Interest-based Recommendation in Academic Networks using Social Network Analysis

Recommender system is the system which, by using automated information filtering technology, recommends products or services to the customers who are likely to be interested in. Those systems are widely used in many different Web retailers such as Amazon.com, Netfix.com, and CDNow.com. Various recommender systems have been developed. Among them, Collaborative Filtering (CF) has been known as the most successful and commonly used approach. CF identifies customers whose tastes are similar to those of a given customer, and recommends items those customers have liked in the past. Numerous CF algorithms have been developed to increase the performance of recommender systems. However, the relative performances of CF algorithms are known to be domain and data dependent. It is very time-consuming and expensive to implement and launce a CF recommender system, and also the system unsuited for the given domain provides customers with poor quality recommendations that make them easily annoyed. Therefore, predicting in advance whether the performance of CF recommender system is acceptable or not is practically important and needed. In this study, we propose a decision making guideline which helps decide whether CF is adoptable for a given application with certain transaction data characteristics. Several previous studies reported that sparsity, gray sheep, cold-start, coverage, and serendipity could affect the performance of CF, but the theoretical and empirical justification of such factors is lacking. Recently there are many studies paying attention to Social Network Analysis (SNA) as a method to analyze social relationships among people. SNA is a method to measure and visualize the linkage structure and status focusing on interaction among objects within communication group. CF analyzes the similarity among previous ratings or purchases of each customer, finds the relationships among the customers who have similarities, and then uses the relationships for recommendations. Thus CF can be modeled as a social network in which customers are nodes and purchase relationships between customers are links. Under the assumption that SNA could facilitate an exploration of the topological properties of the network structure that are implicit in transaction data for CF recommendations, we focus on density, clustering coefficient, and centralization which are ones of the most commonly used measures to capture topological properties of the social network structure. While network density, expressed as a proportion of the maximum possible number of links, captures the density of the whole network, the clustering coefficient captures the degree to which the overall network contains localized pockets of dense connectivity. Centralization reflects the extent to which connections are concentrated in a small number of nodes rather than distributed equally among all nodes. We explore how these SNA measures affect the performance of CF performance and how they interact to each other. Our experiments used sales transaction data from H department store, one of the well?known department stores in Korea. Total 396 data set were sampled to construct various types of social networks. The dependant variable measuring process consists of three steps; analysis of customer similarities, construction of a social network, and analysis of social network patterns. We used UCINET 6.0 for SNA. The experiments conducted the 3-way ANOVA which employs three SNA measures as dependant variables, and the recommendation accuracy measured by F1-measure as an independent variable. The experiments report that 1) each of three SNA measures affects the recommendation accuracy, 2) the density's effect to the performance overrides those of clustering coefficient and centralization (i.e., CF adoption is not a good decision if the density is low), and 3) however though the density is low, the performance of CF is comparatively good when the clustering coefficient is low. We expect that these experiment results help firms decide whether CF recommender system is adoptable for their business domain with certain transaction data characteristics.

Recommendation systems (RSs) are tools for interacting with large and complex information spaces. They provide a personalized view of such spaces, prioritizing items likely to be of interest to the user. The main objective of RSs is to tool up users with desired items that meet their preferences. A major problem in RSs is called: “cold-start”; it is a potential problem called so in computer-based information systems which comprises a degree of automated data modeling. Particularly, it concerns the issue in which the system cannot draw any inferences nor have it yet gathered sufficient information about users or items. Since RSs performance is substantially limited by cold-start users and cold-start items problems; this research study takes the route for a major aim to attenuate users’ cold-start problem. Still in the process of researching, sundry studies have been conducted to tackle this issue by using clustering techniques to group users according to their social relations, their ratings or both. However, a clustering technique disregards a variety of users’ tastes. In this case, the researcher has adopted the overlapping technique as a tool to deal with the clustering technique’s defects. The advantage of the overlapping technique excels over others by allowing users to belong to multi-clusters at the same time according to their behavior in the social network and ratings feedback. On that account, a novel overlapping method is presented and applied. This latter is executed by using the partitioning around medoids (PAM) algorithm to implement the clustering, which is achieved by means of exploiting social relations and confidence values. After acquiring users’ clusters, the average distances are computed in each cluster. Thereafter, a content comparison is made regarding the distances between every user and the computed distances of the clusters. If the comparison result is less than or equal to the average distance of a cluster, a new user is added to this cluster. The singular value decomposition plus (SVD[Formula: see text]) method is then applied to every cluster to compute predictions values. The outcome is calculated by computing the average of mean absolute error (MAE) and root mean square error (RMSE) for every cluster. The model is tested by two real world datasets: Ciao and FilmTrust. Ultimately, findings have exhibited a great deal of insights on how the proposed model outperformed a number of the state-of-the-art studies in terms of prediction accuracy.

Evaluation Of Recommendation System On A Movie Dataset

Number of people who uses internet and websites for various purposes is increasing at an astonishing rate. More and more people rely on online sites for purchasing rented movies, songs, apparels, books etc. The competition between numbers of sites forced the web site owners to provide personalized services to their customers. So the recommender systems came into existence. Recommender systems are active information filtering systems and that attempt to present to the user, information items in which the user is interested in. The websites implement recommender systems using collaborative filtering, content based or hybrid approaches. The recommender systems also suffer from issues like cold start, sparsity and over specialization. Cold start problem is that the recommenders cannot draw inferences for users or items for which it does not have sufficient information. This paper attempts to propose a solution to the cold start problem by combining association rules and clustering technique.

Collaborative filtering (CF) is one of the most popular recommender system technologies. It tries to identify users that have relevant interests and preferences by calculating similarities among user profiles. The idea behind this method is that, it may be of benefit to one's search for information to consult the preferences of other users who share the same or relevant interests and whose opinion can be trusted. However, the applicability of CF is limited due to the sparsity and cold-start problems. The sparsity problem occurs when available data are insufficient for identifying similar users (neighbors) and it is a major issue that limits the quality of recommendations and the applicability of CF in general. Additionally, the cold-start problem occurs when dealing with new users and new or updated items in web environments. Therefore, we propose an efficient iterative prediction technique to convert user-item sparse matrix to dense one and overcome the cold-start problem. Our experiments with MovieLens and book-crossing data sets indicate substantial and consistent improvements in recommendations accuracy compared with item-based collaborative filtering, singular value decomposition (SVD)-based collaborative filtering and semi explicit rating collaborative filtering.

Collaborative filtering (CF) is one of the most popular approaches to build a recommendation system. In this paper, we propose a hybrid collaborative filtering model based on a Makovian random walk to address the data sparsity and cold start problems in recommendation systems. More precisely, we construct a directed graph whose nodes consist of items and users, together with item content, user profile and social network information. We incorporate user's ratings into edge settings in the graph model. The model provides personalized recommendations and predictions to individuals and groups. The proposed algorithms are evaluated on MovieLens and Epinions datasets. Experimental results show that the proposed methods perform well compared with other graph-based methods, especially in the cold start case.

The cold start problem in recommender systems is a long-standing challenge, which requires recommending to new users (items) based on attributes without any historical interaction records. In these recommendation systems, warm users (items) have privileged collaborative signals of interaction records compared to cold start users (items), and these Collaborative Filtering (CF) signals are shown to have competing performance for recommendation. Many researchers proposed to learn the correlation between collaborative signal embedding space and the attribute embedding space to improve the cold start recommendation, in which user and item categorical attributes are available in many online platforms. However, the cold start recommendation is still limited by two embedding spaces modeling and simple assumptions of space transformation. As user-item interaction behaviors and user (item) attributes naturally form a heterogeneous graph structure, in this paper, we propose a privileged graph distillation model (PGD). The teacher model is composed of a heterogeneous graph structure for warm users and items with privileged CF links. The student model is composed of an entity-attribute graph without CF links. Specifically, the teacher model can learn better embeddings of each entity by injecting complex higher-order relationships from the constructed heterogeneous graph. The student model can learn the distilled output with privileged CF embeddings from the teacher embeddings. Our proposed model is generally applicable to different cold start scenarios with new user, new item, or new user-new item. Finally, extensive experimental results on the real-world datasets clearly show the effectiveness of our proposed model on different types of cold start problems, with average 6.6%, 5.6%, and 17.1% improvement over state-of-the-art baselines on three datasets, respectively.

Taxonomies are ubiquitous in many real-world recommendation scenarios where each item is classified into a category of a predefined hierarchical taxonomy and provide important auxiliary information for inferring user preferences. However, traditional collaborative filtering approaches have focused on user-item interactions (e.g., ratings) and neglected the impact of taxonomy information on recommendation. In this paper, we present a taxonomy-aware denoising autoencoder based model which incorporates taxonomy-aware side information into denoising autoencoder based recommendation models to enhance recommendation accuracy and alleviate data sparsity and cold start problems in recommendation systems. We propose two types of taxonomic side information, namely the topological representation of tree-structured taxonomy and the statistical properties of the taxonomy. By integrating taxonomic side information, our model can learn more effective user latent vectors which are not only determined by user ratings but also rely on the taxonomy information. We conduct a comprehensive set of experiments on two real-world datasets which provide several outcomes: first, our proposed taxonomy-aware method outperforms the baseline method on RMSE metric. Next, information extracted from taxonomy can help alleviate data sparsity and cold start problems. Moreover, we conduct supplementary experiments to explore the reason why our proposed taxonomic side information improves recommendation performance.

The traditional collaborative filtering recommendation algorithm can be divided into the user-based and the item-based two methods, which only uses the information in the rating matrix. Because of the limitation of the information capacity they used, it is difficult to further improve the accuracy of the recommendation, and cold start problem also affects the normal operation of the recommendation system. This paper presented a collaborative filtering recommendation algorithm (UISA) fusing user-based, item-based and social networks data. The algorithm uses the data of the neighbor relations in social networks, calculating the users' friends not reflected in the rating matrix. At the same time, we can calculate the similarity between items by using the data of item text in social networks, mining similar items not reflected in the rating matrix. In this way, it can fundamentally expand available information capacity of the traditional filtering collaboration recommendation algorithms, improve the recommendation accuracy, alleviate cold start problem. Experimental results based on KDD CUP 2012 real data show that compared with the traditional collaborative filtering system, this system has obvious advantages in the recommendation accuracy and ease of cold start.

Recommender systems play an important role in most modern e-commerce applications. They have allowed users to become aware of the myriad choices available to them. The ease of information and the abundance of options have helped users make educated decisions. A recommender system studies a user's preferences and continues learning the user's changing interests, so as to suggest items that incline with the user's interests. In cases where a user is new to the application, or the user prefers not to discourse preferences, the recommender system is unable to gather the user's preference on any item. This is called the cold start problem; wherein the system can make valid recommendations only once the user starts informing the system about his/her choices. In this paper, we discuss the challenges faced by the cold start problem and how this problem may be alleviated using social media. We suggest an approach where we collect public information from users' social media accounts and analyze this information to understand their preferences. In particular, we gather the new user's information using their Twitter profile; i.e., the user's interest and preferences are extracted from his/her Twitter profile by analyzing his/her tweets. These interests will help the system understand what kind of movies the user will be most interested in. We compare these preferences with the metadata about the individual items. Using this approach, we develop a movie recommendation system wherein we produce top-N movie recommendations for a user. We used the MovieTweetings dataset to model the application. Two sets of results have been produced. In the first, smaller set of 770 users, 72.67% of users have received 100% accurate movie recommendations while nearly 80% of users got more than 75% accuracy. For the second, larger set of more than 3,500 users, 53 % of users have received 100% accurate recommendations while 72% of users got more than 75% accuracy. These encouraging results have demonstrated that the approach is effectively in alleviating cold start problems in recommendation systems, and may be applicable to many other e-commerce applications.

Recommender systems are powerful tools that help users to deal with information overload problem. Collaborative Filtering (CF) approach has been widely used to build recommender systems over the past decades. However, the performance of CF is limited by sparsity and cold start problems, which are very common in real world situations. In recent years, many review-based approaches have been developed to integrate textual reviews into recommendation process, since they provide much more information about item/user profiles than ratings. The use of text analysis and opinion mining methods helps extracting such information. In this paper, we first introduce standard CF techniques and their main challenges. Then, we present different kind of information that can be extracted from user reviews. After that, we describe recent works that exploit review elements to improve the CF-based recommendations. Finally, we discuss their practical implications.

Factorization Machines (FMs) are effective in incorporating side information to overcome the cold-start and data sparsity problems in recommender systems. Traditional FMs adopt the inner product to model the second-order interactions between different attributes, which are represented via feature vectors. The problem is that the inner product violates the triangle inequality property of feature vectors. As a result, it cannot well capture fine-grained attribute interactions, resulting in sub-optimal performance. Recently, the euclidean distance is exploited in FMs to replace the inner product and has delivered better performance. However, previous FM methods including the ones equipped with the euclidean distance all focus on the attribute-level interaction modeling, ignoring the critical intrinsic feature correlations inside attributes. Thereby, they fail to model the complex and rich interactions exhibited in the real-world data. To tackle this problem, in this paper, we propose a FM framework equipped with generalized metric learning techniques to better capture these feature correlations. In particular, based on this framework, we present a Mahalanobis distance and a deep neural network (DNN) methods, which can effectively model the linear and non-linear correlations between features, respectively. Besides, we design an efficient approach for simplifying the model functions. Experiments on several benchmark datasets demonstrate that our proposed framework outperforms several state-of-the-art baselines by a large margin. Moreover, we collect a new large-scale dataset on second-hand trading to justify the effectiveness of our method over cold-start and data sparsity problems in recommender systems.

Recommender system is one of the most important technologies in electronic commerce. And the collaborative filtering is almost the popular approach used in the recommender systems. With the development of electronic commerce systems, the magnitudes of users and items grow rapidly, resulted in the extreme sparsity of user rating data set. Traditional similarity measure methods work poor in this situation, make the quality of recommendation system decreased dramatically. Sparsity of users’ ratings is the major reason causing the poor quality. To address this issue, a collaborative filtering recommendation algorithm based on singular value decomposition (SVD) smoothing is presented. This approach predicts item ratings that users have not rated by the employ of SVD technology, and then uses Pearson correlation similarity measurement to find the target users’ neighbors, lastly produces the recommendations. The collaborative filtering recommendation algorithm based on SVD smoothing can alleviate the sparsity problems of the user item rating dataset, and can provide better recommendation than traditional collaborative filtering algorithms.

Recommender systems predict and recommend items that could be from the user's interest. One of the main problems from recommender systems is the cold start problem, which happens when new users or items are registered into the system. In order to deal with this problem in the literature we can find many proposal. In many cases the solutions require users to provide explicit information which requires effort on their part. For that reason and given the great boom of social networks, we focus on systems that make use of external data sources. Then, in this paper will be presented an approach in which using social media data will classify the users and create some predictions by using classification trees. Therefore the users will not need to explicitly provide any data other than the source of their social media, helping in this way to alleviate the cold start problem, because the system always has information available to establish user profiles.

Recommender systems are becoming very popular in recent years, mainly in the e-commerce sites, although they are increasing in importance in other areas such as e-learning, tourism, news pages, etc. These systems are endowed with intelligent mechanisms to personalize recommendations about products or services. However, they present some serious drawbacks that impact in user satisfaction. First-rater and cold-start problems are two important drawbacks that take place respectively when new products or new users are introduced in the system. The lack of rating about these products or from these users prevents from making recommendations. Nowadays, traditional collaborative filtering methods have being replaced by web mining techniques in order to deal with scalability and performance problems, but first-rater and cold-start ones require a different strategy. In this work, we propose a methodology that combines data mining techniques with semantic data in order to overcome these two important shortcomings.