Managing Agent's Impression Based on User's Engagement Detection

Use of an Online Spaced-Education Game to Study Top 200 Drugs in a Skills Laboratory Course

Most people nowadays use mobile phones, and they do a lot of things with this device, including online shopping through an app since it saves a lot of time, and they can choose a broad range of products even with just a small screen. User engagement is one of the factors that affect the design of an app. Referring to the quality of the user that emphasizes the interaction between the user and the app. Numerous studies internationally have studied user engagement and app design but not specifically with the user engagement towards shopping apps design. We conducted this study to assess the effectiveness of user engagement towards online shopping apps design. Also, the purpose of this study is to identify user engagement factors that will produce a successful good shopping app design. The results show a high level of user engagement and online shopping apps design. It has also been found that among the indicators of user engagement, attention and satisfaction are the two predictors of the design of online shopping apps

The financial institutions nowadays increasingly depend on digital marketing tools to attract and retain customers. The paper examines the role of digital channels - social media, Search Engine Optimization, and personal email campaigns among others - in customer engagement. This is a highly competitive industry; therefore, there exists a drastic need for developing data-driven and targeted approaches to attract and retain customers. This paper proposes a novel Sugeno Ranking Fuzzy Digital Marketing (SRFDM) model to evaluate and enhance digital marketing strategies in financial institutions, with a focus on customer acquisition and retention. The model incorporates fuzzy logic to assess three key factors: Keyword Relevance, Content Quality, and User Engagement, which are essential for optimizing digital marketing efforts. Through the application of fuzzy rule-based outputs, the SRFDM model ranks the effectiveness of various strategies, providing insights into their performance and areas for improvement. The findings demonstrate that strategies with high levels of keyword relevance, content quality, and user engagement consistently achieve superior rankings, resulting in higher effectiveness in acquiring and retaining customers. This research highlights the importance of balancing these factors for optimal marketing performance, offering financial institutions a practical tool to refine their strategies, improve customer targeting, and enhance overall digital marketing outcomes. The SRFDM model serves as a valuable framework for financial institutions seeking to improve their competitive edge in the evolving digital landscape.

BackgroundPhysical inactivity is prevalent, leading to a high burden of disease and large healthcare costs. Thus, there is a need for affordable, effective and scalable interventions. However, interventions that are affordable and scalable are beset with modest effects and engagement. Interventions that integrate machine learning with real-time data to offer unprecedented levels of personalisation and customisation might offer solutions. The aim of this study is to conduct a randomised controlled trial to evaluate the effectiveness of a machine learning and app-based digital assistant to increase physical activity.MethodsOne hundred and ninety-eight participants will be recruited through Facebook advertisements and randomly allocated to an intervention or control group. Intervention participants will gain access to an app-based physical activity digital assistant that can learn and adapt in real-time to achieve high levels of personalisation and user engagement by virtue of applying a range of machine learning techniques (i.e. reinforcement learning, natural language processing and large language models). The digital assistant will interact with participants in 3 main ways: (1) educational conversations about physical activity; (2) just-in-time personalised in-app notifications (‘nudges’), cues to action encouraging physical activity and (3) chat-based questions and answers about physical activity. Additionally, the app includes adaptive goal setting and an action planning tool. The control group will gain access to the intervention after the last assessment. Outcomes will be measured at baseline, 3 and 6 months. The primary outcome is device-measured (Axivity AX3) moderate-to-vigorous physical activity. Secondary outcomes include app engagement and retention, quality of life, depression, anxiety, stress, sitting time, sleep, workplace productivity, absenteeism, presenteeism and habit strength.DiscussionThe trial presents a unique opportunity to study the effectiveness of a new generation of digital interventions that use advanced machine learning methods to improve physical activity behaviour. By addressing the limitations of existing conversational agents, we aim to pave the way for more effective and adaptable interventions.Trial registrationAustralian New Zealand Clinical Trial Registry ACTRN12624000255583p. Registered on 14 March 2024. https://www.anzctr.org.au/Trial/Registration/TrialReview.aspx?id=387332.

Stroke rehabilitation suffers from low levels of patient engagement, impeding recovery. Virtual rehabilitation (VR) approaches can improve patient outcomes; however, there is limited understanding of the participant’s user experience and the field lacks a validated, objective measure of VR engagement. A neurophysiological measure of engagement in healthy adults was therefore examined, to inform future clinical studies. Twenty-four participants (Mage 26.7 years, range 18–47) interacted with a tabletop VR system (Elements DNA, or EDNA), after which they rated their experience on the presence questionnaire (PQ). Separately, participants completed tasks eliciting low (resting eyes-open and -closed) and high (EDNA VR and roller coaster simulation) levels of engagement while continuous electroencephalogram (EEG) was recorded from a single, left pre-frontal electrode. EEG differences between the resting and simulation conditions included an increase in theta power (p < 0.01) and a decrease in alpha power (p < 0.01). Importantly, theta power in simulation conditions correlated with PQ scores expressing the hands-on EDNA VR experience (rs = 0.38–0.48). In conclusion, the current results provide proof of concept that increased frontal theta power in healthy adults provides a valid measure of user engagement in VR simulation and participation. As the practical potential of VR is increasingly realised in stroke rehabilitation, objective EEG-based measures of engagement may provide a convenient and sensitive technique to assist in evaluating these interventions.

New approaches are needed to improve outcomes for safety training in hazardous industries. We use an evidence-driven approach to identify the key attributes of serious games that have the potential to improve safety training. Following a detailed needs assessment, we identified four major themes of usability problems which may be addressed through gamification: Limited accessibility, lack of context, lack of consequence, and absence of practicum. Based on our analysis, a series of application prototypes was developed to improve safety training in the mining industry. In particular, we discuss Harry’s Hard Choices, a game for mining emergency response training. Pilot tests indicate high levels of user satisfaction and engagement and anecdotal evidence of training transfer.

The subject of this study is the analysis of content published by the official account of *People's Daily* on the VK platform, aimed at promoting a positive image of China among the Russian audience. The research covers publications from January to September 2024 and includes thematic and quantitative analysis to identify key communication strategies. Focus is placed on content formats, user engagement levels, and cultural adaptation of materials. The study is based on the theoretical foundations of intercultural communication, uses and gratification theory, and framing theory. Results emphasize the importance of content localization, multimedia elements, and cultural context in effective communication with the Russian audience. The study also provides recommendations for improving external communication strategies. Methods of content and thematic analysis are applied, using Popster software to examine the official *People's Daily* account's publications on VK. The analysis aims to identify key themes, content formats, and engagement levels of the Russian audience. The scientific novelty lies in the development of a comprehensive approach to studying digital communication on the VK platform, revealing the relationship between content type, presentation format, and audience engagement levels. The use of thematic modeling (LDA) for classifying publications highlights the importance of personalized interaction strategies in intercultural communication. The study demonstrates how adapting foreign economic communications to the local cultural and cognitive characteristics of the Russian audience improves perception and increases engagement. Practical recommendations are proposed, including the use of gamification, interactive events, and multimedia content creation, which help boost user interest. These findings contribute to expanding knowledge about the processes of building national image in the context of global digitalization. The work can serve as a foundation for developing effective media strategies that consider cultural context and platform-specific interaction.

Buffering B2B service failure: The role of customer engagement

This article presents an in-depth analysis of the usability of progressive web apps (PWAs) across different operating systems, based on a survey that had 226 responses. The study covers five different apps and two operating systems, providing a comprehensive understanding of user experiences and preferences. Key findings include the relative ease of installation across all apps and operating systems, with iOS users reporting lower levels of difficulty. The visibility of app icons on home screens was generally high, underscoring the importance of app accessibility and user engagement. However, there is room for improvement in certain areas. The dataset obtained from the responses also reveals a high level of user engagement and willingness to provide feedback, which is crucial for the continual improvement of apps. The insights gleaned from this survey are invaluable for developers seeking to optimise their PWAs, ensuring they meet user expectations and deliver a superior app experience.

Weather and Climate Information Services are increasingly used worldwide to facilitate the provision of information to their intended users. Despite this, the definition, classification and evaluation of climate services remains highly debated, particularly regarding user engagement. High forms of user engagement like co-production and co-creation are the least understood. This study looks at three case studies to clarify the current understanding of user engagement in climate services. The research identifies explicit and implicit conceptualizations of user engagement by service providers and characterizes their implementation. The study confirms the current lack of clarity for providers regarding the terminology used to describe user engagement in climate services, which calls for a different understanding of user engagement that allows to better embrace its complexity. Furthermore, our findings reveal that the highest form of user engagement occurred in the case study where there was a shared understanding of how service providers conceptualized user engagement. This conceptualization was aligned with the actual user engagement strategies implemented in the project. This stresses the importance of a shared understanding of user engagement terminology. Finally, the same service is often found to have implemented different user engagement levels at different stages and for different elements of the products. This brings up the issue of how to best describe user engagement in such situations. We recommend embracing the multi-faceted nature of user engagement in climate services by characterizing different elements and stages differently.

The high use of social media in Indonesia today is the reason why social media is widely used as a promotional strategy or what has recently been called Social Media Marketing. One company that uses Social Media Marketing is Shopee Indonesia. With content uploaded through Shopee Indonesia's Instagram, Shopee Indonesia's Social Media Marketing is effective. This can be seen through the high level of engagement on Instagram Shopee Indonesia. The purpose of this study was to determine the effect of Social Media Marketing on Customer Engagement and Band Image on Shopee Indonesia's Instagram account. The method applied in the research is quantitative. The sampling technique used is non-probability sampling. The sampling method used is purposive sampling. Based on the results of the Slovin formula, the researchers distributed questionnaires to 100 Instagram followers of Shopee Indonesia. The analytical technique used is multiple regression analysis followed by path analysis with the help of SPSS 25 software. The results show that Social Media Marketing has a positive and significant effect on Customer Engagement. Social Media Marketing has no significant positive effect on Brand Image. Customer Engagement is found to be a mediator between Social Media Marketing and Brand Image which results have a positive and significant effect. The results also explain that Customer Engagement has a positive and significant effect on Brand Image. Then Brand Image also has a positive and significant effect on Customer Engagement.

Purpose : The research aimed to analyze how user engagement acted as a mediating factor in the association among various aspects of the OTT platform experience and overall user satisfaction (US). Integrating the technology acceptance model into this study provided insights into user experience with OTT platforms. Design/Methodology/Approach : This study used a quantitative approach. It was based on primary data collected from a sample of 384 OTT users via a structured survey. The study tested the impact of perceived usefulness (PU) and social influence (SI) on user satisfaction (US). The study also delineated the mediating role of user engagement and the moderating effect of technological readiness (TR) on the US. Moreover, the study tested the impact of predictor variables on the response variable using PLS-SEM. Findings : The study found that the US was vital for OTT platforms to remain competitive and deliver an extraordinary user experience. User engagement (UE) was a noteworthy positive mediator between user experience and satisfaction. A positive user experience led to superior engagement, which, in turn, amplified satisfaction. Practical Implications : This study’s findings offered valuable insights for OTT service providers, underscoring the importance of enhancing platform usability, leveraging SI, and upholding UE to optimize US. The platform managers gave greater consideration to visual elements, such as colors, design, and structure, which improved the sensorial experience. Originality/Value : This study offered unique insights into OTT platforms in the US, focusing on the mediating role of UE in relation to PU, SI, US, and technological readiness.

Achieving customer engagement with social media: A qualitative comparative analysis approach

The article considers the peculiarities of the formation of marketing communication strategies of the enterprise in terms of digitalization of the economy. The main directions of mass media in the twentieth century are determined and the delimitation of modern social media is presented. The conditions of compliance of the website have been determined so that it can be considered as a part of web 2.0: the ability to independently contribute to the content of the site; User control of your own information and website design -interactive and useful. The influence of digital and mobile technologies on the peculiarities of users' communication, as well as their attitude to the interactivity of social networks is proved. The potential of social networks to support their brands, increase the customer base and promote goods and services of enterprises has been identified. It is determined that due to its popularity, social networking sites have had a significant impact on ways of social communication and as a result have changed the sales channels of enterprises. It is estimated that the number of people using social networks is growing very fast, and at the time of writing, more than 2.62 billion people are using social networking sites. The largest social networks were analyzed: Facebook, Pinterest, Twitter, LinkedIn, Instagram. Their features and advantages for both users and professional marketers of enterprises are determined. It is estimated that in 2021, 71% of the total number of Internet users were users of social networks, and this percentage is projected to increase. The most popular activity among Internet users is social networking, and it has a high level of user engagement, which has a positive impact on the sales of businesses that work with digital marketing tools. The ease and low cost of Internet marketing compared to conventional advertising has proven that businesses in all sectors of the economy can more effectively reach their target audience, and social networks help influence other potential customers, and allow businesses to get useful feedback on their product or service. Ultimately, this leads to improved products / services and customer engagement, ie improves the company's marketing communication strategies in today's digital economy.

Veterans with serious mental illness (SMI) are at substantial risk for premature mortality. Engagement in primary care can mitigate these mortality risks. However, veterans with SMI often become disengaged from primary care. The US Department of Veterans Affairs (VA) measures and reports at VA facilities primary care engagement among enrolled veterans with SMI. This quarterly metric enables VA facilities to identify targets for quality improvement and track their progress. To inform quality improvement at our VA facility, we sought to identify promising practices for supporting engagement in primary care among veterans with SMI. We conducted semistructured telephone interviews from May 2019 through July 2019 with a purposeful sample of key informants at VA facilities with high levels of engagement in primary care among veterans with SMI. All interviews were recorded, summarized using a structured template, and summaries placed into a matrix. An interdisciplinary team reviewed and discussed matrices to identify and build consensus around findings. We interviewed 18 key informants from 11 VA facilities. The strategies used to engage veterans with SMI fell into 2 general categories: targeted outreach and routine practices. Targeted outreach included proactive, deliberate, systematic approaches for identifying and contacting veterans with SMI who are at risk of disengaging from care. In targeted outreach, veterans were identified and prioritized for outreach independent of any visits with mental health or other VA services. Routine practices included activities embedded in regular clinical workflows at the time of veterans' mental health visits, assessing, and connecting/reconnecting veterans with SMI into primary care. In addition, we identified extensive formal and informal ties between mental health and primary care that facilitated engaging veterans with SMI in primary care. VA facilities with high levels of primary care engagement among veterans with SMI used extensive engagement strategies, including a diverse array of targeted outreach and routine practices. Intentionally designed organizational structures and processes and facilitating extensive formal and informal ties between mental health and primary care teams supported these efforts. Additional organizational cultural factors were especially relevant to routine practice strategies. The practices we identified should be evaluated empirically for their effects on establishing and maintaining engagement in primary care among veterans with SMI.