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  • https://doi.org/10.4018/979-8-3693-9122-8.ch007Copy DOI Icon

Enhancing Student Engagement in Blended Learning Through Personalization Strategies on EdTech Platforms

  • Dec 13, 2024
  • Ankita Priti Roy +3 more
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Abstract

The rapid growth of educational technology highlights the essential need for personalized learning in blended environments. This study uses Multi-Criteria Decision Making (MCDM) methodologies, including the Analytic Hierarchy Process (AHP), Fuzzy AHP, and Analytic Network Process (ANP), to evaluate and prioritize personalization strategies in EdTech platforms. The research identifies data-driven adaptive learning as the most critical strategy (36.46%), followed by AI-powered content recommendations (15.46%) and personalized learning paths (15.11%). It reveals that personalization strategies are interconnected, creating dynamic feedback loops that reinforce one another, enabling continuous learning optimization. The study provides a holistic framework for educational technologists, policymakers, and designers. This approach bridges technological innovation with pedagogy, emphasizing adaptive, data-informed systems that respond dynamically to learner needs, ensuring the balance between innovation and educational quality.

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