Media’ Charismatic Role in Viewer’s Perception Building

The human mind and community life are today delicately intertwined through the experience of mass and social media. Media, as one of the cornerstones of modern life, provides innovative tools for improving the wellbeing and flourishing of a population. Because of its reach (traditional media) and interactive character (new social media), it is able to address a wide range of topics as well as target and reach a broad audience. The media approach, anchored in concepts of positive thinking at the individual level, and empowerment and participation at the community level, becomes a powerful ally for the improvement of people's wellbeing. Mass media's impact on attitudes towards mental health has received research attention, but the use of media to improve the wellbeing of a population has been less actively pursued. Yet, as market analysts have shown, the target for such information is vast and diverse, encompassing an enormous global need and market for lifestyle information. TV , radio, Internet, and new social media platforms may be specifically designed to engage populations and promote mental health and wellbeing and encourage people under diverse circumstances to actively use and communicate through media. In this approach the social media intervention itself is shaped interactively, in a context of mutual learning, so that the user/community is not just “the object” of the production but a coproducer. The role of media in agenda setting is key. This chapter aims to encourage positive psychology to engage populations, embed positive psychology in community‐based interventions, and employ various forms of media to influence wellbeing. As illustration, I have selected two outstanding examples of the use of media, one demonstrating a pioneering mass media interventions aimed at depression in San Francisco in 1978 and another a successful, socially embedded mixed‐media approach following the ethnic violence in 2007 in Kenya. Both may serve as models for a population‐based approach in positive psychology.

This paper discuss on the role of the media in the context of warfare that was brought by the conservative mass media as well as the alternatives during the N 25 DUN Bukit Selambau, Malaysia by-election timeframe. The main idea of this study is to analyze the role of conservative and alternative media during Malaysia’s 2009 by-election. It should be noted that the types of media that were selected in this paperwork were not biased upon any parties and this was determined on the rationale that these media were the main choice of the local population. Among the local media sources that were chosen for this analysis were Utusan Malaysia, Berita Harian, Nanban, Tamil Nesan, whereas malaysiakini.com and tvantara.com were for the alternatives,. The discussions in this paperwork were more focused on the issues that were discussed by the media in terms of their main topic, news focus, themes, role of pictures and videos and the delivery of news. In order to deliver a more effective writing piece, the researcher had used two main communicative theories which were the theory of agenda setting as well as the framing theory in analyzing the impacts of media in this by-election. Keywords: Agenda setting, framing theory, media warfare, Bukit Selambau

The Media has been emerging as one of the most important component of the state for the past few decades; our society witness great advancement and evolution in this globalized and technology poised era. Although the power of different tools of media like pen and radio was not to be underestimated, yet the advent of electronic and now social media has increased the role of the media manifold.The sampling methods used are simple random sampling. A questionnaire was developed to collect primary data to observe the public perception. Data from previous researches conducted on this topic has been used for comparison and confirmation of the data collected, official surveys and quantitative data from official records have also been studied as literature review.In this research we have attempted to gauge the role of the electronic media in the Pakistani society. We have specifically tried to find out the extent to which the electronic media has the power to mold the political opinion of the public. The masses have the right to shift the balance of power from one political side to another; this paper examines how much power the media manipulate and influence on the political beliefs of the masses.

The economic impact of social media marketing on consumer goods in emerging markets has become increasingly significant, driven by rapid digital adoption and the growing influence of online platforms. This study explores how social media marketing strategies employed by consumer goods companies contribute to economic growth in these regions. By leveraging data from various emerging markets, the research examines the role of social media in enhancing brand visibility, consumer engagement, and market penetration. The study highlights the ability of social media to reach vast audiences at relatively low costs, enabling companies to build brand awareness and foster consumer loyalty in markets where traditional advertising channels may be less effective or accessible. Through targeted advertising, influencer partnerships, and interactive campaigns, social media marketing has proven instrumental in driving sales and expanding market share for consumer goods companies. This, in turn, has stimulated local economies by increasing consumer spending, creating jobs, and encouraging competition. Furthermore, the study discusses the multiplier effect of social media marketing on economic development, particularly in how it helps local businesses integrate into the global economy. By providing a platform for smaller companies to compete with established brands, social media has democratized access to markets and facilitated the growth of entrepreneurial ventures in emerging economies. However, the study also acknowledges the challenges and limitations of social media marketing in these contexts, such as digital divides, varying levels of internet penetration, and the need for culturally sensitive content. The findings underscore the importance of adapting social media strategies to the specific characteristics of emerging markets to maximize their economic impact. In conclusion, social media marketing has become a powerful tool for driving economic growth in emerging markets by enhancing brand presence, increasing consumer demand, and fostering competitive business environments. As digital ecosystems continue to evolve, the role of social media in shaping economic landscapes in these regions is expected to expand further, offering significant opportunities for consumer goods companies and local economies alike. Keywords: Economic Impact, Social Media Marketing, Consumer Goods, Emerging Markets, Study.

В статье предпринята попытка типологизировать современные региональные средства массовой информации, основываясь на их тематических характеристиках. Важным представляется определение понятий «типология масс-медиа» и близкого к нему «классификация средств массовой информации».Цель. Статья посвящена изучению особенностей типологического деления региональных средств массовой информации. Проведено исследование особенностей функционирования масс-медиа Тамбовской области и их тематических характеристик с целью представить типологическое деление региональных средств массовой информации, основываясь на специфике функционирования масс-медиа Тамбовской области, их тематических и других ключевых характеристик.Метод или методология проведения работы. В ходе разработки темы получили применение следующие методы:– метод контент-анализа, использованный при анализе контента электронных и печатных средств массовой информации Тамбовской области;– метод сплошной выборки, нашедший применение при отборе материалов масс-медиа с целью уточнения приоритетной тематики и проблематики;– метод сопоставительного анализа, использованный при сопоставлении типологических характеристик печатных и электронных масс-медиа.Результаты. Представлено обоснованное типологическое деление современных региональных печатных и электронных средств массовой информации, основанное на опыте функционирования масс-медиа Тамбовской области.Область применения результатов. Результаты исследования могут быть применены теоретиками журналистики при организации научно-исследовательской деятельности, а также в ходе преподавания таких академических курсов, как «Типология средств массовой информации», «Теория и практика медиакоммуникаций» и других.

This study aimed to understand the impact of electronic and social media sources in progression of political understanding, and political participation of youth in Pakistan. This study further explains the learning process through media as it has emerged as one of the strongest agents of socialization in the recent times. A sample size of 329 respondents (graduate level students) was selected systematically from public sector higher educational institutions in Khyber Pakhtunkhwa (KP) and Gilgit-Baltistan (GB) Pakistan. The data was analyzed through chi-square test to determine the relationship between political participation and youth behavior. A significant relationship (p=0.017) was found between medias programs’ efficiency and decisions of government on various national and international issues with youth behavior. It is proved that formation of opinion on the helm of authority largely influenced by media. There was a strong and significant relationship (p=.000) between political party’s agendas bring forth by media sources to gain mass support or vote. It indicatesthat political talk shows and advertisements on electronic media have manipulated minds of masses. Political campaign via electronic media effects youth behavior proved significant (p=.001). A strong association was also proved between media efforts to motivate people and bring them to vote (p=0.000) with youth behavior shows the efficiency and worth of media programs for the sustainability of democratic values. Again media proved its decisive role in establishing the public opinion about various political parties and their role in national interests, their zeal and synergies spending on national cause. Political parties motivate people through advertisements and conveying their vision, mission to their voters. Relation of media advertisement and youth’s opinion was strongly significant (p=0.000) with youth behavior. It again showed that media as a tool can be very useful to mass mobilization for political purposes. The study concluded that media can play a pivotal role in motivating youth to become politically active as it works as catalysts in upbringing the latest information to the recipients and can succeed in determining a position of trust among the viewers. The study recommended that electronic media should focus on its programs to bring more reality and standard, making it more trustworthy, valid and reliable. It can be beneficial for youth, researchers and policy makers. Keywords: political attitude, infotainment, socialization, electronic media, youth behavior

Based on the 2018 Survey on Adolescent Reproductive Health (SKKR) conducted by the Population and Family Planning Agency (BKKBN) as many as 29.5% of young men and 6.2% of young women have touched or stimulated their partners. As many as 48.1% of teenage boys and 29.3% of teenage girls have kissed their lips. It is during this period that a person can easily fall into social deviations, especially deviations of free sex. The purpose of this study was to determine the impact of electronic media on sexual behavior in early teens in Junior High School in Tasikmalaya. The research was correlation study with a cross-sectional approach. The population in this study were the 180 students in a Junior High School in Tasikmalaya. A total sampling technique was used, together with a questionnaire about electronic media usage and sexual behavior. The Chi Square test was used to analyze the relationship between independent and dependent variables. The results showed that there is a moderate correlation between electronic media and sexual behavior among adolescents Tasikmalaya in 2019 with a p-value of 0,000 with r= 0.425. Schools should increase supervision of their students, especially in the use of electronic media Keywords: electronic media, sexual behavior, teenagers

The role of wireless digital media and online social networking sites has drawn attention of the people who were not earlier involved in the discussion of politics and issues of national concerns. This study examines whether the online and wireless digital media have aided political mobilization in India more than traditional media in past. Emerging research gaps in political mobilization include the shift from apolitical to political activism, particularly through social media. Social media initially focused on social and environmental issues, now influences political views and policies. The study revolves around the impact and ideological influence of social media on the population. The paper discusses about how digital platform empowered the masses and sword for unheard voices, how people utilize social media to attain political discourse and issues. How online political communication is taking place these days. In a country like India, social media plays a crucial role in developing a democratic environment and keep the population informed, the research will examine the evolving role of social media in political campaigning and opportunities and challenges for parties in 2024 Lok Sabha elections. The paper aims to examine how people tend to consume political issues and respond on social media.

The current study aimed to identify the role of in the performance of administrative work from teachers' perspectives.The study used the descriptive survey method. To collect data, a questionnaire that consisted in its initial form of (26) items was developed and it was distributed over three fields: technical requirements for electronic and social media, the school principal's personal skills, and the third field: the difficulties related to electronic and social media. The study population consisted of all (980) male and female teachers in the private schools in in Thiban Directorate of Education in Madaba Governorate. The sample was chosen by stratified random method, and it consisted of (145) male and female teachers in the private schools in Thiban Directorate of Education. the study results showed that technical requirements for electronic and social media were available to a high degree in private schools in Madaba, and that the level of principals' personal skills in private schools in Madaba from the perspective of teachers in these schools was high. the same is true for school principals. As for technical requirements for electronic and social media, they are available in schools. This indicated that private school principals' basic requirements and their personal skills to use electronic and social media in their administrative work were high. The results of the study showed that there were no significant differences in male and female teachers opinions - the study sample- about the personal skills of principals of their private schools in Thiban that ascribed to sex variable, Academic qualifications and professional experience that The results showed that there were significant differences in male and female teachers' opinions about the principals' personal skills of the private schools in which they work in Madaba in favor of teachers with higher degrees. The study had several recommendations, the most important of which was setting plans, programs and policies to activate the electronic communication process among all educational institutions by government agencies within a specific period of time to include all geographical areas, keeping pace with recent developments in the use of social media, as well as holding continuous courses for private school principals and teachers on modern technologies. Keywords : Electronic and social media, Administrative work. DOI : 10.7176/JEP/13-15-18 Publication date :May 31st 2022

The purpose of this study was to evaluate respondents' reactions to the messages that called for peace from the Daily Nation newspaper in the run-up to the 2013 elections in Kenya. The study relied on descriptive research design, which is a design in qualitative research and premised on Agenda Setting theory by McCombs and Donald Shaw. The study population consisted of respondents from four marked newspaper-vending points within Nakuru town and the selected contents from the Nation newspapers. These newspapers carried messages advocating for peace between the periods of February and April 2013. Purposive sampling was used to choose newspaper contents with peace messages and to select newspaper readers in Nakuru town. Focused Group Discussions and Interviews were used as research instruments. Content and textual analysis was the primary form of data analysis in the study. Research findings showed that Nation newspapers carried peace messages in news and feature stories, editorials, opinion and advertisements. The conclusions of the study show that although media experts and scholars accused the media of ‘indulging’ in peace advocacy and forgetting their watchdog role, the respondents praised the role media played in ensuring after the poll calm, peaceful coexistence and tolerance.

Social media use has increased after the COVID-19, indicating several effects on users. Talking specifically about its effects on adolescents, several studies have witnessed its positive and negative consequences on young users. This research also aims to examine the positive effects of social media use on adolescents from a Media Mindfulness Perspective, including tolerance, community peace, and online ethical awareness. Theoretically supported by Social Learning Theory, the data were gathered using 379 structured questionnaires. Results indicated an overall positive influence of social media use on adolescents in UAE. It is found that social media use positively affects tolerance among adolescents, suggesting an improved tolerance among the relevant users. Also, the effect of social media uses on community peace remained positive, implying that digital platforms are constructive means of teaching peace and harmony. Finally, results also indicated the positive effects of social media use on online ethical awareness among adolescents in UAE. Overall, these results suggest a positive, constructive role of social media use in changing the behaviors of the young generation. Under the social learning theory, this study also suggested social media as a powerful tool for learning positive behaviors, further influencing and improving societal peace and harmony. Finally, the study's significance and limitations are discussed.

In this age of information technology revolution, electronic media like radio and television have been acclaimed to be the most effective media for dissemination of scientific knowledge to the masses, as they transfer modern agricultural technology to literate and illiterate farmers alike even in farthest areas, within a short span of time. Electronic media has great potential for influencing farmers to stimulate agricultural development. Keeping in view the importance, the present study “Role of Electronic Media in Dissemination of Farm Technologies in Tehsil Zaingeer (Bomai) of District Baramulla” was undertaken to assess the role of electronic media in dissemination of farm technology. Tehsil Zaingeer (Bomai) consists of 20 villages, out of which 10 villages were randomly selected for the study. A total of 120 farmers were selected by using proportionate allocation method. Majority of the farmers were satisfied with Butraat programme as compared to other televised agriculture programmes and rural programme as compared to other radio broadcasted agriculture programmes. Irregular electric supply and technical programme broadcast beyond the comprehension of farmer were found to be the most important constraints for watching television and listening radio agricultural programmes respectively. The results hence conclude that the existing duration of the programmes should be increased at the desired level in order to have the better participation of the farm community and should provide precise information about the weather forcasts, post-harvest technologies, market scenarios and should include seasonal based information.

The article deals with the problems of the origin of the theory of communication in the philosophy of S. Kierkegaard and reveals a modern understanding of the problem of the philosophy of communication. The first part of the article shows the philosophical foundations of interpersonal communication, analyzes the theory of communication of S. Kierkegaard and the practice of media criticism. The second part of the article is devoted to the explication of the basic concepts of social media research (new media, network society, philosophy of social networks). The third part of the article presents the results of a survey of students regarding their attitude to modern communication practices. The influence of social networks on the everyday communicative behavior of young people is revealed. A survey of 40 Russian students found that while students are aware of the impact of social media on their daily communication patterns, they perceive them as a new natural medium of communication. The main conclusion is that although young people are aware of the impact of social media on their everyday communication patterns, they perceive them as a new natural environment for communication.

Communication, political party perception and voting behavior of the people keep congenial nexus. Grounded on this bond, the main purpose of this study is to analyze the factors that impact political party perception and voting behavior of the people in Nepal from the perspective of communication, particularly residing on social networking sites: Facebook, Twitter and YouTube. In purposive sampling method perception level detailed data were obtained from 333 respondents aged 20 years and above just before the historic constitutional assembly election in Nepal. A set of questionnaires including multiple choices and Likert scale questions were provided to obtain the information. Drawing the coherent substance from Technological Determinism, Social Judgment, Agenda Setting, Uses and Gratification, and Habermas’s Concept of Public Sphere and Political Campaign theories, the research explores the roles of social media in political party perception and voting behavior. The results show that political interest is positively related to political party perception and voting behavior, which infer that political party perception is influenced by political interest of the politician. The analysis also indicates that political trust is also positively related to political perception and voting behavior, which shows that political trust highly influences political party perception. Likewise, religion and social media are also positively related to political party perception and voting behavior. The study roots on primary source of data and contributes to understand the impact of social media in the society and politics.

This article discusses how the mass media has been able to assist national and regional development. The concepts of media, ethnicity, and regional development are discussed as critical elements that influence regional development. The discussions focus on how the concept of ethnicity was used by the colonial and independent governments in Kenya to perpetuate conflicts amongst the different ethnic groups through the mass organs of communication. While the colonial regime used ethnicity to consign different ethnic groups to different sectors of the economy, the post independence regimes have refined the use of ethnicity to help sustain their regimes in power and to either support development or frustrate development efforts in specific regions. The article acknowledges the critical role undertaken by the media in rationalizing the politics of ethnicity and how that eventually feeds into national and regional development. Different scholars have reasoned differently on the role of the media in influencing events. The present discussion focuses attention on one of the early argumentations by media scholars. Their argumentation on the role and effect of the mass media is contextualized in the Kenyan media scene and analysed for relevance.