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  • DIGITAL TRANSFORMATION AND KNOWLEDGE MANAGEMENT IN SOCIAL ENTERPRISES: DATA-DRIVEN DECISION-MAKING
  • https://doi.org/10.71235/rmee.210Copy DOI Icon

DIGITAL TRANSFORMATION AND KNOWLEDGE MANAGEMENT IN SOCIAL ENTERPRISES: DATA-DRIVEN DECISION-MAKING

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Abstract

Social enterprises activate at the intersection of business and social and environmental responsibility. Data-driven decision-making becomes an essential factor for reaching this equilibrium. This paper explores how digital transformation connects with knowledge management to develop the strategic skills for informed decision-making, optimizing operations, and measuring impact. Employing both qualitative and quantitative methods, we map the current digital landscape of these organizations. Findings indicate that while digital tools like CRM systems, e-commerce platforms, and social media enhance visibility and efficiency, strategic adoption is hindered by financial constraints, digital literacy gaps, and inadequate integration of knowledge management practices. The paper uses quality engineering tools to identify root causes of digital adoption barriers, including human factors, process inefficiencies, technological limitations, and financial constraints; prioritizes the significant limitations that most delay digital transformation; and classifies digital products into basic needs, performance enhancers, and future innovations, helping social enterprises phase their digital adoption journey. The findings indicate that business analytics (BA) tools strengthen an enterprise’s knowledge base, simplifying real-time decision-making, while knowledge management creates the conditions for successful digital transformation. The study proposes a strategic pathway for digital transformation that balances short-term progress with long-term objectives, harmonizing social, environmental, and economic outcomes.

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