• Home
  • Search
  • How Banks Leverage Digital Transformation to Mitigate Deposit Outflows Driven by P2P Lending Platforms
  • https://doi.org/10.56397/jwe.2025.02.03Copy DOI Icon

How Banks Leverage Digital Transformation to Mitigate Deposit Outflows Driven by P2P Lending Platforms

Show More
  • Abstract
  • Literature Map
  • Similar Papers
Abstract

The rapid expansion of Peer-to-Peer (P2P) lending platforms has significantly disrupted the traditional banking sector, leading to substantial deposit outflows as investors seek higher returns and borrowers pursue more accessible credit options. This shift poses liquidity and profitability challenges for U.S. banks, compelling them to adopt digital transformation strategies to retain deposits and sustain their competitive advantage. This paper explores how banks leverage digital innovations such as artificial intelligence (AI)-driven financial management tools, real-time payment systems, and enhanced customer personalization to improve user engagement. Additionally, it examines the introduction of high-yield savings products, robo-advisory services, and tokenized deposits as alternative investment options to counteract the appeal of P2P lending. The study also highlights strategic partnerships between banks and fintech firms, including embedded banking solutions, Lending-as-a-Service (LaaS), and open banking frameworks, which enable banks to remain integral players in the evolving financial ecosystem. Furthermore, the role of big data analytics and AI-powered predictive models in customer retention is analyzed, demonstrating how data-driven insights help banks preemptively address deposit migration risks. Through a comprehensive assessment of these digital transformation strategies, this paper provides insights into the future of banking in an increasingly decentralized financial environment and offers recommendations for sustaining deposit growth amid the rise of alternative lending solutions.

Similar Papers
  • Research Article
  • Citations176

Information technology investment and digital transformation: the roles of digital transformation strategy and top management

  • Feb 02, 2023
  • Business Process Management Journal
  • Xin Zhang +2
  • Research Article
  • Citations2

Advances in Digital Transformation Strategy Through IT-Business Alignment in Growth Enterprises

  • Jan 01, 2023
  • International Journal of Management and Organizational Research
  • Abiodun Yusuf Onifade +2
  • Research Article
  • Citations77

Hedging the bet on digital transformation in strategic supply chain management: a theoretical integration and an empirical test

  • Feb 01, 2023
  • International Journal of Physical Distribution & Logistics Management
  • Mingjie Fang +3
  • PDF
  • Research Article
  • Citations13

The Impact of the COVID-19 Crisis on the Digital Transformation of Organizations

  • Mar 02, 2023
  • Electronics
  • Adriana Burlea-Schiopoiu +2
  • Research Article
  • Citations1

ВИКОРИСТАННЯ ТЕХНОЛОГІЙ ШТУЧНОГО ІНТЕЛЕКТУ В ЕЛЕКТРОННІЙ КОМЕРЦІЇ: ЄВРОПЕЙСЬКИЙ ДОСВІД ТА ПЕРСПЕКТИВИ ДЛЯ УКРАЇНИ

  • Dec 17, 2024
  • BULLETIN OF CHERNIVTSI INSTITUTE OF TRADE AND ECONOMICS
  • Smachylo Valentyna +1
  • Research Article
  • Citations2709

Digital Transformation Strategies

  • Aug 04, 2015
  • Business & Information Systems Engineering
  • Christian Matt +2
  • Book Chapter
  • Citations7

Towards an Integrated MCDM and BSC Method to Support the Digital Transformation Strategy in Railway Companies

  • Oct 20, 2021
  • Gabriel Nogueira Zanon +2
  • PDF
  • Research Article
  • Citations2

Vezetési stílusok hatása a digitális transzformációra

  • Oct 16, 2023
  • Vezetéstudomány / Budapest Management Review
  • Kitti Dióssy +2
  • Research Article

IoT and Competitive Advantage: A Bibliometric Analysis of Digital Business Strategy

  • Dec 31, 2025
  • West Science Interdisciplinary Studies
  • Loso Judijanto
  • Research Article
  • Citations2

Digital Transformation Strategies for Effective Business Management in SMEs: A SmartPLS Approach

  • Jan 29, 2025
  • APTISI Transactions on Management (ATM)
  • Anita Ekawaty +3
  • Conference Article
  • Citations2

Refinery Digital Transformation: Driving an End-to-End Value Chain Optimization Strategy with AI and Prescriptive Models

  • Nov 09, 2020
  • Harpreet Gulati Gulati +2
  • Research Article
  • Citations2

Uticaj digitalne transformacije na konkurentsku prednost preduzeća

  • Jan 01, 2024
  • Megatrend revija
  • Marijana Zimonjić
  • Research Article
  • Citations2

Accelerated Digital Transformation of Higher Education in the Wake of COVID-19: A Systematic Literature Review

  • Sep 09, 2024
  • International Journal of Changes in Education
  • María Luisa Nieto-Taborda +1
  • Research Article

Corporate governance and digitalisation: A bibliometric-systematic literature review

  • Nov 18, 2025
  • Corporate Law & Governance Review
  • Blessing Takawira +1
  • Research Article
  • Citations1

ФАКТОРИ НА ЦИФРОВАТА ТРАНСФОРМАЦИЯ

  • Oct 28, 2024
  • Economic Thought journal
  • Simeon Lazarov
Cactus Communications logo

Copyright 2026 Cactus Communications. All rights reserved.