets curve suggests a country may be able to pay attention to and take care of its environmental problems only after it becomes economically affluent and its citizens feel the environmental pain. Will China Save the Planet? was written again such a backdrop. In addition to an introduction and an epilogue, the book has five chapters, analyzing, respectively, China's evolving diplomacy of climate change, tenacious war on coal, joining a global clean energy revolution, burgeoning new energy vehicle (NEV) industry that is both promising and struggling, and foray into green finance. Taken together, Finamore provides a provocative account of how China [End Page 126] has taken action to address the environmental and climate change challenges, which have led to its competition with the United States for a global climate leadership. The book also looks into what the future may hold as the United States withdrew from the Paris Agreement. Four overarching themes—public policy, market, technologies, and transformation—crosscut the book. Overcoming environmental degradation and reducing greenhouse gas emission require very focused and consistent public policy to make economic growth compatible with an improving environment. On the one hand, the Chinese government recently revised its Environmental Protection Law, setting higher standards for the environment and stipulating more severe penalty for the individuals and corporations violating the law (pp. 53–56). Environmental well-being of a region also has become a key criterion in the performance evaluation and promotion of the region's government officials. On the other hand, not only has China become decentralized, but also over the years, whenever China was in an economic downturn, the government often sacrificed the environment. Such building block industries as steel, glass panels, and cement are the most coal-intensive and energy inefficient (chapter 2). China still uses coal to generate two-thirds of its energy, which, from time to time, puts China "under the dome,"1 exposing its citizens to severe health hazards. Having stringent policies and laws is necessary but not sufficient. Meeting the environmental and climate change challenges, which is as political as it is economic, could be the biggest opportunity of the twenty-first century. Al Gore, former vice president of the United States and an environmentalist, once lamented that to solve the climate crises, human beings would have to put in place "a combination of the Manhattan Project, the Apollo Project, and the Marshall Plan."2 The green-tech industry itself is bigger than the Internet, whose economic and financial implications are obvious. As having their counterparts elsewhere, the Chinese government also has introduced various market-based mechanisms. However, some of the measures, as the book reveals, have been misused or abused. For example, China would pay some $60.7 billion between 2015 and 2020 to subsidize the development of NEV industry (p. 89), although annual sales of the NEVs are almost negligible. There is no doubt that technologies and innovation are key to combating pollution. Returnees, or those Chinese with international experience and critical...

This paper conducts the analysis of bilateral cooperation between Serbia and Russia in the field of digital economy and innovation. At a meeting in Moscow in 2018, the Serbian Minister for Innovation and Technological Development and the Deputy Prime Minister of the Russian Federation for Digital Economy, Transport and Communications agreed on cooperation in the field of industry digitization, innovation, the Internet of things, big data technology and cyber security. Descriptive, comparative, assay, and synthesis methods were used for this research. The paper describes a Russian digital economy project that excess $24.5 billion, of which $ 15 billion is planned to come from the Federal Budget. The project, which ends in 2024, envisages funding for education in the fields of information technology, digital literacy and artificial intelligence. Russia, together with Serbia, will implement a digital pilot project to assist in the movement of people and access to information for citizens of Serbia in Russia and citizens of Russia in Serbia. The projects "Boiling Point" and "Smart City" are also described and analyzed, as well as the international exhibition "Russian Digital Cooperation at Universities", held at the end of October 2019 in Belgrade. The exhibition presents educational programs and promising projects in the field of digital economy that are being implemented at several Russian universities. The first digital dialogue between Serbia and Russia, as part of President Vladimir Putin's visit to Serbia on January 17, 2019, concluded that innovation and the digital economy will play a key role in the development of Serbia-Russia relations in the future.

This review critically examines recent developments in biosensor technology and explores their potential to address pressing agricultural and environmental challenges. Amid increasing climate variability, biosensors provide field‐deployable diagnostics for proximal ecosystem monitoring, with promising applications in real‐time soil nutrient analysis—a process often complicated by the inherent heterogeneity of soil—as well as crop disease detection, drought assessment, and water quality protection. Recent progress in enzymatic, lab‐on‐a‐chip, and fiber optic‐based biosensors—particularly those involving nanomaterial enhancement, disposable sensors, and distributed temperature sensing validation—have expanded their potential for in situ deployment. When coupled with artificial intelligence and Internet of Things networks, these technologies can support data‐driven decision making for sustainable agricultural and environmental resilience. Despite these advances, persistent barriers such ensuring a prolonged shelf life, calibration uniformity, field robustness, quality control, and ease of use continue to impede widespread adoption. Overcoming these barriers through interdisciplinary innovation and user‐centered design will be essential in ensuring biosensors achieve their full potential as scalable, field‐ready tools for sustainable agriculture and robust environmental management.

Low magnitude Earthquakes are the most natural hazard facing Kuwait, while other environmental challenges such as flooding, dust fallout, land degradation, and aeolian sand movement often arise from human impact as well as natural factors. Because of the rapid socio-economic development in the last five decades in Kuwait, these issues cause environmental and social problems as well as economic disturbance; they are also considered natural disasters for country. The scale and intensity of the geological environment hazards are considerably increasing especially land degradation, and impacting on the harsh structure of desert ecosystem. Due to fragility of the desert environment, human activities exceeding the carrying capability of the geo-environment system can easily lead to geological and environmental hazards; such as runoff, sand and dunes movements and dust fallout causing serial environmental and health impacts. Geographic Information System (GIS) has been used to evaluate the degrees of geological hazard and risk by producing maps for each hazard; seismic, sand potentiality, hydrologic risk, land degradation, and sand drift severity maps are produced.

Spatio-temporal dynamics of China’s ecological civilization progress after implementing national conservation strategy