- Front Matter
53
- 10.1016/j.ophtha.2019.02.015
Navigating Social Media in #Ophthalmology
- May 20, 2019
- Ophthalmology
- Edmund Tsui + 1 more +1
Navigating Social Media in #Ophthalmology
Social media users cannot protect privacy or control the use of internet activity and other personal data collected by social media enterprises. Numerous studies and surveys confirm that social media users and the public at large are increasingly concerned about privacy and activities of social media companies. This author examined what are the societal and user concerns about privacy self-management (PSM), data security, and social media company actions and asks if this suggests that there might be potential market interest in a social media platform to ensure user PSM, control, and monetization their data. The author then reviewed what market-driven applications using existing technology could be used to develop a social media platform to allow the user to ensure privacy and control of PSM and Personal Data, and to monetize activity and static user data. It then developed a conceptual functional model of the platform using existing technology.Social media enterprise business models and technologies drive the revenue strategies of the enterprise. Those models benefit the enterprise’s customers, such as advertisers and merchants, and drive technology design and development to more effectively user data to evaluate, track, and influence those individuals. The users, and their personal data, are the products, not the customers; they have little control or even knowledge about the collection and use of their personal data; and do not realize direct value from its use. These business models create profit for social media enterprises, and increasing concern is being expressed by individuals and governments that commercial excesses do not benefit individuals, create risk, and, through behavior modification, cause actual harm. Yet, the very business models that use free or cheaply acquired personal data to influence individuals make it impossible, or highly difficult, for the industry to become more sensitive to the users’ (in particular, non-paying users) needs, rights, desires, and wellbeing.The author provided a background on the current state of the social media market space. The researcher reviewed published statistics on social media use and privacy, government and legislative actions to regulate social media enterprise activities, and business and technology models that social media enterprises employ to collect and exploit social media user data. The author also provided a background on user preferences and societal concerns about privacy and control of personal data. The researcher conducted a survey of late Millennial and Generation Z (18-39) social media users to gauge market interest in social media services that would safeguard their personal data and enable these users to monetize their data. The author investigated whether there is sufficient interest in an alternative business model supported by existing and new technology that could disrupt the existing social media industry by enabling individuals to gain control, secure, establish ownership of their own user data and create value for themselves by monetizing their own data.The author illustrated a conceptual systems engineering model that integrates existing technology (e.g., open source and licensed software, and commercial services). The researcher examined the feasibility of the model using four methods: conducting a literature search on relevant, existing technologies to protect privacy, control, and monetize social media user data; building a high-level systems model; validating technology choices by review of an expert panel; and validating model functionality by simulating several use cases. The author established that there is almost universal concern about privacy and increasing concern about behavioral manipulation and actual harm caused by social media as well as a desire by users to be able to control their private data. The author concluded that there is a market opportunity for a platform that would enable social media users to control and monetize personal data.The author also determined that there are numerous off-the-shelf open source and commercial technologies available to integrate into a privacy-forward social media platform with a minimum of capital, appropriate for a start-up enterprise. The author concluded by developing a systems model using available technology that a platform that could be built that would enable social media users to control and monetize personal data. <br>
Navigating Social Media in #Ophthalmology
Navigating Social Media in #Ophthalmology
“I Need You All to Understand How Pervasive This Issue Is”: User Efforts to Regulate Child Sexual Offending on Social Media
This chapter examines the phenomenon of internet users attempting to report and prevent online child sexual exploitation (CSE) and child sexual abuse material (CSAM) in the absence of adequate intervention by internet service providers, social media platforms, and government. The chapter discusses the history of online CSE, focusing on regulatory stances over time in which online risks to children have been cast as natural and inevitable by the hegemony of a “cyberlibertarian” ideology. We illustrate the success of this ideology, as well as its profound contradictions and ethical failures, by presenting key examples in which internet users have taken decisive action to prevent online CSE and promote the removal of CSAM. Rejecting simplistic characterizations of “vigilante justice,” we argue instead that the fact that often young internet users report feeling forced to act against online CSE and CSAM undercuts libertarian claims that internet regulation is impossible, unworkable, and unwanted. Recent shifts toward a more progressive ethos of online harm minimization are promising; however, this ethos risks offering a new legitimizing ideology for online business models that will continue to put children at risk of abuse and exploitation. In conclusion, we suggest ways forward toward an internet built in the interests of children, rather than profit.
Read moreSpatial Patterns of Purposeful Social Networking and Socioeconomic Influences: Towards a Mature, Inclusive Networked Society in the U.S.
Spatial Patterns of Purposeful Social Networking and Socioeconomic Influences: Towards a Mature, Inclusive Networked Society in the U.S.
Read moreUse and Influence of Social Media on the Private Practice of Plastic Surgeons in Saudi Arabia
Background:Today, social media platforms are more popular than ever in Saudi Arabia. Despite the influence of social media on patients’ decisions to undergo cosmetic surgery, it is still unclear how social media platforms affect the private practice of plastic surgeons around Saudi Arabia. This study aimed to assess Saudi plastic surgeons’ use of social media and its impact on their practices.Methods:The study was based on a self-administered questionnaire that was built on previous literature and distributed to practicing Saudi plastic surgeons. A survey consisting of 12 items was conducted to assess patterns of social media use and its impact on plastic surgery practice.Results:This study included 61 participants. Thirty-four surgeons (55.7%) were using social media platforms in their practice. The use of social media was significantly different among surgeons with different levels of practice in cosmetic surgery (P = 0.004) and reconstructive surgery (P = 0.049). Social media presence was significantly more prevalent among surgeons in private practice (70.6%, P = 0.034). The use of social media in plastic surgery is overall positive for the field (60.7%).Conclusions:Despite plastic surgeons’ differing views on social media, its role within the field of plastic surgery is evidently on the rise. The use of social media is not equal across all practice types. Surgeons practicing in private hospitals and specializing in aesthetic surgery are more likely to view social media favorably and use it in their practice.
Read moreSocial media usage among orthopaedic patients: what do they value most in orthopaedic surgeons' accounts?
Aims: Individuals use social media for various health-related purposes, such as gathering information about their illnesses, contacting healthcare professionals, learning about other patients’ experiences with doctors, and making informed decisions when selecting doctors. The aims of this study are (I) to evaluate orthopaedic patients’ utilisation of social media and (II) to ascertain the factors that are of greatest importance to patients in relation to orthopaedic surgeons’ social media accounts. Methods: A cross-sectional study was conducted with a total of 1018 patients in the orthopaedic outpatient department between November and December 2023. Patients filled out a questionnaire consisting of 15 questions about patients’ personal information (gender, age, and education level), social media preferences, social media experiences, and the content of orthopaedic surgeons’ social media accounts. Results: 80.4% of the orthopedic patients surveyed were actively using at least one social media platform. Within the group of social media users, Instagram stood out as the most preferred platform, with a usage rate of 82.4%. Patients reported that 45.8% believe it is essential for doctors to maintain a presence on social media Patients were most interested (65.1%) in educational videos on orthopaedic surgeons’ social media accounts. Conclusion: The vast majority of orthopaedic patients are active users of social media, and a significant proportion of orthopaedic patients would like their doctors to have a social media presence. Orthopaedic surgeons should adapt their social media strategies to align with their patient population in order to effectively reach and engage with them.
Read moreCommentary on Ng Fat et al.: On-line interaction and behavior IRL-social media and alcohol use among young people.
Social media and on-line interaction can be as significant as the offline environment in shaping youth health behaviour, possibly explaining the association between social media and alcohol use by youth. Social media also presents opportunities for new prevention and intervention strategies. Social media are inherently social, and people are inevitably influenced by the interactions therein [5]. Ng Fat et al. propose that the association between heavier social media use and higher likelihood of more frequent drinking by youth could be due to cultural norms of drinking which are transferred through the on-line context [1, 6]. Prior research work on norms concerning addictive behaviours [7-9] provide support to this notion, suggesting that observed norms are a powerful transferer of health behaviours. The challenge of social media is that they are likely to distort the user's perception of reality due to user activity, contacts and various algorithms [10]. Perceptions of alcohol norms or the impression of how much others are drinking are often over-estimated [2, 11]. This poses a risk to young people who are particularly susceptible to social norms and can lead to many unwanted and harmful behaviour patterns, such as increased drinking. Ng Fat et al. did not investigate the effect of social norms as such, although they discussed youths' sociability both on- and off-line as a potential factor influencing greater alcohol use. However, their results highlight where the gaps exist in understanding how social media and on-line relationships could impact the behaviour of developing youths. Emerging research in the field suggests that social media and virtual interaction in general can be as powerful as the off-line environment in terms of shaping youth behaviour [12]. Ng Fat et al. defined social media use as belonging to social media sites, including Facebook, Myspace and Bebo. However, social media are much more diverse and manifold, warranting wider and more nuanced consideration. Research indicates that social media platforms differ greatly when it comes to interface and content [13]. Social media such as Facebook and Instagram are more user-orientated and on these types of platforms, users typically have a visible identity. Interaction in these services is based on people's mutual relationships and content is mainly shared among a certain set of other users (i.e. friends, followers) [13]. It is possible that, on platforms such as these, social interaction is more meaningful and social influence and behavioural diffusion occur more easily. Social media such as YouTube and Twitter are more content-orientated where networks are established around users’ shared interests. Other users or audiences are more far-reaching and often anonymous [14]. Young individuals are likely to turn towards more interactional social media platforms where communication is mutual [15, 16]. This could also partly explain the clearer pattern between social media use and higher likelihood of more frequent drinking among the 10–15 age group. It is noteworthy that Ng Fat et al. conclude that no direct evidence was found indicating that the rise of social media platforms could be contributing to the increase in non-drinking among youth [17]. While social media use has been associated with adverse health behaviours, the opportunities to employ different on-line platforms for prevention and intervention strategies are abundant. However, future longitudinal research is needed, as social media are rapidly expanding and evolving. New forms of social media may present unforeseeable risks for youth alcohol use and other off-line risk behaviours, but also opportunities for prevention. None.
Read moreSocial media use, community participation and psychological well-being among individuals with serious mental illnesses
Social media use, community participation and psychological well-being among individuals with serious mental illnesses
Social Media and Youth Mental Health: Scoping Review of Platform and Policy Recommendations
BackgroundHigh rates of social media use and mental ill-health among young people have drawn significant public, policy, and research concern. Rapid technological advancements and changes in platform design have outpaced our understanding of the health effects of social media and hampered timely evidence-based regulatory responses. While a proliferation of recommendations to social media companies and governments has been published, a comprehensive summary of recommendations for protecting young people’s mental health and digital safety does not yet exist.ObjectiveThis scoping review synthesized published recommendations for social media companies and governments in relation to young people’s (aged 12-25 years) mental health. A qualitative approach was used to undertake inductive content analysis, where recommendations were grouped under conceptually similar themes.MethodsWe searched academic (PubMed, Scopus, and PsycINFO) and nonacademic (Overton and Google) databases for relevant documents. Eligible documents provided recommendations to regulators and social media companies that pertained to social media, young people, and mental health. This review excluded recommendations for young people, caregivers, educators, or clinicians surrounding strategies for managing individual social media use; instead, the recommendations emphasized the regulation or design of social media products and practices of social media companies. Peer-reviewed and gray literature from selected Western contexts (Australia, Canada, the United Kingdom, and the United States) were relevant for inclusion. Documents were published between January 2020 and September 2024.ResultsOf the identified 4980 unique reports, 120 (2.41%) progressed to full-text screening, and 70 (1.41%) met the inclusion criteria. Five interrelated themes were identified: (1) legislating and overseeing accountability, (2) transparency, (3) collaboration, (4) safety by design, and (5) restricting young people’s access to social media.ConclusionsThis review emphasizes the need for multipronged approaches to address the rapidly increasing presence and reach of social media platforms in the lives of young people. These recommendations provide practical and tangible paths forward for governments and industry, backed by expert organizations in youth mental health and technology regulation at a time when expert-informed guidance is sorely needed. Rigorous evaluation of the proposed recommendations is needed while continuing to build on the emerging peer-reviewed evidence base that should form the foundation of policy and regulatory changes.
Read moreEvaluating Social Media User Trade-Off Between Free Platform use and Privacy Concerns of AI-Powered Targeted Advertising
In today’s digital environment, social media platforms offer many free services, which have become an integral part of daily life. This study aims to explore the social perspectives that the use of social media holds within the trade-off between the benefits of using it and the privacy concerns that result from integrating AI into data management. The quick development of AI technology has altered the way social media companies manage, examine, and make use of user data. With tailored information and targeted advertisements, artificial intelligence (AI) improves the user experience, but it also poses potential privacy issues. This study aims to investigate the awareness of social media users' privacy concerns and consequences, as consumers become aware of how AI algorithms track their online behavior, forecast their preferences and learn about how their data is utilized. To achieve this, we will survey internet privacy experts who have relevant knowledge related to current social media activities and trends in their domain. The survey measures their understanding of their clients’ awareness of social media and privacy, including their perceived effect of AI technology. The complex interactions between these variables reveal that users appreciate the benefits of free services, however, their growing awareness of data usage practices consumed by AI algorithm adoption increases privacy concerns. This study will provide valuable insights for social media platforms, policymakers, and users, to balance technology benefits while addressing social media user privacy concerns.
Read moreSolace in Social Media: Women Unite Under COVID-19
Solace in Social Media: Women Unite Under COVID-19
Entrepreneurship in the age of the digital economy.
The growth of digital technologies in the economy has created new opportunities for entrepreneurs and organisations (Berman, 2012). The digital world environment, supported by technological devices (e.g., mobile computing) and social media platforms (e.g., Facebook, Instagram), has opened new ways to create new digital business models and media channels (Vasconcelos & Rua, 2021; Ciasullo & Lim, 2022; Miháldinecz & Rua, 2022; Rodrigues et al., 2022). Multinational organisations, but also small companies, do all or most of their business on the web (e.g., Google, Amazon, Facebook) (Capatina & Rancati, 2017; Jeansson et al., 2017; Pinto & Silva, 2019). The unique characteristics of digital technologies have provided entrepreneurs and organisations with many tools that can be used to innovate and create new ventures (Berawi et al., 2020). For example, open innovation and crowdsourcing facilitate co-creation and customer feedback in the development of new products, services, websites or applications (Gassmann et al., 2010; Musiello-Neto et al., 2022; Rua et al., 2023). Similarly, crowdfunding platforms (e.g. Kickstarter, Indiegogo, Go Fund Me) have made it easier and faster to finance a social or business project (Bernardino & Freitas Santos, 2020). Because of the internet, new digital business models (e.g. freemium, subscription, on-demand, affiliate, drop shipping, consulting, advertising, blogging, digital media) exist and could be used to sell products and/or services. In addition, business models (features and value of offerings) would continue to evolve even after launch due to competition and environmental changes. Digital entrepreneurship is the practice of pursuing new venture opportunities offered by new media on internet technologies (Antonizzi & Smuts, 2020). Therefore, entrepreneurs and organisations in a digital economy need to be aware of market opportunities to develop new ideas and business models and communicate their value propositions to potential customers and investors (Nambisan, 2016). This special issue aims to contribute to the growing body of knowledge on the digital economy, while addressing the question of how entrepreneurs and organisations are dealing with an increasingly digital world. The papers in this special issue present research findings from a variety of contexts. In the first article, Silva, Moutinho and Paço examine the relationships between entrepreneurship, intrapreneurship policies and e-commerce. In the article, the authors aim to analyse whether entrepreneurship and intrapreneurship are antecedents of e-commerce, as well as the bidirectional relationship between e-commerce and entrepreneurship. The study focuses on a panel of two European regions, Scandinavia (Denmark, Sweden, Norway and Finland) and Iberia (Portugal and Spain), between 2012 and 2020. The relevance of the groups studied is enhanced by the fact that they are culturally different and have different perspectives on the growth of e-commerce. The authors use an econometric analysis of the data based on Panel Corrected Standard Errors models. The study developed by the authors shows a bi-directional causality between entrepreneurship based on the creation of new firms and entrepreneurship based on surviving firms and e-commerce. The study also shows that R&D-based intrapreneurship is a driver of e-commerce. The second article, by Silva, Lima and Teixeira, examines the use of sales technology by salespeople as a source of information and stimulus for intrapreneurship. They find that salespeople's use of sales technology has positive effects on the firm's information system and, subsequently, on salespeople's intrapreneurial behaviour (strategic renewal and venture behaviour). The authors also suggest that the firm's information system plays a mediating role between salespeople's use of technology and their strategic renewal and venture behaviour. In the third article, based on social support theory and technology acceptance models, Makmor, Alam, Masukujjaman, Makhbul, Ali, and Mamun examine the factors determining purchase intention on social commerce sites. Using a detailed purchase intention model, the authors analyse the responses obtained from 392 questionnaires distributed in Malaysia, using partial least squares structural equation modelling. The research provides new contributions to the understanding of factors that can influence consumer purchase intention, highlighting the important role of consumer trust in the online context, as well as social support (both in the form of emotional and informational support), which are related to the technology acceptance model and purchase intention. The fourth article, developed by Bernardino, Freitas Santos and Silva, explores the personal network linkages of social entrepreneurs and the use of social media platforms to examine whether they bring more resources to the social organisation. A conceptual model is developed based on a review of the literature. Structural equation modelling is used to test the hypotheses on a sample of 313 Portuguese social organisations. They find that social entrepreneurs’ network linkages have a direct (via stakeholders) and an indirect (via social media use) effect on the resource acquisition process. Overall, their work demonstrates the strong role of personal networks as a potential determinant of resource acquisition for Portuguese social organisations. Finally, in the fifth paper, Katrin Kizilkan aims to expand knowledge about the entrepreneurial finance landscape and digital platforms in the context of entrepreneurs' social media communication behaviour. Based on signalling theory, Schulz von Thun's communication theory and social capital theory, the article assesses the main success determinants in the behaviour of crowdfunders. In the article, the author develops several hypotheses that are tested using a multivariate approach based on logistic regression. The data was collected from 169 campaigns available on the largest rewards-based crowdfunding platform in Germany (Startnext). The research conducted by Katrin reveals the success factors of a crowdfunding campaign in terms of the behaviour of the entrepreneur and the characteristics that social entrepreneurs should pay special attention to when designing a crowdfunding campaign. The results highlight the importance of quality signals to reduce information asymmetries. The article offers practical recommendations to entrepreneurs on how to run a successful campaign in the digital context, and in particular how to use social media effectively in the context of a reward-based crowdfunding campaign. Overall, each of the papers provides new insights into the challenges of the digital economy for entrepreneurship and organisations, incorporating a variety of theoretical perspectives and research designs, demonstrating the promise of different approaches to inform research on the digital economy. Indeed, the digital age brings new opportunities for the way businesses are developed, which could be exploited by both entrepreneurs and organisations.
Read moreSocial Media Link You in but Raise Thorny Patient Issues
Not all individuals with evidence of Alzheimer's pathology will progress to Alzheimer's dementia, just as not all individuals with precancerous colon polyps or dysplastic skin moles will develop cancer.
Read moreA Conceptual Framework of Teacher Motivation for Social Media Use
Teachers are increasingly turning to social media to facilitate informal opportunities for professional learning, yet we know little about the motivational factors that prompt teachers’ social media use. In this chapter, we propose a conceptual framework that researchers can use to unpack the varied motivational factors that lead teachers to engage with social media for professional learning. We argue that the extant literature on teachers’ social media use lacks cohesion in terms of identifying the full range of motivational factors that inform teacher practice and that can lead teachers to engage with social media spaces with different functionalities (e.g., curating content, building community, monetizing teacher resources). We draw on utility-based theory from economics to understand how teachers negotiate between different motivational preferences when deciding to engage with different social media platforms, foregrounding both individual and social preferences and how the context of districts, schools, grade levels, classrooms, and teachers’ backgrounds might influence teacher preferences and social media use. We conclude with a discussion of how this conceptual framework can inform future research.
Read moreFootball clubs’ social media use and user engagement
PurposeThe purpose of this paper is threefold: to measure and compare the degree of social media use (SMU) by football clubs, to assess football fans’ engagement with content posted by football clubs (FCs) and to evaluate differences in user engagement with commercial social media advertisement targeting football fans, based on the advertisements’ appeal.Design/methodology/approachThis paper employs three approaches. First, it uses the corporate social media use (CSMU) model to analyse 20,954 Facebook, YouTube, Instagram and Twitter postings from 78 European FCs. Second, it develops a categorisation for social media postings and uses ANOVA and Scheffè tests to conduct a pairwise comparison. Third, it uses a fictional hedonic low-involvement product (chocolate bar) to conduct an experiment by creating a Facebook advertising campaign with three advertisements that are manipulated regarding their general appeal.FindingsStudy 1 demonstrates that individual FCs show big differences between their degree of SMU. There are, however, no differences between European leagues, social media platforms, or more/less successful FCs. The results of Study 2 indicate that social media users like, comment and share postings by FCs independently of the content of the posting. Study 3 reveals that both user engagement and reach of advertisements can be substantially increased by employing football-related appeals.Originality/valueThis paper helps understanding consumer engagement in social media. The results presented are relevant and helpful for a multitude of actors, including FCs and other sports clubs, companies targeting football fans and researchers interested in social media and sports marketing.
Read moreJournalists’ Use of Social Media to Infer Public Opinion: The citizens’ perspective
Journalists increasingly use social media data to infer and report public opinion by quoting social media posts, identifying trending topics, and reporting general sentiment. In contrast to traditional approaches of inferring public opinion, citizens are often unaware of how their publicly available social media data is being used and how public opinion is constructed using social media analytics. In this exploratory study based on a census-weighted online survey of Canadian adults (N=1,500), we examine citizens’ perceptions of journalistic use of social media data. We demonstrate that: (1) people find it more appropriate for journalists to use aggregate social media data rather than personally identifiable data; (2) people who use more social media are more likely to positively perceive journalistic use of social media data to infer public opinion; and (3) the frequency of political posting is positively related to acceptance of this emerging journalistic practice, which suggests some citizens want to be heard publicly on social media while others do not. We provide recommendations for journalists on the ethical use of social media data and social media platforms on opt-in functionality.
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