- Research Article
1
- 10.55640/business/volume06issue08-02
Deep Learning-Driven Customer Segmentation in Banking: A Comparative Analysis for Real-Time Decision Support
- Aug 17, 2025
- International Interdisciplinary Business Economics Advancement Journal
- Md Sayem Khan + 6 more +6
In this study, we investigate the effectiveness of various deep learning algorithms for customer segmentation in the banking sector, aiming to enhance targeted service delivery and customer experience. We employ a comprehensive pipeline encompassing data collection, preprocessing, feature selection, feature extraction, model development, and rigorous evaluation. Our dataset, derived from real-world banking customer profiles, was processed using normalization, encoding, and dimensionality reduction techniques. We implemented and compared eight models: Artificial Neural Network (ANN), Convolutional Neural Network (CNN), Recurrent Neural Network (RNN), Long Short-Term Memory (LSTM), Gated Recurrent Unit (GRU), CNN-LSTM Hybrid, Autoencoder-Based Network, and Deep Neural Network (DNN). Among them, the Autoencoder-Based model achieved the highest accuracy of 91.56%, outperforming others in terms of segmentation clarity and computational efficiency. These findings suggest that deep learning methods, particularly Autoencoder-Based architectures, offer robust solutions for real-time banking customer segmentation, enabling institutions to tailor products and services more effectively.
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