- Book Chapter
15
- 10.1007/978-3-642-55460-5_30
New Directions for Mass Customization
- Jan 01, 2003
- Frank T Piller + 1 more +1
In the closing chapter of this book we would like to share with our readers our view about the future of the customer centric enterprise and the enabling strategies of mass customization, customer integration, and personalization. We will also comment on fields for further research necessary for the development of new processes, tools and programs for integrating the customer into value creating activities, both on the technological and the operational process side. We identify six areas where - from our perspective and within our field of knowledge - more research is needed most. These are also fields which we think require special attention when implementing a mass customization system: (1) Issues concerning the design of products and product architectures. (2) Consumer behavior with customer interaction tools. (3) Drivers of customer satisfaction and dissatisfaction with custom made products. (4) Impact of integrating a user and customer into value creation on knowledge management and information management. (5) Capability analysis and systems engineering for concurrency in value chains. (6) Measurement of value contribution in mass customization systems.
Read more