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  • https://doi.org/10.37284/eajass.8.4.4079Copy DOI Icon

Linguistic Features Used in Development Discourse in Kimeru FM Radio Stations in Kenya

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Abstract

This paper examines the linguistic features employed by political leaders in development discourse in Kimeru FM radio stations in Kenya. It specifically focuses on how language is used to frame issues of sustainable development. Guided by Norman Fairclough’s Critical Discourse Analysis theory, the study adopted a qualitative research design, particularly a focused descriptive approach. Data were drawn from twenty purposively sampled talk shows and interviews on Muuga FM and Meru FM, covering the period between 2020 and 2024. The programs were downloaded from online platforms, transcribed, and analysed using a lexical–grammatical checklist. The findings revealed that political leaders used distinct linguistic features, including nominalisation, passivisation, transitivity, modality, and ideological framing, to construct and advance development narratives. These linguistic choices enabled the leaders to control the representation of development processes, manage responsibility, and reinforce their authority in public discourse. The study concludes that linguistic strategies are central in shaping how development is perceived and communicated in Kimeru FM radio stations.

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