The Western Balkan countries are in agreement about one thing: they all \nwant to become members of the European Union (EU). Accession to the \nEU has become a national priority for Croatia, Serbia, Montenegro, \nMacedonia, Albania, Kosovo and Bosnia and Herzegovina (B&H). The first \ndecade of the EU accession of some EU countries meant progress. Years of \neconomic growth and prosperity are behind us. In 2013, EU is overindebted, \nwith millions unemployed and unable to address the present \neconomic crisis. It is losing its share of global market for goods and services \nand aging population threatens to collapse the "welfare state." The \ninability of the EU to resolve the accumulated economic problems \nundermined the credibility of the European integration, opening the \nhazardous speculations on the nature and necessity of the union. Certain \nstates, such as Great Britain, are openly announcing a referendum to \nremain in the EU. Some countries are partially affected by the economic \ncrisis and achieved outstanding economic results. Along with some Asian \ncountries, Turkey is an example of how, even without EU membership, a \ncountry can efficiently solve present economic problems. Small and \nunderdeveloped countries, such as B&H, can learn a lot from Turkey. The \nessence of success is the open competition, simplified registration \nprocedures and operations, the attraction of investors, innovations and \nmanagement of innovations. The introduction of innovations is important \nin all aspects of the B&H society, but it is particularly interesting in health \ncare. B&H annually allocates 11.0% of its GDP to health care. The study, \nwhich we had conducted, showed that there are different views regarding \nthe quality of health care services, between service recipients (citizens and \npatients - clients) and service providers (nurses and doctors). Nurses and \ndoctors believe that the current quality of health care is good, while \npatients and citizens argue the opposite. If we put the patients at the \ncenter of our attention, then we have to respect their opinions and all our \nmeasures and actions must be subordinated to their satisfaction. \nInnovative approaches and innovation management do not need additional funding. The use of the best techniques and practices, which \nalready exist at our hospitals and clinics raise quality of health care while \nreducing costs. It should be kept in mind that the process of quality \nimprovement must be continuous. A survey that we carried out on 313 \npatients in the Federation of B&H shows that the managers of health \ninstitutions are not satisfied with the quality of health care and believe \nthat this situation needs to be improved. For innovation in health care it is \nnecessary to create a critical mass of qualified managers - innovators who \nwill be supported by the key decision makers. To this end it is necessary for \nhealth care institutions, as in all other areas of B&H society, to create a \nclimate conducive to innovation as the part of national policy. \nKeywords: Management, Innovation, Economic Crisis, Health Care, Quality, \nInnovation Management, EU Accession.
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