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  • https://doi.org/10.1109/icoici65217.2025.11253064Copy DOI Icon

CAAFR: Comparative Analysis of Amazon and Flipkart Reviews

  • Sep 17, 2025
  • G Akshatha +4 more
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Abstract

We explore product reviews of Amazon and Flipkart in three large product categories: Electronics, Books, and Food, to systematically analyze the relative strengths and weaknesses of both platforms with the help of machine learning. The reviews were web scraped, preprocessed, and preserved in Comma-Separated Values (CSV) files for training and testing. Sentiment labeling was done using both the Bag of Words model and Valence Aware Dictionary and sEntiment Reasoner (VADER) to allow both rule-based and statistical views of sentiment identification. Trained models were run on the server side, and their accuracy was determined through accuracy scores, precision, recall, F1-scores, and confusion matrices. To facilitate interpretability, interactive visualizations were built with Streamlit so that users can analyze sentiment distributions, model comparisons, and temporal changes in customer opinions. Results show clear differences in customer sentiment trends between platforms and product categories, which are actionable inputs for enhancing customer experience and platform stability. This work reinforces the usefulness of integrating web scraping, natural language processing, and machine learning to uncover insights on consumer behavior in e-commerce. Potential future expansions can involve expanding to other domains, implementing deep learning-based sentiment models, and using advanced feature extraction methods for higher predictive quality.

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