Challenges associated with using AR technology in education

Extended-Reality Technologies: An Overview of Emerging Applications in Medical Education and Clinical Care.

The development of an imagineering learning management model with augmented reality (AR) technology in cloud learning environment to encourage innovation skills of undergraduate students is the research and development that aims to develop the learning management in the subject of innovation and information technology (IT) for Education. The concept of imagineering model for learning development and AR technology are brought to use in class, together with the arranging for the cloud learning environment. It requires for the modern learning environment where diverse educational technologies are applied to encourage students’ innovation skills. The objectives of study are: (1) develop imagineering model with AR technology in cloud learning environment; (2) develop imagineering learning system with AR technology in cloud learning environment and; (3) study results of implementation of imagineering model with AR technology. The sample group comprises of 30 cases, selected from registration with multi-stage sampling. Meantime, the research tools include evaluation form and questionnaire. The results of research found that: (1) imagineering learning management model with AR technology in cloud learning environment consists of brainstorming, imagine, designing, implementing and presenting and evaluation; (2) imagineering model with AR technology enables to enhance innovation skills of learners at high level; (3) learners using imagineering model with AR technology in cloud learning environment are satisfied with the model at highest level.

<p>The development of Virtual Reality (VR) and Augmented Reality (AR) technologies has significantly transformed the tourism industry, including travel agencies in Indonesia. This study aims to analyze the adoption level and impact of VR and AR technology implementation in travel agencies in Indonesia. Using the Unified Theory of Acceptance and Use of Technology (UTAUT) theoretical framework<em>,</em> this research combines a literature review, case studies, and interviews as the research methodology. The case studies involve ten of the largest travel agencies in Indonesia that have implemented VR and AR technologies in their marketing strategies. Semi-structured interviews were conducted with representatives from these travel agencies to gain an in-depth understanding of the experiences, challenges, and benefits of implementing VR and AR technologies. The researcher carried out data triangulation by comparing findings from the literature review, case studies, and interviews to ensure the validity of the research findings. The results indicate that the adoption of VR and AR technologies by travel agencies in Indonesia is still in its early stages. However, travel agencies implementing VR and AR technologies report significant positive impacts, such as increased tourist interest, enhanced product differentiation, and improved customer engagement. The case studies demonstrate that implementing VR and AR technologies helps travel agencies promote tourist destinations more innovatively and attractively. Nevertheless, several challenges are also encountered, such as the high cost of developing VR and AR content, regular content updates, and the limited human resources skills needed to operate these technologies. This research contributes to understanding the adoption and impact of VR and AR technology implementation in travel agencies in Indonesia. The findings of this study can assist travel agencies in evaluating the potential adoption of VR and AR technologies and developing effective implementation strategies.</p><p><strong>Keywords:</strong> <em>Virtual Reality, Augmented Reality, travel agencies, adoption level, implementation impact.</em></p>

The combination of technology Augmented Reality (AR) with educational content aims to create new ideas that can improve the effectiveness and attractiveness of teaching and learning for students in real-life scenarios. The use of AR technology can make theprocess of teaching and learning more enjoyable, in which students' interest in learning can be stimulated. The AR technology has three characteristics. The first feature is that AR technology is a combination of virtual objects with the real world. The second feature is that AR operates in real time and interactively. The last feature is that it has 3 dimensions (3D) for virtual objects. In this study, the ADDIE model includes five phases, namely Analysis, Design, Development, Implementation and Evaluation, which are utilised to develop applications based on AR technology in education for the topic of Current and Voltage Division. To identify the effectiveness of the application of AR technology, a survey using questionnaire was conducted among pre-serviceteachers to know their perceptions of the development of AR applications namely as Voltrent AR. As this is a quantitative study where questionnaires were distributed to 73 students from the class of Bachelor of Technology with Education (Electric and Electronics) with Honours and Bachelor of Technology with Education (Living Skills) with Honours at Universiti Teknologi Malaysia (UTM) Skudai, Johor. Most respondents gave very positive feedback on the use of AR in education, especially for the topic of Current and Voltage Division. AR is viewed as a medium of instruction that is innovative, interesting and effective. Voltrent AR application development is successfully developed based on the ADDIE model, and the application development of the constructivism theory was applied in this AR application. Thus, the AR application development has reached the desired objective of producing application-based Augmented Reality as a teaching aid.

With its creative approaches to teaching and learning, Augmented Reality (AR) technology is being increasingly adopted in the educational sector. This study aims to conduct a systematic review examining the use of AR in educational settings, also known as AR-Ed. Through extensive searches on the Scopus and ERIC databases, 59 papers were found for this systematic literature analysis, which examines the relationship between education and AR. This research employs the Kitchenham method for systematic review and the PRISMA method for analyzing the results. The study indicates that AR technology is reshaping educational paradigms. Through a systematic review, this study finds that AR can significantly enhance learning engagement, knowledge retention, and skill transfer effects, especially in Science, Technology, Engineering, and Mathematics (STEM) fields. The study reveals the key features of AR educational applications: immersive simulation and interaction design are the core strengths, but device adaptability and interface design directly affect the usage effect. It is worth noting that optimized low-cost AR solutions can also bring significant pedagogical improvements. The study also reveals several core contradictions in the application of AR in education: firstly, the balance of cognitive load, secondly, the discrepancy between short-term effects and long-term sustainability, and lastly, the fairness challenge posed by teachers' lack of technological integration ability. In response to these findings, future research should focus on the following directions: optimizing AR instructional design to enhance user experience, exploring reinforcement strategies for sustained effect, improving the universality and accessibility of technological solutions, enhancing the teacher training system, and promoting cross-disciplinary innovations in technology integration. These findings provide an important theoretical basis and practical guidance for the in-depth application of AR technology in education, and help to promote the development of educational technology innovation in a more inclusive and sustainable direction.

Augmented Reality (AR) has become one of the 21st-century technology to be used in education to enhance the pedagogical process. Due to its handiness and effectiveness, it may visualise abstract context into digital elements, making this mechanism one of the preferred learning trends today. Therefore, this study aims to examine the use of AR technology in Malaysian education from the insights of the educators. The significant outcome from the study has shown that educators were captivated by AR technology due to its novelty. Keywords: Augmented Reality; Malaysian Education; Educators Perspective; Pedagogy Enhancement eISSN: 2398-4287 © 2022. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open access article under the CC BYNC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia. DOI: https://doi.org/10.21834/ebpj.v7iSI7%20(Special%20Issue).3804

Objective: Based on the unique interactive characteristics of augmented reality (AR) technology, this study explores its application in the design research of cultural heritage protection and inheritance. By leveraging AR's advantages, such as efficient user experience, integration of the real and virtual worlds, and overlaying of virtual and real information, this study aims to investigate new approaches to cultural heritage protection and inheritance. Method: This study analyzes existing AR application cases both domestically and internationally, explores the role of AR technology in the field of cultural heritage protection and inheritance, and summarizes the design principles of AR technology in cultural heritage protection and inheritance projects. Taking Suzhou's cultural heritage as an example, this study conducts AR project design and implementation targeting cultural heritage, and through the project, conducts empirical research to prove the practical feasibility of the design principles, providing some reference for the application of AR technology in cultural heritage protection and inheritance. Results: AR technology has to some extent addressed the challenges posed by traditional preservation methods, effectively enhancing the public's understanding of cultural heritage and their willingness to participate, and promoting the revitalization and diversified utilization of cultural heritage. Conclusion: This study validated the advantages of AR technology in the preservation and inheritance of cultural heritage, confirming that AR technology can promote the preservation and inheritance of cultural heritage and endow it with new vitality.

The article presents the experience of teaching students — future teachers to use augmented reality (AR) technologies in lessons on various subjects of the school curriculum. The analysis of two main approaches to the creation of augmented reality (marker-based and markerless), AR applications for mobile devices, software solutions for creating AR content, as well as the experience accumulated by teachers-researchers in the use of AR technologies in the educational process allowed us to draw conclusions about what methodological techniques for studying theoretical approaches to defining the concept of “augmented reality” and technologies for implementing augmented reality are appropriate to use in educational practice. As a result, a methodology was proposed that includes two blocks of training future subject teachers to use augmented reality technologies in their future professional activities in the process of teaching academic subjects, according to two implementations of AR technologies: marker-based AR based on the use of the domestic software platform ARGUMENT and markerless AR, involving the use of ready-made AR applications available on the software market. This methodology can be used not only in educational practice with students, but also in working with schoolchildren in the context of specialized informatics training. The developed methodology was tested at Murmansk Arctic University as part of the professional training of bachelors in the field of “Pedagogical education” in the process of teaching the discipline “Digital education technologies”, as well as during the educational (project-technological) practice of students. The proposed training options for the use of augmented reality technologies in teaching academic subjects at school can be included in the programs of professional training of students studying in the field of “Pedagogical education”, and also used in additional professional pedagogical education when working with subject teachers in retraining and advanced training courses to develop methodological knowledge and skills of teachers on the proposed issues.

This research paper aims to investigate the role of augmented reality (AR) technology in marketing campaigns and its influence on consumer engagement, brand experiences, and purchase decisions. The study explores the various applications of AR in marketing, analyzes its effectiveness in capturing consumer attention, and examines the outcomes of AR-based campaigns on consumer behavior. Through a comprehensive review of relevant literature and empirical analysis, this paper provides insights into the potential of AR as a strategic tool for enhancing consumer engagement and driving brand success in the modern marketing landscape. Augmented reality, Marketing, Consumer engagement, Brand experiences, Purchase decisions, AR technology, AR campaigns, Consumer perception, Product evaluation, Decision-making, Brand recall, Brand storytelling, Brand authenticity, AR adoption barriers, Technical limitations, User experience, Privacy concerns, Ethical considerations, Opportunities, challenges, Successful AR marketing campaigns, Case studies, Best practices.

This study investigates the potential for EFL courses to benefit from VR and AR technologies to enhance vocabulary learning and retention. The study included 220 English language and literature students from English departments at colleges, including Al Balqa Applied University and Al Yarmouk University in Jordan. The implications and data generated from this study aim to provide insights into how new immersive technologies can be applied, compared to traditional methods, in an educational context to enhance vocabulary acquisition. Pre- and post-tests measured vocabulary acquisition, and the delayed post-test was conducted weeks after the study was completed to measure the acquisition and retention of vocabulary. The study demonstrates significant differences in vocabulary acquisition following the intervention using VR and AR technologies compared to traditional learning methods. The average scores before the pretest were similar in all groups, with VR at 45.2, AR at 46.0, and control at 44.8. The results of the post-test, however, had average scores for VR at 78.5, AR at 75.3, and control at 58.4. The direction of the measures indicated significant improvements in vocabulary acquisition among the students in the English departments at the universities who used VR and AR technologies. The study is prospective; VR and AR technologies significantly improve vocabulary acquisition in EFL learning environments.

This article investigates the possibility of introducing and refining augmented reality (AR) technologies in the artwork creating process. In this context, the article examines cultural projects that AR technologies. The research methodology is a combination of several methods: analytical – for accounting for historical and fictional literature; theoretical and conceptual method – for analyzing the conceptual and terminological system of research and identifying the specifics of introducing the AR technology into cultural and artistic practice; comparative typological – for comparing AR and VR technologies, analyzing projects aimed at studying AI technologies and art interaction. The author has identified that in the process of creating augmented reality content, it is important to carefully link virtual models with the image of real space using markers. The author proves that the AR-compositions creation does not require significant financial resources and a large number of specialists. On the other hand, augmented reality technology provides significant advantages of viewing the necessary context: visualization, volumetric image, and interactive use of the necessary material. It has been established that virtual content can significantly change the content and ideological content of a work of art. Based on the marker image, a new artistic context is created and organized into an AR installation.

This study explores the use of augmented reality (AR) as a paradigm-shifting tool for interactive history instruction in a time when technological advancement and educational paradigms are both accelerating. Students can visually travel across historical eras and events through augmented reality, providing a novel technique to fully engage them in learning. The development and evaluation of an augmented reality (AR) learning platform designed to take students on a fascinating historical journey are the subjects of this study. Through the use of augmented reality, historical narratives, and interactive information, students may engage with and get an unmatched understanding of the lives of historical figures. They can also go to significant locations and witness significant historical occurrences. The study also considers the potential advantages and disadvantages of using augmented reality technology in history education, taking into account factors like accessibility, teacher preparedness, and the effectiveness of the learning environment. The study of the past can be revitalized by interactive learning, which fosters a greater understanding of historical occurrences and their continuing importance. This is accomplished by combining the dynamic features of augmented reality with the rich tapestry of history. The study's conclusions shed light on pedagogical and technological innovations that have the potential to revolutionize the study of history by fostering engaging and interactive learning experiences and by creating strong connections between students and historical documents. The augmented reality-based application show's that immersive learning possibilities significantly boost students' engagement and recall of historical material. The application's interactive component will help students understand historical events and items in a more meaningful way and strengthens their connection to the subject matter. This method will encourage active learning and takes into account different learning styles to make history training more approachable and engaging for a range of student demographics. Since augmented reality (AR) technology has the potential to totally disrupt traditional teaching methodologies and enhance learning through personalization, engagement, and efficiency, there are therefore substantial repercussions for history education.

The aim of this study was to investigate the perceptions of media students in Egypt universities about using augmented reality (AR) technology in learning. To achieve this, the study adopted Technology Acceptance Model (TAM) and utilized a survey questionnaire to collect data from students in seven universities across Egypt. The findings revealed that (i) the students had a positive perception about using AR in media and communication learning; (ii) many media students in Egypt were not fully aware of the various AR technology applications in media and communication education; (iii) the students identified several negative factors that may hinder their acceptance of AR technology as an instructional tool, such as poor connectivity, lack of free AR programs, and lack of training programs. Addressing these barriers could help promote the adoption of AR technology in media and communication learning among students in Egypt. The significance of the study lies in that it sheds light on the need for increased awareness and education of the potential benefits of using AR technology in media and communication learning.

In this paper, we introduce a new application called TurtleGO that uses augmented reality (AR) technology, with which K-2 children can experience a geometric sense of the egocentric perspective. This application was developed with the concept of Logo-MicroWorlds, which allows children to examine and simulate their geometric ideas in a virtual world with a turtle agent. TurtleGO provides children with real-time feedback in a monitor representing the augmented turtle image on blocks based on AR technology while children are playing with actual blocks. Our application is flexible and inexpensive as it makes possible the use of various sized cubes already in possession. All the children between grades 2 through 5 improved in their ability to distinguish pair of stimuli as identical or mirror images when they used TurtleGO. However, we found that our application provides an effective and intuitive AR learning environment to lower grade elementary students, improving their spatial transformation skills since upper graders could solve the tasks easily without it.

In this article, we present a client/server augmented reality (AR) system for viewing complex assembly models on mobile phones. Complex model information is located on a PC which takes care of all of the heavy AR tracking and rendering computation. A camera phone is used as a client to show this information, augmented on still images as animated view. The mobile phone interface also supports correct masking of the assembly pieces as they come together, as well as a graphics only viewing mode intended for better understanding of the assembly process. In addition to describing the mobile augmented assembly system we present results from two pilot user studies evaluating elements of the user interface. INTRODUCTION In order to remain competitive, today’s industry is employing a growing number of product variations with shorter and shorter life cycles, requiring efficient ways to handle the production planning and processing. Assembly line workers face more and more complex tasks and an increasing memory load is posed by the new production needs. Experienced workers may be able to handle several product variants at the same time, but new workers require training and guidance to handle the work tasks. Related activities such as maintenance and repair also require a lot of know-how of complex products. Guidance in assembly tasks is commonly provided by using printed blueprints or other documents. However, these are mainly two dimensional images or text while the real assembly task is three dimensional, making the relationship between parts hard to understand. Computer based technologies have been developed such as electronic guides, multimedia training material and interactive documents. However, these typically require the user to turn away from the assembly task to study a computer screen separate from the workspace. In our research we explore how augmented reality (AR) technology can be used to provide more intuitive guides to assist with assembly, repair and training tasks. With AR technology, synthetic objects can be merged with the user’s view of the real world so that the user can perform the assembly task without needing to look at a separate screen. The virtual objects appear in the correct position so that AR enables the creation of realistic looking 3D animated assembly “manuals”. Other researchers have developed prototype AR systems for supporting assembly tasks. These are typically based on head mounted displays (HMDs) connected to desktop or wearable computers. However, wearable computers are relatively expensive, they have a short battery life, and taking them into a harsh industrial environment is not always possible. Head mounted displays can also be bulky, they involve safety issues, and many workers are reluctant to wear them. To overcome these disadvantages, we are interested in developing a reliable mobile phone based AR assembly system. Today’s mobile phones have fast processors, significant memory, 3D graphics support, and high resolution displays. They contain various accessories that can be used for developing mobile AR applications such as good quality cameras, connectivity by Bluetooth, WLAN and GPRS, and various SAM.700.003.1155