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  • https://doi.org/10.1007/978-3-642-75040-3_26Copy DOI Icon

Computer-Based and Quantitative Methods in Market Research

  • Jan 1, 1989
  • Klaus Ambrosi
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Abstract

A shift from an industrial to an information society is taking place in the leading industrial nations of the world. This shift is partly due to the development of new information and communication technology, and has significant effects on the field of marketing and particularly on market research.

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