- Research Article
10
- 10.31375/2226-1915-2023-3-77-88
СТРАТЕГІЇ РОЗВИТКУ ПІДПРИЄМСТВА: ЗНАЧЕННЯ, ВИДИ, ОСОБЛИВОСТІ
- Jan 01, 2023
- Development of Management and Entrepreneurship Methods on Transport (ONMU)
- Iuliia Bondar + 1 more +1
The questions raised in the study have practical significance, since the formulation of a development strategy is especially important for enterprises operating in dynamic markets with uncertain parameters of the external environment, as it requires flexibility in the formulation of strategies.The company's development strategy as a fundamental component of the company's activity, its importance and role in the company's activity, as well as the types of company's development strategies were studied.The article examines and analyzes the main basic strategies of enterprise development: production, financial, marketing, innovation, functional and personnel management strategies. Their advantages and disadvantages in the application in the activities of enterprises are considered.The company's development strategy is considered as an effective business concept, which is complemented by a number of practical actions leading to the achievement of real competitive advantages that can support this concept for a long time. The considered development strategy clearly defines the perspective of the company's development and its position on the market.It should be noted that the company's development strategy is determined on the basis of studying the external environment and possible internal prospects of its activity and taking into account unforeseen market conditions. The company's strategy should always be combined with planned and thought-out behavior and the ability to cope with everything new. At the same time, such a strategy should be flexible, so that appropriate adjustments can be made to increase or maintain the effective operation of the enterprise.It has been studied that there is no single strategy for an enterprise, and each strategy of an enterprise, even of one industry, is special, therefore individual determination of the directions of an enterprise's strategy depends on its potential and the size of the enterprise.
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