DMZ 평화안보 관광동기와 관광가치가 관광만족도에 미치는 영향에 관한 연구

Pertumbuhan industri pariwisata yang semakin pesat dapat mendorong pembangunan daerah, meningkatkan devisa negara, meningkatkan kesejahteraan dan kemakmuran rakyat serta dapat menambah rasa cinta tanah air, bangsa dan nilai-nilai budaya. Oleh karena itu, pengelolaan dan penguatan image suatu Daerah Tujuan Wisata (DTW) merupakan langkah yang harus mendapatkan perhatian yang serius secara terus menerus. Tujuan dari penelitian ini adalah menguji dan menganalisis pengaruh nilai motivasi wisatawan, kualitas layanan dan kepuasan wisatawan secara langsung dan tidak langsung terhadap image DTW. Data yang dibutuhkan untuk penelitian ini diperoleh dari sampel sebanyak 200 responden. Adapun populasi terdiri dari seluruh wisatawan yang berasal dari luar Malang Raya dan bertujuan untuk berwisata ke DTW Malang Raya. Data dianalisis menggunakan metode statistik deskriptif dan inferensial. Temuan penelitian ini menjelaskan bahwa semakin meningkat nilai motivasi wisatawan dan kualitas layanan wisata akan dapat meningkatkan nilai kepuasan wisatawan terhadap Daerah Tujuan Wisata. Di samping itu meningkatnya kualitas layanan wisata dapat secara langsung meningkatkan image wisatawan terhadap DTW. Selanjutnya melalui kepuasan wisatawan, peningkatan nilai motivasi wisatawan dan kualitas layanan secara tidak langsung dapat meningkatkan image wisatawan terhadap DTW.

This study aims to examine the causality relationship among destination image, tourist motivation, service quality and perceived value on tourist satisfaction and loyalty. Population in this study was tourists who had visited in four tourist destinations in Palembang namely: Jakabaring Sport City, Kemaro Island, Benteng Kuto Besak and Kambang Iwak Park. The analysis method used in this study is path analysis, with sample of the research were 180 respondents and type of sampling used was purposive sampling. The results indicated that there were significant effects destination image, service quality, perceived value on tourist satisfaction. There was no significant effect tourist motivation on tourist satisfaction. Then, there was a significant effect destination image and tourist satisfaction on tourist loyalty. There was no significant effect perceived value on tourist loyalty.

<p>To enhance the understanding of tourists behavior and to provide some suggestions for a sustainable development of cultural and heritage tourism in Macao, data of this study were collected from Macao cultural and heritage tourists who are visiting famous attractions in the historic center of Macao, to observe the tourism motivation, perceived value, and destination loyalty of cultural and heritage tourists in Macao. In this study, the results of factor analysis of cultural and heritage tourism motivation show that tourists’ perceived value, which contains three dimensions: scenic value, knowledge value, and social value. These dimensions can be considered as the primary indicators of perceived value which positively influence tourists’ destination loyalty. It is worth noting that the direct effect value of cultural and heritage tourism motivation to destination loyalty through perceived value is greater than tourism motivation’s direct effect on destination loyalty. Therefore, some suggestions have been put forward for the sustainable development of cultural and heritage tourism in Macao. Firstly, attractiveness cultural heritage in Macao should be designed and highlighted according to tourists’ tourism motivation. Secondly, the unique value proposition should be proposed from different dimensions of tourists’ perceived value, allowing tourists to experience the differences of Macao from other destinations. Finally, great importance should also be attached to the management of tourists’ perceived value other than just continuously increasing the attractiveness of cultural heritage itself based on tourists’ tourism motivation, which has an indirect influence on destination loyalty to make publicity for the destination voluntarily of tourists.</p>

This study aims to analyze the influence of Batak Toba values and Christian values on the tourism service quality. This study is a quantitative study with 267 respondents. Data were analyzed using Smart PLS. The results of this study are that the Batak Toba values and Christian values have a significant influence on the tourism service quality and Batak Toba values has a more significant influence than Christian values on the tourism service quality. While the most significant variable dimension is the hamoraon (wealth) dimension, followed by patience and generosity in second and third positions. This study is input for tourism actors in the Lake Toba Area in improving the tourism service quality, especially by providing guidance on what values need to be prioritized to develop the tourism service quality. This study is still an initial study and has the potential to trigger further, more in-depth research to answer the question of why Batak Toba Values has a more significant influence than Christian values on tourism service quality. Or expand the scope research by examining the influence of Batak Toba values and Christian values on tourist satisfaction and other dependent variables

PurposeThis paper seeks to revisit the interrelationship among tourists’ perceived value of the destination, tourist satisfaction and destination loyalty in the heritage tourism site of Hoi An. In addition, the moderating role of tourists’ perceived crowding, which has become remarkably common at the site, in such a triangle relationship will also be explored. In other words, this study aims to validate an extended model of perceived value – tourist satisfaction – destination loyalty – perceived crowding.Design/methodology/approachThe study collects data from 403 tourists who visited Hoi An during peak season through an online questionnaire. The data were later analysed using AMOS and Warp partial least squares.FindingsThe results validate the significant and positive correlation among perceived value, customer satisfaction and destination loyalty. Also, perceived crowding was confirmed to affect the relationship among these three variables negatively. In terms of academic contributions, this paper empirically proved that low levels of tourist satisfaction and destination loyalty among tourists who highly value their visiting experience at World Heritage Sites (WHS) can be caused by perceived crowding.Originality/valueSo far, current literature has investigated the direct (either positive or negative) relationship between perceived crowding and post-visit behaviours of tourists (Nie et al., 2022; Papadopoulou, Ribeiro, & Prayag, 2023; Stemmer, Gjerald, & Øgaard, 2022). Broadening this area of research, the authors of this paper used the social interference theory and the stimulus-overload theory to explain the low level of tourist satisfaction and destination loyalty among tourists who highly value their visiting experience at WHS.

This study aims to examine the causality relationship between the motivation of tourists, the quality of service and the perception of value to the satisfaction of tourists. The population in this study are tourists who have visited in 4 attractions in the city of Palembang namely: Jaka Baring Sport City, Kemaro Island, Kuto Besak Fort and Kambang Iwak Park. The method of analysis used in this study is path analysis, To meet the minimum requirements of path analysis tool, the sample of the research is 180 respondents. The type of sampling used is purposive sampling. The results showed that there was no significant influence on the motivation of tourists to satisfy tourists. There is a significant influence on the quality of service to the satisfaction of tourists. There is a significant influence on the perception of value to the satisfaction of tourists.

Background/Objectives: All modern activities have been developed to manage the system fused with IoT Internet of Things. Tourism industry is also developing into a fusion and complex. Currently, the Internet of things is the most active field of use, and the development plan of the Internet of things and ecotourism is being studied very little. ICT convergence industry in other fields is considered to be a field with high potential growth potential from remote systems. The purpose of this study is to empirically verify the relationship and influence between the motivation and satisfaction of eco-tourism tourists.Methods/Statistical analysis: In order to achieve the purpose of this study, literature research and empirical research were conducted in parallel. First, the concept and characteristics of ecotourism were examined based on IoT base through theses, journals, and other related materials, and theoretical considerations such as motivation, satisfaction, revisit intention and recommendation intention of tourist destinations were conducted. The reliability test was conducted to identify internal consistency using SPSS program, and factor analysis was conducted to verify validity.Findings: In order to investigate the relationship between the motivation and satisfaction of visitors to IOT ecotourism, this study was conducted to investigate the relationship between the motivation and satisfaction. First, based on the previous studies, the characteristics and mutual relations are conceptually redefined through theoretical review of ecotourism, tourism motivation, and tourism satisfaction. Second, the relationship between tourism characteristics, tourism motivation, tourism satisfaction, and revisit recommendation intention was empirically verified for tourists visiting IOT eco-tourism sites. Third, it is intended to provide useful Infor-mation for the development and management of ecological tourist destinations and the tourists who visit ecological tourist destinations in the future.Improvements/Applications: Despite the importance of IOT ecotourism, systematic research is insufficient. The reason is that the application of ecotourism is different from case to case, so it is difficult and it is applicable to various fields, so various approaches are possible. This study was conducted to investigate the relationship between the tourist's motives and tourist satisfaction, targeting various ecotourism resources of the Jindo Mystery Sea Road Festival.

The current research proposes a modified and extended Theory of Planned Behavior model by adding three crucial determinants in tourism management, namely wellness motivation, pull-factor motivation, and tourist value, to predict tourist behavior towards wellness tourism destinations in Bali. Empirical data was obtained via online surveys. A purposive sampling technique was implemented, with a total of 323 domestic tourist respondents which were collected and analyzed in this research. Data was analyzed using a structural equation model (PLS-SEM). The findings revealed that wellness motivation, pull-factor motivation, and tourist value were significant determinants for predicting tourists’ intentions to visit wellness tourism destinations. Moreover, tourists’ attitudes are significantly influenced by pull motivation and tourist value. The results also showed that subjective norms and perceived behavioral control failed to predict tourists’ visit intentions. Implications and suggestions for future research are explained.

Tourism is vital for Bali, Indonesia's economy, celebrated for its cultural and natural splendor. Yet, the global Covid-19 pandemic posed unprecedented challenges, compelling a reevaluation of factors crucial for tourist satisfaction. The purpose of this research is to determine the effect of food authenticity, food quality, place dependability, place identity, and service quality on traveler satisfaction during Covid-19 in Bali, Indonesia. The research method used in this study is quantitative. With a population of 425 respondents surveyed by questionnaire from tourists who visited Bali and tasted culinary products while traveling to certain destinations in Bali. Data was analyzed by multiple linear regression. The results of this study show (1) Food authenticity, food quality, place dependability, place identity, and service quality are significantly positively related to tourist satisfaction. (2) Food authenticity, food quality, place dependence, place identity, and service quality have a positive effect on tourist satisfaction. This study concludes that local food (food authenticity and quality), place attachment (place dependence and identity), and service quality are important factors affecting tourist satisfaction. The research implicates that enhancing local food offerings, ensuring authenticity and quality, strengthening place attachment through reliable infrastructure and meaningful identity, and maintaining high service standards are important strategies to improve tourist satisfaction. Amid ongoing global challenges such as the Covid-19 pandemic, focusing on these factors can not only improve the traveler experience but also support tourism recovery and growth in Bali, Indonesia. Future efforts should prioritize these aspects to maintain and enhance Bali's appeal as a tourist destination.

There are various factors that cause tourists’ happiness. There are tourists who are happy because of the influence of hedonic, spiritual, social, cultural, psychological, economic, and including eudaimonic values. Of all the factors that cause happiness, one of the important factors that need to be explored in determining the happiness of foreign tourists is the eudaimonic value. For tourists, this eudaimonic value is related to various aspects of tourism services in the context of achieving happiness. Despite this, the effect of this eudaimonic value in particular on service products, satisfaction and happiness of foreign tourists when traveling to Bali is not yet clear. Having the background, the objective of this study is to prove the effect of eudaimonic value on product services, examine the effect of eudaimonic value on tourist satisfaction, prove the effect of product service on tourist satisfaction, and examine the effect of tourist satisfaction on the psychological happiness of foreign tourists in Bali. This study took a sample of 171 respondents, namely foreign tourists who traveled to Bali. The analysis method uses SEM (Structural Equation Model). Based on the results of the analysis, the research findings are as follows: the value of eudaimonic has a positive and significant effect on the service product, the value of eudaimonic has a positive and significant effect on tourist satisfaction, the service product has a positive and significant effect on tourist satisfaction, and tourist satisfaction has a positive and significant effect on tourist satisfaction. tourist psychology well-being. Based on the results of the four tests, these findings can formulate a model of eudaimonic tourist happiness in Bali which is acronymized with the term MTES (Model of Tourists Eudaiminic Happiness). The conclusion of this research is MTES which covers the happiness of foreign tourists in Bali consisting of aspects of eudaimonic value, the service product, tourist satisfaction, and psychology of tourist well being. This study has limitations in terms of the number of test variables because there are still relatively many variables as determinants of the happiness of foreign tourists who travel to Bali. For this reason, further research is recommended to test with other foreign tourists variables such as the characteristics of foreign tourists, length of visit, and the desire to visit again to test the happiness of eudaimonic tourists in Bali.
 Keywords: Eudaimonic, Service, Satisfaction, Happiness, Tourists

The main objective of the study is to determine the motives of travelling among the Netherlands tourists and its effect on tourist satisfaction, place attachment and destination loyalty towards the Jewel of Kedah (Langkawi Island). A total of 304 respondents were participated in the questionnaire survey at the Airport. The respondents were selected based on purposive and simple random sampling.Structural Equation Modelling was executed to analyze the data.It was found that tourist satisfaction is acting as a partial mediator between tourist motivation and place attachment relationship. This is relatively a unique contribution because a few studies in the past have tested this mediating effect. The study also found a direct relationship of place attachment on destination loyalty. The study recommends tourism management in Langkawi to address and promote the locals’ culture and lifestyle in order to motivate the Netherlands tourists to visit the destination, which could satisfy and build a strong connection between the tourists and the island.

Along with the rapid development of the tourism industry in Indonesia, the role of tourism risk management is becoming increasingly crucial. However, research on tourism risk management in general and tourism operational risk management in Indonesia has not been carried out much. The purpose of the study, which is also a novelty of this study, is to confirm the importance of tourism Operational Risk Management on the resilience of tourism destinations mediated by tourist satisfaction and tourist loyalty, particularly on several research objects and Indonesian tourism in general. In this article, the researcher presents a five series of studies conducted by researchers that focus on the influence of tourism operational risk management on satisfaction and loyalty. The research method used in general is the explanatory sequential design of mixed methods research. The five series of studies used in this article involve various research objects spread across several research locations to explore findings that can strengthen the validity and reliability of findings on one object in a wider area. Research samples come from domestic and foreign tourists and involve business owners, local communities, and relevant stakeholders who have met the criteria set by the researcher. These samples were generally taken using multi-stage sampling techniques. The data collection technique uses the Concurrent Triangulation Strategy regarding information convergence. The findings of five studies conducted found a positive influence of operational risk management performance on tourist satisfaction and loyalty. Value perceived by tourists represented by tourist satisfaction increases when tourist destination managers manage operational risk well. Normatively and based on the findings of previous studies, tourism resilience is built on the basis of tourist satisfaction and loyalty. Thus, strengthening operational risk management has the potential to increase Indonesian tourism's resilience.

ABSTRACTThe purpose of this study was to evaluate the mediating role of tourist satisfaction and the moderating roles of perceived playfulness and perceived flow in the relationship between tour guide interpretation and destination loyalty for tourists visiting the Kinmen battlefields in Taiwan. This study provides both theoretical and managerial contributions; an appropriate conceptual research model was developed based on a relevant literature review, and this model has relevant applications to both tourism academia and the tourism industry. By introducing playfulness and flow into our research model, we provide tourism managers at the Kinmen battlefield with insights that might help them to improve the design of their travel products and services. Our analysis confirms that tour guide interpretation has an influence on tourist satisfaction, and that tourist satisfaction in turn influences destination loyalty. Destination loyalty is also indirectly influenced by tour guide interpretation through tourist satisfaction. Key findings include correlations between tour guide interpretation and tourist satisfaction as well as tourist satisfaction and destination loyalty, which are stronger for tourists who perceive a high degree of playfulness and flow in their tourism experience.

General Background: Tourism companies increasingly prioritize service quality to remain competitive in a rapidly changing tourism environment. Specific Background: Behavioral integration within management teams, reflected in information exchange, cooperative behavior, and participation in decision making, is considered an important organizational process that supports coordinated managerial work. Knowledge Gap: However, limited empirical evidence exists regarding the relationship between behavioral integration and tourism service quality within Iraqi tourism companies. Aims: This study examines the relationship between behavioral integration of management teams and the quality of tourism services in Iraqi tourism companies operating in Baghdad. Results: Data were collected from 204 management team members through a questionnaire and analyzed using SPSS and AMOS. The findings indicate a statistically significant correlation between behavioral integration and tourism service quality (0.589). The dimensions of information exchange (0.472), cooperative behavior (0.410), and participation in decision making (0.461) also show significant relationships with service quality. Regression analysis confirms that behavioral integration contributes to tourism service quality with an effect coefficient of 0.686, while cooperative behavior shows the highest contribution among the dimensions. Novelty: The study provides empirical evidence linking managerial behavioral integration with tourism service quality in Iraqi tourism companies using quantitative analysis. Implications: These findings highlight the importance of strengthening cooperation, information sharing, and participatory decision processes within management teams to support the development of tourism service quality. Highlights:• Statistical Analysis Confirms a Significant Association Between Managerial Collaboration and Tourism Service Standards• Cooperative Practices Within Management Teams Demonstrate the Strongest Contribution Among Examined Dimensions• Evidence Derived From Survey Responses of 204 Managerial Staff in Baghdad Tourism Companies Keywords: Behavioral Integration, Tourism Service Quality, Information Exchange, Cooperative Behavior, Decision Making

Over the last decade, a new segment of the tourism market has been established following the shift in global visitors’ preferences. Individuals have directed their travel course towards another form of travel, namely ecotourism. Nonetheless, the sustainability and progression of ecotourism destinations are often debated. This study involves local industry players’ perspectives, primarily to identify their perceptions towards the impacts of destination core and supporting resources on destination marketing efforts and destination competitiveness (DC). This study gathered 132 valid responses and the proposed model was evaluated using SmartPLS 4.0. Through partial least squares-structural equation modelling (PLS-SEM), the findings showed that core resources (natural resources and cultural heritage attraction) have substantial positive associations with destination marketing efforts. Supporting resources (tourism infrastructure and quality of tourism services) were found to be significantly and positively associated with DC. Interestingly, this study has revealed the absence of significant relationships between destination marketing efforts and ecotourism DC. These findings enable tourism practitioners to better understand the impacts of resources on sustainable development of ecotourism competitiveness, specifically from suppliers’ perspectives. The implications are further discussed in the paper.