Substance before surface: the emergence of a contemporary Queensland style in the suburban Brisbane project home?
In many Australian suburbs, rows of weather sealed brick and tiled boxes ‘stand to attention’ and could be seen to evoke a somewhat cold uniformity of taste. Contrary to the contemporary belief that our suburban architecture should respond to individual needs and desires by housing people in environments that enrich their lives, the majority of mass housing could be dubbed an “architecture of ignorance.”1 One badly designed project home after another, exhibits countless mistakes such as picture windows facing due west, bathrooms orientated toward the prime views and service facilities blocking the best sun. In recent years however, something notably new is beginning to occur. It is as if there is a new design consciousness circulating the mass market.2 Traces of the ‘contemporary Queensland style’, widely practiced by regional architects, could be seen to be slowly filtering down the line and appearing in the project home market. Several project companies now employ architects to lead their design teams and facades are springing up in the suburbs that leave one wondering, ‘is this architect designed or just another project home?’ This dissertation aims to examine; 1. The extent to which the principles of contemporary Queensland architectural design are being embraced by the project home market. 2. The extent to which buyers are exhibiting a new design consciousness and appreciation for well designed homes that are fitting for the Queensland lifestyle. The idea that there are various forms of capital; cultural, social and economic is used to examine the extent to which buyers are embracing the ‘contemporary Queensland style’ that may be encroaching upon the project market and also the extent to which the various capitals may influence home choice. The literature review then goes on to examine the principles of the contemporary Queensland style exhibited in the residential designs of Queensland’s widely recognised architects. Chapter 3 of this dissertation undertakes and reports on a case study of the Edenbrooke housing development in Brisbane’s Western suburbs to identify the extent to which the developers and project builders have embraced principles of good architectural design, suited to the Queensland lifestyle. The case study also examines the choices buyers have made with respect to their homes, with reference to the theory of taste and the acceptance of a contemporary Queensland style of domestic architecture. It is concluded that a portion of the project home market, through observation of some of the principles of Queensland architectural design, appear to be attempting to discover a style of home that reflects the overall preference for a relaxed, enjoyable family lifestyle and that the tag of ‘good design’ is becoming increasingly important to buyers, in the wake of a period of new Australian design awareness. However, it is suggested that no matter how ‘architecturally enlightened’ a project home might become, it may never be comparable to the quality offered by ‘one off’ architectural designs because the very factors that make a project home cheaper and more economical, are the very factors that are opposed to regional architectural principles. While mass production results in more economic but standardised outcomes, architectural design often involves individual detailing for unusual components of the building and the cost of contractors providing individual service can be high. It could thus be seen that the ‘means of production’ also sets the project home apart from the architectural dwelling. In this light, no matter how much cultural capital a buyer may possess, the expression of it may well be limited by access to economic capital. ____________________ 1 Peter Hyatt, Local Heroes: Architects of Australia’s Sunshine Coast (Sydney: Craftsman House, 2001): 16. 2 Davina Jackson and Chris Johnson, Australian Architecture Now (London: Thames and Hudson, 2000): 10.
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