91- https://doi.org/10.1080/10948008909488065
Communication Research
- Jan 1, 1989
- Communication Booknotes
- Mary John Smith +5 more
Abstract
Abstract CONTEMPORARY COMMUNICATION RESEARCH METHODS by Mary John Smith (Belmont, CA: Wadsworth, 1988—price not given, ISBN 0-534-08610-1) MASS COMMUNICATIONS RESEARCH METHODS: A STEP-BY-STEP APPROACH by H.J. Hsia (Hillsdale, NJ: Lawrence Erlbaum Assoc., 1988—$34.50, ISBN 0-89859-914-8) FUNDAMENTALS OF ADVERTISING RESEARCH by Alan Fletcher and Thomas Bowers (Belmont, CA: Wadsworth, 1988—price not given, ISBN 0-534-08454-0) COMMUNICATION THEORY & RESEARCH APPLICATIONS by Michael W. Singletary and Gerald Stone (Ames: Iowa State University Press, 1988—$16.95, paper, ISBN 0-8138-0298-9
