Consumer Sentiment Analysis on Social Media for Business Intelligence

Sentiment analysis is the process of computationally recognizing and classifying the attitudes conveyed in each text towards a particular topic, product, etc. which is either positive or negative. Sentiment analysis is one of the interesting applications of natural language processing (NLP) and which is used to analyze the social media. Text in social media is casual and it can be written either in code-switch or monolingual text. Several researchers have implemented sentiment analysis on monolingual text, though sentiments can be expressed in code-switch text. Sentiment analysis can be applied through deep learning (DL), machine learning (ML), or a Lexicon-based approach. Machine learning (ML) and deep learning (DL) methods are time-consuming, computationally expensive, and need training data for analysis. Lexicon-based method does not require training data and requires less time to find the sentiments in comparison with ML and DL. In this paper, we propose the Lexicon-based approach (NBLex) to analyze the sentiments expressed in Kannada-English code-switch text. This is the first effort that targets to perform sentiment analysis in Kannada-English code-switch text using the Lexicon-based approach. The proposed approach performed with better accuracy of 83.2% and 83% of F1-score.

Natural Language Processing (NLP) is an essential element of computational linguistics and artificial ‎intelligence, enabling fluid interactions between humans and machines. Social networking networks ‎produce substantial volumes of user-generated text daily, offering both opportunities and challenges for ‎NLP researchers. Social media discourse's informal, dynamic, and context-dependent characteristics ‎necessitate specific NLP techniques for precise processing and analysis. This study thoroughly examines NLP applications in social media, including essential tasks such as sentiment analysis, topic ‎modeling, misinformation detection, and hate speech identification. It examines the influence of machine ‎learning and deep learning methodologies, particularly transformer models, on the advancement of NLP ‎capabilities. This study also emphasizes the ethical issues related to NLP-driven social media apps, ‎including data privacy, algorithmic bias, and the regulation of misinformation. The paper continues by ‎discussing emerging research paths, highlighting the necessity for adaptable and ethical NLP solutions in ‎the changing social media environment‎.

A Review on Reddit News Headlines with NLTK tool

Abstract—Sentiment analysis is an important part of natural language processing (NLP) and has many applications in social media, e-commerce, and other fields. This study aims to provide a clear distinction between these methodologies by offering a structured overview of sentiment analysis and the variety of techniques used in its execution. The article examines different machine learning algorithms for sentiment analysis and high- lights their advantages and disadvantages by drawing on credible prior research on the subject. Additionally, the study provides a tabular comparison of different machine learning methods by selecting suitable parameters. Keywords: Decision Tree, Support Vector Machine (SVM), Random Forest, Convolution neural network (CNN), Neural network, Long Short-Term Memory Networks (LSTM), BERT

Sentiment analysis, which stands for opinion mining, is a natural language processing (NLP) technique that involves identifying, extracting, and analyzing sentiments or opinions expressed in text data. The primary goal of sentiment analysis is to determine the sentiment polarity of a given piece of text, whether it is positive, negative, or neutral. This analysis can be applied to various types of content, such as product reviews, social media posts, customer feedback, and news articles. Sentiment analysis algorithms use machine learning and text classification to understand subjective information conveyed in text, helping businesses, organizations, and individuals gain insight into public opinions and emotions about specific topics, products, or services. In this study, we conducted sentiment analysis on a Bengali dataset. For feature extraction, we implemented the term frequency-inverse document frequency (TF-IDF) technique, and for feature selection, we applied an extra tree classifier approach. Subsequently, we trained our machine learning model, achieving an impressive accuracy rate of 92%.

With the exponential advancement of digital media, enterprises are now required to extract a large amount of useful information from review websites and social media. Sentiment analysis enables enterprises to obtain necessary information from unstructured data using machine learning (ML) and natural language processing (NLP) technology. The present study compares the performance, effectiveness, and efficiency of sentiment analysis algorithms, namely Logistic Regression and Random Forest, in sentiment classification as positive, negative, or neutral. It also identifies possible realworld uses of these models. Additionally, this study investigates the application of Python in creating frameworks for sentiment analysis, including its feasibility for practical business use. By considering these aspects, this study seeks to obtain a better understanding and application of sentiment analysis techniques for customer interaction strategy improvement in companies. The results of this study add to the growing body of research on sentiment analysis techniques and their real-world applications in the business sector. By providing an in-depth comparison of different algorithms and investigating the application of Python in this regard, the study provides useful insights for companies seeking to utilize sentiment analysis to enhance customer interaction and decision-making processes.

BackgroundTeaching and learning about topics such as bias are challenging due to the emotional nature of bias-related discourse. However, emotions can be challenging to study in health professions education for numerous reasons. With the emergence of machine learning and natural language processing, sentiment analysis (SA) has the potential to bridge the gap.ObjectiveTo improve our understanding of the role of emotions in bias-related discourse, we developed and conducted a SA of bias-related discourse among health professionals.MethodsWe conducted a 2-stage quasi-experimental study. First, we developed a SA (algorithm) within an existing archive of interviews with health professionals about bias. SA refers to a mechanism of analysis that evaluates the sentiment of textual data by assigning scores to textual components and calculating and assigning a sentiment value to the text. Next, we applied our SA algorithm to an archive of social media discourse on Twitter that contained equity-related hashtags to compare sentiment among health professionals and the general population.ResultsWhen tested on the initial archive, our SA algorithm was highly accurate compared to human scoring of sentiment. An analysis of bias-related social media discourse demonstrated that health professional tweets (n=555) were less neutral than the general population (n=6680) when discussing social issues on professionally associated accounts (χ2 [2, n=555)]=35.455; P<.001), suggesting that health professionals attach more sentiment to their posts on Twitter than seen in the general population.ConclusionsThe finding that health professionals are more likely to show and convey emotions regarding equity-related issues on social media has implications for teaching and learning about sensitive topics related to health professions education. Such emotions must therefore be considered in the design, delivery, and evaluation of equity and bias-related education.

In the past decades, sentiment analysis has become one of the most active research areas in natural language processing, data mining, web mining, and information retrieval. The great demand in everyday life and the factor of novelty coupled with the availability of data from social networks have served as strong motivation for research on sentiment-analysis. A number of technical problems, most of which had not been attempted before, either in the NLP or linguistics communities have also generated strong research interests in academia. Sentiment analysis, also called opin-ion mining, is the field of study that analyzes people’s opinions, sentiments, apprais-als, attitudes, and emotions toward entities and their attributes expressed in written text. The entities can be products, services, organizations, individuals, events, issues, or topics. The field represents a large problem space. It improves not only the field of natural language processing but also management, political science, economics, and sociology because all these areas are related to the thoughts of consumers and public. User-generated content is full of opinions, because the main reason why people post messages on social media platforms is to express their views and opinions, and therefore sentiment analysis is at the centre of social media analysis. It turned out that user messages often contain plenty of sarcastic expressions and ambiguous words. Within one opinion both positive and negative sentiments can be present. This also applies to negative particles, which do not always indicate a negative tone. This article investigates four challenges faced by researchers while conducting sentiment analysis, namely: sarcasm, negation, word ambiguity, and multipolarity. These aspects significantly affect the accuracy of the results when we determine a sentiment. Modern approaches to solving the problem are also covered. These are mainly machine learning methods, such as convolutional neural networks (CNN), deep neural networks (DNN), long short-term memory (LTSM), recurrent neural network (RNN), support vector machines (SVM), etc.

The rapid growth of social media platforms has significantly influenced human behavior, emotions, and mental well-being. With millions of users expressing their thoughts and feelings online, social media has become a valuable source of psychological insights. This project proposes an AI-based Psychology Analysis and Depression Detection System that leverages Machine Learning (ML) and Natural Language Processing (NLP) techniques to identify early signs of depression from social media content. The system collects publicly available textual data such as posts, comments, and user interactions, and applies advanced text preprocessing methods including tokenization, sentiment analysis, and feature extraction. Machine learning models such as Logistic Regression, Support Vector Machines (SVM), and Deep Learning approaches like LSTM are trained to classify user mental states based on linguistic patterns, emotional tone, and behavioral indicators. Additionally, the project analyzes user engagement patterns, posting frequency, and sentiment trends over time to enhance prediction accuracy. The proposed model aims to provide early detection and psychological insights, enabling timely intervention and support for individuals at risk of depression. This AI-driven approach can assist mental health professionals, researchers, and organizations in understanding online psychological behavior while ensuring ethical data handling and user privacy protection.

BackgroundMachine learning systems are part of the field of artificial intelligence that automatically learn models from data to make better decisions. Natural language processing (NLP), by using corpora and learning approaches, provides good performance in statistical tasks, such as text classification or sentiment mining.ObjectiveThe primary aim of this systematic review was to summarize and characterize, in methodological and technical terms, studies that used machine learning and NLP techniques for mental health. The secondary aim was to consider the potential use of these methods in mental health clinical practiceMethodsThis systematic review follows the PRISMA (Preferred Reporting Items for Systematic Review and Meta-analysis) guidelines and is registered with PROSPERO (Prospective Register of Systematic Reviews; number CRD42019107376). The search was conducted using 4 medical databases (PubMed, Scopus, ScienceDirect, and PsycINFO) with the following keywords: machine learning, data mining, psychiatry, mental health, and mental disorder. The exclusion criteria were as follows: languages other than English, anonymization process, case studies, conference papers, and reviews. No limitations on publication dates were imposed.ResultsA total of 327 articles were identified, of which 269 (82.3%) were excluded and 58 (17.7%) were included in the review. The results were organized through a qualitative perspective. Although studies had heterogeneous topics and methods, some themes emerged. Population studies could be grouped into 3 categories: patients included in medical databases, patients who came to the emergency room, and social media users. The main objectives were to extract symptoms, classify severity of illness, compare therapy effectiveness, provide psychopathological clues, and challenge the current nosography. Medical records and social media were the 2 major data sources. With regard to the methods used, preprocessing used the standard methods of NLP and unique identifier extraction dedicated to medical texts. Efficient classifiers were preferred rather than transparent functioning classifiers. Python was the most frequently used platform.ConclusionsMachine learning and NLP models have been highly topical issues in medicine in recent years and may be considered a new paradigm in medical research. However, these processes tend to confirm clinical hypotheses rather than developing entirely new information, and only one major category of the population (ie, social media users) is an imprecise cohort. Moreover, some language-specific features can improve the performance of NLP methods, and their extension to other languages should be more closely investigated. However, machine learning and NLP techniques provide useful information from unexplored data (ie, patients’ daily habits that are usually inaccessible to care providers). Before considering It as an additional tool of mental health care, ethical issues remain and should be discussed in a timely manner. Machine learning and NLP methods may offer multiple perspectives in mental health research but should also be considered as tools to support clinical practice.

This thesis examines the issue of ill-formed text (microtext) and shows its impact on sentiment analysis. The source of microtext is Twitter, WhatsApp, Facebook and other social media platforms. Words or phrases not in their standard language format like “lol” (laugh out loud), “c u 2nite” (see you tonight) and “plz” (please) are called out of vocabulary (OOV) terms. On the other hand, words or phrases in their standard forms, for example, “tonight”, “love”, or “talk to you later”, are called In Vocabulary (IV) terms. The motivation behind microtext normalization is its growing presence on both online and offline platforms. Microtext might appear to be an ill-formed text, which requires find-and-replace methods. Traditionally, in a Natural Language Processing (NLP) context, microtexts such as abbreviations and length shortening or extending are normalized, but phonemic and graphemic variation is often ignored. However, the features of microtext can be traced back to social, cognitive and geographic influences. To understand social media text, it is essential to develop a microtext normalization module for traditional and modern NLP models. The first section of this thesis focuses on combining unsupervised learning methods in 2 different chapters, 4 and 5. The first method includes lexicon creation to transform the most frequent microtexts and emoticons on social media and applies them to sentiment analysis. This method shows an accuracy increase of 4% when microtext normalization is applied before sentiment analysis. This method is extended with an application to a pre-trained chatbot to improve the chatbot’s understanding of microtext (social media slangs). This method shows a mean BLEU score of 0.8 for the SMS and Tweet dataset. The second method incorporates a phonetic based approach to transform any microtext into its phonetic equivalent before 1normalizing it. This method shows an accuracy improvement of 6% for sentiment analysis on SenticNet. The second part of the unsupervised learning is in Chapter 5, introducing the IPA-based method for microtext normalization and sentiment analysis. Epitran was used to transform a word to its International Phonetic Alphabet (IPA) equivalent. The International Phonetic Alphabet (IPA) is an alphabetic system of phonetic notation based primarily on the Latin script. There is a significant improvement in microtext normalization task and sentiment analysis over Soundex. The results also show that there is very little redundancy when words are transformed to phonetics in IPA. In addition, the accuracy of polarity detection using this method has an improvement over baseline by 5%. Chapter 6 discusses a simple sequence-to-sequence based Deep Learning method. As the language is dynamic, it is not easy to maintain the lexicon. Deep Learning alleviates the static lexicon with a probabilistic model to transform microtext into its standard form. The findings suggest that a semiotic class of microtext was easy to transform, whereas the phonetic class of microtext was not handled easily. The proposed model improves the pre-trained sentiment analysis model by 4%. We also introduce a corpus for English microtext normalization. The corpus contains microtext-containing sentences along with their correctly spelt sentences and their correct polarity. This dataset can tackle two NLP problems, i.e., microtext normalization and sentiment analysis. This corpus consists of 38% positive, 39.9% negative and 22.1% neutral. A pre-trained model shows an accuracy of 46.4 % on OOV text for sentiment analysis, showing considerable room for improvement. In summary, this thesis introduces several approaches to microtext normalization analysis and focuses on sentiment analysis application. Microtext cannot be thought of as a one-dimensional problem to NLP. It encapsulates many factors like regional (geographical), ethnic (national and racial), and social (class, age, gender, socioeconomic status and education), which cannot be ignored given the growing importance of social media in our daily life.

Information sharing is one of the huge topics in social media platform regarding the daily news related to events or disasters happens in nature or its human-made. The automatic urgent need identification and sharing posts and information delivery with a short response are essential tasks in this area. The key goal of this research is developing a solution for management of disasters and emergency response using social media platforms as a core component. This process focuses on text analysis techniques to improve the process of authorities in terms of emergency response and filter the information using the automatically gathered information to support the relief efforts. Specifically, we used state-of-art Machine Learning (ML), Deep Learning (DL), and Natural Language Processing (NLP) based on supervised and unsupervised learning using social media datasets to extract real-time content related to the emergency events to comfort the fast response in a critical situation. Similarly, the blockchain framework used in this process for trust verification of the detected events and eliminating the single authority on the system. The main reason of using the integrated system is to improve the system security and transparency to avoid sharing the wrong information related to an event in social media.

Social media platforms have become indispensable channels for communication and interaction, offering a wealth of data that can provide valuable insights into public sentiments. However, analyzing sentiment on these platforms poses significant challenges due to the diverse and unstructured nature of user-generated content. Traditional Natural Language Processing (NLP) techniques struggle to accurately classify sentiments expressed through text, images, emoticons, and multimedia elements. Moreover, the informal and nuanced language used in Electronic Word of Mouth (eWOM) further complicates sentiment analysis. In response, this paper explores the role of Artificial Intelligence (AI) in improving sentiment analysis on social media. By leveraging Machine Learning (ML) algorithms trained on large datasets, AI can enhance the accuracy and efficiency of sentiment classification, providing decision-makers with actionable insights into the sentiment landscape of social media. Keywords: Social media, Sentiment analysis, Artificial Intelligence, Machine Learning, Natural Language Processing, Electronic Word of Mouth.

Once the university started using social media more, the researchers started focusing more on how social media applications were being adopted and what motivated it without being limited to classrooms only. There is a need to conduct further research about how the utilization of social media to teach in university affects education. Considering this, delving deeper into the educational outcomes and a research model related to the experiences and results of social media use is the aim of this research. Apart from that, the Technology Acceptance Model (TAM) research that deals with the behavior intention of using social networking media, perceived playfulness, perceived ease of use and perceived usefulness has been used for testing what affects the utilization of social media for online-teaching in higher education of United Arab Emirates. There was an assessment of 580 quantitative responses given by university students whose classroom sessions involved using social media. In order to predict the behavioral intention of a pupil for using social networking media for e-learning in the higher education institutions, it is possible to take some help from the factors such as perceived playful-ness, perceived ease of use and perceived usefulness, as per the partial least squares (PLS) and machine learning evaluation. The suggested model helps teachers to get to know more about how classroom sessions can become more productive through social media usage.

Social media platforms such as Twitter (X) and Facebook were extensively used by activists during the Arab Uprisings that began in Tunisia on December 17, 2010, and spread to Egypt, Bahrain, Yemen, Libya, and Syria, and were heralded during this period as “liberation technologies”. However, it is now broadly acknowledged that social media has become an effective tool for information control in the hands of authoritarian regimes. In this context, the study examines social media manipulation in the post-truth era by analyzing the Twitter boycott campaign launched by Saudi Arabia against Turkish products between October 3 and 16, 2020. While there is extensive literature on the social media operations of major powers such as the United States, Russia, and China, research on similar activities conducted by Middle Eastern countries remains limited. From this perspective, the study aims to contribute to the literature on social media operations in the Middle East. Furthermore, the boycott campaign provides an empirical example of how social media is strategically used for narrative control and perception management in international relations. The research was conducted using the Opinion Analysis Model that combines Machine Learning (ML) and Natural Language Processing (NLP) techniques, and the findings were visualized through Gephi. The results demonstrate that the boycott of Turkish products in Saudi Arabia went beyond being a mere economic reaction and reveal that anti-Turkish political discourse was systematically disseminated to large audiences through nationalist emotional content and misleading information.