- Research Article
9
- 10.1007/s41959-019-00016-1
Impact of social learning on entrepreneurial behavior: case of entrepreneurship education at state sector universities in Sri Lanka
- Sep 24, 2019
- Entrepreneurship Education
- M S J Fernando + 1 more +1
The purpose of this study is to explore the impact of social learning in entrepreneurship education conducted by the universities on the development of entrepreneurial behaviors of the course participants. Primary data are collected from 185 students of extension courses on entrepreneurship offered by three Sri Lankan universities namely, University of Colombo, University of Sri Jayewardenepura and University of Moratuwa. According to the factor analysis result, social learning process comprised four factors, namely attention, retention, motoric reproduction and motivation. The results show that social learning exists in entrepreneurship education and it positively impacts the development of entrepreneurial behaviors namely planning activities, establishing legitimacy and market behavior. Specially, motoric reproduction was found to be significant predictor of all three entrepreneurial behaviors. Further, entrepreneurs shall engage in social learning in entrepreneurship education to develop their entrepreneurial learning. The research provides important insights to the higher education sector in framing the delivery of its entrepreneurship courses to ensure effectiveness in entrepreneurship education. Nevertheless, this study affirms the existing arguments on the association between social learning and entrepreneurship development through a quantitative analysis.
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