Dynamic Simulation Model To PYME Diagnostic

In the EU market small and medium sized enterprises (SMEs) represent the greater part of the food industry, specially with regard to traditional food products (TFPs). However, the growth of competition, connected mainly to globalisation, is making it very difficult for SMEs to survive. On the other hand, market opportunities for SMEs are connected to the evolution of consumer preferences toward food quality. To profit from such opportunities and to survive on the market, SMEs need to adapt their strategies, focusing on innovation aspects in order to meet consumer requirements and to compete on the market. The literature shows that firms’ market orientation and marketing capabilities are very important for innovation in food industries to guarantee that innovation reflects market needs. The purpose of this paper is to analyse the relationship between the level of firm innovativeness and the different stages of marketing management process, in order to understand if good results in marketing management can affect firm innovation. An interactive questionnaire available on the web has been used for the data collection, with the aim of evaluating SME marketing management capabilities and innovation development. The survey was conducted on 468 EU country SMEs producing TFPs. Linear Regression was run to assess the link between marketing activities and the level of firm innovation. Our empirical analysis reveals that SME marketing management capabilities show significant and positive relationships with a firm’s innovation. This aspect reinforces our assumptions on the strategic role of marketing activities on a firm’s capacity to understand consumer needs, and thus its need to be innovative and market oriented.

The role of technology is very strong to the changes of civilization today. The impact of technological progress also has an influence on the marketing strategy that must be carried out by SMEs. One of the strategy is by selling through a marketplace where this method is becoming a trend for customers. This research aims to find out how the influence of the sales strategy through an online store marketplace to increase income in SMEs (Small and Medium Enterprises) in Daerah Istimewa Yogyakarta (DIY). To answer the aim of the research, it was conducted the research by taking 100 sample of SME which lived in DIY. The method used to take sample is non-probability sampling method. It is taking sample by deciding special criteria to the SME in DIY. The data collecting technique is using questionnaire that has been tested of validity and reliability. The data analysis technique is using multiple linier regression analysis and the data processed with SPSS software version 17 for windows. Based on the results of the analysis, it can be seen that the Marketing Mix variable on sales of the online marketplace stores has a positive effect on increasing the income of SMEs, Human Resources variable on sales of the online marketplace stores has a negative effect on increasing the income of SMEs, Information Technology variable on sales of the online marketplace store has a significantly positive effect on increasing SME income, and also expedition variable has a positive influence on increasing SME income. The simultaneously variables or together, variable Marketing Mix, Human Resources, Information Technology and Expedition affect on sales of the online marketplace stores which ultimately affect on the increase of SME income. Marketing Mix Variables, Human Resources variables, Information Technology variables, and Expedition variables explain the effect on the online store marketplace sales toward increasing SME income.

The paper analyzes the internal success factors of small and medium-sized business in Russia. Special attention is paid to the research of financial factors as the most significant in business performance. The authors find the effect of various financial indicators of corporate performance on business success using accounting statements. The analysis of small and medium-sized business is conducted by federal districts of the Russian Federation. Key significant internal financial factors are revealed as ensuring the success of small and medium-sized business. On the basis of the factors so revealed, recommendations are made for improvement of small and medium-sized business.

The government is encouraging small businesses to improve product quality by adjusting its product in accordance with the Standar Nasional Indonesia (SNI-Indonesian National Standardization). Halal is one aspect of quality, especially in the food and beverage products, which is considered in Indonesia, due to most of Indonesian is Moslem. This research was aimed to develop halal marketing strategies for specific SME (Small Medium Enterprise) that produced “wedang uwuh” beverage and gluten-free flour in Yogyakarta. The SME is called SMEs Progress Jogja. The marketing strategy in SMEs Progress Jogja was developed using a questionnaire that distributed to stakeholders. The tools which for analysis were SWOT matrix and QSPM. There are three expected strategies by the SMEs Progress Jogja that should be selected. The strategies were expanding the market share (especially by exploiting the defense of government), developing/increasing product variation, and also preserving the quality and the halal requirement of products. Then, the chosen strategy that was selected by using the priority matrix QSP is to expand market share.

This study aims to conduct a legal analysis of unsecured loan agreements (KTA) as an alternative financing option for Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. KTA has become one of the most widely used financing instruments by MSMEs because it does not require physical collateral from borrowers. However, despite providing easier access to financing, there are several challenges in its implementation, particularly related to the risk of non-performing loans and the legal protection for both parties. This research employs a normative legal approach by examining banking regulations governing KTA agreements and the responsibilities of banks in their execution. The analysis focuses on provisions in banking laws that regulate transparency, fair interest rates, and dispute resolution mechanisms. In addition, the study highlights the role of banks in conducting thorough credit risk assessments and the importance of educating MSME borrowers on sound financial management. The findings of this study indicate that KTA can be an effective solution for supporting the growth of MSMEs in Indonesia, provided that the agreements are implemented in accordance with applicable regulations. The conclusions emphasize the importance of enhancing compliance with banking regulations and transparency in providing information to borrowers. Improved consumer protection and credit risk management are also critical steps to ensure the sustainability of KTA as a financing instrument for MSMEs.

This chapter explores the potential of candidate elimination algorithms in facilitating the internationalization and digitalization of small and medium-sized enterprises (SMEs). By focusing on their application in real-time marketing on social media platforms, SMEs can gain valuable direction for optimizing their marketing campaigns. Leveraging advanced algorithms becomes imperative for SMEs to remain competitive in today's digital age. The chapter delves into the integration of candidate elimination algorithms into the overarching rule base governing marketing strategies. Through an in-depth analysis of existing literature and empirical studies, the efficacy of these algorithms in enhancing SME marketing performance and global expansion is evaluated. The research aims to provide SMEs with actionable insights on utilizing candidate elimination algorithms to improve their internationalization and digitalization endeavors, thereby contributing to the literature on SME transformation and digital marketing strategies.

During this time of covid 19, many of the world's economies fell drastically, so one method that can improve the economy of the city of Medan is to make improvements to micro, small and medium enterprises. So, in this paper, a study aims to identify and analyze the development of micro, small and medium enterprises (MSMEs) in supporting economic growth in the city of Medan. One of the business fields that can develop and be consistent in the national economy is Micro, Small, and Medium Enterprises (MSMEs). Micro, small and medium enterprises (MSMEs) are a good forum for job creation planned by the government, private sector, and individual business actors.

A bstract The paper is based on research results on Small and Medium Enterprises in Indonesia where its scope in Payakumbuh city of West Sumatra Province. A survey conducted in 2014 until early 2015 in some units of small and medium enterprises in the city Pakumbuh include traditional food business; crackers, Sanjai and rendang. The business is still run by the traditional and still do not have an integrated information system that is adequate and do not have a database that is useless for mapping potential areas of culinary tourism, business development to the continued efforts of government assistance. The system will be built to collect all data about them in the Enterprise Information System Crackers, Sanjai and Rendang (Siwanpekerja). Data were analyzed with a system of SDLC (System Development Life cicle) that encapsulates the actors involved in this project. The Actors are ; U ser system from a cottage industry entrepreneurs, S ellers, B uyers and G overnments are summarized in an integrated information system that Payakumbuh has the most complete database in the development of culinary tourism in Indonesia . The results obtained in this study is in the form of an information system "Siwanpekerja" to accommodate the actors to belong in a database so Payakumbuh government and the Small and Medium businesses benefit greatl . Conclusion of "Siwankapus" has certain advantages, namely; facilitate the provision of assistance from the government, facilitate marketing, and entrepreneurial development for the future Keywords : Information System, T raditional F ood , C ulinary T ouris m,

The lack of resources caused many Taiwanese small and medium enterprises (SMEs) not to employ full-time professional accountants. This research is customer-oriented, focusing on the relationship between quality service, strategic marketing, relationship quality and customer satisfaction, and their impact on accounting firms. It is expected that this research will provide useful management information for accounting firms, and a reference for future studies.This research focused its study subject on SMEs, using random samples among accounting and auditing firms and their customers. Questionnaires were both paper-based and internet-based. The objective of this research is to determine the factors behind customer satisfaction, in hope of providing valuable information for accounting firms regarding quality service in gaining a high competitive edge. Research Result 1 indicated that, relationship marketing has a positive effect on service quality and relationship quality. There is a positive relationship between relationship quality and accounting and social dimensions. Research Result 2 indicated that out of the 5 dimensions of service quality, responsiveness, assurance and empathy are more significant, which have to be enhanced in order to strengthened the relationship quality with customers. Research Result 3 showed that, service quality does not have a positive impact on customer satisfaction; however, relationship quality has a positive effect on customer satisfaction.

Approximately 70% of East Java's economic growth comes from Small and Medium Enterprises (MSMEs), which are mostly craftsmen, among whom are artisans of songkok. But there are still many obstacles that exist with regard to marketing how marketers provide satisfaction to consumers with relational benefit based on the concept of marketing with social insight so that the realization of a repeat purchase (usage intention), because of the demands of consumers to provide satisfaction. To empower the artisans of the songkok, in this study aims to find the correlation of Relational Benefit how marketers relate to consumers providing confidence benefits, social benefits and special treatment benefits. The concept of social marketing is related to the social interaction relationship between marketers, consumers and society.

Small and Medium-sized Enterprises (SMEs) in San Pablo City Laguna are pivotal to the local economy, yet they often struggle with adopting sustainable practices due to limited resources. This research investigates the potential of digital marketing as a tool for enhancing the sustainability of these SMEs. The primary aim of this study is to explore how digital marketing strategies can promote sustainability among SMEs in San Pablo City Laguna. The research seeks to identify effective digital marketing practices that contribute to environmental, social, and economic sustainability. A quantitative research approach is employed, utilizing surveys distributed to SMEs in San Pablo City Laguna. The survey collects data on digital marketing usage, resource allocation towards sustainability, and the outcomes in terms of environmental conservation, social responsibility, and economic performance. Statistical methods such as regression analysis and correlation studies are used to analyze the data and determine the relationship between digital marketing efforts and sustainability outcomes. Through a comprehensive analysis, it is evident that adopting digital marketing strategies significantly enhances environmental sustainability, social responsibility, and economic performance for SMEs. The findings underscore the importance of leveraging digital platforms to reduce environmental impact by minimizing the use of printed materials and lowering carbon footprints. Moreover, digital marketing facilitates stronger community engagement, supports local initiatives, and enhances corporate social responsibility efforts. Economically, SMEs benefit from increased customer engagement and sales revenue through effective digital marketing campaigns. These insights highlight the transformative potential of digital marketing in driving sustainable growth and resilience among SMEs in a dynamic business environment.

Small and medium-sized enterprises (SMEs) play a vital role in the Malaysian economy. The success of SMEs is critical for Malaysia's total economic progression, both nationally and globally. Conducting business online is one of the opportunities social media has provided entrepreneurs. SMEs often lack the means to conduct in-house marketing operations or hire a skilled marketing consultant. Social media is a massive dialogue that everyone can join. With social media, businesses have the added advantage of following statements and replying instantly. While there is much literature on social media marketing methods, there is not much information on how businesses might utilize social media to enhance profits. There is little academic research into the elements that drive social media use and its impact on SMEs in Malaysia. This research aims to develop an understanding of improving the use of social media as a marketing tool in SMEs and address its relationship to brand awareness, consumers' engagement, word-of-mouth, conversion rate, and effectiveness. For this quantitative study, data was collected using questionnaires conveyed to SMEs engaged in online marketing activities. The survey yielded 177 valid responses. The findings of this study indicate that word-of-mouth and engagement were insignificant. However, brand awareness and conversion rates were significant. This result is significant for SMEs in emerging markets as it allows them to establish their marketing presence and enhance brand equity.<p> </p><p><strong> Article visualizations:</strong></p><p><img src="/-counters-/edu_01/0811/a.php" alt="Hit counter" /></p>

In the era of Industry 4.0, the success of the adoption of advanced technologies depends on how they are assimilated and incorporated into current production systems. This work focuses on analyzing the state of technological adoption in Small and Medium Enterprises (SMEs) in the metalworking sector in Argentina, analyzing the ICT products implemented in each of the functional areas of the company that maintain interaction with the people who operate them and identifying the knowledge and capabilities of real users for each functional area. For this purpose, an expanded InTICs®methodology was used to measure the degree of technological maturity of a productive company. The obtained results show that most of the companies surveyed present a medium level of technological maturity, with variations depending on their size. Microenterprises tend to register a basic level of maturity, while medium and large companies show greater adoption of advanced technologies. These results offer a detailed vision of the integration of Industry 4.0 technologies in Argentine metalworking SMEs, providing valuable information to identify users and the levels of interaction between people and the technologies they operate, as well as to analyze the required human capabilities and training strategies to promote digital transformation in this sector.

The ability to manage supply chain flexibly is critical to its competitive advantage, especially for small and medium-sized enterprises (SMEs) that do not have the economies of scale of large companies. Examining the relationship between organizational culture, information technology (IT) capabilities, and supply chain agility leads to a conceptual framework that helps SMEs build business strategies and practices to adapt to changing markets. The ability to make a difference is one of the most important requirements for a company to be able to compete in the 21st century. Globalization, unpredictable market pressures, and rapid technological change have made companies embrace the ability to change as a necessary capability. Companies need to adapt their business activities to the dynamic changes in the market environment. Supply chain management is as important as any other functional area in seeking its integrity.

B rand awareness is one way to measure marketing effectiveness as measured by a customer's ability to recognize and / or remember names, images or other signs associated with a particular brand. Brand awareness becomes one of the most important triggers in a strong brand (another trigger is the relevant differentiation). In the current global era of competition in the business world will also be more stringent. The purpose of this research is to make the company especially Micro Small and Medium Enterprises(SME) can carry out their business life by strengthening the brand to the public mind, so that the product produced by a UMKM (Usaha Mikro Kecil dan Menengah) is still in demand by the society and create an impression for the consumer so that the consumer will remain faithful to the product.