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Measuring Up American Journalism

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Abstract

Measuring Up American Journalism Miglena Sternadori (bio) Provoking the Press: [MORE] Magazine and the Crisis of Confidence in American Journalism. Kevin M. Lerner.1 University of Missouri Press, 2019. 277 pp. $35.00 hardcover. Reading a US student’s critique of North Korea’s state news agency made me profoundly sad recently. “I am disgusted with the mainstream media in the United States,” the student wrote, while praising Kim Jong-un’s mouthpiece for “positive remarks about President Trump. Even if it is for the sake of diplomacy, I think they do a better job.” Since reading this and other misguided assessments of news in low-freedom environments, I have been mulling two questions: How did we as educators fail so deeply in explaining journalists’ watchdog role? And why is bashing “the media” the prerogative of critics who lack even a minimal understanding of how the press operates? Some clues lie in author Kevin Lerner’s thorough investigation of the history of [MORE], a 1970s magazine meant to uncover, expose, and ultimately correct various journalistic missteps. The publication’s name, referring to how newspapers in those days signaled that a front-page story continued on an inside page, implied that there was more to the news than what readers saw in print. Behind the scenes, some stories were (and still are) killed or never assigned because they could erode profits. Many others were (and are) rewritten beyond recognition in pursuit of that ever-elusive mirage: objectivity. As we discover in Lerner’s book, [MORE] ruthlessly exposed mistakes of omission and context that had gone uncorrected and sided with gutsy reporters fired for challenging their superiors. The magazine had ambitions to reach a wide audience, becoming the press criticism equivalent of the New York Review of Books. But even in an era known for wokeness and post-Watergate glamorization of journalism, [End Page 146] few people outside the newsroom staff cared enough about the quality of American journalism to read a press-criticism magazine. Founded in 1971, [MORE] floundered after a takeover in 1978 by its competitor, the Columbia Journalism Review. It never reached a circulation beyond twenty thousand or an audience beyond mettlesome journalists seeking to effect change. A self-described gadfly, [MORE] was especially keen on critiquing the New York Times, which saw the most change as a result of its stings. Lerner explains how the magazine may have contributed to the Times’ decision to place its daily corrections on the second page rather than haphazardly throughout the paper. Further, a [MORE] article decoding an obscure academic book about the flawed operations of the Daily Planet (a pseudonym for the Times) embarrassed its leadership, forcing it to consider changes that the study alone would not have elicited. [MORE] appears to have been a trendsetter among magazines in using events— in its case, conventions for social-justice-minded journalists— to supplement its revenue and build its brand. A publication critical of corporate America would not have viewed such events as brand management, of course, but the concept is remarkably similar to some magazines’ contemporary practice of running festivals, fashion shows, and charity galas (though this comparison is not specifically explored in Lerner’s book). [MORE]’s conventions, named after the late New Yorker press critic A. J. Liebling, started as counterevents to the meetings of the American Newspaper Publishers Association. Journalism students and small-town reporters got a dose of inspiration and a chance to meet their icons (including Bob Woodward, Carl Bernstein, and Ben Bradlee at the second gathering, in 1973), but the Liebling conventions failed to prevent [MORE]’s ultimate demise. Lerner succeeds in contextualizing the significance and need for press criticism in the 1970s against the backdrop of major events (e.g., Nixon’s resignation) and sociocultural currents— such as conservative hostility against the supposedly liberal press, the anti-intellectualism permeating the US news industry, and the white, male, change-resistant hierarchies of most newsrooms. It is easy (and disheartening) to notice the similarities between then and now. [MORE]’s legacy in instilling journalistic self-reflexivity lives in the columns of press critics such as Margaret Sullivan at the Washington Post and Jack Shafer at Politico, along...

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