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  • https://doi.org/10.1353/jhe.2003.0054Copy DOI Icon

Making Strangers at Home: Anthropologists Studying Higher Education

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Abstract

Introduction This article seeks to isolate one major strand of work in American cultural anthropology together with its implications for the study of higher education. While the number of anthropologists who do research on higher education is fairly small, the importance of the field's theoretical and methodological contributions is significant. (1) Even though the number of people working in higher education is small, this article will not attempt to provide a comprehensive look at the field. Rather, I will begin with one set of important theoretical and methodological considerations in anthropology. I will then move to discussing some of the ways cultural anthropology makes contributions to the study of higher education. My own background as an anthropologist is very much tied up with the developments in anthropology that I will discuss. I've been heavily influenced by strands of critical theory, Marxist theory, cultural studies, semiotics, post structuralism, and postmodernism. These theoretical strands have been woven together by many cultural anthropologists in order to understand what Richard Johnson (1987) has called the Circuit of Cultural Production. What Johnson suggested is that as the cultural has been increasingly commodified, different theoretical models have been used to understand different portions of that process. He suggested that rather than seeing these theoretical trends as antagonistic, it is perhaps more useful to see them as incomplete. Johnson suggests that different theories explain different parts of the and that together they form a more complete understanding of the entire process of cultural production. It is in the spirit of Johnson's idea that I developed my own work. It is also in that spirit that we will briefly overview the development of theory in anthropology over the last twenty years. (2) The following section is one way to look at how anthropology has developed since about the early 1980s. It does not seek to be a complete intellectual history, but represents my own of how we can pull together theoretical developments in order to understand the of cultural production and how that circuit has become a transnational process. From Local Culture to Global System In the mid-1980s, George Marcus (1986, pp. 165-193) began to formulate one of cultural anthropology's key methodological problems as it moved from the study of isolated societies to looking at cultures, wherever they are found, to the study of societies deeply entwined with larger structural and cultural forces. He continued to contribute to this work over the next two decades (Marcus, 1998). A key issue that has always plagued cultural anthropology is that the main methodology of anthropologists, participant observation and ethnographic research, is very local. While it gives one a great deal of information about a specific location, it is questionable how broadly generalizable that information is. Since the beginning of modern ethnography, anthropologists have made the claim that the phenomenological conceit of being there and living amongst the natives gives one an understanding of the way of life and the native's view that can only be gotten in this way. (3) In the current world economy, Marcus argues that ethnography could engage in two main strategies that would allow it to locate its specific intimate knowledge of local interactions and individual consciousness in a broader set of structural forces, thus making ethnographic insights more useful in the contemporary world context. The first strategy he suggests is a kind of small world experiment for local communities. He suggests taking a number of local sites that have been studied ethnographically and exploring the political, economic, social, and cultural connections between them. Here the goal would be to have a theory of the global system and then to look at how these different locals are influenced by similar sets of pressures (Marcus, 1986, p. …

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