Mixed methods research (the combined use of quantitative and qualitative methods within a single study) has developed rapidly in the last few years. This methodological approach is becoming increasingly articulated, attached to research practice and recognized, along with qualitative research and quantitative research, as the third major research approach (Johnson, Onwuegbuzie, & Turner, 2007).The scientific fields with more tradition in using and developing mixed methods research are Education, Sociology, Psychology and Health Sciences. This methodological approach is championed by methodologists from these fields such as John Creswell, Abbas Tashakkori, Burke Johnson, Anthony Onwuegbuzie, Jennifer Greene, Charles Teddlie and David Morgan (Denscombe, 2008). Books specifically focused on mixed methods research are being published in these fields (Andrew & Halcomb, 2009; Bergman, 2008; Brewer & Hunter, 2006; Creswell & Plano Clark, 2007, 2011; Greene, 2007; Morse & Niehaus, 2009; Niglas, 2004; Ridenour & Newman, 2008; Tashakkori & Teddlie, 2003, 2010; Teddlie & Tashakkori, 2009).In January 2007 the first issue of a journal solely devoted to mixed methods research (Journal of Mixed Methods Research, Sage Publications) was published. The two founding co-editors, John Creswell and Abbas Tashakkori, are researchers in the field of Education. Other methodological journals that publish mixed methods studies include this journal (International Journal of Multiple Research Approaches, also launched in 2007), along with Quality and Quantity, Field Methods and the International Journal of Social Research Methodology. Empirical articles that employ a mixed methods approach using this distinct name in the title are also published in Education, Sociology, Psychology and Health Sciences, and literature reviews that analyze the prevalence and application of mixed methods are carried out. An annual conference devoted to mixed methods is organized by schools and researchers from these fields (in 2011 the 7th International Mixed Methods Conference was hosted by the School of Healthcare in the University of Leeds, UK). Moreover, a Special Interest Group on Mixed Methods Research was formed in the American Educational Research Association in 2005. In summary, as noted by Creswell and Plano Clark (2007), mixed methods research has only been carefully used and examined in a handful of disciplines.In the case of Business and Management, our fields of inquiry have not embraced this methodological approach as enthusiastically as the fields described. Although there are calls for using mixed methods research in Business and Management fields (Cameron, 2011, Currall & Towler, 2003; Jick, 1979; Molina-Azorin, 2007), the acceptance and attention devoted to mixed methods research is very low in relation to other fields. There is not any specific book on mixed methods research in Business and Management. To date and to the best knowledge of the two special issue editors, a special issue on mixed methods has not yet been published in any Business and Management journal. Moreover, Creswell and Tashakkori (2007) make the pertinent point that the literature base about mixed methods research may not be well known to individuals in specific fields. Cameron and Molina-Azorin (2011) and Molina-Azorin (2011) confirm this issue in the case of Business and Management studies.In addition, in contrast to studies in the fields of Education, Sociology, Psychology and Health Sciences, the term 'mixed methods' is not usually used in the title of mixed methods studies in Business and Management. Furthermore, in the journal Organizational Research Methods, the main methodological journal in our field, the term 'mixed methods' is not a listed keyword. This issue also occurs in other business and management discipline journals.On the basis of such broad scanning evidence it seems likely that the advantages, possibilities, purposes, designs and potential of mixed methods research may be yet still unknown to many researchers in Business and Management. …
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