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  • https://doi.org/10.1007/978-981-19-3311-0_43Copy DOI Icon

Grey Wolf Optimization Technique for Predictive Analysis of Products in E-Commerce—An Adaptive Approach

  • Jan 1, 2022
  • Shital S Borse +1 more
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Abstract

Abstract E-commerce industries nowadays implement the latest AI and ML techniques to improve their own performance and prediction accuracy. This helps to gain a huge profit from the online market. Ant Colony Optimization, Genetic algorithm, Particle Swarm Optimization, Neural Network, and Grey Wolf Optimization (GWO) help many E-commerce industries for upgradation of their predictive performance. These algorithms provide optimum results in various applications, such as stock price prediction, prediction of drug–target interaction, and user ratings of similar products in E-commerce sites. In this study, customer reviews play an important role in prediction analysis. People show much interest in buying a lot of services and products suggested by other customers which ultimately increases the net profit. In this work, a Convolution Neural Network (CNN) is proposed which is useful to optimize the prediction accuracy of an e-commerce Web site. This method shows that CNN is used to optimize hyperparameters of GWO algorithm using an appropriate coding scheme. Accurate model results are verified by comparing them to PSO results whose hyperparameters have been optimized by CNN in Amazon's customer review dataset. Here, experimental outcome proves that this proposed system using the GWO algorithm achieves superior execution in terms of accuracy, precision, recovery, etc., in prediction analysis when compared to the existing systems.KeywordsPrediction analysisE-commerceMachine Learning (ML)Grey wolf optimizationParticle swarm optimization and CNN

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