BERT-based Consumer Sentiment Analysis for Personalized Marketing Strategies

Sentence Boundary Disambiguation (SBD) is crucial for building datasets for tasks such as machine translation, syntactic analysis, and semantic analysis. Currently, most automatic sentence segmentation in Tibetan adopts the methods of rule-based and statistical learning, as well as the combination of the two, which have high requirements on the corpus and the linguistic foundation of the researchers and are more costly to annotate manually. In this study, we explore Tibetan SBD using deep learning technology. Initially, we analyze Tibetan characteristics and various subword techniques, selecting Byte Pair Encoding (BPE) and Sentencepiece (SP) for text segmentation and training the Bidirectional Encoder Representations from Transformers (BERT) pre-trained language model. Secondly, we studied the Tibetan SBD based on different BERT pre-trained language models, which mainly learns the ambiguity of the shad (“།”) in different positions in modern Tibetan texts and determines through the model whether the shad (“།”) in the texts has the function of segmenting sentences. Meanwhile, this study introduces four models, BERT-CNN, BERT-RNN, BERT-RCNN, and BERT-DPCNN, based on the BERT model for performance comparison. Finally, to verify the performance of the pre-trained language models on the SBD task, this study conducts SBD experiments on both the publicly available Tibetan pre-trained language model TiBERT and the multilingual pre-trained language model (Multi-BERT). The experimental results show that the F1 score of the BERT (BPE) model trained in this study reaches 95.32% on 465,669 Tibetan sentences, nearly five percentage points higher than BERT (SP) and Multi-BERT. The SBD method based on pre-trained language models in this study lays the foundation for establishing datasets for the later tasks of Tibetan pre-training, summary extraction, and machine translation.

Online medias are currently the dominant source of Information due to not being limited by time and place, fast and wide distributions. However, inaccurate news, or often referred as fake news is a major problem in news dissemination for online medias. Inaccurate news is information that is not true, that is engineered to cover the real information and has no factual basis. Usually, inaccurate news is made in the form of news that has mass appeal and is presented in the guise of genuine and legitimate news nuances to deceive or change the reader's mind or opinion. Identification of inaccurate news from real news can be done with natural language processing (NLP) technologies. In this paper, we proposed bidirectional encoder representations from transformers (BERT) for inaccurate news identification. BERT is a language model based on deep learning technologies and it has found effective for many NLP tasks. In this study, we use transfer learning and fine-tuning to adapt BERT for inaccurate news identification. The experiments show that our method could achieve accuracy of 99.23%, recall 99.46%, precision 98.86%, and F-Score of 99.15%. It is largely better than traditional method for the same tasks.

Bali is one of the provinces with the most abundant natural and cultural wealth in Indonesia. One commodity that supports it is coffee. Bali Coffee is not only a gastronomic identity, but also a cultural identity which makes it have added value to be developed into various business lines. One business derivative that is quite promising is a coffee shop. However, these favorable conditions also need to be maintained to ensure good quality reaches consumers. One thing that can do is analyze reviews from customers. One of the most popular methods is Sentiment Analysis. This technique allows business to analyze customer reviews on social media. It can be a feedback to maintaining and improving quality and good relationships with customers. This research aims to create a machine learning model to analyze customer reviews at several coffee shops in Bali which are divided into three labels, namely: positive, negative and neutral. The methods used are: scraping, cleaning, stopword removal, embedding, undersampling, and modeling. The algorithms used are Bidirectional Encoder Representation from Transformer (BERT) and Generative Pre-trained Transformers (GPT). The performance metrics used in this research are precision, recall, accuracy and loss. This research succeeded in creating a sentiment analysis model for coffee shop customers in Bali. The BERT model obtained an accuracy value of 78% without undersampling with a loss in the 10th iteration of 0.27. Meanwhile, the BERT model with undersampling obtained an accuracy value of 32.85% with a loss in the 10th iteration of 0.16. The GPT2 model without undersampling gets an accuracy of 78% with a loss in the 10th iteration of 0.25. Meanwhile, the GPT model with undersampling obtained an accuracy value of 32.85% with a loss in the 10th iteration of 0.15.

Text classification algorithms investigate the intricate relationships between words or phrases and attempt to deduce the document's interpretation. In the last few years, these algorithms have progressed tremendously. Transformer architecture and sentence encoders have proven to give superior results on natural language processing tasks. But a major limitation of these architectures is their applicability for text no longer than a few hundred words. In this paper, we explore hierarchical transfer learning approaches for long document classification. We employ pre-trained Universal Sentence Encoder (USE) and Bidirectional Encoder Representations from Transformers (BERT) in a hierarchical setup to capture better representations efficiently. Our proposed models are conceptually simple where we divide the input data into chunks and then pass this through base models of BERT and USE. Then output representation for each chunk is then propagated through a shallow neural network comprising of LSTMs or CNNs for classifying the text data. These extensions are evaluated on 6 benchmark datasets. We show that USE + CNN/LSTM performs better than its stand-alone baseline. Whereas the BERT + CNN/LSTM performs on par with its stand-alone counterpart. However, the hierarchical BERT models are still desirable as it avoids the quadratic complexity of the attention mechanism in BERT. Along with the hierarchical approaches, this work also provides a comparison of different deep learning algorithms like USE, BERT, HAN, Longformer, and BigBird for long document classification. The Longformer approach consistently performs well on most of the datasets.

To address the insufficient expressive capabilities of traditional methods in assessing the development level of rural tourism, this study explores the fusion application of the Bidirectional Encoder Representations from Transformers (BERT) and the Back Propagation (BP) algorithm to enhance the accuracy and comprehensiveness of rural tourism development assessment. Firstly, this study introduces the BERT deep learning model and its applications in natural language processing, alongside the role of the BP algorithm in pattern recognition and predictive analysis. Subsequently, a framework for assessing rural tourism development levels, integrating BERT and the BP algorithm, is proposed. This framework collects multidimensional rural tourism-related data and utilizes the BERT model for sentiment analysis and topic extraction from textual data. Empirical analysis of rural tourism development in a specific region validates the effectiveness of the proposed approach. Experimental results demonstrate: (1) The model achieves an accuracy of 84.33% and an F1 score of 85.33% on the publicly available Laptop dataset, with a processing time of 20 s, significantly outperforming other methods. Compared to traditional approaches, the proposed method accurately captures correlations between textual information and numerical data, thereby enhancing the credibility and accuracy of assessment results. (2) From the ablation study results, it is evident that removing any component from the model leads to performance degradation. Specifically, removing the Bidirectional Gated Recurrent Unit (BiGRU) reduces accuracy and F1 scores to 78.21% and 76.33% on the Laptop dataset, and to 85.10% and 70.45% on the Tourist_F dataset. Removing Text Convolutional Neural Network (CNN) reduces accuracy and F1 scores to 79.34% and 77.56% on the Laptop dataset, and to 86.25% and 72.11% on the Tourist_F dataset. The most significant performance decline occurs upon removing BERT, with accuracy and F1 scores decreasing to 70.14% and 66.43% on the Laptop dataset, and to 78.45% and 60.33% on the Tourist_F dataset. These results indicate that BiGcRU, TextCNN, and BERT each contribute significantly to the model’s performance. This study provides substantial support for advancing sustainable development in rural tourism, offering significant practical and innovative value.

Fenomena bullying di media sosial, khususnya di Twitter, telah menjadi isu yang semakin memprihatinkan dengan dampak signifikan terhadap kesehatan mental pengguna. Dalam rangka mengatasi masalah ini, deteksi otomatis tweet yang mengandung konten bullying menjadi sangat penting. Penelitian ini bertujuan untuk membandingkan performa dua model pemrosesan bahasa alami terbaru, yaitu BERT (Bidirectional Encoder Representations from Transformers) dan XLNet, dalam klasifikasi tweet yang mengandung bullying. Metodologi penelitian ini melibatkan pengumpulan dataset tweet yang telah dilabeli sebagai bullying atau non-bullying. Proses preprocessing teks dilakukan untuk membersihkan dan menyiapkan data sebelum digunakan dalam pelatihan model. Kedua model, BERT dan XLNet, dilatih dan diuji menggunakan dataset yang sama. Evaluasi performa dilakukan dengan menggunakan metrik akurasi, presisi, recall, dan F1-score. Hasil penelitian menunjukkan bahwa kedua model memiliki kemampuan yang baik dalam mengidentifikasi tweet bullying, akan tetapi XLNet menunjukkan performa yang lebih unggul dibandingkan BERT dengan tingkat akurasi sebesar 95%. Dengan nilai presisi = 100%, recall = 0,87%, dan F1-score = 0,88%. XLNet mampu menangkap konteks dan nuansa bahasa yang lebih kompleks dalam tweet, yang berkontribusi pada akurasi klasifikasi yang lebih tinggi. Penelitian ini memberikan kontribusi penting dalam bidang deteksi bullying di media sosial dengan menunjukkan bahwa penggunaan model XLNet lebih efektif dibandingkan BERT. Temuan ini dapat membantu platform seperti Twitter dalam mengidentifikasi dan mencegah konten bullying, sehingga menciptakan lingkungan online yang lebih aman bagi pengguna, serta dapat digunakan sebagai dasar untuk pengembangan sistem deteksi bullying yang lebih canggih dan efisien di masa depan. Abstract The phenomenon of bullying on social media, particularly on Twitter, has become an increasingly concerning issue with significant impacts on users' mental health. In order to address this issue, automatic detection of tweets containing bullying content is crucial. This study aims to compare the performance of two recent natural language processing models, namely BERT (Bidirectional Encoder Representations from Transformers) and XLNet, in the classification of tweets containing bullying. The research methodology involves collecting a dataset of tweets that have been labelled as bullying or non-bullying. Text preprocessing is done to clean and prepare the data before it is used in model training. Both models, BERT and XLNet, were trained and tested using the same dataset. Performance evaluation was conducted using accuracy, precision, recall, and F1-score metrics. The results show that both models have a good ability to identify bullying tweets, but XLNet shows superior performance compared to BERT with an accuracy rate of 95%. With precision = 100%, recall = 0.87%, and F1-score = 0.88%. XLNet is able to capture more complex context and language nuances in tweets, which contributes to higher classification accuracy. This research makes an important contribution to the field of bullying detection on social media by showing that the use of the XLNet model is more effective than BERT. These findings can help platforms like Twitter identify and prevent bullying content, thereby creating a safer online environment for users, and can be used as a basis for the development of more sophisticated and efficient bullying detection systems in the future.

Public opinion is important for decision-making on numerous occasions for national growth in democratic countries like Bangladesh, the USA, and India. Sentiment analysis is a technique used to determine the polarity of opinions expressed in a text. The more complex stage of sentiment analysis is known as Aspect-Based Sentiment Analysis (ABSA), where it is possible to ascertain both the actual topics being discussed by the speakers as well as the polarity of each opinion. Nowadays, people leave comments on a variety of websites, including social networking sites, online news sources, and even YouTube video comment sections, on a wide range of topics. ABSA can play a significant role in utilizing these comments for a variety of objectives, including academic, commercial, and socioeconomic development. In English and many other popular European languages, there are many datasets for ABSA, but the Bengali language has very few of them. As a result, ABSA research on Bengali is relatively rare. In this paper, we present a Bengali dataset that has been manually annotated with five aspects and their corresponding sentiment. A baseline evaluation was also carried out using the Bidirectional Encoder Representations from Transformers (BERT) model, with 97% aspect detection accuracy and 77% sentiment classification accuracy. For aspect detection, the F1-score was 0.97 and for sentiment classification, it was 0.77.

BackgroundIt is essential for radiologists to communicate actionable findings to the referring clinicians reliably. Natural language processing (NLP) has been shown to help identify free-text radiology reports including actionable findings. However, the application of recent deep learning techniques to radiology reports, which can improve the detection performance, has not been thoroughly examined. Moreover, free-text that clinicians input in the ordering form (order information) has seldom been used to identify actionable reports. This study aims to evaluate the benefits of two new approaches: (1) bidirectional encoder representations from transformers (BERT), a recent deep learning architecture in NLP, and (2) using order information in addition to radiology reports.MethodsWe performed a binary classification to distinguish actionable reports (i.e., radiology reports tagged as actionable in actual radiological practice) from non-actionable ones (those without an actionable tag). 90,923 Japanese radiology reports in our hospital were used, of which 788 (0.87%) were actionable. We evaluated four methods, statistical machine learning with logistic regression (LR) and with gradient boosting decision tree (GBDT), and deep learning with a bidirectional long short-term memory (LSTM) model and a publicly available Japanese BERT model. Each method was used with two different inputs, radiology reports alone and pairs of order information and radiology reports. Thus, eight experiments were conducted to examine the performance.ResultsWithout order information, BERT achieved the highest area under the precision-recall curve (AUPRC) of 0.5138, which showed a statistically significant improvement over LR, GBDT, and LSTM, and the highest area under the receiver operating characteristic curve (AUROC) of 0.9516. Simply coupling the order information with the radiology reports slightly increased the AUPRC of BERT but did not lead to a statistically significant improvement. This may be due to the complexity of clinical decisions made by radiologists.ConclusionsBERT was assumed to be useful to detect actionable reports. More sophisticated methods are required to use order information effectively.

Multitask learning (MTL) and data augmentation are becoming increasingly popular in natural language processing (NLP). These techniques are particularly useful when data are scarce. In MTL, knowledge learned from one task is applied to another. To address data scarcity, data augmentation facilitates by providing additional synthetic data during model training. In NLP, the bidirectional encoder representations from transformers (BERT) model is the default candidate for various tasks. MTL and data augmentation using BERT have yielded promising results. However, a detailed study regarding the effect of using MTL in different layers of BERT and the benefit of data augmentation in these configurations has not been conducted. In this study, we investigate the use of MTL and data augmentation from generative models, specifically for category classification, sentiment classification, and aspect-opinion sequence-labeling using BERT. The layers of BERT are categorized into top, middle, and bottom layers, which are frozen, shared, or unshared. Experiments are conducted to identify the optimal layer configuration for improved performance compared with that of single-task learning. Generative models are used to generate augmented data, and experiments are performed to reveal their effectiveness. The results indicate the effectiveness of the MTL configuration compared with single-task learning as well as the effectiveness of data augmentation using generative models for classification tasks.

In this study, we explore the potential of machine learning (ML) models after different text representation methods on the balanced IMDB dataset, which is widely regarded as a gold standard in sentiment analysis, one of the Natural Language processing (NLP) tasks. On the open source IMDB movie reviews dataset, we first undertake data cleaning and text representation with data preprocessing steps. Then, we apply sentiment classification using different ML models. In order to evaluate the models, we used precision (P), recall (R), F1-score (F1), and area under curve (AUC), as well as receiver operating characteristic (ROC). It is worth noting that text feature extraction with Bidirectional Encoder Representations from Transformers (BERT) provided the highest performance in all models, with the SVM model offering particularly promising results. In this model, we observed the following results: ACC 0.9033, F1 0.9308, R 0.9015, R 0.9015, P 0.9072, AUC 0.9638, and ROC 0.96. These findings suggest that NLP techniques and, in particular, machine learning models that employ BERT may offer high levels of accuracy and reliability in text classification problems. It would be beneficial for future studies to validate these findings using BERT on different NLP tasks. This would help to evaluate the effectiveness and applicability of the models in practice.

Bidirectional Encoder Representations from Transformers (BERT) models achieve state-of-the-art performance on a number of Natural Language Processing tasks. However, their model size on disk often exceeds 1 GB and the process of fine-tuning them and using them to run inference consumes significant hardware resources and runtime. This makes them hard to deploy to production environments. This paper fine-tunes DistilBERT, a lightweight deep learning model, on medical text for the named entity recognition task of Protected Health Information (PHI) and medical concepts. This work provides a full assessment of the performance of DistilBERT in comparison with BERT models that were pre-trained on medical text. For Named Entity Recognition task of PHI, DistilBERT achieved almost the same results as medical versions of BERT in terms of F1 score at almost half the runtime and consuming approximately half the disk space. On the other hand, for the detection of medical concepts, DistilBERT's F1 score was lower by 4 points on average than medical BERT variants.

Traditional Chinese medicine diagnostic prediction model for holistic syndrome differentiation based on deep learning

The MotoGP One race in West Nusa Tenggara Lombok, Mandalika which was held on March 18 2022, received many responses or reactions from the public on social media, especially Twitter. There are those who agree and disagree about the holding of MotoGP in Mandalika, to find out the responses of the people who agree or disagree is needed that can process tweets data using the sentiment analysis method. The use of BERT (Bidirectional Encoder Representations from Transformers) for sentiment analysis produces a bidirectional language model that can understand the context of all words from a sentence. The dataset used goes through preprocessing stages such as case folding, data cleaning, tokenization, normalization, and removal of stopwords before sentiment analysis is carried out. This study uses several hyperparameters, namely a batch size of 32, the optimizer uses Adam with a learning rate of 3e-6 or 0.000003, and an epoch of 25. The evaluation results of the model obtain an accuracy of 55%. Precision for positive by 56%, neutral by 59%, and negative by 44%. Recall for positive is 74%, neutral is 29%, and negative is 54%. F1-score for positive is 64%, neutral is 38%, and negative is 48%.

Recently, people used social media to convey their emotions in the text. Text classification is required for group a text containing emotion or not and identify the type of emotion. Most of the research in emotion classification use machine learning methods. So this research offers the use of deep learning for the classification of emotions in text. One of the algorithms that is widely used for deep learning is BERT (Bidirectional Encoder Representations from Transformers). For the experiment, classification is divided into two phases, namely the first phase groups emotion or not emotion tweets, and the second phase groups emotion tweets into five types of emotions, namely happy, angry, sad, scared and surprised. The experiment uses three data scenarios, namely the commuter line, transjakarta and combination data. The BERT method was compared with the BiLSTM and LSTM methods for emotion classification. The result of this study is BERT generates the highest accuracy compared to other methods for the three data scenarios with values of 87.24%, 86.27%, and 86.99% in the first phase. Then, the next accuracy value followed by obtained BiLSTM, and the last is LSTM. In the second phase, BERT also obtained the highest accuracy values for the three data scenarios with values of 94.26%, 93.71 %, and 93.98%. Then, the evaluation using Precision, Recall and F1-Measure results that BERT provides the best overall method. In this study, BERT has good performance for emotion classification.

We study the problem of incorporating prior knowledge into a deep Transformer-based model,i.e.,Bidirectional Encoder Representations from Transformers (BERT), to enhance its performance on semantic textual matching tasks. By probing and analyzing what BERT has already known when solving this task, we obtain better understanding of what task-specific knowledge BERT needs the most and where it is most needed. The analysis further motivates us to take a different approach than most existing works. Instead of using prior knowledge to create a new training task for fine-tuning BERT, we directly inject knowledge into BERT's multi-head attention mechanism. This leads us to a simple yet effective approach that enjoys fast training stage as it saves the model from training on additional data or tasks other than the main task. Extensive experiments demonstrate that the proposed knowledge-enhanced BERT is able to consistently improve semantic textual matching performance over the original BERT model, and the performance benefit is most salient when training data is scarce.