INTEGRATING THE COMPUTER INTO A BUSINESS SCHOOL CURRICULUM*

SINCE I have been assigned the section of this round table relating to marketing courses in a graduate school of business, it might be well in the very beginning to clarify the term graduate. As I understand it, a graduate school of business simply designates a professional school offering its training after the four-year college course. Whereas in a graduate school of arts and sciences, one may assume a preliminary undergradate training in a particular field of interest, in a graduate school of business one does not presuppose anything more than that its entering students have a maturity of mind. The only technical requirement for entrance to a graduate school of business is attainment of the bachelor's degree, and that degree may have been in economics, biology, engineering, or any other field. In discussing the teaching of courses in marketing in such a school, one may assume either that the term advanced applies to those courses offered subsequent to a basic course in marketing, such as those in retailing, sales management or advertising, or that all marketing courses offered in a graduate school of business are advanced by virtue of their being offered to graduate students. Merely that I may have a basis of discussion, I am choosing to handle the problem from the second point of view. The courses in marketing at Stanford are currently offered in the last four quarters of a six-quarter or two-year graduate course leading to the degree of Master of Business Administration. They consist of two quarters of Marketing required of all students, and one quarter devoted to each of the following electives: Retail Store Management, Sales Management, and Advertisi . These courses are preceded in the first year's work by directly related material in courses in Business Organization, Sources of Business Information, Geographical Asp cts of Business, Psychological Aspects of Bu iness, Accounting, and Statistics. They are supplemented in the second year by courses in Industry Study and Research Methods, Executive Control, Business Pol cy, International Trade, and Individual Research.

The Intra-Laboratory Network (ILN) is a general-purpose computer communications network located at Argonne National Laboratory. This network provides communications between computers connected to the network. In addition to its general-purpose capability, the ILN also provides a remote job entry (RJE) system that allows users to move files from the user's computer system to ANL's Central Computing Facility (CCF), move files from the CCF to the user's computer system as batch job retrievals, check on the status of CCF jobs, cancel jobs, etc. This document describes the use of the ILN RJE system for users who have TI990 computer systems running the TX990/TXDS operating system. The ILN RJE system consists of three parts. Closest to the user is the ILN RJE utility program that runs on the user's host. Between the host and the CCF is the ILN which contains, in addition to the network control, an ILN RJE facility that supports the utility program and interfaces to the CCF. The third part is the CCF, which is accessed via the CCF front-end Varian V73 communications processors. The procedures for running the ILN RJE utility program are described first. Next, the commands that can be used to submit and retrieve jobs, check on job status, etc., are discussed. Each command description includes the command syntax, a brief description of the function, and one or more examples. Then techniques for transferring files between a host and either CCF or another host are outlined. Appendixes summarize the ILN RJE system commands, the possible error messages and the ASCII/EBCDIC conversion table that is used in the ILN. (RWR)

About the Authors

7 - Central site computer facilities

Contributors

The purpose of this paper is to measure the effect of changes in lapse rates on the price of life insurance protection to policyholders. The magnitude of the changes in lapse rates to be considered is determined by reference to data on lapse rates in various companies. Then, the impact of changes in lapse rates is compared to the impact of changes in mortality rates. The conclusions are that lapse rates have a substantial effect on price, and that consideration should be given to the use of expected lapse experience in the classification of life insurance applicants. The discontinuation of life insurance Joseph M. Belth, Ph.D., C.L.U., C.P.C.U., is Associate Professor of Insurance in the Graduate School of Business at Indiana University. He is author of Participating Life Insurance Sold by Stock Companies (1965), for which he received the 1966 Elizur Wright Award of the American Risk and Insurance Association, The Retail Price Structure in American Life Insurance (1966), and A Report on Life Insurance (1967). Dr. Belth is a frequent contributor to this Journal and serves as its Communications Editor. He has received four N.A.I.I. awards for papers published in this Journal. This paper was first presented on September 1, 1966, at the Fourth Annual Risk Theory Seminar of the American Risk and Insurance Association. The author wishes to acknowledge the financial support provided to the Risk Theory Seminar by the Cooperative League of the United States of America, including the following companies: Desjardins Mutual Life Insurance Company, Mutual Service Insurance Company, Cooperators Insurance Association, Co-operative Insurance Services, Ltd., La Societe d'Assurance des Caisses Populaires, Nationwide Insurance Company, and League Life Insurance Company. The author also wishes to acknowledge the asistance of Cheyeh Lin, then a doctoral candidate in Indiana University's Graduate School of Business and presently Assistant Professor of Finance at the University of Cincinnati, who handled a considerable portion of the data processing and tabulation of the results. The author alone, however, assumes full responsibility for the views expressed in the paper and for any errors that may remain. The computer used was the CDC 3600 in Indiana University's Research Computing Center. policies by policyholders prior to maturity or death is recognized as an important factor in the prices that life insurance companies charge their policyholders. For example, the tendency of increased lapse rates to increase the level of life insurance prices is generally cited as one of the primary reasons for discouraging the replacement of existing policies.' Nevertheless, the lapsation problem is usually referred to only in general terms, and, as far as the author has been able to determine, no specific analysis of the impact of lapse rates on prices has ever been published. The purpose of this paper, therefore, is to attempt to measure the effect of changes in lapse rates on the price of life insur-

: This report contains project summaries of the research projects in the Graduate School of Business and Public Policy. A list of recent publications is also included, which consists of conference presentations and publications, books, contributions to books, published journal papers, and technical reports. Thesis abstracts of students advised by faculty in the Department are also included.

Previous articleNext article No AccessBooksPAPERS OF THE 15TH ANNUAL MEETING OF THE BUSINESS HISTORY CONFERENCE. Edited by Fred BatemanJames D. Foust. (Bloomington: Bureau of Business Research, Graduate School of Business, Indiana University, 1968. 140 pp. Notes. $2.75.)PDFPDF PLUS Add to favoritesDownload CitationTrack CitationsPermissionsReprints Share onFacebookTwitterLinkedInRedditEmail SectionsMoreDetailsFiguresReferencesCited by Volume 13, Number 1-2April-July 1969 Published for the American Society for Environmental History and the Forest History Society Article DOIhttps://doi.org/10.2307/forhis/13.1-2.63-a Journal History This article was published in the Forest History Newsletter (1957-1974), which was continued by the Journal of Forest History (1974-1989). © 1969 Forest History Society, Inc. All rights reserved.PDF download Crossref reports no articles citing this article.

The Journal of FinanceVolume 25, Issue 4 p. 819-835 Article ON RISK-ADJUSTED CAPITALIZATION RATES AND VALUATION BY INDIVIDUALS Michael Adler, Michael Adler Associate Professor of BusinessAssociate Professor of Business, Graduate School of Business, Columbia University. It is a pleasure to record my thanks to Professor Douglas Vickers for his searching comments and criticism of earlier drafts. Support was provided from faculty research funds at Columbia Business School.Search for more papers by this author Michael Adler, Michael Adler Associate Professor of BusinessAssociate Professor of Business, Graduate School of Business, Columbia University. It is a pleasure to record my thanks to Professor Douglas Vickers for his searching comments and criticism of earlier drafts. Support was provided from faculty research funds at Columbia Business School.Search for more papers by this author First published: September 1970 https://doi.org/10.1111/j.1540-6261.1970.tb00556.xCitations: 3 Read the full textAboutPDF ToolsRequest permissionExport citationAdd to favoritesTrack citation ShareShare Give accessShare full text accessShare full-text accessPlease review our Terms and Conditions of Use and check box below to share full-text version of article.I have read and accept the Wiley Online Library Terms and Conditions of UseShareable LinkUse the link below to share a full-text version of this article with your friends and colleagues. Learn more.Copy URL Citing Literature Volume25, Issue4September 1970Pages 819-835 RelatedInformation

The Journal of FinanceVolume 29, Issue 2 p. 655-676 Session Topic: International Trade And Finance: Balance of Payments And International Investment THE TRADE EFFECTS OF DIRECT INVESTMENT Michael Adler, Michael Adler Associate ProfessorSearch for more papers by this authorGuy V. G. Stevens, Guy V. G. Stevens Associate ProfessorThe authors are respectively, Associate Professor, Graduate School of Business, Columbia University and Chief, Quantitative Studies, Division of International Finance, Board of Governors of the Federal Reserve System. Financial support was provided by the U.S. Department of State and the Board of Governors of the Federal Reserve System. Neither organization shares responsibility for the opinions expressed in this paper. The authors wish to thank Stephen Preston and Walter Enders of Columbia University, who co-authored with them an antecedent study of native firm cost-functions. Arnold Gilbert of the Bureau of Economic Analysis, U.S. Department of Commerce provided invaluable assistance in programming and running regression for us on BEA's Multinational Data System. Our thanks go also to Terry Coble, Cora Flaifel and Sam Parrillo for expert research assistance.Search for more papers by this author Michael Adler, Michael Adler Associate ProfessorSearch for more papers by this authorGuy V. G. Stevens, Guy V. G. Stevens Associate ProfessorThe authors are respectively, Associate Professor, Graduate School of Business, Columbia University and Chief, Quantitative Studies, Division of International Finance, Board of Governors of the Federal Reserve System. Financial support was provided by the U.S. Department of State and the Board of Governors of the Federal Reserve System. Neither organization shares responsibility for the opinions expressed in this paper. The authors wish to thank Stephen Preston and Walter Enders of Columbia University, who co-authored with them an antecedent study of native firm cost-functions. Arnold Gilbert of the Bureau of Economic Analysis, U.S. Department of Commerce provided invaluable assistance in programming and running regression for us on BEA's Multinational Data System. Our thanks go also to Terry Coble, Cora Flaifel and Sam Parrillo for expert research assistance.Search for more papers by this author First published: May 1974 https://doi.org/10.1111/j.1540-6261.1974.tb03077.xCitations: 11 Read the full textAboutPDF ToolsRequest permissionExport citationAdd to favoritesTrack citation ShareShare Give accessShare full text accessShare full-text accessPlease review our Terms and Conditions of Use and check box below to share full-text version of article.I have read and accept the Wiley Online Library Terms and Conditions of UseShareable LinkUse the link below to share a full-text version of this article with your friends and colleagues. Learn more.Copy URL Citing Literature Volume29, Issue2May 1974Pages 655-676 RelatedInformation

Journal of Futures MarketsVolume 1, Issue 2 p. 259-264 Article Comments on “margins and futures contracts” Ronald Anderson, Ronald Anderson Ronald Anderson is Associate Professor of Business at the Graduate School of Business at Columbia University. He holds a Ph.D. in Economics from the University of Michigan.Search for more papers by this author Ronald Anderson, Ronald Anderson Ronald Anderson is Associate Professor of Business at the Graduate School of Business at Columbia University. He holds a Ph.D. in Economics from the University of Michigan.Search for more papers by this author First published: Summer 1981 https://doi.org/10.1002/fut.3990010215Citations: 15 AboutPDF ToolsRequest permissionExport citationAdd to favoritesTrack citation ShareShare Give accessShare full text accessShare full-text accessPlease review our Terms and Conditions of Use and check box below to share full-text version of article.I have read and accept the Wiley Online Library Terms and Conditions of UseShareable LinkUse the link below to share a full-text version of this article with your friends and colleagues. Learn more.Copy URL Share a linkShare onFacebookTwitterLinked InRedditWechat Citing Literature Volume1, Issue2Summer 1981Pages 259-264 RelatedInformation

National Civic ReviewVolume 63, Issue 5 p. 242-249 Article Governors' and mayors' offices: The role of the staff Peter Tropp, Peter Tropp is a senior research associate in public system management, Graduate School of Business, Columbia University. He formerly was executive assistant to the deputy mayor in New York Mayor John V. Lindsay's office. He also was a research assodate at M.I.T.Search for more papers by this author Peter Tropp, Peter Tropp is a senior research associate in public system management, Graduate School of Business, Columbia University. He formerly was executive assistant to the deputy mayor in New York Mayor John V. Lindsay's office. He also was a research assodate at M.I.T.Search for more papers by this author First published: May 1974 https://doi.org/10.1002/ncr.4100630504 AboutPDF ToolsExport citationAdd to favoritesTrack citation ShareShare Give accessShare full text accessShare full-text accessPlease review our Terms and Conditions of Use and check box below to share full-text version of article.I have read and accept the Wiley Online Library Terms and Conditions of UseShareable LinkUse the link below to share a full-text version of this article with your friends and colleagues. Learn more.Copy URL Share a linkShare onEmailFacebookTwitterLinked InRedditWechat Volume63, Issue5May 1974Pages 242-249 RelatedInformation

Journal of Futures MarketsVolume 1, Issue 2 p. 287-289 Article Comments on “the economics of hedging and spreading futures markets” Anne E. Peck, Anne E. Peck Anne Elizabeth Peck is Associate Professor at the Food Research Institute, Stanford University. She just recently served as Visiting Associate Professor at the Graduate School of Business at Harvard University. Dr. Peck has a Ph.D. in Applied Economics from Stanford University.Search for more papers by this author Anne E. Peck, Anne E. Peck Anne Elizabeth Peck is Associate Professor at the Food Research Institute, Stanford University. She just recently served as Visiting Associate Professor at the Graduate School of Business at Harvard University. Dr. Peck has a Ph.D. in Applied Economics from Stanford University.Search for more papers by this author First published: Summer 1981 https://doi.org/10.1002/fut.3990010217Citations: 2 AboutPDF ToolsRequest permissionExport citationAdd to favoritesTrack citation ShareShare Give accessShare full text accessShare full-text accessPlease review our Terms and Conditions of Use and check box below to share full-text version of article.I have read and accept the Wiley Online Library Terms and Conditions of UseShareable LinkUse the link below to share a full-text version of this article with your friends and colleagues. Learn more.Copy URL Share a linkShare onFacebookTwitterLinked InRedditWechat No abstract is available for this article.Citing Literature Volume1, Issue2Summer 1981Pages 287-289 RelatedInformation

Journal of Applied Corporate FinanceVolume 4, Issue 2 p. 6-13 LEVERAGE Merton H. Miller, Merton H. Miller Robert R. McCormick Distinguished Service Professor at the University of Chicago's Graduate School of Business. Dr. Miller was awarded the 1990 Nobel Prize in Economics.Search for more papers by this author Merton H. Miller, Merton H. Miller Robert R. McCormick Distinguished Service Professor at the University of Chicago's Graduate School of Business. Dr. Miller was awarded the 1990 Nobel Prize in Economics.Search for more papers by this author First published: Summer 1991 https://doi.org/10.1111/j.1745-6622.1991.tb00602.xCitations: 1Read the full textAboutPDF ToolsRequest permissionExport citationAdd to favoritesTrack citation ShareShare Give accessShare full text accessShare full-text accessPlease review our Terms and Conditions of Use and check box below to share full-text version of article.I have read and accept the Wiley Online Library Terms and Conditions of UseShareable LinkUse the link below to share a full-text version of this article with your friends and colleagues. Learn more.Copy URL Share a linkShare onFacebookTwitterLinkedInRedditWechat Citing Literature Volume4, Issue2Summer 1991Pages 6-13 RelatedInformation

The Journal of FinanceVolume 24, Issue 1 p. 81-87 Article MONETARY CHANNELS AND THE RELATIVE IMPORTANCE OF MONEY SUPPLY AND BANK PORTFOLIOS William L. Silber, William L. SilberThe author is Assistant Professor of Economics, Graduate School of Business, New York University. He wishes to thank Ernest Bloch, Phillip Cagan, Lawrence S. Ritter, C. Rangarajan, K. W. Sametz, the managing editor, and the referee for their comments. None of the above, however, are responsible for the views presented here.Search for more papers by this author William L. Silber, William L. SilberThe author is Assistant Professor of Economics, Graduate School of Business, New York University. He wishes to thank Ernest Bloch, Phillip Cagan, Lawrence S. Ritter, C. Rangarajan, K. W. Sametz, the managing editor, and the referee for their comments. None of the above, however, are responsible for the views presented here.Search for more papers by this author First published: March 1969 https://doi.org/10.1111/j.1540-6261.1969.tb00344.xCitations: 2 Read the full textAboutPDF ToolsRequest permissionExport citationAdd to favoritesTrack citation ShareShare Give accessShare full text accessShare full-text accessPlease review our Terms and Conditions of Use and check box below to share full-text version of article.I have read and accept the Wiley Online Library Terms and Conditions of UseShareable LinkUse the link below to share a full-text version of this article with your friends and colleagues. Learn more.Copy URL Share a linkShare onFacebookTwitterLinkedInRedditWechat Citing Literature Volume24, Issue1March 1969Pages 81-87 RelatedInformation