- Research Article
3
- 10.7220/aesr.1822.7996.2013.7.2.10
Dynamic pricing models and its methodological aspects
- Jan 01, 2013
- Applied Economics: Systematic Research
- Indrė Deksnytė + 1 more +1
The article deals with dynamic pricing (DP) models methodological aspects, how to model DP in different spheres of services/industries, which factors have a significant effect on the DP formation and what are the benefits of DP application in practice. This paper discusses the concept of dynamic pricing, the dynamic pricing models principles, problems, main methodological assumptions and methods in retail. Therefore the aim of this paper is to analyse the dynamic pricing models principles and problems and to represent the results of DP forming factors evaluated by AHP method.
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