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  • https://doi.org/10.1108/rausp-10-2023-276Copy DOI Icon

Editorial: Repurposing management knowledge production in the Global South context

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Abstract

Serving on editorial boards of management journals for almost a decade has taught us valuable lessons about purposeful research. A key lesson includes the significance of maintaining theoretical and methodological rigour and crafting engaging narratives that effectively convey a study's methodology and contributions to the management research field. Another equally crucial lesson is recognising that getting management research wrong in Global South [1] contexts may lead to missing significant opportunities to address pressing problems such as increased inequality and unsustainable growth. Nevertheless, much remains overlooked in the debate about the need for and the challenges of producing purposeful context-oriented research in the Global South. Most studies have not sufficiently tapped into the challenges faced by scholars from these developing economies, including the trade-off between local relevance and international publication rigour. The growing pressure to publish and the management education curricula, prioritise content, shape and quantity of research production that aligns with mainstream Global North management knowledge at the expense of local purpose (Trzesniak, Plata-Caviedes, & C ordoba-Salgado, 2012; Mattos, 2008; Mascarenhas, Zambaldi, & Moraes, 2011) . So, how do we repurpose management research for the local good? This editorial endeavours to discuss some key challenges of developing and publishing management studies about the Global South, proposing potential solutions. Our objective is to invigorate local dialogues on the essence of quality and purpose within the realm of management research in these contexts. To achieve this purpose, we use Brazil as an illustrative case to help us discuss the challenges and the potential benefits of repurposing Global South research. Such a discussion carries profound implications for developing theories addressing global societal challenges that researchers aspire to tackle. At the same time, it also offers the potential to bring about positive changes in developing economies. We use Brazil as an illustrative case for three main reasons. Firstly, conducting purposeful research in contexts such as Brazil is essential due to its size, influence and need for significant socio-economic improvements (

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