Influence Maximization and Extremal Optimization

We study the influence maximization problem in undirected networks, specifically focusing on the independent cascade and linear threshold models. We prove APX-hardness (NP-hardness of approximation within factor (1-τ) for some constant τ>0$) for both models, which improves the previous NP-hardness lower bound for the linear threshold model. No previous hardness result was known for the independent cascade model. As part of the hardness proof, we show some natural properties of these cascades on undirected graphs. For example, we show that the expected number of infections of a seed set S is upper-bounded by the size of the edge cut of S in the linear threshold model and a special case of the independent cascade model called the weighted independent cascade model. Motivated by our upper bounds, we present a suite of highly scalable local greedy heuristics for the influence maximization problem on both the linear threshold model and the weighted independent cascade model on undirected graphs that, in practice, find seed sets which on average obtain 97.52% of the performance of the much slower greedy algorithm for the linear threshold model, and 97.39% of the performance of the greedy algorithm for the weighted independent cascade model. Our heuristics also outperform other popular local heuristics, such as the degree discount heuristic by Chen et al.

We study the influence maximization problem in undirected networks, specifically focusing on the independent cascade and linear threshold models. We prove APX-hardness (NP-hardness of approximation within factor (1-τ) for some constant τ > 0) for both models, which improves the previous NP-hardness lower bound for the linear threshold model. No previous hardness result was known for the independent cascade model. As part of the hardness proof, we show some natural properties of these cascades on undirected graphs. For example, we show that the expected number of infections of a seed set S is upper bounded by the size of the edge cut of S in the linear threshold model and a special case of the independent cascade model, the weighted independent cascade model. Motivated by our upper bounds, we present a suite of highly scalable local greedy heuristics for the influence maximization problem on both the linear threshold model and the weighted independent cascade model on undirected graphs that, in practice, find seed sets that on average obtain 97.52% of the performance of the much slower greedy algorithm for the linear threshold model and 97.39% of the performance of the greedy algorithm for the weighted independent cascade model. Our heuristics also outperform other popular local heuristics, such as the degree discount heuristic by Chen et al. [7].

GAWF: Influence maximization method based on graph attention weight fusion

Most of the recent online social media collects a huge volume of data not just about who is linked with whom (aka link data) but also, about who is interacting with whom (aka interaction data). The presence of both variety and volume in these datasets pose new challenges while conducting social network analysis. In particular, we present a general framework to deal with both variety and volume in the data for a key social network analysis task - Influence Maximization. The well known influence maximization problem [15] (or viral marketing through social networks) deals with selecting a few influential initial seeds to maximize the awareness of product(s) over the social network. As it is computationally hard [15], a greedy approximation algorithm is designed to address the influence maximization problem. However, the major drawback of this greedy algorithm is that it runs extremely slow even on network datasets consisting of a few thousand nodes and edges [20,6]. Several efficient heuristics have been proposed in the literature [6] to alleviate this computational difficulty; however these heuristics are designed for specific influence propagation models such as linear threshold model and independent cascade model. This motivates the strong need to design an approach that not only works with any influence propagation model, but also efficiently solves the influence maximization problem. In this paper, we precisely address this problem by proposing a new framework which fuses both link and interaction data to come up with a backbone for a given social network, which can further be used for efficient influence maximization. We then conduct thorough experimentation with several real life social network datasets such as DBLP, Epinions, Digg, and Slashdot and show that the proposed approach is efficient as well as scalable.KeywordsSocial networksinfluence maximizationviral marketingsparsification

User recommendation systems enhance user engagement by encouraging users to act as inviters to interact with other users (invitees), potentially fostering information propagation. Conventional recommendation methods typically focus on modeling interaction willingness. Influence-Maximization (IM) methods focus on identifying a set of users to maximize the information propagation. However, existing methods face two significant challenges. First, recommendation methods fail to unleash the candidates' spread capability. Second, IM methods fail to account for the willingness to interact. To solve these issues, we propose two models named HeteroIR and HeteroIM. HeteroIR provides an intuitive solution to unleash the dissemination potential of user recommendation systems. HeteroIM fills the gap between the IM method and the recommendation task, improving interaction willingness and maximizing spread coverage. The HeteroIR introduces a two-stage framework to estimate the spread profits. The HeteroIM incrementally selects the most influential invitee to recommend and rerank based on the number of reverse reachable (RR) sets containing inviters and invitees. RR set denotes a set of nodes that can reach a target via propagation. Extensive experiments show that HeteroIR and HeteroIM significantly outperform the state-of-the-art baselines with the p-value<0.05. Furthermore, we have deployed HeteroIR and HeteroIM in Tencent's online gaming platforms and gained an 8.5% and 10% improvement in the online A/B test, respectively. Implementation codes are available at https://github.com/socialalgo/HIM.

The process of rumor spreading among people can be represented as information diffusion in social network. The scale of rumor spread changes greatly depending on starting vertices. If we can select vertices that contribute to large scale diffusion, the vertices are expected to be important for viral marketing. Given a network and the size of the starting vertices, the problem of selecting vertices for maximizing information diffusion is called as influence maximization problem. We propose three new approximation methods for influence maximization problem in dynamic networks. These methods are the extensions of previous methods for static networks to dynamic networks. Experiments for comparing the performance show that our proposed method achieves 1.5 times as much in the scale of diffusion and approximately 7.8 times faster in computational time at the maximum compared with previous heuristic methods.

The connection between users in social networks can be maintained for a certain period of time, and the static network structure formed provides the basic conditions for various kinds of research, especially for discovering customer groups that can generate great influence, which is important for product promotion, epidemic prevention and control, and public opinion supervision, etc. However, the computational process of influence maximization ignores the timeliness of interaction behaviors among users, the screened target users cannot diffuse information well, and the time complexity of relying on greedy rules to handle the influence maximization problem is high. Therefore, this paper analyzes the influence of the interaction between nodes in dynamic social networks on information dissemination, extends the classical independent cascade model to a dynamic social network dissemination model based on effective links, and proposes a two-stage influence maximization solution algorithm (Outdegree Effective Link—OEL) based on node degree and effective links to enhance the efficiency of problem solving. In order to verify the effectiveness of the algorithm, five typical influence maximization methods are compared and analyzed on four real data sets. The results show that the OEL algorithm has good performance in propagation range and running time.

A new algorithm for positive influence maximization in signed networks

Assalamu’alaikum Wr. Wb. and Greetings.I am pleased and honored to welcome you at the First International Conference on Computer Science and Applied Mathematic (ICCSAM 2018), which was held this year by AMIK and STIKOM Tunas Bangsa Pematangsiantar in collaboration with the Indonesian Computer and Information Professional Association (IPKIN), Indonesian Mathematical Society (INDOMS) and Bank Muamalat. As Chair of the Foundation, I would like to convey a greeting Welcome to Parapat City Lake Toba to presenters from various countries and especially those I respect for the presence of scientists in the field of Computer and Mathematical Sciences and industry practitioners in the 2018 ICCSAM event.I see that this activity is designed to enhance the exchange of knowledge and new discoveries in computer science and mathematics and related fields in industry. I hope that scientists in the field of computer science and mathematics and those who work in the industry can share knowledge and work together as a team that has mutual relations with each other. I am very pleased to say that the theme of this conference, “Advancing Computability Innovation” is very much in line with the objectives of AMIK and STIKOM conferences and missions, namely “to become a Science and Technology based Study Program that meets industrial needs and functions as a research center in Information Data Science. The conference was held in response to output and aoutcame which had a significant contribution in the field of computer science and mathematics as an inseparable unit of science towards the development of local and global industries. It is our happiness and honor to welcome distinguished professors present to convey their expertise at this conference.I hope this meeting will enable the development of productive dialogue between participants from various countries. They also provide invaluable opportunities for networking among participants, institutions and industries. I also hope that diversity in these fields can reveal more opportunities for researchers and practitioners from all over the world to start a lot of research related to the industry in the future.I would like to congratulate AMIK and STIKOM Tunas Bangsa for starting this conference with a synergistic contribution from dedicated partners namely the USU Faculty of Mathematics and Natural Sciences, USU’s Faculty of Computer and Information Technology, the Indonesian Computer and Informatics Professional Association (IPKIN), Indonesian Mathematical Society (INDOMS), Bank Muamalat, Malaysia Pahang University (UMP), University of Essex, United Kingdom, Ankara, Turkey and Institute of Applied Mathematics Middle East Technical University to all delegates for their full support, cooperation and contribution to the 2018 ICCSAM. I also want to thank the Organizing Committee for their perseverance and extraordinary efforts. Various sponsors are also rewarded for their contributions. I really hope that all participants will get a pleasant stay here at NIAGARA HOTEL and bring back unforgettable experiences and valuable knowledge from this conference.Thanks.H. Ahmad Ridwansyah Putra

In recent years, Influence Maximization (IM) has gained great research interest in the field of social network research. The IM is a viral marketing based approach to find the influential users on the social networks. It determines a small seed set that can activate a maximum number of nodes in the network under some diffusion models such as Linear Threshold model or Independent Cascade model. However, previous works have not focused on the opportunity cost defined by the minimum number of nodes that must be motivated in order to activate the initial seed nodes. In this work, we have introduced a Reverse Influence Maximization (RIM) problem to estimate the opportunity cost. The RIM, working in opposite manner to IM, calculates the opportunity cost for viral marketing in the social networks. We have proposed the Extended Randomized Linear Threshold RIM (ERLT-RIM) model to solve the RIM problem. The ERLT-RIM is a Linear Threshold (LT)-based model which is an extension to the existing RLT-RIM model. We also have evaluated the performance of the algorithm using three real-world datasets. The result shows that the proposed model determines the optimal opportunity cost with time efficiency as compared to existing models.

Influence maximization is one of the most fundamental problems in social network analysis due to its significant impact on viral marketing and targeted advertisements. Considerable amount of works has extensively studied to analyze the influence in social networks, but most of the existing works unfortunately neglected the fact that the location information in the cyber-physical world could also play an important role in the influence prorogation. Furthermore, even though a few works consider a little location information to enhance the influence maximization, they do not discuss any privacy issue of the model and expose user's location information directly to the public. This paper considers the problem of influence maximization in both GPS-enabled cyber-physical and online social networks with privacy reservation. We propose one novel model merging both GPS data of cyber-physical network and relationship data of online social network together in a unified framework, then we provide an efficient algorithm to solve the influence maximization problem in the framework. Besides the influence maximization problem, our framework could also support other applications involving both cyber-physical and online social networks. Further more, to protect the sensitive location and link information, we also provide corresponding techniques to protect the privacy during the whole influence maximization process. Empirical studies of real life datasets demonstrate the power of engaging location information to influence maximization, and suggest that our resolution outperforming most existing alternative algorithms with the protection of location privacy.

We consider the influence maximization problem (selecting k seeds in a network maximizing the expected total influence) on undirected graphs under the linear threshold model. On the one hand, we prove that the greedy algorithm always achieves a (1−(1−1/k)^k+Ω(1/k^3))-approximation, showing that the greedy algorithm does slightly better on undirected graphs than the generic (1−(1−1/k)^k) bound which also applies to directed graphs. On the other hand, we show that substantial improvement on this bound is impossible by presenting an example where the greedy algorithm can obtain at most a (1−(1−1/k)^k+O(1/k^0.2)) approximation. This result stands in contrast to the previous work on the independent cascade model. Like the linear threshold model, the greedy algorithm obtains a (1−(1−1/k)^k)-approximation on directed graphs in the independent cascade model. However, Khanna and Lucier showed that, in undirected graphs, the greedy algorithm performs substantially better: a (1−(1−1/k)^k+c) approximation for constant c>0. Our results show that, surprisingly, no such improvement occurs in the linear threshold model. Finally, we show that, under the linear threshold model, the approximation ratio (1−(1−1/k)^k) is tight if 1) the graph is directed or 2) the vertices are weighted. In other words, under either of these two settings, the greedy algorithm cannot achieve a (1−(1−1/k)^k+f(k))-approximation for any positive function f(k). The result in setting 2) is again in a sharp contrast to Khanna and Lucier's (1−(1−1/k)^k+c)-approximation result for the independent cascade model, where the (1−(1−1/k)^k+c) approximation guarantee can be extended to the setting where vertices are weighted. We also discuss extensions to more generalized settings including those with edge-weighted graphs.

The popularity of social networks has grown manifolds in recent years because of various activities like fast propagation of ideas, publicity, and news. Influence maximization (IM) is one of the most highly studied problems in the field of social network analysis due to its business values. Influence maximization aims to identify influential nodes that can spread the information to the maximum number of nodes in the network through diffusion cascade. Traditional methods for IM include centrality based and greedy based measures. However, each method has some limitations. Recently, some methods of IM are introduced, which consider the presence of community structure in networks. Community structure has a significant impact on information diffusion, because of dense connections between the nodes in the community. In this paper, we propose a novel influence maximization algorithm using node seeding, label propagation, and community detection. We first use extended h-index centrality to detect the seed nodes and then use the label propagation technique to detect communities. Further, we merge smaller and related communities to a larger community with the help of a relationship matrix. Finally, top-k influential nodes from these communities are identified. These ideas lead to our proposed algorithm: Influence Maximization using Extended h-index, and Label Propagation with Relationship matrix (IM-ELPR). We adopt Independent Cascade (IC) information diffusion model to spread the information originating from chosen influential nodes. The proposed algorithm intends to identify influential nodes from different communities globally and does not depend on the specific community’s antecedent structural information. Experimental results performed on several real-life data sets reveal that the proposed algorithm performs better than many other existing popular algorithms.

Influence maximization deals with the problem of identifying k-size subset of nodes in a social network that can maximize the influence spread in the network. In this paper, the problem of influence maximization using two aspects, node connectivity and node activity level, has been studied. To measure node connectivity, the widely popular and intuitive measure of out-degree of node has been used, and for node activity, node’s past interactions have been taken into consideration. For studying influence spread, two activity-based diffusion models, namely Activity-based Independent Cascade model and Activity-based Linear Threshold model, have been proposed in which influence propagation is driven by a node’s activity that it has actually performed in the past. Activity-based models aim at studying influence spread by incorporating a more realistic aspect corresponding to user behavior. Motivated by the belief that activity is as important as connectivity, UAC-Rank algorithm for the identification of initial adopters has been proposed.

Online social networks (OSNs) have witnessed their prosperous developments in recent years. Based on the established relations among individuals in OSNs, ideas and opinions can be spread via a word-of-mouth effect. To exploit this effect, many companies have taken OSNs as the major advertising channels to promote their products, which has motivated substantial research on viral marketing. Among them, influence maximization, seed minimization, and profit maximization have been extensively studied in the past decades. These three problems are mainly studied in the non-adaptive setting in the literature, i.e., seed user selection phase does not involve any observations on influence propagation in reality. In this thesis, we extend profit maximization into a generalized version as target profit maximization and investigate these three problems in the adaptive setting, formulated as adaptive influence maximization, adaptive seed minimization, and adaptive target profit maximization respectively. Firstly, we study the adaptive influence maximization (IM) problem. Given a social network G and an integer k, the influence maximization problem asks for a seed set S of k nodes from G to maximize the expected number of nodes activated via an influence propagation. In the adaptive setting, the k seed nodes are selected in batches of equal size b, such that the i-th batch is identified after the actual influence results of the former i-1 batches are observed. We propose the first practical algorithm for the adaptive IM problem that could provide the worst-case approximation guarantee of 1-e^α(ε-1) with high probability, where ε∊(0, 1) is a user-specified parameter and α= 1-(1-1/b)^b is set by the batch size b. Our approach is based on a novel general framework AdaptGreedy which could be instantiated by any existing non-adaptive IM algorithms with expected approximation guarantee. In this regard, we design a novel non-adaptive IM algorithm called EPIC which not only provides strong expected approximation guarantee, but also presents superior performance compared with the existing IM algorithms. Meanwhile, we clarify some existing misunderstandings in recent work and shed light on further study of the adaptive IM problem. Subsequently, we consider the adaptive seed minimization (SM) problem. As a dual problem of influence maximization, the seed minimization problem asks for the minimum number of seed nodes to influence a required number η of users in a given social network G. In the adaptive setting, the seed nodes are selected in several batches, such that the choice of current batch may exploit information about the actual influence of the previous batches. We devise a novel algorithm, ASTI, which addresses the adaptive seed minimization problem in O (η(m+n)/ε^2 ln n) expected time and offers an approximation guarantee of (ln η+1)^2/((1-(1-1/b)^b)(1-1/e)(1-ε)) in expectation, where η is the targeted number of influenced nodes, b is size of each seed node batch, and ε∊(0, 1) is a user-specified parameter. To the best of our knowledge, ASTI is the first algorithm that provides such an approximation guarantee without incurring prohibitive computation overhead. Eventually, we explore the adaptive target profit maximization (TPM) problem. Given a social network G, the profit maximization (PM) problem asks for a set of seed nodes to maximize the profit, i.e., revenue of influence spread less the cost of seed selection. The TPM problem, which generalizes the PM problem, aims to select a subset of seed nodes from a given target user set T to maximize the profit. In the adaptive setting, the seed users are selected through multiple batches, such that the selection of current batch exploits the knowledge of actual influence in the previous batches. To acquire an overall understanding, we study adaptive TPM under the oracle model and the noise model, to which we propose ADG and AddATP algorithms with strong theoretical guarantees respectively. In addition, we propose the idea of hybrid error to better handle the sampling errors under the noise model and design a novel algorithm HATP that boosts the efficiency of AddATP significantly.