Investigating Relationship between Environmental Knowledge and Attitudes towards Electric Vehicles: An Emerging Economy Context

Many consumers are concerned about environmental issues and have expressed interest in purchasing green products. However, actual sales of green products are still not as high as expected. Therefore, marketers of green products may need to investigate the factors driving green purchase behaviors. In this study, we proposed an extended theory of planned behavior (TPB) model that links consumers’ environmental concerns, perceived image of the company, consumer innovativeness, and environmental knowledge with green product purchase behavior. We applied a quantitative approach to collect the data via online questionnaires through Amazon MTurk. With 974 useable samples, the data were analyzed with structural equation modeling (SEM) using Smart PLS. The results showed that green purchase intention positively and significantly affects green purchase behavior. Moreover, the multigroup analysis revealed that the direct influence of green purchase intention on green purchase behavior is higher in developing countries than in developed countries. Regarding the direct effect on green purchase intention, attitude toward green products, perceived consumer effectiveness (PCE), environmental concern, and company’s perceived green image are significant antecedents of the intention to purchase, with attitude toward green products being the most robust antecedent among the three. However, subjective norms do not act as a direct antecedent of purchase intention. For the indirect effect on green purchase intention, four main antecedents (attitude toward green products, subjective norms, PCE, and environmental concerns) indirectly impact purchase intention via the mediating role of the perceived green image of the company. This study contributes to existing literatures via extending the TPB model. Regarding attitude-intention-behavior model, we found that environmental concern complements the model as an antecedent of green purchase intention. Moreover, a company’s perceived green image mediates the relationship between four antecedents and green purchase intention. Therefore, marketers of green products may also enhance future purchases by promoting the green image of the company. Particularly, we found that environmental knowledge positively moderates the relationship between environmental concern and a company’s perceived green image. We added on the empirical evidence that PCE plays a crucial role in stimulating green purchases as its direct positive influence on green purchase behavior is larger than that of green purchase intention. Moreover, consumer innovativeness positively moderates the relationship between PCE and green purchase intention.

The fashion industry has now become the second most polluting industry in the world in terms of threatening the environment and resources. This is because the fashion industry creates more harmful gas emissions than the shipping and aviation industries, and disposes of water waste because the manufacturing process requires a lot of clean water. Therefore, it is hoped that the fashion industry will be more concerned about the environment and also the people affected by waste, so that the business processes carried out can contribute to the environment. Some of the serious impacts of environmental damage are global warming, increasing environmental pollution, and decreasing flora and fauna. This research uses a hypothesis testing research design by testing the variables Social Responsibility, Environmental Apparel Knowledge Trust, Attitude and Perceived Consumer Effectiveness on Purchase Intention among sustainable fashion consumers. In this study, to collect data using the method of distributing questionnaires to 50 respondents in Jabodetabek. In this research, validity and reliability testing will be carried out using SPSS 25 and this research will use SEM analysis and the data will be processed using Smart PLS. This research found that there is a positive influence of Social Responsibility and Environmental Apparel Knowledge on Trust, Attitude and Perception. Consumer Effectiveness and there is a positive influence of Trust, Attitude and Perceived Consumer Effectiveness Purchase Intention on sustainable fashion consumers.

An increasing number of apparel companies are inventing novel green technologies to produce regenerated cellulose fibers (RCFs) out of textile waste. RCF can significantly reduce virgin cotton production and decrease textile waste in incinerators or landfills. However, our knowledge on U.S. consumers’ willingness to purchase RCF-made apparel is still limited given its newness. To address the gap in the literature, this study aimed to identify the factors significantly influencing the U.S. consumers’ purchase intention toward RCF-made apparel. Building on the Theory of Planned Behavior (TPB), a research model including attitude, subjective norm, perceived behavioral control, perceived consumer effectiveness, and past environmental behavior as predictors was proposed to investigate the U.S. consumers’ intention to purchase RCF-made apparel. The primary data were collected by a Qualtrics survey of U.S. consumers. A total of 544 eligible responses were gathered for data analysis and hypothesis testing. The multiple regression method was applied for determining the proposed statistical relationships. Attitude, perceived consumer effectiveness, and past environmental behavior positively affect U.S. consumers’ purchase intention toward RCF-made apparel, while the effects of subjective norm and perceived behavior control are insignificant. Attitude plays a partial mediating role between past environmental behavior and purchase intention toward RCF-made apparel. A higher level of consumer environmental behavior leads to a more positive attitude toward and a greater likelihood to purchase RCF-made apparel. The proposed research model exhibits a good explanatory power, accounting for 64.8% of variance in U.S. consumers’ purchase intention toward RCF-made apparel.

The energy sector is one of the most prominent sectors in the development of nations. The scarcity of energy in developing nations urged the government and private sector to consider the efficient resources of energy. Energy-efficient appliances help to reduce the consumption of energy and fulfill consumers’ utilitarian needs. The purpose of this study is to empirically evaluate consumers’ purchase intention of energy-efficient appliances. The study employed convenience and quota based on the age sampling technique to select the participants of the study in one of the developing countries (Pakistan). Covariance-based structural equation modeling (CB-SEM) has been applied to test the hypothesized relationships among the constructs. In findings, knowledge of eco-labels, environmental concern, attitude, and perceived consumer effectiveness were found important antecedents of consumers’ purchase intention. Further, the findings provide environmental strategist with meaningful insight into the critical role that knowledge of eco-labels and environmental concern play in achieving energy-efficiency through the use of energy-efficient appliances.

Electricity is a fundamental necessity in modern life, and the transition toward the use of environmentally friendly energy has become a global priority to achieve Net Zero Emissions (NZE). The Indonesian government has targeted NZE by 2060, with PLN as the primary actor in supporting energy transition programs such as Electrifying Lifestyle and the development of electric vehicle infrastructure. One significant finding from the Electrifying Lifestyle campaign related to electric vehicles is the remarkable surge in home charging adoption, which recorded a 335% increase in the first semester of 2024 compared to the same period in the previous year. This study aims to analyze the factors influencing public intention to install home charging, particularly through the perspective of the Electrifying Lifestyle campaign on social media. Using the Theory of Planned Behavior, this research explores the influence of variables such as product knowledge, environmental concern, ecological lifestyle, perceived benefits, innovation, and optimism on consumer attitudes, as well as the role of digital campaign effectiveness on brand awareness and purchase intention. The research findings show that respondents' answers for each variable—including consumer attitude, social media marketing, brand awareness, and purchase intention—fall into the good category. Consumer attitude is significantly influenced by product knowledge, environmental concern, ecological lifestyle, perceived benefits, technological innovativeness, and technological optimism. Consumer attitude also has a significant positive effect on purchase intention but is negatively moderated by perceived consumer effectiveness. Additionally, social media marketing has a significant positive effect on both brand awareness and purchase intention, and brand awareness also significantly influences purchase intention. These findings emphasize the importance of digital marketing strategies and strengthening the perceived benefits of technology in promoting the adoption of home charging to support increased environmentally friendly electricity consumption and accelerate the achievement of NZE targets in Indonesia.

Balancing awareness and responsibility: Cognitive mechanisms shaping electric vehicle purchase intentions

The purpose of this study is to find out what is the attraction or that makes people in Indonesia interested in buying electric vehicles. In this study using several variables, namely feelings of environmental responsibility, environmental values, environmental knowledge, perceptions of environmental advertising, perceptions of electric vehicles, and the intention of purchasing electric vehicles. This research is basic research and uses quantitative methods. The correlation and regression matrices used are then processed with the stages of measurement model and structural model. Respondents were obtained by distributing questionnaires to as many as 300 respondents who understood electric vehicles and / or environmental issues. The results showed significant results except for environmental knowledge and perceptions of environmental advertising on electric vehicles. Advertisements in circulation are still few and not affected by environmental knowledge so that purchase intentions cannot be encouraged through this.

Background The increasing popularity of green cosmetic products among consumers who prioritize skin health, quality, and beauty has driven the production of these products. Growing awareness of harmful toxins in traditional cosmetics is leading consumers to prefer natural alternatives. This study aimed to identify the factors influencing Indian consumers' buying behaviour and purchase intentions toward green cosmetics, focusing on both male and female consumers. Methods To achieve this, a thorough evaluation of the literature from Scopus-indexed journals was conducted, employing the theory of planned behavior as the theoretical framework. The study used Smart PLS 3.0’s structural equation modeling to analyze data and performed a multi-group analysis to explore variations in purchasing intentions and actions between male and female consumers. Results The research indicated an increasing demand for green cosmetics among males in North India. Findings revealed that subjective norms significantly influenced both purchase behaviour and purchase intention. Additionally, perceived behavioural control and subjective norms positively impacted purchase intention, which in turn indirectly affected purchase behaviour. Interestingly, environmental concerns did not influence consumers' actual purchasing intentions or behaviour. The analysis also demonstrated no significant differences between male and female consumers regarding the impact of various factors on their purchase intentions and behaviours. Conclusion These findings provide valuable insights for policymakers and marketing managers aiming to promote green cosmetic product purchase behaviour. Recognizing that subjective norms and perceived behavioural control are crucial drivers of purchase intention and behaviour can help in devising effective marketing strategies. Despite the absence of significant gender differences in the factors influencing purchase behaviour, the increasing interest in green cosmetics, especially among males, highlights a broader market potential for these products. This research underscores the importance of focusing on social and behavioural influences to encourage the adoption of green cosmetics

Purpose In today’s fast-paced and interconnected market, companies must adapt to the evolving demands of their customers. Therefore, it is essential to examine the impact of online reviews on potential customers' intent to purchase. This study seeks to identify the characteristics of electronic word-of-mouth (eWOM) that influence a buyer’s intention to purchase goods and services. Design/methodology/approach We used the snowball sampling method to collect data using a pre-tested survey instrument with a five-point Likert scale. We received 696 usable responses. We conducted assumption tests to ensure that we could use covariance-based structural equation modelling (CB-SEM) for data analysis. The collected data were analysed using exploratory factor analysis (EFA) and confirmatory factor analysis (CFA) to compute the latent variables. We then tested our research hypotheses using CB-SEM. Findings Eight latent constructs – perceived persuasion, perceived information, image aesthetics, ease_of_experience, eWOM_credibility, eWOM_usefulness and eWOM_adoption – have been identified, which determine the influence of eWOM on purchase intent (PI) for both tangible and experiential products. Though the structural model emerged relatively similar, the constructs had differential impacts on PI for commodities and services. The perceived information quality and source trustworthiness had a greater impact on eWOM credibility in the case of services than in the case of commodities, while image aesthetics played a more crucial role in determining the eWOM credibility for commodities than services. In both cases, credible eWOM was found useful, but a persuasive eWOM influenced its perceived usefulness more in the case of commodities. The likelihood of adopting a useful eWOM and converting it to positive PI is present in the case of both services and commodities, but the impact is much higher in the case of services. Research limitations/implications The study has examined the interplay of three theoretical consumer behaviour models: elaboration likelihood model (ELM), stimulus-organism-response model (SOR), and information adoption model (IAM). Thus, it adds to the existing literature on the characteristics of eWOM that influence the PI of online buyers. Practical implications This study’s findings demonstrate how eWOM influences consumers' perceptions of the utility of goods and services, impacting their intention to purchase. It also provides valuable insights into marketing and consumer behaviour in the Indian market. Thus, this study assists marketers in adjusting their digital marketing strategies to ensure the effective use of eWOM characteristics to positively influence the PI of the target audience in the Indian market. Originality/value This research study examines the relationship between eWOM characteristics and PI for both goods and services sectors. Most existing literature is skewed towards specific service sectors, such as hospitality and health care. A generalised comparative study is what makes this research work unique.

Objective: This study investigates the role of social media as a tool for promoting ecofurniture as a green product on purchase intention, using variables from the theory of planned behaviour; attitude, subjective norms, and perceived behavioural control as mediating variables. Additionally, this study examines the role of trust and price consciousness as mediators in the relationship between social media as a promoting instrument of green products and purchase intention. Design/Methods/Approach: The data were gathered by conducting a survey questionnaire among 320 respondents who knows ecofurniture through social media. The PLS-SEM technique was used to analysing the collected data. Findings: The study indicates that attitude, trust, product knowledge and perceived consumer effectiveness significantly impact purchase intention. It also finds that perceived social media marketing positively affects subjective norms, perceived consumer effectiveness and product knowledge, while price consciousness, subjective norms, and perceived behavioural control do not have a significant effect on purchase intention. Originality/Value: This study enriches new insights on how perceived consumer effectiveness and purchase intention show inconsistent result from the previous studies. This research seeks to explore this relationship specifically within the ecofurniture context to see if these patterns hold true or vary. Practical/Policy implication: The study demonstrates that consumer attitudes and perceptions of social media significantly impact the intention to purchase eco-furniture products. These findings suggest that eco-furniture producers should strategically utilise social media to emphasise positive attributes, such as the benefits, manufacturing process, and environmental impact of eco-furniture, to shape consumer attitudes and increase the likelihood of actual purchases.

The purpose of this study was to examine the effect of consumer's environmental knowledge, eco-friendly attitude and purchase intention about fashion consumers' eco-friendly products. This study was conducted by a survey of 330 males and females fashion consumers in their 20s-40s who experienced eco-friendly fashion products purchase. Respondents, who had purchased eco-friendly fashion items at least once, were selected using convenience sampling through the online survey from March <TEX>$20^{th}$</TEX> to <TEX>$30^{th}$</TEX> in 2013. The collected materials were analyzed by frequency analysis, factor analysis, t-test and multi-regression using SPSS 19.0 software. Through the result of statistical analysis, it is found that environmental knowledge has three dimensions; natural environmental knowledge, urbanized environmental knowledge, environmental pollution knowledge. Also the effects of environmental knowledge on eco-friendly attitude are significant and eco-friendly attitude has influence on eco-friendly fashion products purchase behavior. Eco-friendly attitude had an effect word of mouth intention. In addition, there are notable differences in environmental knowledge, eco-friendly attitude and purchase intention depending on fashion consumer's age. The results of this study will provide useful information for both eco-friendly customer management and fashion marketing strategies. Therefore, the fashion company is needed to consider personal characteristics, customer needs and present condition of purchasing eco-friendly fashion products.

This research aims to analyze the positive impact of social responsibility carried out by fast fashion brand on consumers’ attitude, trust, perceived consumer effectiveness and brand awareness. Using purposive sampling method, there were 175 respondents participated in the survey. The data was analyzed using structural equation model. The results revealed that brand’s social responsibility activities influence attitude, trust, perceived consumer effectiveness and brand awareness. However, the authors did not find any significant effect of perceived consumer effectiveness and brand awareness on purchase intention. This research can help fast fashion marketers to design a comprehensive message to convey to public that they carry out CSR programs. This study contributes to the literature of green marketing by examining the effect of CSR conducted by fast fashion brand on various response of consumers. The findings can help companies to design and communicate appropriate CSR initiatives in order to enhance consumers’ positive perception.&#x0D; &#x0D; Keywords: Corporate social responsibility, attitude, trust, perceived consumer effectiveness, brand awareness, purchase intention.

This study investigates the moderating effect of environmental knowledge on the relationship between green marketing mix and purchase intentions. As consumer environmental awareness rises, so does the trend towards green consumption. However, a purchase intention, or willingness to buy green products, must precede actual green purchasing behavior. This research employs a quantitative survey design. Participants are randomly selected from a database of Instagram visitors and followers. A sample of 100 respondents is gathered using incidental sampling methods. Data is collected through a survey link. SEM analysis is used to analyze the data. The green marketing mix significantly impacts purchase intention, with environmental knowledge acting as a moderator. A T-test reveals a significant difference between the original sample's -0.112 and 0.000 significance values of 1.963 and 1.963, respectively. This suggests that the green marketing mix has a stronger influence on purchase intention than environmental knowledge. Keywords: Environmental Knowledge; Green Marketing Mix; Purchase Intention.

The demand and commercialization of organic foods is developing rapidly. However, there is an imbalance between the increasing use of these products and the limited attention of researchers to this category of products. The present study intends to evaluate the antecedents of the consumer purchase intention and behavior on organic foods, based on the Theory of Planned Behavior (TPB). To reach the research objectives, a quantitative methodology was developed. An online questionnaire was applied in organic food social network groups and Portuguese organic food stores. To test the hypothesis, structural equation modelling (SEM) was conducted. Findings revealed that environmental concern has a significantly positive effect on purchasing attitude and on purchase intention. Health consciousness has a significant and positive relationship with attitude and purchase intention, and attitude has a significant and positive relationship with purchase intention. Finally, purchase intention has a significant and positive relationship with purchase behavior. Theoretically, this study is a response to frequent requests to investigate beyond consumer intention and assess influences on actual behavior. Producers and marketing professionals may utilize our findings to develop strategies to attract the growing organic food community and encourage its purchase.

In response to environmental problems such as air pollution in cities and climate change in general, passenger car and other motorized vehicle, manufacturers have started to produce new sustainable driving mechanisms. Electric car sales have been increasing in countries such as China, Germany and the United States. However, customers in Thailand seem reluctant to embrace various types of electric vehicles (EVs), including battery EVs, hybrid EVs and plug-in hybrid EVs. Focusing on Thailand, this study aims to investigate the key factors that influence young-adult consumers’ purchasing intentions regarding EVs. It applies the political, economic, social and technological factors analysis model as a conceptual framework to analyse how governmental subsidies, purchase price, environmental consciousness, and charging infrastructure influence young people to buy EVs. The sample size consists of 195 young adults, most of whom were master’s degree students living in Bangkok. Data collection was conducted by self-administered printed questionnaires. The result (analysed by ordinary least squares regression) shows that purchase price and environmental consciousness are crucial factors that influence consumers’ purchasing intention. Governmental subsidies and insufficient charging infrastructure do not have a significant relationship with willingness to buy EVs. Vehicle manufacturers need to lower the initial purchase price to make their vehicles more attractive for a younger customer base. Furthermore, government institutions need to promote the positive impact on the environment of new sustainable driving technologies.