• Home
  • Search
  • Generalized Autoregressive Conditional Heteroskedasticity Approach for Television Program Viewership Trend Analysis
  • https://doi.org/10.32877/bt.v8i3.3710Copy DOI Icon

Generalized Autoregressive Conditional Heteroskedasticity Approach for Television Program Viewership Trend Analysis

  • Apr 10, 2026
  • bit-Tech
  • Alyssa Amorita Azzah +2 more
Show More
  • Abstract
  • Literature Map
  • Similar Papers
Abstract

This study aims to determine whether daily television audience dynamics exhibit statistically significant conditional variance dependence that is systematically overlooked in conventional ARIMA-based broadcasting forecasts and to assess the incremental empirical value of integrating ARIMA with GARCH modeling. Using 1,096 consecutive daily observations (2022–2024) of viewers for a nationally broadcast program, we implement a diagnostic-first framework that jointly evaluates conditional mean and variance processes. Stationarity is confirmed through the Augmented Dickey–Fuller test (ADF = −3.4693, p = 0.0088), and an MA(1) specification is selected for the conditional mean (AIC = 1302.76). Residual diagnostics reveal pronounced ARCH effects (ARCH-LM = 78.4602, p < 0.001), justifying second-moment modeling. Among competing variance specifications, GARCH(2,2) yields the lowest information criterion (AIC = 1060.321) and indicates near-unit volatility persistence (Σα + Σβ = 0.9856), evidencing durable intertemporal uncertainty transmission. Out-of-sample forecast evaluation demonstrates low relative error (MAPE ≈ 1.0%), supporting empirical robustness. Unlike prior ARIMA-centered broadcasting studies that prioritize point accuracy under homoscedastic assumptions, this integration explicitly models volatility clustering as an object of inference, aligning media analytics with established volatility frameworks without overstating cross-domain novelty. The findings show that incorporating conditional variance dynamics provides measurable gains in risk-sensitive forecasting, offering a replicable approach for advertising allocation and scheduling decisions in competitive media environments.

Similar Papers
  • Research Article
  • Citations149

Autoregressive Conditional Skewness

  • Apr 06, 1999
  • SSRN Electronic Journal
  • Campbell R Harvey +1
  • Research Article
  • Citations14

Political Parties and the Variable Duration of Business Cycles

  • Apr 01, 1994
  • Southern Economic Journal
  • Stephen E Haynes +1
  • Research Article
  • Citations48

On the Need for a New Approach to Analyzing Monetary Policy

  • Jan 01, 2008
  • NBER Macroeconomics Annual
  • Andrew Atkeson +1
  • Research Article
  • Citations42

The Shape of the Risk Premium

  • Jul 01, 2003
  • Journal of Business & Economic Statistics
  • Oliver Linton +1
  • Research Article
  • Citations1

Asymmetry in the variance of economic activity: evidence for long-run UK GDP

  • Nov 01, 1995
  • Applied Economics Letters
  • David A Peel +1
  • Conference Article
  • Citations7

Prediction of asynchronous impulsive noise volatility for indoor powerline communication systems using GARCH models

  • Aug 01, 2016
  • M Mosalaosi +1
  • Research Article
  • Citations27

Testing Non-Linear Dependence in the Hedge Fund Industry

  • May 17, 2006
  • SSRN Electronic Journal
  • Javier Mencia
  • Research Article
  • Citations12

Risk modeling in crude oil market: a comparison of Markov switching and GARCH models

  • Jun 15, 2010
  • Kybernetes
  • Cuicui Luo +3
  • Research Article
  • Citations2

BACKCASTING BITCOIN VOLATILITY: ARCH AND GARCH APPROACHES

  • Dec 01, 2024
  • Pressacademia
  • Dilek Teker +2
  • Conference Article
  • Citations6

Semiparametric density forecasting of electricity load for smart charging of electric vehicles

  • Sep 01, 2015
  • Can Bikcora +2
  • Conference Article

Investigating the Effect of Different Input Sample Size with Nested Conditional Mean and Variance Models over Market Returns Forecast in Volatile Market Conditions of 2008

  • Apr 01, 2009
  • Joydeep Dhar +1
  • Research Article
  • Citations1

Modeling of Sugar Prices Volatility in India using Autoregressive Conditional Heteroskedasticity Models

  • Jan 01, 2018
  • Indian Journal of Economics and Development
  • Pooja Gamit +2
  • Research Article
  • Citations25

Negative Binomial Quasi‐Likelihood Inference for General Integer‐Valued Time Series Models

  • Dec 07, 2017
  • Journal of Time Series Analysis
  • Abdelhakim Aknouche +2
  • Conference Article
  • Citations2

Characteristic Function Approach for Estimation of Scalar Systems with Cauchy Noises

  • Jun 26, 2010
  • Moshe Idan +1
  • Research Article

Development of out-of-sample forecast formulae for the FIGARCH model

  • Jun 11, 2024
  • Model Assisted Statistics and Applications
  • Debopam Rakshit +1
Cactus Communications logo

Copyright 2026 Cactus Communications. All rights reserved.