- Research Article
3
- 10.1007/bf00380236
The effects of comparative product testing on industry and trade: Findings of a research project
- Dec 01, 1984
- Journal of Consumer Policy
- Hans Raffée + 1 more +1
According to findings presented in this paper, comparative product tests substantially influence the market behaviour of industrial and trade businesses in the Federal Republic of Germany. Moreover, they most likely have an impact on market structures and market performance as well. This points to the enormous potential of product testing as an instrument of consumer and anti-trust policies. There is some evidence, however, that product testing may also produce effects which are less desirable from a consumer or anti-trust point of view. Yet, these unwanted side effects of product testing could largely be prevented by observing a number of measures, aimed at improving product test procedures. It is therefore no doubt feasible to improve the degree to which product testing meets the goals of consumer and anti-trust policy.
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